We are the future of film

BFI Future Film Festival 2012

“  There  is  room  in  film  for  everything:  pain6ng,  technology,  language,  music,  movement,  flowing  pictures,  poetry,  commo6on,  premoni6ons  of  

death,  sex  and  friendliness.”    

PipiloA  Rist,  Eyeball  Massage  

The Future Film Festival is about young film makers bringing the smallest ideas to life through film and sharing it with London audiences.

This simple campaign reminds us of what is at the heart of film, showcasing the small ideas that have been transformed into the films screened at this years Future Film Festival.

The essence of the film intrigues the audience, while the copy illuminates the journey of the small stories into big films.

At the festival the audience will be invited to share their stories.

Their stories will then be posted onto an exhibition wall for the duration of the festival allowing audience members to view each others ideas.

Wall space will become a live and interactive

exhibition area where the audience’s film ideas can be showcased and discussed.

Live twitter feed will allow the audience to interact with the festival even if they aren’t able to make it to every event.

The T-shirt is a creative and customizable product that acts as an extension of the campaign. It will also act as free ground advertising.

The facebook page can act as a tool for conversation and collaboration around the story telling theme.

Alternate Visuals

This alternate visual series will showcase the young filmmakers involved with this year’s Future Film Festival

and the small idea they transformed into a film.