1. Structural data

2. Origin of visitors at BioFach/Vivaness

International 38% (32%)Germany 62% (68%)

100% (100%)

South63% (60%)

East9% (10%)

International Germany

North/West28% (30%)

Structural data • Origin of visitors

(Figures of the previous event in brackets)

(Determined by registration / figures of the previous event in brackets )

Total Germany International

Exhibitors 2,528 (2,568) 837 (841) 1, 691 (1,727)

Total exhibition space in m² 90,100 (79,000)

Net exhibition space in m² 43,014 (39,661) 20,595 (18,830) 22,419 (20,831)

Special shows in m² 1,954 (1,905) 1,954 (1,614) - (291)

Visitors BioFach+Vivaness* 46,771 (46,484) 28,905 (28,961) 17,866 (17,523)

* determined by registration

The visitors came to BioFach 2009 from 119 (124) countries.

European Union90% (73%)

Rest of Europe

4% (10%)

America

2% (7%)

Asia

3% (8%)

Australia/

Oceania0% (1%)

Africa

1% (1%)

BioFach 2009

Please also see the exhibition analysis for Vivaness, as some items may change due to Vivaness taking place forthe first time as an independent event in the exhibition duo.

Specialized personal care shop 3% (-)*

Specialized wine merchant/delicatessen store 3% (4%)

Hotel & catering trade 2% (2%)

Official agency/institution 2% (1%)

Out of Home-Market 1% (-)*

Fishing and aquaculture 1% (-)*

Drugstore 1% (-)*

Other 7% (7%)

Visitors survey

Manufacturer of food 15% (16%)

Wholesale trade/import & export 13% (13%)

Specialized trade/organic food trade 11% (13%)

Agriculture 11% (12%)

Conventional/independent

food retail trade 8% (2%)

Service provider 5% (7%)

Manufacturer of drinks 4% (4%)

Manufacturer of natural products 2% (5%)

Manufacturer of personal care/ drugstore articles 3% (3%) 100% (100%)

3. Visitors according to industrial sectors(Determined by registration, figures of BioFach 2008 in brackets)

4. Selected results of visitors survey(Figures of BioFach 2008 in brackets)

Skilled worker 6% (5%)

Senior department head, other employeewith managerial responsibilities 4% (4%)

Trainee 3% (4%)

Lecturer, teacher, scientific member of staff 3% (2%)

Other position 8% (5%)

4.1 Position of visitors in company

Entrepreneur, partner, self-employed 34% (36%)

Salaried staff 16% (14%)

Department head, group head 11% (12%)

Managing director, board member,

head of an authority 8% (10%)

Student 7% (8%)

100% (100%)

4.2 Main reason for visit (multiple answers)

Observation of competitors 13% (12%)

Preparation for investment

and purchasing decisions 12% (12%)

Influence on product development 11% (12%)

Conclusion of contract/purchase 7% (7%)

Other reason 5% (4%)

Information about new products 50% (51%)

General market orientation 45% (44%)

Experience/ exchanging information 40% (38%)

Further education/extending knowledge 36% (37%)

Initiating business contacts 35% (33%)

Maintaining business contacts 33% (33%)

BioFach 2009

* not requested in 2008

Visitors survey

4.3 Visitors’ satisfaction with exhibits(1 very satisfied ... 6 not satisfied)

Meat Products and Cold Meat, Fish 18% (21%)

Natural textiles 16% (-)*

Convenience Products 14% (18%)

Other natural products 14% (-)*

Frozen Food 12% (13%)

Media and Service Provider 6% (9%)

Household supplies 5% (-)*

4.4 Main interest in following product segments (multiple answers)

Natural Goods 40% (32%)

Basic Material 30% (23%)

Delicatessen, health food, spices 27% (-)*1

Ecological Agriculture and Marketing 27% (27%)

Beverages 26% (34%)

Fruit and Vegetables 26% (29%)

Milk, Dairy Products, Eggs 25% (27%)

Bakery Products, Confectionery 23% (25%)

4.5 Purchasing authority

90% (91%) of visitors are involved in purchasing decisions in their company.

BioFach 2009

25%

46%

22%

5%

1% 1%

(45%)

(4%)(1%) (1%)

(27%)

(22%)

1 2 3 4 5 6

Visitors survey

4.7 Opinion of the present economic situation

Strongupturn

20% (39%)

Slightupturn

40% (39%)

Steady

27% (16%)

Slightdownturn13% (5%)

Distinctdownturn2% (1%)

(At the time of exhibition in February 2009)

BioFach 2009

4.8 Intention to visit the next BioFach

86% (84%) of the visitors plan to visit the next BioFach in 2010.

4.6 Information and contact opportunities on the stands

98% (98%) of visitors were satisfied with the opportunities for obtaining information and establishing contact.

Exhibitors survey

5. Selected results of exhibitors survey

5.1 Associated with following product segments (multiple answers)

(Figures of BioFach 2008 in brackets )

Convenience Products 6% (7%)

Milk, Dairy Products, Eggs 6% (8%)

Organic + fair 5% (-)*

Meat Products and Cold Meat, Fish 5% (7%)

Other natural products 4% (-)*

Textile Area 4% (-)*

Frozen Food 4% (5%)

Household supplies 2% (-)*

Basic food, raw materials 20% (-)*

Beverages 19% (23%)

Delicatessen, health food, spices 12% (-)*

Fruit and Vegetables 12% (11%)

Bakery Products, Confectionery 11% (14%)

Natural Goods 11% (14%)

Media and Service Provider 8% (10%)

Ecological Agriculture and Marketing 8% (10%)

BioFach 2009

5.2 Aims of participation (multiple answers)

Winning new customers 88% (87%)

General information 73% (75%)

Cultivation of customer relations 73% (72%)

Cultivation of image/representation 70% (72%)

Information about new products 60% (62%)

Exchange of experience 57% (55%)

Direct conclusion of

business transactions 52% (48%)

Observation of competitors 51% (49%)

* not requested in 2008

Exhibitors survey

5.3 Overall success of participation(1 very satisfied ... 6 not satisfied)

5.4 Follow-up business

93% (96%) of the exhibitors expect noticeable follow-up business due to contacts made during the exhibition.

5.5 New business relations

90% (97%) of exhibitors established new business relations.

BioFach 2009

5.6 Target group accuracy

90% (96%) of exhibitors were able to reach their most important target groups during BioFach 2009.

9%

5%6%

(10%)

28% 29%

16%

7%(4%)

(1%)

(6%)

(37%)

(31%)

(11%)

1 2 3 4 5 6 No

answer

Exhibitors survey

5.7 The exhibitors received visitors from the following branches: (multiple answers)

Wholesale trade/ import & export 47% (62%)

Health food specialist trade 31% (51%)

Manufacturer of food 25% (50%)

Agriculture 16% (43%)

Retail food trade 23% (41%)

Supermarket 14% (29%)

Health food store 13% (27%)

Manufacturer of natural products 10% (23%)

Craft trade 6% (10%)

Manufacturer of drinks 11% (22%)

Service provider/ institution 5% (10%)

Drugstore market/ personal care shop 4% (8%)

Manufacturer of drugstore articles 3% (6%)

Wine merchant 6% (10%)

Manufacturer of personal care 7% (10%)

BioFach 2009

5.8 Intention to exhibit at the next BioFach

94% (94%) of the exhibitors plan to exhibit at BioFach again in 2010.

Industrial catering/ catering trade 12% (24%)

Farm shop 12% (24%)

Mail order/ Internet 8% (14%)

General drinks market 5% (7%)

Exhibitors survey • Miscellaneous

5.9 Opinion of the economic situation

(at the time of exhibition in February 2009)

Strong

upturn

10% (31%)

Slight

upturn

31% (39%)

Steady

24% (14%)

Slight

downturn

18% (3%)

Distinct

downturn

4% (0%)

No

answer

13% (13%)

6. Miscellaneous

The representative interviews were carried out by an independent market research institute.

The structural data is verified and testified by FKM , the Society for Voluntary and Independent Control of Fair and Exhibition Statistics, Berlin. Further information is available at www.fkm.de.

This analysis is also available in German.

Other detailed results of the survey can be obtained from NürnbergMesse, Market Research, telephone +49(0)911.8606-0, fax +49(0)911.8606-8228, info@nuernbergmesse.de.

04 August 2009

NürnbergMesse GmbH

- Market Research -

BioFach 2009

BioFach 2008