Looking beyond Uber:transforming the future of mobilityMark Thomas, VP of Marketing

1 Source: United Nations

Rapid urbanization will expand the ‘modes’ of mobility

66% of the world’s population to live in cities by 20501

01

Much of that growth will be in developing countries, especially in Asia and Africa

9%

55%

22%

7% 7%

0.5%

15%

60%

11%9%

5% 0.5%

27%

54%

6%8%

4% 0.5%

1950 2011 2050*

Source: United Nations

Africa

Asia

Europe

Latin America (LA)North America (NA)Oceania

Asia

Asia

Asia

Europe

Europe

EuropeNA

NA NAAfrica

Africa

Africa

Oceania Oceania Oceania

LALA LA

Technology & big-data will be key in making breakthroughs to enable

urban mobility efficiencies

02

Funding in new mobility service startupsTotal funding as of Oct 2016

$8.71B

$21.2 Billion$2.01B

$7.44B

$1.23B

$1.43B

$336m

UBER

DIDI CHUXING

LYFT

OLA

GRAB TAXI

BLABLACAR

Source: Crunchbase

Venture-capital investments inmobility-related start-ups1

2011 2012 2013 2014

$108m $179m$537m

$5 billion

1 By total funding raised to date. Publicly disclosed information only. Source: McKinsey & Company. Data Source for 2016:Crunchbase

$21 billion

2016…

Dramatic economic shift enabled by driverless technologies

03

Cost of mobility continues to fall Autonomous cars are on the horizon

$1.26

Cost per Mile Uber X (LA) Cost per Mile Autonomous Cars as per Lyft CEO

$1.00

$0.35

2015 2016 2017 2018 2019 2020 2021 2022

Ride sharing, car sharing& on-demand will be key in

transforming mobility

04

Are these the solution to next generation mobility?

We’re already witnessing automakers & transit agencies invest in new mobility services

The time to act is now!Don't wait. Experiment &

embrace partnerships

The future of mobility will be multi-dimensional

On-boardingRiderDriver

DispatchApp, web, phoneAutomated dispatchReal-time tracking

ManagementDemand/supply optimizationAnalyticsFleet management

RevenuePayments processingIntelligent pricing

SupportCustomer SupportTraining

App

DynamicFixed Route

Ride Sharing

Car Sharing

Car Pooling

End-to-endbusinessoperations

We’ve made it happen.

+

+

Aug 2015 Aug 2016

300

0

75

150

225

SouthWest TransitRidership Data

+600%