beyond the written word - visual data in journalism ire 2013
DESCRIPTION
Delivered as part of an IRE 2013 Panel Discussion along with Ryan Murphy of the Texas Tribune, Steve Thompson of the Dallas Morning News and Matt Waite of the University of Nebraska-LincolnTRANSCRIPT
![Page 2: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/2.jpg)
Working at Tableau (a story told two ways)
![Page 3: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/3.jpg)
Version #1
![Page 4: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/4.jpg)
Our Mission Statement!
![Page 5: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/5.jpg)
We’re locating by the beautiful Lake Union in Fremont, under a
magnificent bridge.
![Page 6: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/6.jpg)
If you follow the bridge to the end, there’s a troll underneath.
You gotta love that, right?
![Page 7: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/7.jpg)
I have to admit, we’re a pretty wacky bunch. Yep, those are clown noses (thanks again, Kelly Martin!)
![Page 8: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/8.jpg)
Version #2
![Page 9: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/9.jpg)
Working at Tableau
• At Tableau Software, it’s our mission to help you see and understand your data
• Our headquarters is in Fremont, WA by Lake Union. • It’s a really beautiful place with an amazing bridge overhead.
Very visually stimulating. • There’s even a huge statue of a troll at the end of the bridge,
just up the street from where we work. You really have to see it to know how cool it is.
• We’re a really wacky bunch and sometimes wear clown noses in the rain. No joke. You’d laugh out loud.
![Page 10: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/10.jpg)
Which version do you prefer? Which version drew you in? Which version will you remember?
We’re Visual.
![Page 11: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/11.jpg)
Why visual data?
![Page 12: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/12.jpg)
Why visual data?
I II III IV x y x y x y x y
10 8.04 10 9.14 10 7.46 8 6.58 8 6.95 8 8.14 8 6.77 8 5.76
13 7.58 13 8.74 13 12.74 8 7.71 9 8.81 9 8.77 9 7.11 8 8.84
11 8.33 11 9.26 11 7.81 8 8.47 14 9.96 14 8.1 14 8.84 8 7.04 6 7.24 6 6.13 6 6.08 8 5.25 4 4.26 4 3.1 4 5.39 19 12.5
12 10.84 12 9.13 12 8.15 8 5.56 7 4.82 7 7.26 7 6.42 8 7.91 5 5.68 5 4.74 5 5.73 8 6.89
This?
Or This?
![Page 13: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/13.jpg)
This? or This?
http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
![Page 14: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/14.jpg)
Telling better stories with data on the web
What is it? Who uses it?
Why do they use it? When do they use it? How do they use it?
![Page 15: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/15.jpg)
FREE Windows software to quickly create and share interactive data graphics on the web
What is
![Page 17: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/17.jpg)
Why Do They Use It?
Interactive Data =
Engagement + Dwell Time
= Increased Traffic
+ Social Sharing
![Page 18: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/18.jpg)
When do they use it?
Minutes Hours Days Weeks+
Time to build
Com
plex
ity
Static charts
Dynamic charts
Interactive dashboards
Multi-modal visualizations
Programming Required Virtually Impossible
I really hope not!
Simple Tools
(Before Tableau Public)
**Caveat: this applies to most users. There are wizards like Jon Peltier and Jorge Camoes who can do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive graphic so fast your head will spin. Again, this applies to mere “mortals” - like us
![Page 19: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/19.jpg)
Minutes Hours Days Weeks+
Time to build
Com
plex
ity
Static charts
Dynamic charts
Interactive dashboards
Multi-modal visualizations
Programming Required
I really hope not!
Simple Tools
Tableau Public
When do they use it? (After Tableau Public)
**Caveat: this applies to most users. There are wizards like Jon Peltier and Jorge Camoes who can do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive graphic so fast your head will spin. Again, this applies to mere “mortals” - like us
![Page 20: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/20.jpg)
Let’s look at some examples
![Page 21: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/21.jpg)
April 15th, 2013 April 16th, 2013
Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube// Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/ Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions
![Page 22: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/22.jpg)
Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137
March 11th, 2011 March 12th, 2011
Top Left: http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.html
http://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.html Right:
![Page 23: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/23.jpg)
In minutes? Really?
http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/
http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-dar-respiro Left:
Right:
..monthly or quarterly dashboards (think “Jobs Friday”)
![Page 24: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/24.jpg)
Interactive Dashboards
http://healthintelligence.drupalgardens.com/content/outbreak-human-infections-avian-influenza-ah7n9-virus
![Page 25: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/25.jpg)
Multi-Modal Visualizations
Embed YouTube Embed Google Maps
http://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/
http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/ Left:
Right:
![Page 26: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/26.jpg)
Optimized for mobile
http://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=y Ref:
![Page 27: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/27.jpg)
Award Winning Data Journalism
http://www.globaleditorsnetwork.org/dja/ Ref:
![Page 28: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/28.jpg)
Usage of Tableau Public is Growing
http://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304
…100M views and counting
Ref:
![Page 29: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/29.jpg)
Tableau Desktop now free through IRE
For journalists, bloggers, and researchers • Connect to .xlsx, .txt., .csv, odata • Save to the web • Embed & share
For companies & individuals • Connect to many sources • Save locally • Server version available
http://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/ Ref:
![Page 30: Beyond the written word - visual data in journalism IRE 2013](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c6d4714a7959db4c8b4593/html5/thumbnails/30.jpg)