beyond the buzzwords: engaging supporters with your organization’s stories
DESCRIPTION
Given by Julie Dixon of Georgetown's Center for Social Impact Communication at the Booz Allen Hamilton Nonprofit Speaker Series on November 20, 2013.TRANSCRIPT
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BEYOND THE BUZZWORDSEngaging Supporters with
Your Organization’s Stories
@jdldixon | @georgetowncsic
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Storytelling is an important part ofour communications.
96%
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I expect the importance of storytellingto increase in the coming 2 years.
90%
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define “story.”
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define “engagement.”
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tell it socially.tell it visually.
don’t tell it.
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tell it socially.Source: Miuenski (flickr)
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slacktivism
pictivism
clicktivism
Source: Shane Pope (flickr)
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consistent.platform-specific.
bite-sized.coordinated, yet casual.
diverse.
good social stories are…
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tell it visually.
Sou
rce:
Can
did
a P
erf
orm
a (
flic
kr)
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http://vimeo.com/43627069
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consistent.varied.
real-time.more than images.
good visual stories are…
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Source: likeablerodent (flickr)
don’t tell it. let others tell it for you.
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diversify calls-to-action.equip & prompt.
recognize. reward. report.
keys to sharing
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http://www.adaymadebetter.com/