beyond serving soup
TRANSCRIPT
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Beyond Serving Soup: Strategic Volunteerism
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DeShele Dorsey Taylor,National Program Director,
Hunger Volunteer Connection
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Elizabeth Schwan-RosenwaldChief External Relations Officer
Taproot Foundation
Samir ShahSenior Manager, Client Relations
VolunteerMatch
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OUR AGENDA
Strategic Volunteerism
The Hunger Volunteer Collaborative
Partner Roles
Case Studies
Next Steps
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UNDERSTANDING THE SPECTRUM
Taproot Foundation, 2008.
Nonprofit Needs
Types of Support
Examples of Common Activities
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LEVERAGE FOR IMPACT
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BOARD
SERVICE
PRO BONOSERVICE
SKILLEDVOLUNTEERING
“HANDS-ON”VOLUNTEERING
BOARD PLACEMENT
MARKETINGHR ASSISTANCE,
STRATEGIC PLANNING
TUTORING, LITERACY PROGRAM
SOUP
KITCHEN
Crea
ted
by G
ap In
c., 2
009
TYPE OF VOLUNTEERISM
SU
STA
INA
BILITY O
F IMPA
CT O
N
OR
GA
NIZATIO
NN
UM
BE
R O
F E
MP
LOY
EE
S
EN
GA
GE
D
Low
High
High
Low
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HUNGER VOLUNTEER COLLABORATIVE
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Hunger Volunteer Connection: Vision and Goal
Can we find a way to scale strategic anti-hunger volunteerism nationally?
Hunger Volunteer Connection: Started from a single question
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Hunger Volunteer Connection: Initiative Framework
VISION: To minimize food insecurity in the United States
MISSION: To bolster anti-hunger efforts through high-impact volunteering
OBJECTIVES:• Enhance nonprofits’ organizational capacity and reach• Engage more volunteers• Increase strategic volunteerism
PARTNERSHIP PRIORITIES:
National Infrastructure Development
Nonprofit & Volunteer Capacity BuildingThought Leadership
BENCHMARK OF SUCCESS: • Garner 500,000+ hours of service in the fight against hunger
by September 2018, half focused on strategic volunteerism.
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Volunteer Outreach & Engagement
Expertise
Skill-Based Volunteerism
Hungervolunteer.orgAmeriCorps-VISTAHunger Advocacy City Governments
Organizational Development & Target
Marketing
Hunger Volunteer Connection: National Partners
#VMSummit16 11Source: Hunger Free America Beyond The Food Drive Toolkit
Hunger Volunteering Connection: Opportunity Spectrum
Clearly define the pathway for volunteers to deepen their engagement
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Hunger Volunteer Connection: Build Collaboration
Establish protocols to guide partner involvement
• Work together to achieve a common goal
• Support measurement and data collection
• Actively participate in inter-organizational activities
• Convene regularly to assess progress and milestones
• Participate in joint communication efforts
• Align under initiative branding
• Maintain open lines of communication
• Seek opportunities to deepen partner relationships
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Create a public interface for volunteers and organizations to connect
The site features:
• Easy color-coded navigation to guide the user experience
• Key information and data about the cause and relevance of volunteerism to anti-hunger efforts
• Emotional and compelling narrative to inspire engagement
• Simple calls to action for visitors
• Access to technology to support volunteer recruitment
www.hungervolunteerconnection.org
Hunger Volunteer Connection: Website
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Hunger Volunteer Connection: Signature Tools
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Set the pace by accomplishing initial small wins
Step-by-step guidance on 30 advocacy actions
Blueprints to aid mayors in the develop citywide hunger relief campaigns
Diagnostic that benchmarks organizations against core fundamental for an effective volunteer engagement program
Assessment to help organizations determine readiness for skills-based volunteers
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Hunger Volunteer Connection: Key Results for 2015
10.1+ million media impressions drawing attention to domestic hunger and volunteerism as a solution
1,026 uses of signature tools
1,897 leaders trained
$262.4 million in social value created
110,752 connections to hunger listings
32% conversion rate for volunteer connection from opportunity searches
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Help spread the word about www.hungervolunteerconnection.org AND share your tools and success stories to enhance the site
Send an email to join our mailing list for updates: [email protected]
Follow us on Twitter and Facebook:@HV_Connect@hungervolunteerconnection (Facebook)@toendhunger@citiesofservice@taprootfound@pointsoflight@volunteermatch@hungerfreeUSA
THANK YOU FOR JOINING US TODAY!!ACTING TOGETHER, WE CAN BE PART OF THE SOLUTION
#Collaborating4Good
Stay Connected
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PARTNER ROLES
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VolunteerMatch’s Role1. Power the Hunger Volunteer Connection website with the
VolunteerMatch Network2. Volunteer Program Improvement Tool3. Nonprofit Trainings4. Outreach to Volunteers & Nonprofits5. Results since May 2014
– 42%+ monthly skilled listings– 33%+ monthly skilled connections
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Volunteer Program Improvement Tool
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Volunteer Program Improvement Tool
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Nonprofit Trainings• Examples:
– Developing a Strategic Plan for Volunteer Engagement– Successfully Implementing Volunteer Program Changes– The New Volunteer Manager’s Toolkit – Writing Accurate and Useful Volunteer Position
Descriptions• 2,483 Hunger organizations attended
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Outreach to Volunteers & Nonprofits• 13 Direct Email Campaigns (450,000+
unique contacts)• 5 e-Newsletter Features (450,000+
unique contacts)• 90+ Social Media Posts (150,000+
followers)• 6 Blog Posts (25,000+ unique visits
monthly) (7 Innovative Ways to Fight Hunger)
• Ongoing ads on VolunteerMath.org (Over 6 million impressions)
• And more! (Webinars, links from other sites, etc.)
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The Taproot Foundation drives social change by leading, mobilizing, and engaging professionals in pro bono service.
ABOUT THE TAPROOT FOUNDATION► Working in the US and abroad
from 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC
► 13,700+ professionals delivering 1.4 million hours of pro bono consulting valued at over $150 million since 2001
► Consulted to 60+ Fortune 500 and other companies to build and advance employee pro bono programs
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WHAT WE DO
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PROGRAMS CORPORATE ADVISORY SERVICES
PRO BONO LEADERSHIP
Taproot pairs nonprofits with skilled volunteers in areas like marketing, strategy, HR, and IT.
Taproot advises and supports companies in developing high-impact pro bono programs for employees.
Taproot drives social change with events and research, in the US and through a global provider network.
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WHAT: A diagnostic tool and accompanying resources to assess and build an organization’s readiness for pro bono.
WHY WE BUILT IT: Skills-based volunteering can be a great solution when an organization has the right project and the right strategy and team in place to carry it forward. The tool helps organizations assess their readiness and make sure they’re set up for success before they get started!
WHERE IT LIVES: The tool lives on Taproot’s website under Web Tools for DIY pro bono as well as on Point’s of Light’s website. In September 2015 the tool will also live on Hunger Volunteer Connection.
HOW TO USE IT: The tool is available and relevant for ALL organizations and we can all direct nonprofits to the tool.
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TAPROOT+
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CASE STUDIES
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THE NEED: Greater Berks Food Bank wanted to improve their safety initiatives in anticipation of moving to a new, much larger facility.
THE PROJECT: Hillshire Brands worked with the food bank to identify short, medium, and longer term steps that Greater Berks could take to establish a stronger safety program.
THE RESULTS: Employees at Greater Berks now use a procedure to identify and report potential safety hazards which has resulted in a number of innovative employee-led solutions including one related to unloading trucks at loading docks.
CASE STUDY: GREATER BERKS FOOD BANK
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Q&A