beyond optimization: elevating your content with google authorship
DESCRIPTION
Webinar recording of David Gould speaking on how to set up Google Authorship. More information & slides here: http://bit.ly/XI8d73 Since Google introduced authorship markup in June 2011, it has become an increasingly strong signal of quality content for the search engine. Verified authors enjoy perks that give their content visibility to stand out from the competition. In this free webinar David Gould, the Creative Services Director at Vertical Measures, gives you a start-to-finish look at Google Authorship and AuthorRank, including: --The SEO benefits of being a verified author --How to set up your authorship --Multiple options for linking your content to your profile --Tips for building your AuthorRank Whether you're an established content producer or just getting off the ground, Google Authorship can be a difference maker for your content marketing success.TRANSCRIPT
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BEYOND OPTIMIZATION: ELEVATING YOUR CONTENT WITH GOOGLE AUTHORSHIP
David Gould, Creative Services Director of Vertical Measures | @dbog
www.verticalmeasures.com
IF YOU'RE NOT CONTENT MARKETING,
YOU'RE NOT MARKETING
- JOE PULIZZI, CONTENT MARKETING INSTITUTE
@dbog
www.verticalmeasures.com
GOOGLE+ : THE EVERYWHERE SOCIAL LAYER
@dbog
VS.
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GOOGLE AUTHORSHIP: TURNING CONTENT PIECES INTO A BODY OF
WORK
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PUBLISHERS AND AUTHORS: MUTUAL REPUTATION BENEFIT
@dbog
WWW
WWW
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“SOCIAL IS A GOOD WAY TO CREATE A REPUTATION FOR
AUTHORS. IF THE REPUTATION OF CONTENT AUTHORS IS
TRANSPARENT, IT WILL MAKE THE WHOLE WEB BETTER.”
– MATT CUTTS, GOOGLE
@dbog
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AUTHOR RICH SNIPPETS IN GOOGLE SEARCH RESULTS
@dbog
• Author Name
• Profile Picture
• Number of Google+ Circle Adds
• Link to Google+ Profile Page
HUMANS!
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AUTHOR ENGAGEMENT BONUS LINKS
@dbog
Original Search Result
Search Result Clicking Back in Browser 3 Minutes Later
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“WITHIN SEARCH RESULTS, INFORMATION TIED TO VERIFIED ONLINE PROFILES WILL BE
RANKED HIGHER THAN CONTENT WITHOUT SUCH VERIFICATION, WHICH WILL RESULT IN
MOST USERS NATURALLY CLICKING ON THE TOP (VERIFIED) RESULTS. THE TRUE COST OF
REMAINING ANONYMOUS, THEN, MIGHT BE IRRELEVANCE.”
-ERIC SCHMIDT, GOOGLE CHAIRMAN
@dbog
BUT ISN’T IT MOSTLY SPECULATION?
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<link href="https://plus.google.com/108372215560425647693" rel="publisher" />
SETUP: PUBLISHERLINK WEBSITE TO BRAND PAGE & BRAND PAGE TO WEBSITE
@dbog
Add code to website home page (use your brand page’s ID number) :
Add website link to yourGoogle+ brand page
profile:
www.verticalmeasures.com
WWW
SETUP: AUTHORREL=“AUTHOR”
@dbog
AuthorProfile
Author Content
Rel=“author”
Contributor to:
www.verticalmeasures.com
SETUP: AUTHORREL=“AUTHOR” FORMATS
@dbog
Add code to each page containing your content (use your author ID number)
<a href="https://plus.google.com/106261768295209119544/?rel=author" />David Gould</a>
String query method (simpler)
<a href="https://plus.google.com/106261768295209119544" rel=“author" />David Gould</a>
Link attribute method
Verified email (not recommended)
Read more: https://plus.google.com/authorship
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Author Bio
WWW
SETUP: AUTHORREL=“ME” + REL=“AUTHOR”
@dbog
AuthorProfile
Author Content
Contributor to:
Rel=“me”
Rel=“author”
GOOD FOR CONTENT WITH BYLINE LINK TO
STANDALONE AUTHOR BIO PAGE
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<a href="https://plus.google.com/106261768295209119544/?rel=author" />+David Gould</a>
SETUP: AUTHOR STEP 1LINK CONTENT WEBSITE TO AUTHOR PROFILE PAGE
@dbog
I add this code to the bio that appears on all pages containing my content
(I add the plus so readers understand it’s a Google+ profile)
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SETUP: AUTHOR STEP 2LINK AUTHOR PROFILE PAGE TO CONTENT WEBSITE
@dbog
1. Go to your Google+ Profile and click “Edit Profile”2. At the bottom, edit the “Contributor to” section and click “Add
Custom Link”3. Label: add the Company/Brand name4. URL: add the root domain of the Company/Brand website5. Click Save
You’re now officially official.
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HOW TO MAKE THE MOST OUT GOOGLE AUTHORSHIP(AUTHORS)
@dbog
• The Google+ author profile image must be a headshot.
• Verify past content pieces• Google+ Activity
• Be active on Google+• Share your content consistently to
get +1’s and comments• Engage and circle relevant
industry/interest leaders• Get added to relevant circles• Participate in relevant communities
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HOW TO MAKE THE MOST OUT GOOGLE AUTHORSHIP(PUBLISHERS)
@dbog
• Weigh “company authorship” vs. individual contributors
• Consider Google+ Authorship potential in relevant hiring situations
• Use an author bio plugin to implement authorship code across a site
WWW
www.verticalmeasures.com
Contact: 888.476.1881
www.verticalmeasures.com
QUESTIONS?
@dbog
More Traffic. More Leads. More Business.
www.verticalmeasures.com @artenke
Join Us March 14th at 11am PST/2pm ESTPrepare for Panda 2013: How to Destroy ALL Your Duplicate Content
Presenter: Art EnkeDirector of SEO Services, Vertical Measures
Learn about:• SEO benefits of removing ALL duplicate content• Tools for analyzing• How to fix the problem• Maintaining your duplicate-free site
Check out our website at www.verticalmeasures.com/webinars for registration information.
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