Beyond Green: EMC and Energy Efficient IT

Beyond Green: Achieving Efficient and Beyond Green: Achieving Efficient and Sustainable IT Sustainable IT

IT and data center infrastructure suppliers collaborating with corporate customers

The design, deployment, and operation of best-practices computing environments

Employing technology to gain efficiency and cost savings while meeting business objectives

And minimizing harmful environmental impacts

Efficient IT Delivers Green

The Digital Universe is Rapidly The Digital Universe is Rapidly ExpandingExpanding

Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008

Ten-fold growth in five years!

1,773 exabytes

173 exabytes

Exa

byt

es

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2006 2007 2008 2009 2010 2011

Amount of Digital Information Created and Replicated Each Year

Data Center Energy Use is Data Center Energy Use is DoublingDoubling

• IT energy use has doubled since 2000 and will likely double again by 2011 • Energy operating costs will soon exceed the cost of purchase for servers• Existing conservation technologies can reduce consumption to 2002 levels

Comparison of Projected Electricity Use, 2007 to 2011

Source: EPA report to Congress, 2007

0

20

40

60

80

100

120

140

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

An

nu

al

Ele

ctr

icit

y U

se

(bil

lio

n k

Wh

/ye

ar

State of the art scenario

Historical energy use

IT Assets are Poorly UsedIT Assets are Poorly Used

Typical IT Utilization RatesServers: 5–15%

Direct-attach storage: 20–40%

Typical Data Utilization RatesAs much as 70% of file data is never accessed

Sources: VMware, Microsoft, EMC

5

Data Center Efficiency StrategiesData Center Efficiency Strategies

6

CONSOLIDATE

OPTIMIZE

AUTOMATE

Available Capabilities for Energy Available Capabilities for Energy EfficiencyEfficiency

Storage tiering

Virtual LUNS

File and e-mail tiering

Storage virtualization

Large-capacity drives

Replication acrossstorage tiers

Improve Efficiency – Reduce Energy Consumption

INCREASEUTILIZATION

REDUCECAPACITY

Snaps

Clones

Compression

De-duplication

Archiving

Server virtualization

Data migration

Storage consolidation

Virtual Provisioning

Flash drives

Optimization algorithms

Automated discovery

Document management

EMC Solutions Driving Energy EMC Solutions Driving Energy Efficiencies: ExamplesEfficiencies: Examples

Improve Efficiency – Reduce Energy Consumption

INCREASEUTILIZATION

REDUCECAPACITY

CLARiiON

LCFC and ATA

Virtual LUNs

FileMover and Xtenders

Invista

Open Replicator

SAN Copy

TimeFinder/Snap

TimeFinder/Clone

SnapView

Native GigE

SRDF/A

RecoverPoint

Avamar

EMC Centera

VMware

Open Replicator

Symmetrix

Celerra Virtual Provisioning

Cache/Algorithms

Smarts ADM

De-duplication

Server, Storage Network, and Storage Server, Storage Network, and Storage Consolidation to Maximize Energy EfficiencyConsolidation to Maximize Energy Efficiency

StorageNetwork

Leading North American Utility

Tier 2Tier 1Tier 0

CONSOLIDATE

OPTIMIZE

AUTOMATE

Tier 3

Tier 2 Tier 1

StorageNetwork

BEFORE AFTER

1,000 Servers 80

270 TB Storage 140 TB

3,000 cables/ports

Network300

cables/ports

200 server racks

Facilities10

server racks

Savings of +70% in reduced data center space, power, and cooling

EMC Tiered Storage OptionsEMC Tiered Storage Options

SOFTWARE-BASED TIERING CAPABILITIESQuality

of ServiceManagement

CachePartitioning

Virtual LUNTechnology

ControlCenterSymmetrixOptimizer

Advancedfunctionalityto optimize

storage tieringVirtual

Provisioning

PLATFORM-BASED TIERING CAPABILITIES

Tier 2

Tier 1Tier 2

Tier 1

Tier 2

Tier 1Best-of-breed

storage systemsand technology

Tier 0

Today: Energy-Efficient Storage Today: Energy-Efficient Storage DesignDesign

1 TB Data on Different Capacity/Performance Drives

787 kWh/yr

1,434 kWh/yr

3,048 kWh/yr

94%

87%

73%50%

393 kWh/yr

CONSUME LESS ENERGY BY CAPACITY

15K73 GB

15K146 GB

10K300 GB

7.2K500 GB

7.2K 1 TB

6,096 kWh/yr

73 GBFlash drive

3,790 kWh/yr30x

IOPS

38%Less

Energy

EMC Power CalculatorEMC Power Calculator

-62%

EMC Energy Efficiency ServiceEMC Energy Efficiency Service

• Review current data center strategy• Baseline your current and future needs

– Servers, storage, floor space– Power and cooling– Facility systems

• Analyze and consider your alternatives– Power, thermal, and cooling efficiency – Server virtualization and storage optimization

to reduce power – Three year “business as usual” (BAU) costs

compared to the three-year “optimized” costs

• Update your enterprise data center strategy

• Create your efficiency roadmap – Improvements and phasing to avoid cost and

gain energy benefits

CONSOLIDATE

OPTIMIZE

AUTOMATE

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2006 2008 2010 2012 2014 2016

Estimated Infrastructure Run Rate

Units / kW / Tons

0

5,000

10,000

15,000

20,000

25,000

Footprintsq. ft.

Equipment (Units) Power (kW) Cooling (Tons) Footprint (sq. ft.)

$

$

$

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

"K$"

Cost BAU $708 $1,410 $2,107 $4,226

Cost Optimized $278 $560 $840 $1,678

Savings $430 $850 $1,267 $2,548

Year 1 Year 2 Year 3 Total

$

Customer Example of Refresh and Customer Example of Refresh and Consolidation: TelcoConsolidation: Telco

Goals and Objectives

Reduce cost and energy use

Reduce time to implement

Optimize assets (utilization)

Institute service levels

Focus resources in other areas

Summarized Benefits

$ 1.28M OpEx reduction

73% reduction in floor space

59% reduction in power expense

56% reduction in cooling expense

Reduction in ongoing support

73%Reduction

59%Reduction

56%Reduction

ArchiveData

BackupData

Archive inactive data

Streamline backups

Eliminate redundant data

Virtualize storage

Classify and tier

Storage Consolidation and Tiering Storage Consolidation and Tiering Yield EfficiencyYield Efficiency

CONSOLIDATE

OPTIMIZE

AUTOMATE

ProductionData

Tier 3

Tier 2

Tier 1

Virtualization

RemoteVolumes

Virtual Prov

Arrays

Files