beyond disciplines: providing outreach to underserved groups by demographic
TRANSCRIPT
BEYOND DISCIPLINES:
PROVIDING OUTREACH TO
UNDERSERVED GROUPS BY
DEMOGRAPHICL O R E L E I R U T L E D G E
A N D S A R A H L E M I R E
WHAT IS OUTREACH?
Marketing: lets the community know what the library is doingand often focuses on events inside the library
Outreach: asks what stakeholders need and engages them in conversation, focusing on events both in and outside the library
WHY DO OUTREACH?
Members of underserved communities may not:
• Be familiar with the resources that the library offers
• Know how to access what they need (language-
learning resources, specific tools)
• Feel comfortable asking for help
Love, E., & Edwards, M. B. (2009). Forging inroads between libraries and academic, multicultural and student services. Reference Services Review, 37, 20-29
ALA OFFICE FOR LITERACY AND OUTREACH SERVICES
The ALA OLOC has identified the following communities as underserved:
• Adult New and Non-Readers
• Gay, Lesbian, Bisexual and Transgender People
• Incarcerated People and Ex-Offenders
• Older Adults
• People of Color
• People with Disabilities
• Poor and Homeless People
• Rural, Native, and Tribal Libraries of All Kinds
• Bookmobile Communities
American Library Association (2014). Office for Literacy and Outreach Services (OLOS) Retrieved from http://www.ala.org/offices/olos
LIBRARY OUTREACH MODELS
• Satellite service points
• Roving reference
• Dorm reference
Rudin, P. (2008). No fixed address: The evolution of outreach
library services on university campuses. The Reference
Librarian, 59, 55-75.
LIBRARY OUTREACH MODELS
Outreach librarians
LIBRARY OUTREACH MODELS
Embedded librarianship• Office hours model
• Full-time departmental location
• Virtual Reference
ENGAGEMENT STYLES
Passive
• Silent roving reference
• Office hours
Active
• Events
• Active roving reference
OUTREACH BY DEMOGRAPHIC
AT THE UNIVERSITY OF UTAH
MARRIOTT LIBRARY
LGBT
• LGBTQ patrons may fear that they will be
judged for their gender expression or identity.
• They may also struggle to find adequate
information about topics of interest, like
LGBTQ health
• As an often invisible minority, LGBTQ people
might feel like the library is not interested in
supporting them.
LGBT DEMOGRAPHICS
Williams Institute. (2013). Infographic: % Couples raising children in top metro areas. MSA. Retrieved from
http://williamsinstitute.law.ucla.edu/research/census-lgbt-demographics-studies/infographic-msas-may-2013/
MARRIOTT LIBRARY LGBT OUTREACH
MARRIOTT LIBRARY LGBT OUTREACH
• Sending library representatives to LGBT Resource Center Events
• Holding librarian office hours in the LGBT Resource Center
• Working with the LGBT Resource Center to update their library.
• Displaying Safe Zone signage in Faculty and Staff offices
• Liaising with the Utah Pride Center
• Providing tours for community LGBT groups
• Creating exhibits highlights LGBT people in Utah
VETERANS
VETERANS AT THE UNIVERSITY OF UTAH
0
100
200
300
400
500
600
700
800
900
1000
Total Undergrad Grad PhD
University of Utah Fall 2014Veteran Enrollment
Total
Male
Female
Other
MARRIOTT LIBRARY VETERANS OUTREACH
MARRIOTT LIBRARY VETERANS OUTREACH
• Librarian office hours in the campus Veterans Support Center
• Librarian involvement in annual Veterans In-Brief
• Co-sponsoring veteran-oriented events with the Veterans Support Center, including a panel discussion/film showing about women in combat
• Librarian involvement in campus veterans’ events, including the annual Veterans Day Commemoration and Student Veteran of the Year ceremonies
• Library displays of student veteran photographs
• Librarian participation in local efforts to raise veteran profiles in Salt Lake City and on-campus, including interviews with local media (print and radio) and oral history interviews with the American West Center
• Partnering with Veterans Support Center on veteran-oriented charitable endeavors, including collecting supplies for homeless veterans and writing letters to deployed servicemembers
DISABILITY SERVICES
• 18.7 percent of the U.S. non-institutionalized population has a disability.
• People with impairments may:
• Need help accessing library tools and resources
• Feel unsure of what resources are available for them
MARRIOTT LIBRARY OUTREACH TO
STUDENTS WITH DISABILITIES
MARRIOTT LIBRARY OUTREACH TO
STUDENTS WITH DISABILITIES• Attending Center for Disability Services events
• Inviting CDS administration over for tours
• Asking CDS employees to promote the library
• Advertising the library on the CDS homepage
• Asking for feedback from students with impairments about library
improvements
• Creating videos on best practices for working with patrons with disabilities
with the support of a student sponsor
• Creating a disability studies LibGuide
• Building collections for campus interpreters
STUDENTS WITH CHILDREN
STUDENTS WITH CHILDREN AT
THE UNIVERSITY OF UTAH
NASPA Consortium: Profile of the College Student Experience, Spring 2013
85%
6%
9%
University of Utah Students with Children
No children
1 child
2 or more children
MARRIOTT LIBRARY OUTREACH TO
STUDENTS WITH CHILDREN
MARRIOTT LIBRARY OUTREACH TO
STUDENTS WITH CHILDREN
MARRIOTT LIBRARY OUTREACH TO
STUDENTS WITH CHILDREN
MARRIOTT LIBRARY OUTREACH TO
STUDENTS WITH CHILDREN• Library created a Family Reading Room to make the library more welcoming
for students with children. Includes toys, books, and games to keep kids
entertained while students work. Room sight-lines designed so students can
keep an eye on their children while working at the computers.
• Efforts to make library marketing efforts specifically inclusive of students with
children.
• Library events for students with children, including family health days and
activities co-sponsored by Utah Museum of Fine Arts and National History
Museum of Utah.
• Displays specifically developed to include child-friendly elements and
marketed to include children, especially last summer’s Vesalius Exhibit.
CHALLENGES AND
CONSTRAINTS
CONSTRAINTS
• Time
• Money
• Engagement and Support
OUTREACH BY DEMOGRAPHIC
AT YOUR LIBRARY
STRATEGY: IDENTIFY YOUR TARGET
STRATEGY: IDENTIFY YOUR TARGET
• University of Utah Office of Budget and Institutional Analysis
• National Survey of Student Engagement (NSSE)
• Utah demographics and statistics
• US Census Bureau
• American FactFinder
• Disability
• US Department of Veterans Affairs Veterans Benefits Administration Reports
• UCLA’s Williams Institute
STRATEGY: IDENTIFY THE IDEAL OUTCOME
• I will host two open houses for students with disabilities during the Fall semester to introduce them to library resources. They will come back and visit the library again.
• We will co-host at least one event with the LGBT Resource Center for Pride Week.
STRATEGY: IDENTIFY YOUR GOAL POSTS
How will you know if you succeeded?
• I will get contact information from at least ten students at my open houses and follow up with them.
• I will have at least one event that is attended by at least ten people
STRATEGY: FIND YOUR PARTNERS
Who can I work with?
• I could work with the Center for Disability Services
• I could get in touch with the Gender Studies librarian and the head of the LGBT Resource Center.
STRATEGY: MAKE A LONG-RANGE PLAN
What is my long-term plan for my outreach to this group?
• I plan to hold 2 or 3 events per year for students with disabilities, with at least one of them being a tour of the Center for Disability Services
• I want to cohost regular events with LGBT students so that they are familiar with the librarians and feel comfortable asking questions.
STRATEGY: PLAN YOUR ACTIVITIES
What specific activities will I do to enact my strategy?
• I will create advertising materials to hang in
• the Center for Disability Services, including braille materials.
• I will ask the Center to tell the students who come in about the event.
STRATEGY: GATHER YOUR RESOURCES
What do I need to be able to meet my goals?
• Money for snacks
• Space to host an event
• Help from a graphic designer to create a design
STRATEGY: GET SUPPORT
Who do I need to buy into my plan?
• I need my Associate Dean to agree to give me space to hold an open house and money for snacks.
• I need the administration of the LGBT Resource Center to agree to cohosting an event.
NOW IT’S YOUR TURN…
We created a worksheet for you to use
this in your own libraries.
Take a look at the worksheet and talk with
the person next to you about how you
might apply these ideas.
An electronic copy of the handout is
available at
http://tinyurl.com/MPLA2014
QUESTIONS?
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