beyond analytics : l'influence de l'intelligence artificielle sur votre entreprise
TRANSCRIPT
Beyond analytics: how A.I. can impact YOUR business
Dr. Sébastien Foucaud
http://sbsf-consultancy.com
DIGITAL ANALYTICS FORUM 2016
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
(Prof.) Dr. Sébastien Foucaud
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๏ PhD in Astrophysics ๏ 15-year long career in Astronomy (6 as Professor) ๏ Scientific expertise in Cosmology (Universe and
Galaxy evolution) ๏ Technical expertise in Data Analytics, Statistics,
Data Mining, Machine learning, Simulations, Data Centres, product development, Big Data Technology
>10 years
>1 year
>1 month
CrossLend | Head of Data Science Feb 2015 - July 2015
FinTech, Risk management, Compliance
OLX | Head of Data Innovation Aug 2015 - Sep 2016
Classifieds, User segmentation, Moderation, Data strategy, Business Intelligence
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Dr. Sébastien Foucaud
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Scout24 | Head of Data Science since Oct 2016
Classifieds/Marketplace, Data Strategy, Personalisation, Recommendation, Lead generation, UX/UI
certace | Member of Advisory Board since Oct 2016
Data Science, Data Strategy
SBSF Consultancy | Data Strategy Consultant since Oct 2016
Data & Business Strategy
Ron Leishman
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Artificial Intelligence is no SciFi…
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Artificial Intelligence is no SciFi…
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It is here and now!
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Artificial Intelligence is no SciFi…
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It is here and now!
…and we are rather late!
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Daily Artificial Intelligence
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Daily Artificial Intelligence
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Daily Artificial Intelligence
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Daily Artificial Intelligence
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“One recurring theme throughout the history of AI / machine learning research is that we are terrible at determining exactly what aspect of human intelligence is remarkable.” Zachary C. Lipton, UCSD
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Artificial Intelligence invades all spaces…
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
… even where we were not expecting it!
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Artificial Intelligence, when the giants join forces!
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Artificial Intelligence, when the giants join forces!
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But innovation is still fostered by startups …
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Embracing the data
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Embracing the data
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Embracing the data: call a data scientist
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Business Insights
Analyses / Modeling
Data Collection
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How we see the world
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How scientists see the world
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Data Scientists not the most business-savvy people
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Data Scientists not the most business-savvy people
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Practical (and real) use cases
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• Moderation and quality content How machine learning can help prevent fraud and spam? How it can ensure global quality content and enhance user experience?
•Personalisation How AI can help provide the best user experience? And deliver the right content, to the right user, at the right moment!
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Moderation and quality content
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‣ 2,000,000 ads a day ‣ 30 sec. on avg. for classifying (CS: 500 people/24h)
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Moderation and quality content
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‣70% automatically accepted or rejected + categorisation for free + reliability at 95% + 180 sec. for classifying (CS)
Classifier
Customer Support
Model
New Ad
AcceptedRejected
AcceptedRejected
30%
70%10%
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User experience
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Personalisation
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User Segment
A
User Segment
B
Item Segment
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Item Segment
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User Segment
B
Item Segment
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‣ Mobile devices transformed radically the user experience
‣ Know your customer better! ‣ Delivering the right content, to the right
person, at the right moment + Customer Lifecycle Management + Content Lifecycle Management
‣ Recommendation > Search ‣ User segmentation
+ unsupervised & supervised ML + dynamic lifecycle segments + dynamic behavioural segments
‣ Dynamic pricing
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Innovating…
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Innovating…
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Innovating = Formulating problems properly
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Innovating = Formulating problems properly
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S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Innovating = Formulating problems properly
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Machine learning problems can be difficult for an often overlooked reason. For many settings in which we might want to introduce an AI agent, the problems are not well-formed. That is, it's not at all obvious what objective should be optimized.
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Business & Data Strategies begins with Smart Data
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Aligning Business & Data Strategies ‣ Abundance is not wealth: + not all Data is useful (Big vs Smart) + choose your battle (limit storage) + avoid data gluttony
‣ Predefine use cases
‣ Develop Data Wisdom
‣ Define success (KPIs)
‣ Data acquisition
‣ Data governance
Right strategy from inception:
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Data Mining Strategy
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Data Pre-processing
• Distance metrics • Sampling • Dim. reduction (PCA, SVD)
ValidationTesting
Model Learning
Supervised • kNN • Decision trees • Bayesian Classifiers • Logistic regression • SVM • ANN
Unsupervised • k-means • Density-based • LDA • Bayesian non-parametric
• Test samples • Metrics
• A/B testing • Metrics
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Data governance: solid base to build from
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‣ Right data & right meta-data + getting what you need and only that + knowing what you get when you get it! + clean and safe data + right infrastructure ‣ Essential step (or everything else collapse!), requires right partnership!
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
Data governance: solid base to build from
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‣ Right data & right meta-data + getting what you need and only that + knowing what you get when you get it! + clean and safe data + right infrastructure ‣ Essential step (or everything else collapse!), requires right partnership!
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
SBSF Consultancy
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http://sbsf-consultancy.com
Work with you to: ‣ Identify and formulate the business problem ‣ Review all available data to understand type, depth, expanse and quality ‣ Align Business strategy with Data strategy ‣ Build successful use cases ‣ Driving bespoke, cost-effective product development that makes practical sense ‣ Consolidate data governance (through established relation with AT Internet)
S. Foucaud - ATi Digital Analytics Forum - 2016/10/25
certace
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http://www.certace.com
The digital expert marketplace for data science projects: ‣ independent “ace” data science experts at the forefront of their fields ‣ solving your toughest data challenges ‣ save long-term costs associated with permanent hires ‣ immediate impact on your business
‣ SBSF + certace: winning combination for designing right strategy, appropriate use cases, and implementing them!
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Thanks!
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