better retailing through linked data
DESCRIPTION
Opportunities, perspectives, and vision on Linked Data in retailTRANSCRIPT
Better Retailing Through Linked Data
Jay Myers,
Products are complex objects
Width: 35 ¾”
Height: 68 1/2”
Depth: 29 1/8”
Color: Black
Brand: Samsung
Material: Stainless steel
French doors
Regular price: $2,599.99 Sale price: $1,949.99
Model Number: RF267AERS/XAA
Bottom-loading freezer
Total capacity: 25.8 cu. ft.
Freezer capacity: 8.1 cu. ft.
Gallon door storage
They also have complex relationships
Product A Product B Product C
Sub-productZ
Sub-productYSub-product
X
Sub-productW
Sub-productVSub-product
U
Where can I find a black, french door,
bottom loading refrigerator that is less than 68” high?
With 523,852 products in my catalog, how many 2, 3, or 4 RELEVANT product combinations can I offer
my customer?
Let’s query the social web for trending product categories, selecting the highest margin products in my catalog to display on the homepage.
DIKW, Linked Data, and Business
Data
Information
Knowledge
Wisdom
{}
Abundance of information and data exists
Consumer expects personal, employee knowledge
} Companies need to acquire, display wisdom to remain competitive
Product A Product B
Sub-productX
Product C
gr:ad
dOn gr:addOn
Sub-productX
gr:addOn
gr:addOn
gr:isSimilarTo gr:isSimilarTogr:addOngr:addOn
Sharing the Wisdom of Linked Data
Augment human knowledge
Smart web services drive human-readable visualizations
Publish machine-readable formats for machines
