better journalism through engagement
DESCRIPTION
These are slides by Mandy Jenkins, Ivan Lajara and me for an engagement workshop for Digital First newsrooms in New England and New York.TRANSCRIPT
Better Journalism Through Engagement
Northeast ClusterOctober 8, 2013
#DFMengage
Introductions• Name• Newsroom• What you do• Recent engagement success/challenge• What would make today a success for
you?
Plan for the day• Engagement overview• ScribbleLive• Growing Network• Newsroom Café • Google Glass• Social conversation• Using Tout effectively• Touts from police log
• Facebook engagement• Photo curation• Social Media Wire• Contests• Curation tools• Community outreach• Video engagement• Brainstorming
Throughout the day• Choose 1 or 2 things to try this week• Choose 1 or 2 things to try next week• Choose 1 or 2 things to dig in deeper
with us• Write down follow-up questions• Slides and links on my blog
What is engagement?
Tools of engagement
Ways of engaging• Community blogs• Seek community content (words, photos,
videos)• Curation, aggregation• Contests• Don’t forget the newspaper!• Face to face
Do More With
White Label Accounts
• Live.nhregister.com• Live.dailyfreemancom
Coming VERY soon:• Live.berkshireeagle.com• Live.lowellsun.com
Ideas
• Create a live story for breaking news with your own photos, text and updates
• Hold live chats with reporters about coverage• Hold live chats with local newsmakers• Feed in tweets from staff and/or community
during events or breaking news• Create a second screen experience for sports,
debates or TV
Syndicate DFM Events
• See What’s Scheduled Within DFM: dfmops.com/live/
• To use events on your site, use the embed code or ask Thunderdome to syndicate to your white label
Syndicate Others’ Events
• See What’s Scheduled Available: market.scribblelive.com/
• To use events on your site, click the syndicate button or ask Thunderdome to get an embed code for you
Available Training
Courses for topic areas, monetization and coverage ides at:
training.scribblelive.com/
Growing your networkFinding new bloggers:• Google (blog search w/ community
names)• Check local blogs’ blogrolls• Check links of local tweeps• Help set up people with blogs
Host some group blogs• Community clubs• Community religious organizations• Youth sports teams• Neighborhood groups• Music (marching bands, church choirs,
garage bands, youth recitals)• What else?
Social media• Community orgs w/ FB pages• Community FB groups (if they’re open)• Community orgs, voices on Twitter• Community orgs w/ YouTube channels• Community orgs on Instagram, Flickr• Community Pinboards
The Newsroom Café
Google Glass and journalism
Ivan LajaraOct. 8, 2013
What is it and why does it matter?
Google Glass — the high-tech wearable augmented reality device— has the potential to reshape journalism for both consumers and producers.
And although it is still in very much in the early stages, Google Glass can disrupt the news industry.
What is it and why does it matter?
What can you do with it
• Google things (links and YouTube work)• Take and share photos and videos• Get directions (with Android device)• Send emails• Make phone calls• Make video conferences (ala Google Hangout)• Take notes• Apps (Nytimes, CNN, Mashable, Evernote)
What can you do with it
How do people react?
• People ask questions: 'What is that?'; 'is that Google Glass' or 'what happened to your eyes?/Is your vision OK?' ; 'Can I try them
• People look at you and look at you like you're some sort of alien.
• People look at you and pretend they're not looking at you and elbow their friends and point at you and make comments under their breaths.
• People look at you with disdain.• People ignore you.
How do people react?
Is it a productive tool or just a fancy toy?
In terms of filing photos and videos, it is indeed easier, because it's pretty much hands-free. The best feature, in my view, is the video calls, where you can have a video conference with up to 10 people at a time (they see what you see). So, technically, I could be covering an event while having people not only watch it but also participate (ask questions, etc) while it's going on. At the same time, it is also a fancy luxury and you can use it like that (which I do on my personal time).
Glass can enhance your productivity
And your personal life
What it means for journalism
From a journalist’s perspective:• Currently, Google Glass can help improve journalism by
enhancing live coverage, communication and engagement.• Enhancing live coverage: It’s much easier to take photos
and videos with Glass. I can’t stress this enough. It’s the equivalent of having a phone ready to take a picture or video right in front of you at all times. You can easily cover fires, protests, floods, conferences, fairs, you name it. The coverage benefits from having eyes on the ground, and allowing your audience to be part of that experience.
You can use it to enhance live coverage of meetings with politicians, events, fairs
What it means for journalism
• Improving communications and engagement: You could be at an event while having a video conference in which your intended audience could see what you are covering. This could be to help reporters, or for the reporter at the scene to give the newsroom a live sense of the scene. You can also make calls and send and get priority emails to selected contacts.
Glass is just a tool, but it’s a tool that changes the way we experience news. And the change is coming.So the question is, will the news industry be blind to Glass?
Related posts
• Google Glass and journalism: https://medium.com/this-happened-to-me/4c24f8bb5b3a
• Curated rebelmouse posts: https://www.rebelmouse.com/ivanthroughglass/
• Photos: http://media.dailyfreeman.com/2013/08/05/photos-google-glass-images-from-the-hudson-valley-and-the-catskills
• Reddit AMA: http://www.reddit.com/r/casualiama/comments/1i60ii/i_recently_got_google_glass_ama/
• #glassplainer videos: http://www.tout.com/hashtags/glassplainer
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]• ON GOOGLE +, where most Glass posts go:http://gplus.to/ivanlajara
Taking Tout To The Next Level
Stitch Multiple Scenes TogetherTap and release “Touch to RECORD” to film different shots and self-edit. Delete clips, drag to edit.
Tap
Upload Edited Video (Mobile)
1. Tap “camera” icon / bottom-center
2. Tap “camera roll” icon / top-center3. Select clip from camera roll 4. Edit if necessary5. Upload, add caption info and headline
(3)
Upload Edited Video• Select a video to upload from your desktop• Files can be no larger than 40MB, but you can edit
beforehand
Spreading Your Touts
• Include relevant hashtags (like places, team names, events, etc.)
• Include Twitter/Tout handles of your newsroom, those in videos
• Share Tout to your social networks• Tout/ReTout from newsroom account
Share With Thunderdome!
#DFM #DFM #DFM
For Touts that have the potential to reach a national audience, add “#DFM” in the caption.
Touts on ScribbleLive
Touts on RebelMouse
Tout Premium Dashboard
• Go to partner.tout.com and log in with your newsroom’s Tout credentials
• Add/remove users from your Tout widgets• Give new users premium account access• Set users to be moderated• Edit/Schedule/Delete Touts
Tout Premium Dashboard
Coming soon: • Property-wide Tout search • Property-wide analytics• Easily build widgets across staff accounts
Resources & Support
• Contact Yvonne Leow of DFM Video at [email protected]
• Tweet to @touthel• www.tout.com/hashtags/touttips• Technical issues contact Ruby Tugade
Great for promotion, but also …• Great for reporting• Find story ideas• Crowdsource• Join & spur the conversation (reply,
retweet, ask questions)
engagement
Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
Engagement tips:• Engage with comments • Post and/or share from personal pages
(selectively; don’t be a spammer)• Crowdsource on community pages (not
just yours)• No AP photos
CT Twitter study:• Newsroom accounts mostly heads & links• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower
Tips for being conversational:• Monitor @ mentions & reply (answer
questions, thank for links, address critics)• Make link posts conversational• RT competition, community bloggers• Ask questions
Monitor community conversation:• Save searches for key names, hashtags• Save location searches for breaking-news
terms (fire, emergency, siren)• Make lists (HootSuite, TweetDeck
columns) of key community users• Reply & RT
Encourage staff to be conversational:• Be personable (can do that w/o stating
opinions)• More than just links• Listen to community; reply & RT• Livetweeting events
What’s your social-media voice• All about me?• Join other conversations?• Appropriate to content (light, serious)?• Who would your social-media voice be
(think of a character)?
Crowdsourcing tips• Say what you know, what you need to
know• Don’t ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
Photo curation
Ivan LajaraOct. 8, 2013
What is photo curation?My definition: Curation refers to the filtered collection and display of content, either crowdsourced or from a feed.
• TL;DR: A collection
What it isn’t
Curation is not downloading photos and posting them on your site without permission. Work within the terms of service of the platforms you are using. Respect copyright (don’t upload AP photos, for instance) and remember that embeds are your friend.
Why curation?
Because:• You can’t be everywhere;• More photos means more coverage;• Increases engagement and visibility;• Improves your relationship with your
community;• It’s fun!
Why curation?
What stories benefit from story curated photos?
• Breaking news• Festivals, fairs, parades, graduations and any
event with large gatherings• Sports
What tools can I use to find content?
FacebookTwitter InstagramGoogle+PinterestTumblrFoursquare Use hashtags to crowdsource
and follow a particular event
So how do I curate?
• Reach out• Use hashtags• Do advance searches• Use third party tools: http://www.flickr.com/map http://statigr.amhttps://twitter.com/search-advancedBanjo (app)
What tool can I use to publish that content
• Native embeds• Storify• Rebelmouse• Media Center (slideshows)• Olapic
Be carefulConfirm and verify, then retweet, reblog or embed.
Real(!!!) Fake
Be extra careful during breaking news situations
• Contact source• Check timeline of posts• Look at location• Use reverse image search,
especially with dramatic images:
http://www.google.com/imageshttp://tineye.comhttp://karmadecay.com/ (reddit)
Push hard
Add widgets and promotion on your site, social media and print. People won’t just send you a photo because you sent a tweet.
Contact the source. Ask for permission.
Crowdsourcing + curation = WIN
Storify allows you to add context
Rebelmouse
TIPS
• During breaking news, search Twitter and Facebook.• Feed your website with your social media posts. If
you are posting on social media you can also populate your site with that content.
• Prioritize social media networks that create more engagement.
• Crowdsourcing won’t work if people feel like you are not doing your job. Add a bunch of your own and invite people to contribute more.
FURTHER READING:
• Curation in Journalism http://
storify.com/ivanlajara/curation-in-journalismPhoto engagement in journalismhttp://
www.slideshare.net/LajaraIvan/photo-engagement-in-journalism
#dfmchat Wednesdays at noon!
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]
Making the Most of Your Social Media Wire
A Social Media Tool from Digital First Media & CrowdyNews
My.breakingburner.com
• Log in with your newsroom’s username and password
• Contact Mandy if you don’t have it
3 Quick Steps
1. Create Topic and add sources 2. Create widget, select topics to include3. Embed widget
Sources Available
• Twitter: Usernames, hashtags and keyword searches, locations
• Youtube: Usernames, keyword searches, playlists, locations
• Vimeo: Usernames and albums• Flickr: Tags• Facebook usernames (in dev)• Tout: Usernames and hashtags
Ideas
• Create a topic just for a breaking or ongoing story and add it to your widgets (#cofloods)
• Bring in all tweets/videos from a location when news breaks
• Display items from selected social streams containing only a particular keyword set (storm, snow, etc.)
Help and Contact Info
Get the dashboard manual:
http://bit.ly/SMWguide
Mandy Jenkins Director of Interactives, Digital First Media m: 202.455.5469 | skype: mmjenkin | [email protected]
Storify and Rebelmouse as curation tools in journalism
Ivan LajaraOct. 8, 2013
What are they
Both Storify and Rebelmouse are best described as curation tools, which can serve greatly in the pursuit of journalism. But it should be noted that they are much more.As curation tools, they can be used to display curated content in either a static or feed-like fashion.Both are free, but have pro versions with extra features.
What stories benefit
• Breaking news;• Storms, floods,
emergencies;• Large gatherings:
Festivals, fairs, graduations, sports, parades
• Long-term events;
Storify
• Storify allows you to pull in content from Twitter, Facebook, Instagram, Soundcloud, Youtube, Flickr, Disqus, Tumblr, RSS feeds, Websites (and Tout!) from around the web.
• The free version is static.• There are three displays: classic, slideshow and grid,
the last two work well for images or videos.• You can build and write a narrative to add context
(you can even write a full story around curated content).
You can use hashtags and location in search!
Chances are, if people are talking about something in social media, there is a chance there will also be photos
Rebelmouse
• Rebelmouse allows you to pull in 25 feeds from Twitter, your Facebook profile or pages you manage, Instagram, Google +, Youtube, Flickr, Tumblr, RSS feeds from around the web.
• The free version constantly updates as much as you tell it to do, but you can ‘stick’ posts to chosen positions.
• All tweets without media (photo or video) go into your drafts.• You can also build and write a narrative to add context; single
posts with multiple photos.• There are five different design choices with several more
touches.
Rebelmouse channels
With Twitter, you can filter by @handle, #hashtag or even a domain name and with Instagram, you can filter by user or hashtag. But you can add RSS feeds, other social media content or even write your own from within the console, which allows you to add context to a post.
Rebelmouse’s feed, look and feel can be customized to your liking.
Bonus: It features responsive design
PRO-TIPS!
• Use Storify AS the search tool, that way you’ll save time.
• You can also mass-post in Storify from your own feeds, so you could have a specific event hashtag and feed it all at once.
• Rebelmouse can be left alone, but it should be groomed and filters should be included.
• EMBED! Use the back end of your site to create a page.
USE THE BOOKMARKTLETS!
• http://storify.com/tools• http://blog.rebelmouse.com/using_stick_this-
159492.html
Resources
Storify: • Updated guide for journalists:
http://storify.com/kellyfincham/the-updated-guide-to-storify-for-journalists
• Best practices: http://storify.com/ivanlajara/storify-best-practices
Resources
Rebelmouse• How Tos:
https://www.rebelmouse.com/rebelmouse/How_Tos/
• Getting started: https://www.rebelmouse.com/starthere/
Further reading
Storify and Rebelmouse in journalism: http://storify.com/ivanlajara/dfm-chat-on-storify-and-rebelmouse
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]• http://storify.com/ivanlajara• https://www.rebelmouse.com/ivanlajara/
Video engagement• Surveillance video• Seek submissions from community• Vine, Tout• Google Voice + still photos• Search YouTube, Vimeo• Hangout (live on YouTube)
Video engagement• POV camera• Live webcam• Post raw video• Live coverage• Video from source, agency
