better data for better...
TRANSCRIPT
Better Data
for Better
Neighborhoods
WBC Pilot InitiativeLiz Jellema
Summer 2016
Problem Statement
To focus on
the greatest
potential
impact,
community
leaders need
the best
quantitative
and
qualitative
information
available
Partnership
“We connect neighborhoods to the
resources they need to become
stronger and healthier.”
Business District Leadership
40 participants
54 neighborhoods
Survey
Source: Business District Leadership survey (n=28)
WHAT TYPES OF ECONOMIC DEVELOPMENT PLANNING DOES YOUR ORGANIZATION
UNDERTAKE?
• Networking and
introductions
• Connecting businesses to
business improvement
programs
• MWBE certification, writing
business plans, start up
assistance
• Technology training
• Infrastructure and
investment
• Advocacy for business
needs and area jobs
3
17
18
18
18
22
23
24
24
25
Legal assistance
Incentive information
Access to capital
Training programs
Permitting assistance
Liaison between city & business
Marketing & communications
Corridor visioning
Small business resources
Bus. attraction & retention
Survey
Source: Business District Leadership survey (n=27)
WHO ARE THE KEY AUDIENCES FOR YOUR ECONOMIC DEVELOPMENT INITIATIVES?
In addition to…
• Current employees
• Entrepreneurs
• For-profit start-ups
• Organizations with an
interest in revitalizing the
community
• Visitors and tourists
• Local elected officials15
17
18
18
22
22
23
Bus. Affairs & Cons.Protection (BACP)
Dept. of Plng & Dev (DPD)
Residents
Landlords
Retailers
Developers
Current business owners
Survey
Source: Business District Leadership survey (n=26) Source: Business District Leadership survey (n=26)
Not at all 0%
Very little 11%
Sometimes 42%
Most of the time
35%
All of the time 12%
HOW OFTEN DOES YOUR
ORGANIZATION USE DATA
TO SUPPORT ECONOMIC
DEVELOPMENT EFFORTS?
46% 42%
13%
20%
52%
28%
LOW MED HIGH
WHAT IS YOUR STAFF’S ABILITY TO USE DATA IN TERMS OF
SKILLS AND TIME?
Skills
Time
Survey
Source: Business District Leadership survey (n=24)
AS YOU ENGAGE IN ECONOMIC
DEVELOPMENT PLANNING, WHAT DATA
SOURCES DOES YOUR ORGANIZATION
CURRENTLY USE?
WHAT TOPICS DO YOU WISH YOU HAD
MORE INFORMATION ABOUT TO HELP
SUPPORT YOUR ECONOMIC
DEVELOPMENT PLANNING EFFORTS?
5
6
10
10
13
18
19
22
Education
Health
Crime and publicsafety
Housing
Workforcedevelopment
Incentive programs
Corridor revitalization
Commercial real estatedevelopment
2
3
3
4
5
8
9
10
13
13
13
13
18
DePaul Institute for Hsg
Dun & Bradstreet
Nielsen
World Business Chicago
Woodstock Institute
Small Business Admin. (SBA)
MetroEdge
Crain’s
LISC
Dept. of Plng & Dev (DPD)
CMAP
DNAInfo
Census Bureau
Survey
Source: Business District Leadership survey (n=26)
access to data and a growing understanding how best to use the data | there is a
lack of access to relevant usable, customizable, current data on retailers, commercial space, needs, opportunities,
and so on | having direct access | a workshop on how to access this important information |
additional training for revitalization | training on how to interpret data | having the information
easily accessible | any help that can be given in terms of accessing current data would be great |
training on utilizing and visualizing City data | training on how best to use data and how to do so efficiently
| opportunities to get more timely access to hyper local data | access to data that costs money would be
beneficial | easy access to mapping and large format printing | staff training |
inexpensive data that is easy to customize to a particular industry or sub-industry | training &
Education | knowing where to get it from | easy access to neighborhood data | a
tutorial on what type of data is available for our neighborhood and how to use it to attract tenants
WHAT WOULD HELP YOUR ORGANIZATION BETTER UTILIZE DATA TO SUPPORT
ECONOMIC DEVELOPMENT EFFORTS?
Data + Storytelling
We want to target [XYZ] business investment in our
neighborhood
• Highlight assets– Customer base
– Community buying power
– Existing businesses (and competitors)
– Commercial real estate trends
– Site zoning, access, and visibility
– Unique history (maps, satellite imagery, photos, news headlines)
• Address any challenges– Changing demographics
– Talent supply, in/out flows, educational attainment
– Crime
Data + Storytelling
Progress To Date
Training workshop
1:1 consulting sessions
Pilot evaluation
- Success measurements?
- Recommendations to scale?
Feedback • Very useful in an immediately applicable way! –Douglas/Oakland/Grand
Boulevard/Kenwood
• One of the better and more useful sessions I have attended. –Humboldt
Park
• Extremely helpful with information we can access and use
immediately. –South Shore
• Resources/info that allow us to truly work on changing our
communities. –Greater Southwest Chicago
• Useful information beyond expectation. –South Chicago
• Extremely informative. These new tools are timely and will be
instrumental in our effort moving forward. –Greater Englewood
Scaling Opportunities
• Repeat BDL workshop and 1:1 consulting sessions
• Broaden audience to include
SMEs
• Increase frequency
• Expand reach (e.g.,
Neighborhoods Now, delegate
agencies)
• Add brochure development to
“storytelling” component
• Help administer a local Business
Sentiment Survey
