BUILDING A BETTER BURGER

Making our best-selling burger into a healthier menu choice

MARTY JARACZEWSKI 2

PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains

Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates

12/3/2014

MARTY JARACZEWSKI 3

BUN NUTRITION

Our Bun

Calories: 260

Fat: 5 g

Carbohydrates: 45 g

Alternative Bun

Calories: 140

Fat: 2 g

Carbohydrates: 27 g

12/3/2014

MARTY JARACZEWSKI 4

CHEESE NUTRITION

Our Cheese

Calories: 125

Fat: 9 g

Carbohydrates: 1 g

Alternative

Cheese

Calories: 70

Fat: 4 g

Carbohydrates: 1 g

12/3/2014

MARTY JARACZEWSKI 5

A BETTER BURGER

Our Best Seller

Total Calories: 585

Total Fat: 27 g

Total Carbohydrates: 46 g

New Better Burger

Total Calories: 410

Total Fat: 19g

Total Carbohydrates: 28 g

12/3/2014

MARTY JARACZEWSKI 612/3/2014