betavine presentation

A Vodafone Group R&D Lab


Betavine

http://intranet.vodafone.com/index.jsp?pageID=global_homepage


Betavine is an open mobile application community



• Designed to support mobile developers and mobile enthusiasts

• Find great tools and resources across all devices, platforms & networks

• Support for experienced developers and those just crossing over to mobile development

• Discover and play with the latest mobile apps

• Upload your own apps for others to provide feedback on

• Join the forums to share ideas and experience

• Interact with other members to share know-how



Betavine users find & download the app to their phones

After trying the app, the user can provide comments via betavine.mobi

Developer uses Betavine tools & resources to build a mobile app

They upload their app to Betavine

Developer uses feedback & discussion forums to create new version of app

Consumer Testing (betavine.mobi)

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Download stats and feedback displayed on application page



Betavine targets three audience groups

www.betavine.net forge.betavine.net

The core Betavine website reaches

mobile developers & enthusiasts

The Forge reaches open source software

developers

The mobile website reaches

consumers(early adopters)

.mobi



Developer Opportunity

Community & Resources

Application Profile

Web & Mobile Listing

Feedback

Blogs, forums, links

Quick registration & Easy upload

Betavine.net & Betavine.mobi

User feedback on apps displayed on Betavine

Feedback helps app development



Widgets

Single function applications designed to offer a highly personalised mobile web experience for users


Widget Zone

The Betavine Widget Zone will help you to:-

Get Started – Find out information on the devices that the Widget Manager is supported on and guidelines for your widgets behavior.

Develop – Get access to resources including the Software Development Kit, a free guide on user experience, a Widget Tutorial and details on the Vodafone Widget Runtime

Distribute – Access to Vodafone’s free distribution channel to a potential audience of more than one million Vodafone customers across the UK, Germany, Italy, Spain and South Africa!



Tools for Developers

The Betavine Widget Zone features a number of step by step guides to developing widgets:-

– The Vodafone widget runtime– Creating a widget – Fortune tutorial– Creating a twitter widget – with the Widget packager



“Twiggy” Widget

“Twiggy is a simple mobile widget that allows you to search Twitter, right from your phone.”

Carsonified created Twiggy to demonstrate how to build a mobile widget. They kept a blog: http://www.carsonified.com/twiggy They created a guide: http://twiggy.carsonified.com/build_a_widget.html

“We built a mobile web widget in 4 days. Meet twiggy”

twiggy.carsonified.com



Widget Distribution Tool

“Widget Distribution tool taps into 1 Million Customers”

• Developers can use the Vodafone Apps Manager Beta as a distribution channel to reach Vodafone customers

• The tool currently allows developers to distribute widgets in Germany, Spain and the UK – with Italy and South Africa to follow shortly

• When the widget meets the criteria for publication, the Vodafone operating companies selected by the developer will make it available to customers through the free Vodafone Apps Manager Beta application

• The Vodafone Apps Manager Beta application is available from Vodafone live! portal

“Special Days and Words of Wisdom are two widgets from a Betavine member that have been successfully published to Vodafone customers”

http://widget.vodafone.com/dev/



Distribution via betavine.mobi

“Distribution for your mobile content”

Vast and global audience

Free distribution

User and device feedback

Try betavine.mobi now!

“Betavine.mobi offers any early adopter the ability to download free applications that are innovative, informative and fun.”

m3Dcam

Voice TranslatorTASWYC Healthy Life Travel Kit



Mobile Linux Driver

The Vodafone Mobile Connect Card Software for Linux is a software suite for 3G data cards which works on multiple distributions of the Linux Operating System

The software manages connections with GPRS, UMTS, and HSDPA. It also supports SMS, access to contacts and diagnostic information

This open source application is free to download and distribute. Developers can get involved in Betavine Forge

Driver downloads

http://www.betavine.net/bvportal/web/linux_drivers

Betavine is no.1



Betavine Partner Programme

Betavine Partners can…

Co-develop a dedicated and co-branded ‘zone’ on the Betavine portal

Access the Betavine developer & business communities to raise awareness of your service

Harvest innovation and ideas from the community by making your service available to Betavine members

Avenues are open for joint events including competitions (utilising your service/API in a mash-up app)



Partner Competitions

“At Betavine we are keen to promote innovation in the area of mobile and internet communications through competitions”

Many entries you will find to be Innovative & Inspiring along with many coming in from left-field!

Campus Life 2008

Would you like to sponsor a competition on Betavine?


betavine presentation

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