bet, call, check your seo activity - lukasz zelezny #sigma2014 malta
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Bet, Call, Check your SEO activity - Lukasz Zelezny #SiGMA2014 MaltaTRANSCRIPT
2
Lukasz ZeleznyHead of Organic Acquisition
@LukaszZelezny
http://uk.linkedin.com/in/seomanagerlondon/
Bet, Call, Check your SEO activity
Table of content:1. Main metrics2. Main metrics and tables3. Charts that means a lot4. Improving your performance5. Slicing website6. Tools
Sessions
Visitors
Effective Sessions
Conversions Volume
Main Metrics
Sessions
Visitors
Effective Sessions
Conversions
Main Metrics
Sessions
Visitors
Effective Sessions
Conversions
Main Metrics
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 -
50,000
100,000
150,000
200,000
250,000
300,000
350,000
290,578 274,174
280,789
258,515
302,457
250,798
290,781 287,654 285,789 298,795
280,546 280,578
145,289 145,312 146,010 144,768
184,499
150,479
183,192
201,358 214,342
227,084 224,437 227,268
Example.com: Sessions and effective sessions monthly
Sessions Effective Sessions
Sessions
Visitors
Effective Sessions
Conversions
Main Metrics
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 -
50,000
100,000
150,000
200,000
250,000
300,000
350,000
0%
10%
20%
30%
40%
50%
60%
290,578 274,174
280,789
258,515
302,457
250,798
290,781 287,654 285,789 298,795
280,546 280,578
145,289 145,312 146,010 144,768
184,499
150,479
183,192
201,358 214,342
227,084 224,437 227,268
Example.com: Sessions and effective sessions monthly
Sessions Effective Sessions Bounce Rate
Sessions
Visitors
Effective Sessions
Conversions
Main Metrics
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 -
50,000
100,000
150,000
200,000
250,000
300,000
350,000
0%
10%
20%
30%
40%
50%
60%
290,578 274,174
280,789
258,515
302,457
250,798
290,781 287,654 285,789 298,795
280,546 280,578
145,289 145,312 146,010 144,768
184,499
150,479
183,192
201,358 214,342
227,084 224,437 227,268
Example.com: Sessions and effective sessions monthly
Sessions Effective Sessions Bounce Rate
+ 4.55%
Sessions
Visitors
Effective Sessions
Conversions
Main Metrics
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 -
50,000
100,000
150,000
200,000
250,000
300,000
350,000
0%
10%
20%
30%
40%
50%
60%
290,578 274,174
280,789
258,515
302,457
250,798
290,781 287,654 285,789 298,795
280,546 280,578
145,289 145,312 146,010 144,768
184,499
150,479
183,192
201,358 214,342
227,084 224,437 227,268
Example.com: Sessions and effective sessions monthly
Sessions Effective Sessions Bounce Rate
+ 4.55%
+ 1.26%
11
Week #19 in 2012 Week #19 in 2012
13,4
10 9,674
Week #19 in 2013
12
Week #19 in 2012 Week #19 in 2012
-28%
13,4
10 9,674
Week #19 in 2013
13
Week #19 in 2012 Week #19 in 2012
-28%
Week #19 in 2012 Week #19 in 2013
13,4
10 9,674
+26%
-72%
Effective Visits = Visits – (Visits * BounceRate)
%difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100)
Week #19 in 2013
14
How to get there?
12 Golden Rules
● 1000+ words of body text
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
12 Golden Rules
Source: Moz.com
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
● Bold / Strong tags
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
● Bold / Strong tags
● Internal linking
http://www.mirror.co.uk/sport/football/news/liverpool-boss-brendan-rodgers-makes-4509504
http://www.mirror.co.uk/all-about/Steven-Gerrard
http://www.mirror.co.uk/all-about/Liverpool-FC
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
● Bold / Strong tags
● Internal linking
● Read More (related articles)
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
● Bold / Strong tags
● Internal linking
● Read More (related articles)
● GA Event tracking
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
● Bold / Strong tags
● Internal linking
● Read More (related articles)
● GA Event tracking
● Comments
12 Golden Rules
● 1000+ words of body text
● Improved Keyword density
● On-Page Grade optimization with MOZ
● Additional CTAs boxes in content
● Videos + transcript
● Headers improvements
● Bold / Strong tags
● Internal linking
● Read More (related articles)
● GA Event tracking
● Comments
● Share buttons
Slicing Website into parts
WHY SLICING?
Insurances
Credit Cards
BroadbandMobile
Gas and Electricity
Homepage
WHY SLICING?
43
TOOLS
44
Brand Tracking
45
Keyword Research & Intelligence
46
Backlink Research
47
Traffic Tracking & Data Extraction
48
OnPage Optimization
49
Reporting
50
Thank you!
