best weekend owning the weekend - news corp australia · 2018. 2. 8. · with bw you can own the...

BEST WEEKENDOwning the weekend

RefreshedLaunching June 4, 2016, Best Weekend will be fully redesigned in look and content for parents.

Each Saturday, parents can reach for the latest celebrity and parenting news during early morning breakfast, breaks between kid’s activities and birthday parties. They’ll be entertained with stories on real Australian people, the latest fashion celebrity spread, a four-day weekend planner, and the best new information for parents. BW is the best companion to fill the moments over the weekend when parents can steal some guilt-free me time.

Refreshed content means stories on real Australian people and celebrities

Quality Journalism“The transformation of Best Weekend Magazine is a key part to the ongoing success of The Saturday Daily Telegraph.

We want to give our readers the lifestyle content they crave . In the new look magazine, readers will learn the latest news about celebrities and Aussie icons . We will reveal the latest tricks to help families navigate the tricky parenting years and have some unforgettable real life stories of extraordinary NSW people. Our pledge is to make the magazine fun, inspiring and always interesting. Best Weekend Magazine will always have stories that people want to talk about with their friends over the weekend; whether it’s an exclusive interview with a celebrity couple or a feature article about why women are having babies later in life.”

Jeni O’Dowd, Saturday Editor

Busy ParentsFitting in with their busy lives, BW is their indulgence, planner and friend over the weekend, and through the week

294,000readers each

Saturday

7 in 10readers (206,000)

are parents

The second most read section on a Saturday after Sport.

#2

Audience

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending January 2016. Nielsen Online Ratings, January 2016.

Our readers love to be entertained

CLUBS 56% have visited an RSL,

sports or other club in the last 3 months

MOVIES 50% have been to the

cinema in the last 3 months

GOING OUT 44% have been to a hotel or wine bar for a drink in

the last 3 months


Our readers love to shop

LOCAL SHOPS 91% have visited their local shopping strip in

the last 3 months

SHOPPING CENTRES 88% have visited a large shopping complex in the

last 3 months

DEPARTMENT STORES 78% have visited a

department store in the last 3 months


Our readers love food

COOKS 92% have cooked dinner for the family or themselves in

the last 3 months

RESTAURANTS 56% have been to a

restaurant in the last month

QUALITY 69% believe in using the best quality ingredients

when cooking


Our readers love their home

FIXER UPPER 77% have visited a hardware

store in the last 3 months

GARDENING 80% have done some gardening

HOME OWNERS 69% have a mortgage

or own their home


Owning the WeekendWith BW you can own the weekend with busy parents - as they sneak in entertaining content or plan their weekends with the comprehensive planner. Rich content will fill in those moments on the sidelines of the soccer field and ballet class, providing you the best opportunity to connect your messaging with this lucrative and active market.

The Full Content 28-page Weekly Magazine:

• Editorial features on real Australian people and celebrities

• Tips and advice on parenting from babies to teenagers

• Weekly column from Australia’s no. 1 parenting expert Dr Justin Coulson

• Fashion celebrity spreads

• Latest celebrity photos

• Four-day Weekend Planner, plus a look ahead to the following weekend

• Weekend shopping page

• Food and Wine reviews

• Puzzles, Stars, and Comics

• Movie Reviews

what's on planner

trip

The Museum of Contemporary Art Australia

is pleased to present the first major survey

exhibition in the Southern hemisphere by

internationally renowned artist and Turner Prize

recipient, Grayson Perry, as part of the Sydney

International Art Series.

Grayson Perry is one of the best known

British artists of his generation, acclaimed for

his ceramics, sculptures, drawings, prints and

tapestries. With a keen eye for detail and a love

of the popular and vernacular, Perry infuses his

artworks with a sly humour and reflection on

society past and present.

The artist’s highly decorated pots in

particular reveal a panoply of imagery ranging

from the highly personal to the

political, their subjects including

his own family, the art world, Biblical

stories, the royal family, and images of

warfare and sexual fantasy.

Perry’s transvestism and feminine alter

ego 'Claire’ emerges through his practice as

a recurring visual motif. A contemporary of the

YBA (Young British Artists) generation, he has

forged a distinctive career that sits apart from

the cooler theoretical approach of some of his

peers, favouring a more flamboyant, accessible

aesthetic that blurs the division of high art and

popular culture.

Curated by MCA Chief Curator Rachel Kent.

pacific highway

tourist drive

Details: capitol Theatreens april

1$56- 1800 654 241, ticketek.com.au

How to get there

Ignisque id mos sinci volor rerunt audae non nam recepra sam

voluptuptati tem conseque vercips aperepe runtias et, ti blabor

soluptati tem conseque vercips ae vercips aperepe runtias et, ti blabor

sola nut enima doloreicabor seqperepe runtias et, ti blabor sola nut

enima doloreicabor sequiaspelis mint volpe runtias et, ti blabo.

Things to see and do

Iti aut imenimusdae estis vel ide mod moluptatmolor erepres doluptiis

alicti similit acepte vercips aperepe runtias et, ti blabor sola nut enima

doloreicabor seqe vercips apdolenis quaspel mint re moluptur, sitis

quas con ex eumquid quunt voluptatem. Tureseq uibeaqu iberepe

runtias et, con eum is dolum aut erepe runtias et, ti blabor sola nut

enima doloreicabor seqatur am venditatiaes di sita simagni.

roald dahl's

matildaDetails: capitol Theatre, opens

april 14, $56-$120, 1800 654

241, ticketek.com.au

Ignisque id mos sinci volor

rerunt audae non nam recepra

sam volupta nut enima

doloreicabor sequiaspelis mint

volessimin perum voluptatint

quistru ptiam, ullacint volessimin

perum voluptatint quistru ptiam,

ullacimagnis susciassitia velissitis

ghost the musical

Details: capitol Theatre, opens april 14,

$56-$120, 1800 654 241, ticketek.com.au

Ignisque id mos sinci volor rerunt audae non nam

recepra sam volupta nossa nut enima doloreicabor

sequiaspelis mint volem voluptatint quistru ptiam,

ullacintm, ullacint volessimin perum voluptatint

quistru ptiam, ullacimagnis st quistru ptiam,


roald dahl's matilda


$56-$120, 1800 654 241, ticketek.com.au


recepra sam volupta nut enima doloreicabor

sequiaspelis mint volesa nut enima doloreicabor

sequiaspelis mint volessimin perum voluptatint

quistru ptiam, ullacintsimin perum voluptatint

quistru ptiam, ullacint volessimin perum voluptatint

quistru pte id mos sinci volor rerunt audae non

nam recepra sam volupiam, ullacimagnis suscia

ssitia velissitis.

ghost the musical


$56-$120, 1800 654 241, ticketek.com.au


recepra sam volupta nossinv enimi, consecuptam

quatenis quaa nut enima doloreicabor sequiaspelis

mint volessimin pem voluptatint quistru ptiam,


quistru ptiam, ullacimagnis srum voluptatint

quistru ptiam, ullacintmusciet peliint quistru ptiam,




$56-$120, 1800 654 241, ticketek.com.au




quistru ptiaa nut enima doloreicabor sequiaspelis

mint volessimin perum voluptatint quistru ptiam,


quistru ptiam, ullacimagnis susciassitia velissitis

ghost the musical


$56-$120, 1800 654 241, ticketek.com.au



quatenis quamusa nut enima doloreicabor

sequiaspelis mint volem

exhibition

Are you hosting

an event this

easter? Email

bwmag.com.au

my pretty little art career


$56-$120, 1800 654 241, ticketek.com.au

don't miss out

SYDNEY’S

DINING DESTINATION

Going out for something special to eat or just going out for a bite, you’ll always find something that delights.

The Star is home to some of Australia’s finest restaurants. So whether you fancy dining at the acclaimed

Momofuku Seiobo, experiencing impeccable Japanese at Sokyo, t he best in modern Italian at Osteria Balla

Manfredi or the finest Cantonese cuisine at The Century, you’ll always find something that delights.

If you are after a more casual bite, our options are plentiful. From pub classics to Asian favourites,

authentic wood-fired pizzas to Sydney’s premier buffet.

B L A C K B Y E Z A R D | M O M O F U K U S E I O B O | O S T E R I A B A L L A M A N F R E D I | S O K Y O | T H E C E N T U R Y

what's on planner

trip

The Museum of Contemporary Art Australia

is pleased to present the first major survey

exhibition in the Southern hemisphere by

internationally renowned artist and Turner Prize

recipient, Grayson Perry, as part of the Sydney

International Art Series.

Grayson Perry is one of the best known

British artists of his generation, acclaimed for

his ceramics, sculptures, drawings, prints and

tapestries. With a keen eye for detail and a love

of the popular and vernacular, Perry infuses his

artworks with a sly humour and reflection on

society past and present.

The artist’s highly decorated pots in

particular reveal a panoply of imagery ranging

from the highly personal to the

political, their subjects including

his own family, the art world, Biblical

stories, the royal family, and images of

warfare and sexual fantasy.

Perry’s transvestism and feminine alter

ego 'Claire’ emerges through his practice as

a recurring visual motif. A contemporary of the

YBA (Young British Artists) generation, he has

forged a distinctive career that sits apart from

the cooler theoretical approach of some of his

peers, favouring a more flamboyant, accessible

aesthetic that blurs the division of high art and

popular culture.

Curated by MCA Chief Curator Rachel Kent.

pacific highway

tourist drive

Details: capitol Theatreens april

1$56- 1800 654 241, ticketek.com.au

How to get there

Ignisque id mos sinci volor rerunt audae non nam recepra sam

voluptuptati tem conseque vercips aperepe runtias et, ti blabor

soluptati tem conseque vercips ae vercips aperepe runtias et, ti blabor

sola nut enima doloreicabor seqperepe runtias et, ti blabor sola nut

enima doloreicabor sequiaspelis mint volpe runtias et, ti blabo.

Things to see and do

Iti aut imenimusdae estis vel ide mod moluptatmolor erepres doluptiis

alicti similit acepte vercips aperepe runtias et, ti blabor sola nut enima

doloreicabor seqe vercips apdolenis quaspel mint re moluptur, sitis

quas con ex eumquid quunt voluptatem. Tureseq uibeaqu iberepe

runtias et, con eum is dolum aut erepe runtias et, ti blabor sola nut

enima doloreicabor seqatur am venditatiaes di sita simagni.

roald dahl's

matildaDetails: capitol Theatre, opens

april 14, $56-$120, 1800 654

241, ticketek.com.au

Ignisque id mos sinci volor

rerunt audae non nam recepra

sam volupta nut enima

doloreicabor sequiaspelis mint

volessimin perum voluptatint

quistru ptiam, ullacint volessimin

perum voluptatint quistru ptiam,


ghost the musical


$56-$120, 1800 654 241, ticketek.com.au


recepra sam volupta nossa nut enima doloreicabor

sequiaspelis mint volem voluptatint quistru ptiam,


quistru ptiam, ullacimagnis st quistru ptiam,




$56-$120, 1800 654 241, ticketek.com.au



sequiaspelis mint volesa nut enima doloreicabor


quistru ptiam, ullacintsimin perum voluptatint

quistru ptiam, ullacint volessimin perum voluptatint

quistru pte id mos sinci volor rerunt audae non

nam recepra sam volupiam, ullacimagnis suscia

ssitia velissitis.

ghost the musical


$56-$120, 1800 654 241, ticketek.com.au



quatenis quaa nut enima doloreicabor sequiaspelis

mint volessimin pem voluptatint quistru ptiam,


quistru ptiam, ullacimagnis srum voluptatint

quistru ptiam, ullacintmusciet peliint quistru ptiam,




$56-$120, 1800 654 241, ticketek.com.au




quistru ptiaa nut enima doloreicabor sequiaspelis

mint volessimin perum voluptatint quistru ptiam,


quistru ptiam, ullacimagnis susciassitia velissitis

ghost the musical


$56-$120, 1800 654 241, ticketek.com.au



quatenis quamusa nut enima doloreicabor

sequiaspelis mint volem

exhibition

Are you hosting

an event this

easter? Email

bwmag.com.au

my pretty little art career


$56-$120, 1800 654 241, ticketek.com.au

don't miss out

Real ImpactWell-integrated advertising that complements

editorial delivers stronger consumer impact and results for your branding and campaign.*

BW offers you new, quality and targeted content to integrate your next branding

or promotional campaign for maximum impact.

Source: http://www.sharethrough.com/nativeadvertising/

Journey OnlineWith 2.4M+ dailytelegraph.com.au audience and 1M+ Facebook followers, browsers will continue their consumption online where content will be featured every weekend on the website, our Facebook, and Twitter pages. This ongoing journey across the weekend supports readers in getting the most out of the weekend and unprecedented connection for advertisers.

Source: Nielsen DRM, Total Audience (incl. Desktop, Smartphone and Tablet), February 2016. Daily Telegraph Facebook followers as of Apr 7, 2016.

Samuel Johnson describes taming the Demons within and coming out on the other side.

Actor Samuel Johnson pictured with his yoiunger sister relives his years of anguish and his tale of coming out the other side.

Samuel Johnson tames the demons within

Consumer CampaignThe magazine will be supported by a comprehensive marketing campaign, which will include print and digital advertising. We will also support the magazine with a radio content campaign to promote our engaging stories.

ConclusionThere are a number of opportunities that the BW refresh will provide you to connect with readers on a mass scale. Capturing the moments that parents take for themselves is what BW excels at, and together we can enrich the lives of readers and deliver stronger results for your business. We look forward to working with you on this exciting opportunity.

Thank you

best weekend owning the weekend - news corp australia · 2018. 2. 8. · with bw you can own the...

Documents