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MarketingFashion/Beauty Entertainment
Pharma
The essence
MECHANISM OF ANTIBODY GENERATIONMECHANISM OF ANTIBODY GENERATION
BloodBlood Skin/muscleSkin/muscle
Lymph nodeLymph nodeBone marrowBone marrow
NaïveB-cellsNaïveB-cells
3Plasma cellsPlasma cells
6MemoryB-cells
MemoryB-cells
Class switchlgM IgG
Class switchlgM IgG
54
DendriticcellDendriticcell
2
AntigenAntigen 1AntibodiesAntibodies
7
8
Structure and FunctionMolson Medical Informatics
March 2006
SITE INVESTIGATOR MEETINGSITE INVESTIGATOR MEETING
WELCOME THE REGISTRY
Peripheral Arterial DiseasePeripheral Arterial Disease
“ Rikelta is the 1st in class SSCI that transforms epilepsy treatment by setting an exacting and unparalleled new standard in seizure control…”
Positioning Rikelta to maximize potential
Procedure-driven
Technical
Cold
Short-term relationship
Big money practice
Products are
commodities
Perceptions: Surgeons
Epilepsy indication share of voice 2007
Carbatrol $xxx,xxx $xxx,xxx xxx%
Depakote $xxx,xxx $x -xxx%
Keppra $x,xxx,xxx $xxx,xxx -xx%
Lamictal $xxx,xxx $xxx,xxx x%
Topamax $x,xxx,xxx $x,xxx,xxx -xx%
Trileptal $xxx,xxx $x -xxx%
Lyrica $x,xxx,xxx $x,xxx,xxx -xx%
Zonegran $xx,xxx $x -xxx%
Total $xx,xxx,xxx $xx,xxx,xxx -xx%
Product Jan to Dec ‘06 Jan to Dec ‘07 % change
Keppraxx%$xxx,xxx
Carbatrolxx%$xxx,xxx
Lamictalxx%$xxx,xxx
Lyricaxx%$x,xxx,xxx
January – December 2007 (Epilepsy indication only):
Total: $x,xxx,xxx
From To
Commodity
Laptop
Shame
Culture
Lifestyle
Showcase
Everyday examples of disruptive brands
Convention
Oral health is of low priority to many veterinarians and dog owners.
Disruption
Oral health is more than just about teeth, it’s about protecting the overall health of the dog.
Vision
Dental health equals good health. Denterity provides the solution.
Creative Brief – Denterity
home & mobile 212.529.0075
visit me on the web…
www.NewmarkAV.com
www.NewmarkAV.com