best social media practices
DESCRIPTION
Corey Post, Agile Leverage, AENC, Association Executives, North CarolinaTRANSCRIPT
![Page 1: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/1.jpg)
Best Social Media Practices: How to Attract Fans, Followers and
Members
Prepared for the Association Executives of North Carolina (AENC)
by Corey Post
Founder
Agile Leverage
Content Marketing and Brand Building
�1
![Page 2: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/2.jpg)
About Me• Industry Speaker, Writer • Founder of Agile Leverage, a firm that helps organizations build powerful brands through engaging content
• Held marketing leadership positions at startups and public companies -‐ over a decade of digital experience
• Learn more @ AgileLeverage.com
�2
![Page 3: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/3.jpg)
Content Creation
• Formats – Text – Images – Video – Audio
• (Generally) Greater Difficulty of Creation = Fewer Pieces Content Created
�3
![Page 4: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/4.jpg)
Generate Content Ideas• Icerocket.com
– Find Out What Bloggers are Writing About
• Quora.com – Popular “Subject Area” Questions and
Answers • Google Trends
– Hot Searches – Interest Over Time – Geographic Interest – Related Searches
• Google Suggest – Long Tail Opportunities
• Google Analytics – “Popular” Content
• Pageviews • Entrances
– Social Network Referrals
�4
![Page 5: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/5.jpg)
Repurpose Your Content
• Repurpose Your Content – Conference Becomes Blog Post
– Images Become Slide Presentation
– Poll Data Becomes Webinar
– Blog Posts Become Newsletter
�5
![Page 6: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/6.jpg)
• Upload Photos • Enter Association Mission, URL, etc.
• Moderate Member Comments
• Push Blog Content • Create Polls • Collect Emails • Promote Events, News, Updates �6
![Page 7: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/7.jpg)
• Tweet Events, News, Updates, Alerts
• Use Hashtags • Retweet Influencers • Follow Influencers • Mention Influencers • View Metrics of Peer Associations • Tweets • Following • Followers �7
![Page 8: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/8.jpg)
Blogs -‐ The Center of Your Content Operation
• Choose a Blogging Platform • Enable Social Sharing • Promote Social Media Accounts • Create a Blogging Schedule • Dedicate Staff/Resources • Allow Member Contribution
• Comments • Polls and Surveys • Guest Blogs
• Link Out to Authority and Member Sites
• Promote Your Newsletter�8
![Page 9: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/9.jpg)
• Groups • Company Pages • Status Updates • Job Postings • Networking • Members • Influencers
�9
![Page 10: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/10.jpg)
Multimedia, Video & Images
• YouTube • Vimeo • Vine • SlideShare • Webinars • Pinterest • Instagram
�10
![Page 11: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/11.jpg)
Social Media Advertising
• Advertise Your Social Media Content • Facebook Targeted Ads
• Tweets and Twitter Account
• LinkedIn Offers
�11
![Page 12: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/12.jpg)
Success Metrics
• Members • Pageviews • Likes • Followers • Links • Press • Comments
�12
![Page 13: Best social media practices](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ee85cb4c905911d8b50a4/html5/thumbnails/13.jpg)
�13
Click the Image to Watch!
Watch The Video
http://agileleverage.com/?p=1454