1. Cost-effective approach A properly planned and effectively targeted e-marketingcampaign can help your business reach target customers at a much lower cost compared totraditional marketing methods. Reduction in prices through automation and use of electronic media E-marketingpresents a strong business case in cost savings, particularly in the areas of transactionalcosts, customer service, digital media channels, print and distribution. 24/7 marketing - with a website your customers can find out about your products andmake purchases even if your physical (bricks & mortar) premises are closed or you donthave physical premises at all. Personalised one-on-one marketing - e-marketing allows you to reach people who wantto know about your products and services directly. For example, many people take mobilephones and PDAs wherever they go. By combining this with custom-made e-marketing, youcan create very powerful and targeted campaigns. Increased interactivity e-marketing allows you to create interactive campaigns usingmusic, pictures and videos. Through two-way communications, co-operative games orquizzes, you can involve your viewers and give them greater involvement and control overtheir web experience. Increased ability to track results e-marketing makes it easier to measure how effectiveyour campaigns are. It allows you to obtain detailed evidence about customers' responses toyour marketing, through the use of procedures such as pay per click or pay per act, etc.

2. Affiliate Marketing:- It is a marketing practice wherein a business pays an online retailer, e-commercesite or blog for each sightseer or sales that these websites make for their brand.Display Advertising:- Display advertising is graphical marketing on the World Wide Web thatappears next to content on web pages, IM applications, email, etc.Email Marketing:- Email marketing occurs when a company sends a commercial message to agroup of people by use of electronic email.Inbound Marketing:- Inbound Marketing is the process of attracting the attention of prospects,via content design, before they are even ready to purchase; the best and most cost-effective wayto convert strangers into customers and promoters of your trade.Search Engine Marketing:- This is a form of marketing that promotes a business through paidadvertisement that appears on search engine result pages. This includes paid settlement,contextual advertising, paid enclosure or through search engine optimization.Viral marketing:- Internet advertising or marketing that spreads exponentially whenever a newuser is added. Viral marketing accepts that as each new user starts using the services or product,the advertising will go to every person with whom that user interacts.Social Media Marketing:- or SMM, is a form of internet marketing that implements various socialmedia networks in order to achieve marketing communication and branding goals. Social mediamarketing primarily protections activities involving social sharing of content, videos, and picturesfor marketing purposes.Search Engine Optimization:- Search engine optimisation is the art of getting a website to workbetter with search engines like Google (and Bing & Yahoo), and to look for possible, profitable,ranking chances through keyword research.Blog Marketing:-Blog marketing is the process of reaching a business' prospects through the useof a blog.