BEST PRACTICES UNDER POVERTY ALLEVIATION

HUDCO AWARD - 2013-14

SWARNA JAYANTI SHAHARI ROZGAR YOJANA

(SJSRY)

Submitted by

THE COMMISSIONERATE OF MUNICIPAL ADMINISTRATION STATE LEVEL NODAL AGENCY

TAMILNADU

1.Name of the Best Practice Pro-poor activities through Micro

Enterprise support, Skill Training

and Community Mobilisation

2.Address of the Best Practice

Commissionerate of Municipal Administration, Chepauk Chennai Tamil Nadu

3.Contact Person

Commissioner of Municipal Administration, Chepauk Chennai Tamil Nadu

4.Type of Organization

Municipal Administration Department- Designated State Level Nodal Agency (SLNA) for implementation of Poverty

Alleviation Programs in the State of Tamil Nadu

HUDCO BEST PRACTICES AWARD- 2013-14

5. Physical and Financial Profile

6. Category of the Best Practice

The category of best practices is focused mainly on addressing

multiple deprivations of the urban poor through universalisation of

coverage and access to civic services, education and health facilities,

and livelihood development through Microenterprise and Skill

Development.

A. Livelihood promotion

The above deprivations are addressed mainly on categories of

Youth Empowerment and Livelihood Promotion that includes people’s

participation for identification of beneficiaries, microenterprise

promotion and employment through skill training and placement. In

addition to the above, market linkages and branding is also

attempted.

B. Inclusive Housing for the Urban Poor

As part of Poverty Alleviation, the state of Tamil Nadu took

initiative to improve the living condition of Urban Poor by providing

concrete houses for those who were living in tenements which were

in a dilapidated condition. In order to address the above issues, the

Commissionerate of Municipal Administration being the State Level

Nodal Agency administered the following best practices to achieve

the goal of inclusive housing

a. In-situ construction instead of relocating the slum dwellers

b. Inviting people’s participation in the construction process

Assistance to Urban Poor- 2013-14

Coverage Micro Enterprise Support Revolving Fund Support Skill Training

Physical (in Units) 5633 41150 94086

Financial (Rs.in Lakh) 5763 822.98 6586.02

c. Delivery of support directly to the beneficiary instead of

engaging agencies for construction

d. Assisting them with DRI loan for easing out the burden of

mobilizing funds for construction

e. Procedural system designed and communicated to all the

implementing agencies before start of implementation in the

field.

C. Promote Universal Access to Public Health, Education and

Social Mobilization

In addition to livelihood and housing, infrastructure support for

provision of school toilets as part of improving public health,

mobilizing community through community based organization

formed for the purpose viz Neighbourhood group (NHG),

Neighbourhood committee (NHC) & Community Development Society

(CDS) and creating awareness on health, hygiene and education

among the poor were the major focus.

7. Affordable Housing

The State of Tamil Nadu started implementing the housing

scheme for the Urban Poor through implementing agencies like

Urban Local Bodies and parastatal agency (Tamil Nadu Slum

Clearance Board) to provide 1,30,000 dwelling units based on the

field survey and mobilization of community through community

based organization like Neighbourhood groups (NHGs),

Neighbourhood committee (NHCs) and Community Development

Societies (CDSs).

The State has committed to implement the above scheme

mainly focusing three pro-poor reforms as part of the mission

emphasized in the guidelines of JNNURM. The focus is to provide

shelter, strengthen supportive infrastructure and improve the

serviceability of the urban local Body in the context of alleviating

Poverty.

It also aims at sustainable development and to improve the

financial ability of the urban local body to meet the increasing

demand caused due to rapid urbanization.

The State initiated 51 projects under the Basic Services to the

Urban Poor (BSUP) and 94 projects under the Integrated Housing

and Slum Development Program (IHSDP) for implementation.

This was the first State to bring Beneficiary led house

construction through in-Situ development. The Relocation projects of

the BSUP are carried out by the Tamil Nadu Slum Clearance Board

and In-Situ Construction by other implementing agencies.

8. Situation before the initiative began

A. Housing

As part of land tenure to the urban poor, the Government of

Tamil Nadu have issued orders to allot patta for the poor who have

occupied and living in the area of unobjectionable poramboke for

more than 3 years.

Totally 2,89,730 urban families were benefitted on the above

initiative taken by the State. 100% coverage of tenure is arranged in

the urban areas in notified slums through Tamil Nadu Slum

Clearance Board. But most of the families are either living in

dilapidated condition or does not own dwelling units.

The state through Tamil Nadu Slum Clearance Board and Tamil

Nadu Housing Board (TNHB) were providing EWS and LIG Housing

for urban poor. So far improved housing has been provided for

45475 families in Chennai, 28919 families in Madurai and 16070

families in Coimbatore.

Due to the Housing shortage to the Urban Poor despite

providing housing through different agencies, it was decided to

bridge the gap through Government sponsored schemes for housing

viz Basic Services to the Urban Poor (BSUP) and Integrated Housing

and Slum Development Programme (IHSDP).

More than the physical shelter, the urban poor living in a poor

environmental condition in slums was driven to the incidences like

frequent outbreaks of water and air borne Diseases, causing

deterioration in their general health.

B. Poverty Alleviation

The most significant factors causing poverty in urban areas

were identified to be Low purchasing power, Old age, large

family, Lack of initiative, physically challenged and Chronic

Poverty.

In addition to the above, Social and cultural barriers, family size

and absence of project assistance are the main reasons for

Urban Poverty. It was identified through survey and group

meetings with the Community based organization by the

Community Organizer that the lack of skill and access to avail

at affordable cost with major setback for the Urban youth living

in slums more than 70% of the Urban youth were identified to

be under employed or unemployed despite have been minimum

qualification.

Over and above, it was identified that there is lack of social

security for the women living in urban area and become more

vulnerable to the incidence of poverty. Distinguishly women in

the age group between 15 and 45 years are the most affected.

B. Qualitative Assessment:

1. In order to maintain the quality of construction of housing & infrastructure,

third party monitoring agency was engaged to guide and assess the quality from

time to time. Since 2/3rd of dwelling units are in-situ construction, the services

of third party inspection agency was utilized in hand holding the beneficiaries at

every stage of construction. In addition to the above, awareness on the quality to

be maintained during the construction was created utilizing the services of

community organizers & Community Based Organization (CBOs).

2. Out of 145 projects, 138 projects are in-situ and are relatively small projects.

Based on the location, the projects are grouped in to 3 packages. As many

projects are small, it has become necessary for the State Level Nodal Agency to

assist in strategizing the implementation to avoid cost and time over run. The

SLNA arranged for frequent coordination meetings with the stake holders before

issuing 20 circulars as a guiding tool for the implementing agency while

executing the project in the field. The State of Tamil Nadu has engaged Third

Party Inspection and Monitoring Agency (TPIMA) agencies viz: M/s. Mahindra

Consulting Engineering Ltd for Package I (38 projects) & III (49 projects) and

M/s. SGS India Pvt. Ltd for Package II (56 projects) for maintaining the quality of

housing and infrastructure works in the implementation of BSUP and IHSDP.

3. This State is highly proactive in meeting out the commitment made by the State

Level Nodal Agency (SLNA) to the sanctioning committees of the Ministry of

Housing and Urban Poverty Alleviation, Government of India.

4. As on date, the state has obtained sanction of all four installments release of

central share for 41 out of 50 projects and one project which was sanctioned

recently has received the first installment under BSUP. Under IHSDP, 82 out of

84 projects have received all installments with ten new projects sanctioned

recently have received its first installment.

5. As regards Internal earmarking of 25% of the municipal financial resources

towards the basic services to urban poor fund in the Municipal Budget, The

Government in G.O. Ms. No.167, MA&WS Department have instructed all urban

Local Bodies to allot 25% of their resources towards BSUP in the Municipal

budgets. Now proposal has been sent to the Government for amendment and

orders will be issued shortly. Mean while, the Mission cities of Chennai,

Madurai and Coimbatore have allotted 32%, 30% and 35% of total budget

for urban poor annually.

II. Implementation of 7-Point Charter, i.e. Provision of Basic services to the urban poor including security at affordable prices, improved housing, water supply, sanitation and ensuring convergent delivery of existing universal services for education, health and social security in the period (2006-11) according to agreed time lines:

II. A. Quantitative Assessment:

The state of Tamil Nadu has taken stringent measures to implement the three

pro-poor reforms with the commitment to comply with the 7 point charter vide

security of tenures at affordable prices, improved housing, water supply,

sanitation, universal access to health, education and social security as part of the

reforms.

CITY

Total Municipal Budget (Rs. crore)

from 2006-07 to 2012-13

Budget Earmarked (Rs. crore) for urban poor

from 2006-07 to 2012-13

Actual expenditure (Rs. crore) on urban poor from 2006-07 to 2012-13

CHENNAI 10818.85 3475.62 3252.49

MADURAI 1494.21 422.26 402.32

COIMBATORE 1573.33 435.36 419.88

Financial Year

Chennai Madurai Coimbatore

Total ULB

Budget (Rs.Cr)

Amount Earmarked

(Rs.Cr)

Amount Utilized ( Rs Cr)

Total ULB

Budget (Rs.Cr)

Amount Earmarked

(Rs.Cr)

Amount Utilized ( Rs Cr)

Total ULB

Budget (Rs.Cr)

Amount Earmarked

(Rs.Cr)

Amount Utilized ( Rs Cr)

2006-07 1256.46 359.18 391.21 145.12 44.92 48.13 158.11 49.95 49.95

2007-08 1221.82 422.31 425.13 162.97 50.71 50.71 171.21 51.36 51.36

2008-09 1313.25 412.36 410.48 192.70 60.65 60.65 180.04 54.01 54.01

2009-10 1404.28 491.49 499.94 268.62 69.54 69.54 239.50 71.85 71.85

2010-11 1689.25 557.45 577.34 254.15 66.24 66.24 292.56 74.31 71.86

Sub Total

6885.06 2242.79 2304.10 1023.56 292.06 295.27 1041.42 301.48 299.03

2011-12 1694.78 512.45 512.45 272.12 67.11 67.11 295.41 73.62 73.69

2012-13 2239.01 720.38 435.94 198.53 63.09 39.94 236.50 60.26 47.16

Sub Total

3933.79 1232.83 748.39 470.65 130.20 107.05 531.91 133.88 120.85

Grand Total

10818.85 3475.62 3252.49 1494.21 422.26 402.32 1573.33 435.36 419.88

2B. Community Mobilization activities taken up : Progress under Urban Community

Development Network (UCDN) component

Component 2011-12 2012-13

No. of beneficiaries identified under CS (in lakhs) 2.20 1.72

No. of Community Development Societies (CDS) formed 780 780

No. of Neighborhood Committees (NHCs) formed 9364 9364

No. of Resident community Volunteers (RCVs) Identified & Trained

80956 80956

No. of Neighbourhood Groups / Self-Help Group (SHGs) / T&CS 6748 8495

IMPLEMENTATION OF 7 POINT CHARTER

Name of City

PROGRESS ON IMPLEMENTING 7 POINT CHARTER( Provision of Basic Services to the Urban Poor)

Item Land Tenure Affordable

Housing Drinking Water

Sanitation Education Health Social

Security

CHENNAI

Absolute Number

30252 46522 63241 67185 68583 68612 70127

% of urban poor Covered

43.72% 67.22% 91.21% 97.96% 100% 100% 100%

MADURAI

Absolute Number

29428 29521 60257 51268 60257 61524 62954

% of urban poor Covered

48.90% 48.22% 100% 85.08% 100% 100% 100%

COIMBATORE

Absolute Number

11239 17521 18265 16878 21569 24892 24771

% of urban poor Covered

45.61% 66.11% 74.23% 68.43% 87.45% 100% 100%

Savings and Credit Mobilized by SHGs (T&CS) 4158 1474

Short Note on:

a) Structure of Community development network in the State

Three tier system of community based organization, as envisaged in the

guidelines of SJSRY has been formed in all the Urban Local Bodies.

A total of 780 CDS have been formed in all the ULBs and the same has

been registered. The community based organization has 80956 NHGs and

9364 NHCs.

The bottom-up approach of need assessment is in practice.

Town Urban Poverty Alleviation Cell is formed in all the Urban Local

Bodies to assist the urban poor to avail the benefit to the needy.

b) Major activities taken up under the UCDN component

Sensitization programs under UCDN are conducted periodically to

facilitate the urban youth to know about different pro poor programs of

the government through all departments and to help them in preparing

micro plan utilizing the services of the community organizers and other

stake holders.

The TUPA cell will meet the CDS president and NHCs to come out with the

feasible proposal to avail the benefit under the scheme every year.

Melas are organized to facilitate the urban poor youth to avail the

opportunity of direct interrogation with the training partners under one

roof before deciding the trade or skill for training under STEP-UP.

Exhibitions are conducted to create sales outlet for the products produced

by the Women groups. The marketing facilities provided in these

exhibitions found to have healthy competition among the groups to excel

their sales purely by displaying quality products.

c) Role assigned to CDSs for purposes of implementation of Scheme

The role of CDS is to mobilize the community to avail benefits under all

Government sponsored schemes through participatory technique and

channelize the benefits to the needy poor on priority basis.

The CDS is involved in the preparation of town plan based on the Micro

and Mini plan of NHGs and NHCs. Based on the consolidated plan of the

CDS, the TUPA cell will approve projects and recommend it to the stake

holders for reaping the benefit. The follow up action will be done by the

CDS until the benefit reaches the targeted beneficiaries.

d) Role assigned to community organizers

The Community organizers are the king pin in making the system cycle

run smooth and effortless.

They are responsible for the involvement of the stake holders in

extending the share of contribution to the successful running of scheme

at large.

They help the community in availing the benefit and act as a catalyst in

providing the support to the needy with right volume and at the right

time.

2C. Progress under Skill Training for Employment promotion Amongst Urban Poor (STEP – UP) (i) Target and Achievement

Year

Number of beneficiaries provided Skill Training

Number of beneficiaries given Placement Average Salary of

Placed Beneficiaries

Target Achievement Target Achievement

2011-12 21011 32931 15758 23683 5500

2012-13 80000 44572 60000 21518 6000

(ii) Information regarding major Trades selected for training, average duration of training and cost of training etc.

Sl. No.

Name of Trade Average Duration of

Training

Number of Institutes selected

Average Cost of Training

Number of Beneficiaries Trained

1 Computer Fundamental 270 hrs 41 6000 1171

2 Computer Hardware & Networking` 360 hrs 41 7800 1310

3 Web designing 360 hrs 28` 7800 502

4 CNC Turning 240 hrs 6 6000 28

5 Basic Electrical and Basic Repairs 280 hrs 25 6500 267

6 Basic Beauty and Hair Dressing 150 hrs 25 4000 417

7 Beauty Therapist and Dietician 150 hrs 16 5600 202

8 Operation Theatre Assistant 450 hrs 19 8000 132

9 Bedside Assistant 450 hrs 14 8000 314

10 Catering and Fast food 180 hrs 11 4500 142

11 Tailoring 270 hrs 24 8000 453

12 Tally 270 hrs 9 8000 175

13 Ticket Reservation and Travel Agent 170 hrs 4 7500 60

14 Sales person (Retail) 180 hrs 8 8000 48

15 Digital Camera and Videography 120 hrs 4 8000 64

16 Four Wheeler Driving 180 hrs 4 8000 92

(iii) Process adopted for selection of Skill Training Provider (STPs)

Enplanement through RFP

(Yes / No)

If Yes, Whether State level or City level empanelment

Whether STPs are selected other than RFP Process

(Yes/No)

If Yes, Other Process of selection of STPs

Yes State Level No -

2D. Progress under Urban Self Employment Programmes (USEP)

(i) Target and Achievement

Year Number of Beneficiaries Covered

Target Achievement

2011-12 5275 8863

2012-13 6777 2850

(ii) Information regarding major Trades selected, average subsidy and loan size etc.

Sl. No.

Whether limited no. of cities selected

No.of Trade

Number of

Institutes Selected

Number of beneficiaries

Average Loan size

(in lakh)

Average Subsidy (in lakh)

Remarks, if any Yes /

No

If yes, numbers of cities & criteria for selection, implementing agency

Yes

264 The aim is to cover the Town to saturate and then turn focus for the remaining ULBs (399 TPs)

13 Sectors

84

21518 Beneficiaries have completed and 23592 beneficiaries are undergoing training

0.70 0.25

16,748 beneficiaries have been identified for enrollment in fresh batch of training to be commenced

(iii) Short Note On:

(a) Criteria and process of identifying micro-entrepreneurs: The District Urban

Development Agency (DUDA) is convening meeting periodically to review the status of

sanction with stake holders.

(b) Process for availing bank loan by beneficiaries: The community organizers are

hand holding the eligible beneficiaries and the RCVs to which the beneficiary belongs

and help them in assisting the process of loan sanction with implementing banks and

ULBs.

(c) Process for availing subsidy by beneficiaries: The subsidy is credited to the

account of beneficiary once the sanction order is given by the implementing bank.

(d) Loan recovery mechanism and process The Urban local body in coordination

with implementing banks and other departments of the districts, conduct loan

recovery mela based on the pending loan amount periodically until all the loans are

recovered. The overall loan recovery ranges between 80-85%.

(e) Marketing and other support extended: The Regional office organizes job mela

and product display through exhibitions in Districts periodically to promote sales of the

products produced by the women groups. In addition to the above, linkage through

different departments for promoting sales of products produced by the women group

is assisted by the local bodies within the town.

2E. Progress under Urban Women Self Help Programme (UWSP)

(i) Target and Achievement

Year SHGs Formed

No. of beneficiaries assisted through Revolving

Fund for T&CS

No. of beneficiaries assisted for setting up

Group micro Enterprises

Target Achievement No. of

Members Target Achievement Target Achievement

2011-12 3514 5326 42,722

17630

11256 42572 40179

2012-13 3721 1114 13492 47122 23112 6477 3217

(ii) Information regarding major Trades selected, average subsidy and loan size etc.

Sl. No.

Name of Trade

Number of Groups who selected the

trade

Average Project Cost

(Rs. In Lakh)

Average Subsidy

Remarks, if any

1 Sari Jamiki 16 1.20 0.42

2 Coir Mat 4 0.90 0.315

3 Garments 7 1.80 0.63

4 Plastic Flower Making 4 0.80 0.28

5 Machinery Component Unit 13 2.00 0.7

6 Computer Centre 7 2.80 0.98

7 Catering 18 1.40 0.49

8 Screen Printing 6 0.80 0.28

9 Pottery 3 0.60 0.21

10 Leather Manufacturing 17 2.20 0.77

(iii) Short Note on:

a. Criteria and process of identifying women beneficiaries: The women

belonging to NHGs are frequently given opportunity to participate in mela

and exhibitions and help them in selecting the skills to which they are

interested. The ULBs provide transparent system of bringing the

stakeholders under one roof, facilitating the urban youth to select the trade

and skill to which they required.

b. Process of formation of groups: The groups are formed based on the

neighbourhood and families belonging to BPL. The women folk of the

Neighborhoods’ are given awareness on the importance of enrolling and

participating in NHG groups to avail benefits under various components of

Government sponsored schemes to the targeted urban poor.

c. Process for availing bank loan by beneficiaries: The community organizers

do hand holding for the urban youth, preferably women folks in preparing

the project report and negotiating the feasibility in coordination with the

local industry and help them in presenting the application in the required

format to the banks. They are also given due awareness on the modus

operandi in administering the micro enterprise gainfully

d. Process for availing subsidy by beneficiaries: The subsidy is credited to the

account of the group soon as the sanction order is given by the

implementing bank.

e. Loan recovery mechanism and process: The Urban local body in

coordination with implementing banks and other departments of the

districts, conduct loan recovery mela based on the pending loan amount

periodically until all the loans are recovered. The overall loan recovery

ranges between 80-85%.

f. Marketing and other support extended: The Regional office organizes job

mela and product display through exhibitions in Districts periodically to

promote sales of the products produced by the women groups. In addition to

the above, linkage through different departments for promoting sales of

products produced by the women group is assisted by the local bodies within

the town.

3. Qualitative Assessment:

Based on the above factors, the state has initiated capacity building programme

for the Community Organizers, Nodal Officers and Executive Authorities of the

urban local bodies to explain the need for effective administration towards

community mobilization.

a. State Level Reform Strategy and practice.

The State Government has issued order for supply of 20 litres of purified

drinking water each day to the families of Below Poverty Line at their door

steps for 52.58 lakh families in order to upgrade their health and to reduce

water borne diseases vide G.O Ms. No 156 dated 15.10.2011.

The Government of Tamil Nadu in its G.O. No.854, Dated.30.12.2006 have

issued revised orders to allot patta for the poor people who have occupied and

living in the area of unobjectionable poramboke for more than 3 years as

against 5 years in order to provide tenure for the urban poor.

Orders were issued by Government of Tamil Nadu vide G.O.2(D) No.711

Revenue Department Dated.30.11.2007, removing income ceiling (Rs.50000/-

was fixed earlier) to get house site pattas (2.5 cents in the Municipalities and 2

cents in the Corporations) to the urban poor.

The commissioner of Municipal Administration is the State Level Nodal Agency

for the implementation of SJSRY through Urban local bodies in Tamil Nadu. The

Total Additional Central Assistance (ACA) under the scheme of SJSRY is

Rs.74.81cr for the year 2012-13. Around 52% of this amount i.e., Rs. 58.03 crore

is utilized under various components.

Presently 21518 beneficiaries have completed their training and 2549 have

been provided placement and assisted under USEP and UWSP for self

employment ventures. The financial utilization plan for the remaining

Additional Central Assistance (ACA) by the implementing Agencies has already

been committed.

Under the component of STEP UP, training has been given to 62137

beneficiaries including 21518 beneficiaries trained for this year since 2009 and

presently 23592 beneficiaries are undergoing training. There is another 16748

beneficiary’s short listed for the next batch of skill training for the current year.

b. Additional Incentive Fund Requirement for the State

As part of the strategy to assist and uplift the poorest among poor in the urban

area, the state of Tamilnadu has introduced the policy to make cities free from

open defecation and that all human and liquid waste would be collected and

treated safely.

To achieve this, the state is planning to dovetail the activities of the CDS formed

under SJSRY and mobilize them to accelerate their focus to improve the general

condition of sanitation, health and hygiene

From the review of performance, it was felt that there are further requirements

of funds to augment the needs under various components of SJSRY especially

under STEP-UP component with the involvement of community and other stake

holders.

The state has 86504 NHG groups covering 125 municipalities and 10

corporations that exist since the inception of SJSRY and are very active in their

enterprises. The groups are effectively functioning through support of micro

enterprises both individual and group activities and Skill development training

over the last 15 years. Several groups have risen to the level of individual and

group Entrepreneurs with sizeable income generation.

The State has therefore sent proposal to the Ministry for an additional grant of

Rs 78 Crore for the year current year to augment the needs of the urban poor.

The State has mandated 1,00,000 target of beneficiaries under STEP-UP as

against the fixed target of 80,000 by the Ministry and so also in other

components, with the aim to saturate the extension of benefits to the entire

town. In view of the above, the state has given proposal for additional funds for

the current year.

The three pronged approach of social problems to deliver multiple benefits to

the urban poor is inevitable for which, there is a requirement of financial

support through skill training, community participation and promote income

generating activities among the women Group of the community.

Three Pronged Approach

STEP-UP (Skill Training)

The project proposes to develop the income generation among the urban poor

under a demand driven participatory approach involving the society, the ULB and the

CBOs. The Commissionerate of Municipal Administration being the state level nodal

agency has taken initiative to centralize the process of selection of training partner

having National repute to train the beneficiaries and mandated to provide 75%

placement after the training. In order to achieve the above, following steps were

streamlined to achieve the same.

To ensure quality of Training, the selection process were planned to bring in the Institutions of National Repute to participate in the transparent open tender. 75% placement assurance to the trainee has enhanced the competition among the urban youth to go for skill training under SJSRY.

The On-line monitoring and tracking system has been introduced under the STEP-UP component to ensure beneficiary attendance and avoid duplication of beneficiaries. The Bio metric attendance introduced is a fool proof method to avoid duplication of benefits under STEP-UP program.

Under STEP-UP programme, Skill development training is imparted to urban

poor for the Job employment and self employment. During 2012-13, 45110

beneficiaries have been selected for skill development training with 75% placement

assurance and the remaining 34890 beneficiaries will be given training in the ensuing

batch for 2012-13.

Urban Women Self-Help programme (UWSP)

Group Enterprise

Under the component of Urban Women Self-Help programme (UWSP), 13183

groups consisting of 61586 women were assisted for group enterprise up to February

2013 since 2009. 156 group ventures were given assistance and the total project cost

is Rs.104.36 crore with the subsidy of Rs.36.62 crore.

Thrift and credit activities (T&CS)

Under Thrift and credit activities, Rs.12.21 crore since 2009 has been given as

revolving fund to 6105 groups consisting of 59283 women.

Ownership by the Women Group

In addition to the joint venture through micro enterprise, the Women

groups are interested in the maintenance of Community Toilet for income

generation. Atleast 100 families will have access for usage and an amount

of Rs.100 per family or on usage basis shall be charged from the user.

The accounts of income & expenditure will be maintained by the user group.

Income generating activities on products related to toiletries will be

encouraged to the groups for their livelihood. Further, in possible areas,

advertisement revenues will also flow in to these groups.

Each community toilet can cater to the needs of 50-75 families. The location

is identified in places where the open defecation is more. 721 Community

toilets in state have been entrusted for maintenance to the self help group

and 5629 women are benefitted.

Urban Self Employment (USEP)

Under the component of Urban Self Employment Programme (USEP) 22322

beneficiaries were assisted till February 2013 through setting up of gainful self

employment venture for an estimated project cost of Rs.194 crore covering 927

different self employment ventures and has utilized the subsidy of Rs.48.83 crore

since 2009.

Urban Wage Employment Programme (UWEP)

Under the component of Urban Wage Employment Programme (UWEP),

59.29lakh man days work have been generated up to February 2013 at a cost of

Rs.207 crore since 2009-10.

So far 80,956 NHGs, 9364 NHCs and 780 CDSs have been formed and

functioning effectively. Capacity building, training and awareness creation has

been imparted at a cost of Rs.8.22 lakh.

Urban Community Development Network (UCDN)

Under this component, the Community Organizers are assigned to guide the

CDS in the preparation of Micro plan, Mini plan and Consolidated Town plan.

They help the community in preparing proposals for the self employment and

group enterprise ventures to the implementing banks.

They also facilitate in creating awareness to the urban poor in terms of various

pro poor assistance available through various department of the state and the

centre in uplifting their livelihood, Health, Education, Clean Environment and

Child care.

MELA FOR THE URBAN YOUTH TO SELECT TRAINING MODULE AND TRAINING PARTNER TO SELECT THE BENEFICIARIES UNDER ONE ROOF

Several camps to facilitate marketing of SHG products are organized

periodically through UCDN component of SJSRY involving stakeholders and institution

like RCUES, TNIUS etc., for the benefit of the urban poor.

EXHIBITION CONDUCTED IN COORDINATION WITH RCUES, HYDERABAD, PROVIDING MARKET OUTLET FOR SHG PRODUCTS AT MADURAI, TRICHY, COIMBATORE, TIRUNELVELI AND SALEM.

Visit by officials from Government of India

The Secretary and officials of the Ministry of Housing and Urban Poverty

Alleviation, Government of India and officials from Jharkand, Chattisgarh and oddisa

visited the state to see the best practices adopted in the implementation of SJSRY

through community based network like NHGs, NHCs and CDSs in various

implementing ULBs like Pammal, Anakaputhur, Pallavaram, Tambaram, Tirutani. The

officials interacted directly with the SHG groups to know the first hand information on

the activities towards alleviation of poverty and the level of participation. It was

expressed that the functioning of SHG groups and best practices adopted can be

replicated in other states.

c. Innovative Projects implemented/being implemented in the State under the Scheme-sustainability & scope for replication

The State has launched Tamilnadu Urban Livelihood Mission (TNULM) and a

separate budget of Rs 200 Cr has been earmarked for the year 2012-13.

Partnerships for empowerment of the poor including NGOs & CSR

Creation of Youth Empowerment & Service (YES) Centres is proposed

Employment through Skills, Training and Placement

Universal Financial Inclusion and Revolving Fund Support

Market linkages- service and manufacturing sectors

Local Economic Development.

Shelters for homeless, destitute, street children, migrants and other

vulnerable groups.

Provide infrastructure support for construction of community and school

toilets and carry out awareness and training activities

Capacity support and organizational strengthening

Provide grant support of up to 25% of entrepreneurship activities as seed

capital

d. Best Practices adopted; examples of five best practices

Best Practices

• Awareness programme for skill development training, USEP loan & subsidy,

UWSP were organized by the ULB involving the CBO for the urban poor.

• TCSs were formed by urban SHGs for facilitating the urban poor to avail

revolving fund and micro finance from the banks.

• RCVs are fully involved in the areas of Pulse Polio Programme, Health &

Sanitation programmes, credit camps, loan recovery, etc.,

• Various Viable livelihood activities were identified according to the locality

and the training is imparted to the urban poor women and youth for their

improvement in skill.

• The Skill Training Program is now conducted through State/National reputed

Institutions

• The Mela is conducted periodically with all the training partners and giving

opportunity to the beneficiaries to have direct exposure to the training

institute, facilitating them to select the skill.

MELA FOR THE URBAN YOUTH TO SELECT TRAINING MODULE AND TRAINING PARTNER TO SELECT THE BENEFICIARIES UNDER ONE ROOF

The Institutions are selected at State level for need based training to the urban

youth as a special State initiative under Urban Livelihood Mission.

75% of placement assurance for the beneficiaries after completion of the

training is fixed as criteria for the Training Institution of repute.

The on line monitoring and tracking system introduced under the STEP-UP

program has made the program quality oriented.

The Bio metric attendance introduced is a fool proof method to avoid

duplication of benefits under STEP-UP program.

e. On-line Monitoring Mechanism for tracking beneficiaries under STEP UP

The entire process of training is made online to have centralized monitoring by

the SLNA.

Bio metric attendance has been introduced to track the performance of the

training partner and the beneficiaries.

Selection of National level Training partners have been identified.

The process flow of the skill training and the tracking features are the highlights

of the on-line monitoring system introduced by the SLNA.

PROCESS FLOW- SKILL TRAINING

Course Syllabus Attach Faculty

Batch CreationRegistrationBiometric Attendance

Invoice Placements Assessments

Training Partner

Leap Modules Features

Course Syllabus•Updating of syllabus by Modules

•No of Hours Taken

•Key Learning outcomes

•Faculty time table Updating

Faculty creation•Creation of Faculty details

•Option of uploading the faculty resume

•Mapping the faculty to their respective roles

Batch creation•Select the Module and create a batch

•Duration of batch can be setup

•Allocation of classroom and faculty for a batch.

Student registration•Register student for a batch.

•Upload photograph of the student

•Update basic details of the student

Student attendance•Capture student finger

•Mark the attendance

•Upload data to server

Training center Features

•Student document

upload

•Create new document type

•Upload document by the created type

•View and deletion of the document type

Exam Result•Updating of internal & external Assessments results Result updating with Marks

Student Distribution•Updating of fund and materials for the student Issued Date

Placement•Create company masters

•Update student placements by batch

•Upload offer letter of the students

Modules Features

Invoice •Creation of Invoice as per the stages.

•Submit utilization certificate

•Generate invoice

•Upload supporting documents

Reports•Faculty drill down report

•Student attendance report

•Active Batch status Reports

•Export enabled reports

•Dynamic reports

Training Center Features

District wise student Dashboard

Kancheepuram937

7%

Vellore911

7%Theni875

7%

Erode759

6%

Tirunelveli758

6%

Namakkal703

6%Virudhunagar

692

6%Dindigul

628

5%

Kanyakumari620

5%

Tiruppur552

4%

Thiruvallur467

4%

Thoothukudi426

3%

Madurai421

3%

Cuddalore389

3%

Other districts3522

28%

No. of studentsOther districts

Salem 360

Villupuram 345

Sivagangai 333

Coimbatore 321

Nagapattinam 315

Nilgiris 284

Trichy 280

Thiruvarur 211

Thanjavur 203

Thiruvannamalai 151

Pudukkottai 142

Krishnagiri 137

Perambalur 99

Tuticorin 93

Ramanathapuram 82

Dharmapuri 70

Trichi 50

Karur 47

Sector wise student Dashboard

8

18

25

37

40

54

92

105

178

305

312

570

584

1009

1442

2298

5583

Driving

Gems and Jwellery

Production and Manufacturing

Automotive Repair

Travel and Tourism

Fire and Safety Engineering

Business Processing Outsource(BPO)

Electrical

Electronics

Hospitality

Fashion Designing

Medical and Nursing

Beauty Culutre and Hair Dressing

Garment Making

Computer Hardware Networking

Banking and Accounting

Computer Applications

0 1000 2000 3000 4000 5000 6000

No. of students

SectorName No. of students

Driving 8

Gems and Jwellery 18

Production and Manufacturing25

Automotive Repair 37

Travel and Tourism 40

Fire and Safety Engineering 54Business Processing Outsource(BPO) 92

Electrical 105

Electronics 178

Hospitality 305

Fashion Designing 312

Medical and Nursing 570Beauty Culutre and Hair Dressing 584

Garment Making 1009Computer Hardware Networking 1442

Banking and Accounting 2298

Computer Applications 5583

Municipality wise student Dashboard

482

412

300

251 251

192 190 188 185 185 180 172 170 166152 144 144 144 143

Top 20 Municipalities

Partner wise student Dashboard

5170

1100904

734599 577

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• The process for the skill development training has been designed to assist the

beneficiaries to select the modules and sector in which they are interested.

• The bottom up approach of selection procedure helped the beneficiary to opt

for the trade in which they are interested.

• MES syllabus and certification is made mandatory for the beneficiaries

through the training partner.

• The trainees are given toolkit and identification card while undergoing

training.

CERTIFICATE, ID CARD, STUDY MATERIAL AND KIT MATERIALPROVIDED BY THE TRAINING PARTNER TO THE BENEFICIARIES UNDER SJSRY

Success Stories under various components of SJSRY in Tamil Nadu

“Huge Demand but Little Supply”

Name of the Municipality: Vaniyambadi Municipality

Category: USEP

Name of the Training: Leather Good Making

“Yes, there is lot of demand to Leather goods like Money Purse, Cell Phone

Cover, ATM Card Cover etc. in big cities like Bangalore, Chennai. But we cannot meet

out the demands for those goods,” says Mrs. Hajira

farheen. Mrs.Hajira Farheen, 28 years, belongs to

community of Muslim minority. Her family is poor

& she has studied up to 10th standard. Fortunately,

she got training under SJSRY on Leather bag

making. After realize the availability of resources

and market potential of leather products, she

decided to start a leather bag and miscellaneous

goods making unit utilizing the opportunity of

availing loan under SJSRY. During this time, she was

informed about SJSRY Scheme through the

sensitization programme conducted by Vaniyambadi Municipality. She applied for the

USEP Subsidized Loan under SJSRY Scheme. The Indian Bank after scrutinizing the

proposal sanctioned for the estimated project of Rs.1,00,000/- under USEP

component. Now she runs the unit and earns Rs.6000/- per month. Through this unit,

3 women got the opportunity to earn sizeable income every month.

“Oil - for a better and brighter future…”

Name of the Municipality: Udumalpet Municipality

Category : USEP

Name of the Trade : Small oil pressing unit

Mr. A. Sakthivel who was running a small oil mill for the past 5 years was finding

it difficult to run his business due to lack of working capital. Mr.Sakthivel was not able

to gain any profit due to the above

problem and his survival was at stake.

When the ULB conducted awareness

programme under SJSRY scheme,

Sakthivel participated in the programme

and applied for loan to promote his

business. He was soon sanctioned an

amount of Rs 25,000/- as a loan by

Syndicate bank, Udumalpet, under this

scheme. Now he purchases raw

materials like dry coconuts and

groundnuts at reasonable prices from farmers for his oil pressing unit and is earning

Rs. 200 per day as profit and he feels confident that he will repay the loan amount in

the scheduled time.

“Quenching the thirst of others”

Name of the Municipality: Bhavani Municipality

Category : USEP

Name of the Trade : Soda making unit

Mr.Ganesan who is from the below poverty line had the opportunity of working

in a Soda manufacturing unit and has learnt the technique of making the product

himself. When he learnt that there is a scheme to

support the urban poor in starting a small micro

enterprise, he approached the Municipal Nodal

Officer who gave the procedure to avail the

benefit under SJSRY. Since he is well versed with

Soda manufacturing, he opted for a unit to be

started for an estimated cost of Rs. 15,000/- with

the margin money of Rs.750/-. He got an amount

of Rs. 10,500/- from Indian Bank, Bhavani and Rs.

3750/- as subsidy from the ULB. In the early

stages this production was just 100 bottles per day which helped him earn only Rs.

3800 per month. But now due to the assistance of SJSRY scheme, the present

production has risen to 200 bottles a day which helps him earn Rs. 200 per day. His

income at present is Rs. 6000/- per month of which he pays Rs. 450/- per month

regularly to repay the loan and he feels that his status has improved substantial

because of SJSRY loan.

Ganesan expressed that he is not educated and was finding it difficult to run

the family with meager income. With the support of the centrally sponsored scheme

and the ULB, he is able to earn substantially to make both ends meet.

“We Lead a Successful Life, Providing Healthy Food to the Society”

Name of the Municipality: Thiruvannamalai Municipality

Category : STEP-UP

Name of the Training : Catering and Bakery

In Tiruvannamalai Municipality, the

Amutha Surabi SHG & the Manimegalai SHG

planned to start a foot court utilizing the

skill of their members who prepares tasty

and palatable eateries. They decided to

upgrade their skill through skill development

training under SJSRY. The group approached

the Urban Local Body and expressed their proposal to the Municipal Commissioner,

who in turn extended support in giving them training under Catering and Bakery. As

Thiruvannamalai is a Tourist Town, the group’s attempt to start the unit was found to

be highly viable and feasible. The members of the AmuthaSurabi SHG & the

Manimegalai SHG took the training and started unit of their own. Today, the member

of the group is earning on an average Rs.2000/- apart from all incidental expenditure

of the business.

“Break the Gender Mechanisms of the Society”

Name of the Municipality: Thiruvannamalai Municipality

Category : STEP-UP

Name of the Training : Refrigeration & A/c Mechanism

Ms.Egavalli belonging to the BPL family

and residing at Dr.Ambedhker Nagar with her

bedridden father and old age mother was in a

family with inadequate income for even daily

routine. Her elder brother, an auto driver with

a meager income could not make both ends

meet. Though the individual is differently

able, she had the courage to develop the skill of Refrigeration & A/c Mechanism in

which her brother is already involved, to support her family with added income. The

Community Organizer, whom she approached, gave her the details about

Refrigeration & A/c Mechanism training of SJSRY (STEP-UP) scheme. Based on their

motivation, she joined the course. The institute authorities assured her to get a job

with Rs. 4500/- monthly as salary. With this dream she was involving herself in the

training in par with male candidates.

After the training, with the help of the training partner, the individual was

placed in a private company in the maintenance and repair section for a salary of

Rs.3,500/-.

“Peeping into another world”

Name of the Municipality: Vaniyambadi

Category : UWSP

Name of the Trade : Zari Work

Twenty women from Minority Muslim

community who have skill in Zari work, belonging to

BPL family and living in Chennampettai,

Vaniyambadi formed UWSP group to start an

income generating activity. “Limra Mahalir Sangam” Consisting of 15 members,

opened an account in State Bank of India at Vaniyambadi and started saving small

amount regularly. Their urge to improve themselves was the 1st step to start Zari work

unit. Through an awareness camp, the targeted urban youth learnt about the SJSRY

scheme and started approaching the Urban local body for availing assistance under

various components of SJSRY programme. The feasibility of the enterprise was

analyzed and the State Bank of India approved the proposal and sanctioned an

amount of Rs.1,00,000 as loan and subsidy of Rs.50,000 from the scheme. Obtaining

the loan, the group bought Saree material and started doing the Zari work. This group

purchases sarees for Rs.200 and sells after finishing the Zari work for Rs.500/saree. At

present every member earns Rs.2000 per month as income. The group expressed that

they had opportunity to gain experience and were also able to sizeable income to

support the family.

Cow Horn products

Name of the Corporation: Thirunelveli Corporation

Category : UWSP

Name of the Trade : Cow Horn Products

Tirunelveli Corporation is situated in the southern part of Tamil Nadu. Here

SJSRY has adopted a strategy of group ventures for reducing the poverty among the

BPL families. Ten poor women are selected for this group and they are getting an

individual average income of Rs. 1500- per month. Now this profit improves their

standard of living. The GOMATHA DWCUA (now UWSP) of Tirunelveli Corporation

decided to set up manufacture of products like Comb, Hammer for Jewel shops, hand

hooks for load men and organic manure for coconut and banana cultivation as a

Micro Enterprise using COW HORN as the raw material. This unit started its

enterprise for the project cost of Rs.2,50,000/- from Bank of Baroda, Town Tirunelveli.

“Gomatha Products” was the name selected by them for this unit. Within no time

Gomatha Products became popular in market. This unit is functioning with the joint

responsibility of all the members of the group. Though the process of making tools

may seem simple, experience and expertise are absolutely necessary to prepare this

valuable tool. After segregating the horns they are polishing and drilling the horns

with the help of the simple machinery and made varieties of tools. They receive raw

materials from Kerala and nearby places of Tirunelveli District. Gold smiths and other

load men prefer these tools and give orders. This work boosted the group member’s

confidence and these poor women get the opportunity for this skillful employment to

improve their social status in Tirunelveli Corporation.

Jewel making unit

Name of the Corporation: Coimbatore Corporation

Category : UWSP

Name of the Trade : Jewel making unit

Indira Gandhi TCS is functioning at Karuparayan Kovil Street, Puliakulam,

Coimbatore. All the group members are poor due to

unemployment and underemployment. The Group

members were motivated to take training in Jewel

making and assisted under UWSP for an estimated

project cost of Rs.1,50,000/- on 12.08.2009 to start

artificial jewel making unit . The group got subsidy of

Rs.75,000/- under SJSRY scheme. They are running the

unit successfully and every month each member earns

Rs.3000/-.

Dream big, Reach for the stars…

Name of the Corporation: Thoothukudi Corporation

Category : TCS

Name of the Trade : Readymade Garment unit

To facilitate the poor to avoid the clutches of the pawn broker in taxing them

with exorbitant interest for the petty loans to meet out their daily requirement, the

community is supported through Thrift & Credit component of SJSRY. Many groups

have availed the support since the inception of scheme. The one success group

namely Panimalar Mahalir Sikkanam Matrum Nanaya Sangam represented by

Mrs.Selin Johnson aged about 35 years with enthusiasm started at TCS group. This

group has a savings of Rs.3,12,428/- to their credit. The group has 17 members and is

consistently availing petty loan for their day to day family requirements like

Educational fees, Marriage & Medical expenditures. Thrift and Credit societies

organized by the CDs are growing fast as informal banks for the poor women at their

door steps. It was her dynamic personality and enthusiasm which tempted Mrs. Selin

challenging field like tailoring practice and Saree Sales. Mrs. Selin a house wife of

Anna Nagar wards 41 of west, Thoothukudi -8. CDs have started her tailoring unit with

her own resource. Other than the little capital, her traditional skill was the only other

resource pooled for this purpose. But her determination and entrepreneurship helped

her to run the unit without any interruption. The Panimalar Mahalir TCS has decided

to help the unit providing a financial assistance of Rs.10000/- from Thrift savings

along with the Revolving fund of Rs.20000/- under TCS component of SJSRY. She

could stabilize her business and start production of various models of readymade

items of high demand. She also succeeded in getting a tie up with wholesale shop.

The readymade dresses produced and being supplied to the exporting company

regularly. Besides small quantities are sold through direct sales from unit outlet

measurement and quality are fixed according to the order received. Now Tmt. Selin is

a teacher for other TCS groups for skill training on an average a net profit of Rs.2000/-

per head is being received. Now she is planning to diverse the activity and brings out

new models which have got steady demand in the market. Panimalar TCS president

Mrs. Selin is an example of a Successful entrepreneur.

(Signature of Nodal Officer) Name : _____________________________

Designation : ________________________ Date : __________________ Place : __________________

Remarks / observations, if any by Nodal Secretary / Secretary in charge of SJSRY

1. The Scheme of SJSRY is being implemented in the state since 1997 and the

concept laid in the guidelines has been strictly adhered in order to form and

develop a strong community.

2. The Community based organization is structured on a three tier basis in all the

urban local bodies and establishing TUPA cell that has helped in mobilizing the

community towards the development of their living standards, utilizing the

support of all poverty alleviation schemes.

3. The State Level Nodal Agency (Commissionerate of Municipal Administration)

has taken lot of proactive measures in introducing online monitoring system for

effective tracking of the program.

4. The State Level Nodal Agency has laid a transparent system in the selection of

training partners of National repute.

5. Organizing periodical Melas at the Regions and Corporations has facilitated the

urban youth to have direct interaction with the training partner, sponsoring

Institution (Government) and NGOs before opting for the right choice of skill

training.

6. The State Level Nodal Agency is in the process of developing a separate portal

to track the performance of SHG group activities.

7. The scope for tracking the repayment of petty loans within the TCS group and

with other financial institutions by the members through scratch cards and

hand terminals is under study by the SLNA.

8. The effective monitoring and handholding support of SLNA to the Regions,

Corporations and Municipalities have produced timely utilization of funds.

9. The SLNA is assisting the implementing agencies to stretch the delivery of

service towards enhancing the coverage of benefits beyond the target assigned

every year for State under the scheme.

10. The Result of the above effort has prompted the State Level Nodal Agency to

claim additional funds for the scheme over and above the allocation for a

consecutive period of two years for the State from the Ministry.

Forwarded to Ministry of Housing & Urban Poverty Alleviation, Government of India.

(Signature of Principal Secretary / Secretary)

Date : __________________

Place : __________________

Nominations may be made in the prescribed format and mailed directly to the

following address: Office of JS (UPA), Room No. 308, C Wing, Nirman Bhavan,

and New Delhi 110011 on or before 10th March, 2013. The application may be

emailed on dsupa-mhupa@nic.in or us.upa-mhupa@nic.in

In all matters of this Award Scheme, the decision of the Ministry of Housing and

Urban Poverty Alleviation, Government of India, Shall be the final and no

queries on the same will be entertained.

*In this category, there shall be two awards at City level, i.e. First Best and the

Second Best; however formats for first two awards shall be the same.

UNITED COMMUNITY

TOGETHER WE ACHIEVE