Best Practices

for Stakeholder Engagement

Best Practices

for Stakeholder Engagement:

Executive Stakeholder

1. Listen.

2. Use their time wisely.

3. Come prepared to explain benefits and values

as it relates to the business strategy.

From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49

Best Practices

for Stakeholder Engagement:

Project Sponsors

1. Focus on the end goals.

2. If there are problems, focus on the fixes.

3. If there are changes, focus on the impact to

budget and timeline.

4. After meeting with them, send an email to

reiterate what was said.

From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49

Best Practices

for Stakeholder Engagement:

External Stakeholders

1. Find out each stakeholder’s top priority. Ask --

and listen.

2. Establish trust by interacting face-to-face, and

by being trustworthy.

3. Know when to stop talking -- and listen.

From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49

Best Practices

for Stakeholder Engagement:

Team Members

1. Be conscious of team member contributions

and acknowledge them.

2. Avoid spreading bad news via email.

3. When facing a major adjustment, partner with

the team members to work through it.

From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49