YOUR PREMIUM CHOICE

BEST PRACTICES REPORT

Month : OctoberYear : 2011

Region : Asia Pacific

YOUR PREMIUM CHOICE

PRODUCT LAUNCHES

YOUR PREMIUM CHOICE

BRAND ACTIVATIONS

19/04/23 4YOUR PREMIUM CHOICE

RM & DIAMANT HPP Promotion at HKIA Sept.2011

RM Merchandising Units at HKIA

19/04/23 5YOUR PREMIUM CHOICE

RM HPP Promotion at HKIA Sept. 2011

19/04/23 6YOUR PREMIUM CHOICE

Objectives• Boost the sales for Remy XOE, our primary

target for this promotion during MAF 11. Diamant, Remy Martin 1988 Vintage, XO Premium Cru and VSOP will also be promoted at this promotion.

• Strengthen the brand image of Remy Martin by capitalizing on the theme of Heart of Cognac.

• Recruit new customers by offering GWP in all shops.

• Strengthen the trade relationship with Sky Connection.

19/04/23 7YOUR PREMIUM CHOICE

Promotion Mechanics • Personalized display including display units, gondola and POS materials.

• Well trained promoters / image girls wearing specially designed uniforms for Remy – HOC.

• Special designed GWP to induce trial purchase and upgrade the brand image –1. XOE miniature for purchase of Remy’s products worth HK$900.3. Trolley bag for purchase of Remy’s products worth HK$1988

or more.

19/04/23 8YOUR PREMIUM CHOICE

VenueThe two flagship DF stores at HK CLK Airport

shop 3, shop 4Period

From Sept to Oct. 2011

19/04/23 9YOUR PREMIUM CHOICE

19/04/23 10YOUR PREMIUM CHOICE

19/04/23 11YOUR PREMIUM CHOICE

19/04/23 12YOUR PREMIUM CHOICE

19/04/23 13YOUR PREMIUM CHOICE

19/04/23 14YOUR PREMIUM CHOICE

19/04/23 15YOUR PREMIUM CHOICE

19/04/23 16YOUR PREMIUM CHOICE

19/04/23 17YOUR PREMIUM CHOICE

Tent card

19/04/23 18YOUR PREMIUM CHOICE

DIAMANT HPP Promotion at HKIA Sept. 2011

19/04/23 19YOUR PREMIUM CHOICE

19/04/23 20YOUR PREMIUM CHOICE

19/04/23 21YOUR PREMIUM CHOICE

19/04/23 21

Taoyuan Int’l Airport, Taiwan

VSOP Urban Lights HPP Location- ER Flagship 3035 at T2 Departure, Taoyuan Int’l Airport Promotion Type- HPP Gondola with tasting of VSOP Duration- Sep 1st to Oct 31st, 2011 (Extended to Nov 15th, 2011) Design- An eye-catching gondola designed based on the guideline to

launch VSOP Urban Lights. Illuminated effects are used to create a chic and modern image of Urban Lights.

Total Cost- TWD641,000 (around USD22,000) • Rental- TWD300,000• Producion fee- TWD200,000• Tasting Bottles- TWD6,000• PG Salary-TWD135,000

19/04/23 22YOUR PREMIUM CHOICE

19/04/23 22

VSOP Urban Lights HPP Gondola

Taoyuan Int’l Airport, Taiwan

19/04/23 23YOUR PREMIUM CHOICE

19/04/23 23

Centaure de DIAMANT & VSOP Urban Lights

Location- ER Shop at T1 Departure, Taipei Song Shan Airport

Promotion Type- Diamant Display Podium and Urban Lights HPP Gondola with tasting of VSOP

Duration- Oct 1st to Dec 31st, 2011 Design- Similar design as the Urban

Lights HPP gondola at Taoyuan Airport with illuminated effects to create the chic and modern image. Plus a premium display podium to spotlight Diamant.

Total Cost- TWD865,000 (around USD29,000) • Rental- TWD450,000• Producion fee- TWD270,000• Tasting Bottles- TWD10,000• PG Salary-TWD135,000

Taoyuan Int’l Airport, Taiwan

19/04/23 24YOUR PREMIUM CHOICE

19/04/23 24

HPP Promotion for Centaure de Diamant & VSOP Urban Lights

Taoyuan Int’l Airport, Taiwan

19/04/23 25YOUR PREMIUM CHOICE

•Haneda Jatco(Central) Store, HOC Promotion Oct 1 – 15.

Haneda Int’l Airport

GWP promotion at JAtoc (Central) Store

Remy XOE – Trolley Bag

Remy VSOP – Travel Bag

Supported by tasting

19/04/23 26YOUR PREMIUM CHOICE

•Kansai South Store, HOC Promotion Oct 12-25.

Kansai Int’l Airport, Japan

19/04/23 27YOUR PREMIUM CHOICE

•Kansai North Store, HOC Promotion Oct 12-25.

•Supported by tasting

Kansai Int’l Airport, Japan

19/04/23 28YOUR PREMIUM CHOICE

•Narita T1 South Store, VSOP Urban Lights Promotion Oct 16-31.

Narita Int’l Airport, Japan

19/04/23 29YOUR PREMIUM CHOICE

Russian Standard Promotion at HKIA

Sept. 2011

19/04/23 30YOUR PREMIUM CHOICE

Russian Standard Gold LabelObjective

• Build the brand image and create the awareness.

Mechanics• Display – a gondola in shop 4.• The promotion is supported by RS promoter with special designed uniform.• GWP – Russian Standard gold miniature for every single purchase of any Russian Standard.

Period• Sept. and Oct. 2011

19/04/23 31YOUR PREMIUM CHOICE

19/04/23 32YOUR PREMIUM CHOICE

Tent card

YOUR PREMIUM CHOICE

PERMANENT MERCHANDISING

19/04/23 34YOUR PREMIUM CHOICE

RM Merchandising Units at HKIA

19/04/23 35YOUR PREMIUM CHOICE

Shop 4 – HK International Airport

19/04/23 36YOUR PREMIUM CHOICE

Shop 3 – HK International Airport

19/04/23 37YOUR PREMIUM CHOICE

RM Merchandising Units at Macau Int’l Airport

19/04/23 38YOUR PREMIUM CHOICE

Macau Int’l Airport

19/04/23 39YOUR PREMIUM CHOICE

Macau Int’l Airport

RM Merchandising LXIII Kingdom

19/04/23 40YOUR PREMIUM CHOICE

Macau Int’l Airport

Remy Martin Gondola

19/04/23 41YOUR PREMIUM CHOICE

Macau Int’l Airport

Centaure de DIAMANT Gondola

19/04/23 42YOUR PREMIUM CHOICE

RM Merchandising Units at Haneda Airport, Tokyo

19/04/23 43YOUR PREMIUM CHOICE

Central (Jatco) - Haneda Int’l Airport, Japan

Installed on Oct 27th,2011

19/04/23 44YOUR PREMIUM CHOICE

JAL DFS(North) - Haneda Int’l Airport, Japan

Installed on Oct 27th,2011

19/04/23 45YOUR PREMIUM CHOICE

Russian Standard Merchandising Units

at HKIA

19/04/23 46YOUR PREMIUM CHOICE

19/04/23 47YOUR PREMIUM CHOICE