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Page 1: Best Practices in Emergency Mass Notification (288232696)

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Webinar Panelists

Matthew Arthur

Director, Media Services &

Incident Communications

Solutions

Rob CafeyIT Director

Erik Staford(moderator)

Director of HigherEducation Sales

Dave Bujak Director of

Emergency

Management

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Rob Cafey

IT Director

ocation! Manhattan,"S

Cam#us ty#e! ur$an

Enrollment! %,'Em#loyees! ,*+*

Cam#us sie! +acres

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• Multiple modes/single point of aess

• SMS

• !oie

• "SS/homepage override

• Soial Media

•  #lertus $eaons

• %igital Signs

• Mobile #pp

• Semiannual tests &spring and fall terms'

• Mandatory email enrollment

• !oie and SMS optional

• Users an add up to ( lines

K)State #lerts

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Home#age

-dvisory

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.egistered /sers! ,0+

.egistered 1hones! *,*

1eo#le 2ith at least * mo$ile device! %+345

Issues!

• -lerts for Severe 2eather6

• -lerts for 7inter 2eather6

• 8#t9in:o#t9out6

• Mo$ile -## Integration6

• ;etter /I for grou#s and modes6

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Publi

Safety/Polie%epartment

Ma*or %on Stubbings

KSU Polie

+eff Morris

!P %,M

,ommuniations- Mareting

nformation 0ehnology Servies

"ob ,affey

%iretor 0S

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Home#age

-dvisory

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Matthew ArthurDirector, Media Services &

Incident Communications

Solutions

ocation! St3 ouis, M8

Cam#us ty#e! ur$an

Enrollment! *,<<

Em#loyees! *,<<<Cam#us sie! ,%acres

Cam#uses! across

county

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0he ,hallenge

• =lash9to9;ang 1  Time from visual cue to audio acce#tance

• Ho2 to get from incident to >ey mem$ersof CMT together ma>ing coherent

decisions moving for2ard, includingsending alerts3

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Communication re?uirements

• Save ives @o2 9 Aimmediate threat tohealth or safety of students or staB li>etornado or violence on cam#us (HE8-re?uirement)

• Emergency does not involve immediatethreats to safety li>e chemical s#ill or re

• Informational non9emergencies thatre?uire timely information li>e food9$orneillness or follo29on to tornado

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Poliy - 2eeds #ssessment ,omes First

Develo# the need and the #olicy• 7ho do you need to reach and ho26

• 7ho is authoried to issue a message6

• 7ho has the a$ility to set oB the system6• 7hen 2ill the system $e used6

• 7eather, violence, re, etc3

• 7ho Ao2ns the system (e3g3, admin

rights, u#>ee#, #rogramming)6• 7hat technology(ies) do you have or

2ant to use:integrate6

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0he Solution

7or> 2ith our vendor #artners to integrate

eFisting system into a centralied dash$oard3 

Easy Button

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3o4 We %id t

1roGect Timeline• Se#98ct %<*<! .=1 #u$lished:#ro#osals

acce#ted

• March %<** 1roGect -##roved, endor

Chosen• -#ril %<** endor 8nsite for engineering

& test

• -ugust %<**! Server setu# & $eacons

installed• Se#t %<**! -lertus and Cam#us Teleideo

onsite for install and testing

• 8ct %<**! -dministration decides not tolaunch mid9semester3 aunched an *',%<*%

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 #tivation

We reated ( 5Levels6 of user aess7

• Preset7 %ispathers in our Polie/Publi Safety

%ept. an send pre)sripted messages to pre)

determined devies• Customized7 Polie/Publi Safety Managers - 8

University offiials an send ustomi9ed messages

to any and all devies

• Admin7 #dminister - maintain the system

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Poliy/Proedure

• For immediate threats to life and safety:

%ispathers have the ability to send selet

messages.

• For tornado 4arnings for St. Louis ,ity/,ounty

from the 2ational Weather Servie: the systemautomatially sends out a message.

Limited university administrators an authori9e a

message at any time.

Matt’s “Washington niversity E!ergen"y Co!!uni"ations A#erting$

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Matt’s “Washington niversity E!ergen"y Co!!uni"ations A#erting$Matri%

E%e"utive Authori&ation ChancellorJs etter:M8/

'(erationa# Res(onsibi#ity Crisis Management Team

'(erationa# Authority -uthoried -dmins (8#erations, 7/1D, MS1S, 1-, -tC, EHS, Emergency, etcK)

)n"ident *i!e#ine Incident Ha##ens CMT Control Time until Incident JEndsJ

)n"ident *y(e HE8- 9 JSave ives @o2J Emergency =ollo298n : Informational

)n"ident E%a!(#es

Limmediate threat to the

health or safety of students orstaBL

Haardous Materials S#ill,

=ire, etcK

Cam#us Illness (Meningitise#isode t2o years ago),

tornado:earth ?ua>e follo29oninformation

A#ert Authori&ation1re9-##roved as #er

7/1D:MS1S 1rotocol-uthoried -dmins CMT 9 1u$lic -Bairs 9 DCM

Res(onsib#e to Send A#ert7/1D:MS1S Dis#atch (-lertus

evel * Training .e?uired)7/1D:MS1S 8cers:Mgmt;ag$y : -rthur (-lertus %)

Digital Content Management(1-) ;ag$y : -rthur (-lertus

%)

Modes o+ Co!!uni"ation-ll -vaila$le (Tornado 7arning

Sirens #rovided $y ST

County)

-lert -Bected Cam#us (-ll)Inform -ll 8thers

(eMail:DT1u#/#)

-s re?uired $y situation

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Dave Bujak 

Director of Emergency

Management

ocation! Tallahassee,=

Cam#us ty#e! ur$an

Enrollment! *,''4Em#loyees! **,'0'

Cam#us sie! '<acres

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FSU $aground

• FSU ,ampus Safety - Seurity inludes7 Polie &fully)

s4orn': <.M.: 0ransportation - Paring: Systems

• Predeessor to FSU #L<"0 established after 8/==.

• FSU <mergeny Management established %eember >??@.

• FSU #L<"0 <mergeny 2otifiation - Warning System

moderni9ed and formali9ed *ust before !irginia 0eh: >??A.

• University onduts semiannual tests: revie4 and needs

assessment of FSU #L<"0 system. #nnual gap analysis.

• 2eeds assessment - gap analysis drives funding priorities.

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Florida State University uses a number of notifiation methodsto ommuniate 4ith the ampus ommunity in the event of an

emergeny7

•  #lerts page

• FSU 4ebsite home

page

• ;utdoor sirens

• ndoor sirens

• SMS teBt messages

• <mail

• $lue light phones

• FSU #L<"0S hotline

• !oie phone alls

• %estop alerts

•  #lert $eaons

• my FSU mobile app

• Faeboo• 04itter • 0umblr • "eddit• Linedn• "SS feeds• %igital displays

• 2et4or login portals• Family onnetion list serve• 04o)4ay radios• !ehile publi address

speaers• <letroni ard)s4ipe door

aess

• 2;## 4eather radios

• 0elevision media• "adio media• 2e4spaper media• ;nline media• 0raffi message boards• Seminole ablevision• 0umblr • Cou0ube• Pinterest• FSU emergeny

people loator • Word of mouth

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Dap #nalysis

Dap dentified7 Less than >E of buildings on ampus have 5voie

apable6 fire alarm systems for 5ndoor Sirens.6

;thers are legay horn / bell systems that are ost)prohibitive to

replae.

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0he Solution

•  #lertus filled the gap.

• dentified #lertus %estop

2otifiations as a viable

alternative for visual

notifiations in lassrooms.

• dentified #lertus beaons

as a viable alternative for

audible notifiations in high)

onentration areas.

• ,learly identified need.

• Funding priority.

• Drant funding seured.

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M2S ntegration 4ith 0 2et4or

• ,hallenge to integrate M2Sinto FSUGs deentrali9ed 0

struture

•  #lertus %estop 2otifiation

had to be installed as part

of eah ollegeGs individualinfrastruture

• University urrent has the

destop notifiation lient

set up on =:H?? mahines

• %estop notifiation isavailable to any university)

o4ned or managed

omputer 

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M2S ntegration 4ith 0 2et4or

• ,hallenge to integrate M2Sinto FSUGs deentrali9ed 0

struture

•  #lertus %estop 2otifiation

had to be installed as part

of eah ollegeGs individualinfrastruture

• University urrent has the

destop notifiation lient

set up on =:H?? mahines

• %estop notifiation isavailable to any university)

o4ned or managed

omputer 

BREA/)-0 -EWS1Efe"tive -ove!ber 23 4526

A#ertus Deskto( C#ient added to enter(riseso+tware i!age7

83555 new "#ients "o!ing on#ine withinweeks1

,ushing 253555 deskto( "#ients

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FSUGs 5<I $utton6 ntegration

• ;ne button does it allJ

• H pre)reorded messages

• Split)seond ativation

• 0otal delivery 4ithin ()E min

•  #lertus fully integrated 4ith

Siemens tehnology.

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2ovember >?: >?= 1 Stro9ier Library

Shooting

• =? minutes from first gunshot to full alert 1 5%angerous

Situation6

• 3undreds of #lertus destop lients throughout Library.

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uestions

Matthew Arthur

Director, Media Services &

Incident Communications

Solutions

Rob CafeyIT Director

Erik Staford(moderator)

Director of HigherEducation Sales

Dave Bujak Director of

Emergency

Management

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3elp Us mprove and Dro4

0han you for partiipating

in todayGs session.

WeGre very interested in your feedba. Please tae

a minute to fill out the session evaluation found 4ithin

the onferene mobile app: or the online agenda.