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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

Best Practices in Digital Marketing for Business Schools

Recommendations and Examples of showcasing your School Brand effectively

through targeted digital media marketing

Designed and Produced by DelhiPlanet Media

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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

PREFACE

Choosing a Business school and finally making a decision to study at one is a long process

which involves significant research and evaluation both from a personal and professional

perspective. B-Schools in particular have to take a number of steps to ensure that

prospective students can find all the information they need about the school’s programs on

all media channels. Current students and Alumni also judge the school and the brand based

on what they read and the kind of engagement that the school establishes with them.

As Business school education becomes increasingly competitive, and global, Marketing

teams in business schools need to work smarter and on an international stage to promote

the school’s brand effectively and meet target student numbers. As marketing and brand

communication efforts increasingly move online it is important to be knowledgeable and

aware of Best practices in this area to maximize your Return on Marketing Investment and

work towards creating a strong and recognizable global brand.

The purpose of this document is to showcase best practices in digital marketing for Business

schools to evaluate and implement. These recommendations are a result of numerous

interactions with MBA students in various leading Business schools across the world,

monitoring of business school forums and LinkedIn groups as well as benchmarking analysis

with the top 40 global MBA programs.

In particular this document takes a look at the following digital estates and compares them

with examples of schools considered as pioneers and leaders in showcasing their Brand.

School Website

Social Media Presence

Going a Step further by using other communication channels

Utilizing Specialist Social Networks

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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

Table of Contents

The School Website – Where first impressions are made ................................................................... 4

Introduction .................................................................................................................................. 4

Best Practices ................................................................................................................................ 6

Social Media Presence – Do you connect with your customers .......................................................... 9

Introduction .................................................................................................................................. 9

Social Media Channels ................................................................................................................. 10

Best Practices .............................................................................................................................. 11

YouTube .................................................................................................................................. 11

Facebook ................................................................................................................................. 14

Twitter ..................................................................................................................................... 16

LinkedIn ................................................................................................................................... 18

LinkedIn Groups ................................................................................................................... 19

LinkedIn Pages ..................................................................................................................... 19

Blogs ........................................................................................................................................ 19

Going a step further – Outdoing your competition .......................................................................... 21

Consolidated PhotoStream on PicasaWeb/Flickr .......................................................................... 21

Online Magazines/Publications .................................................................................................... 22

Utilizing Specialist Networks – Define the future ............................................................................. 25

BusinessBecause.......................................................................................................................... 25

Other Strategic Partnerships ........................................................................................................ 26

Final Thoughts - Making your digital investments work for one another .......................................... 27

About the Author ............................................................................................................................ 28

References ...................................................................................................................................... 29

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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

The School Website – Where first impressions are made

Introduction The website of an educational establishment should be treated as prime digital real estate.

Students looking to learn more about programs offered by a school will intuitively search for

the school name on search engines and land on the school website.

Thus not only is it important to have a powerful and engaging website which showcases all

the basic and important information in an easy to navigate fashion, it is also important to

make sure that the website is Search Engine optimized and comes up as the top result on

any online query when the school is searched.

Given the quick pace of innovation in web and internet technology achieving the above

requires constant attention and commitment to ensure the school website plays a major

role in communicating the brand promise and credibility of the educational institution.

A Business school is essentially a service enterprise providing knowledge and wisdom to the

students who choose to receive it. Best practices evaluating the impact of a website for a

service business brand indicates that potential clients of service businesses now form a good

part of their initial opinion of a firm based on the firm's website. During their first website

visit, prospects spend a minute or two quickly evaluating the following three questions:

1. How clearly does the management of this service company communicate? Based on the flow of content, clarity of content and professional look of a website, potential clients develop a first impression of how well the people in the firm communicate.

2. How modern is this service firm? Service business clients want to know that their service providers are actively engaged in staying current with new technologies and approaches to service delivery. If a service firm has a website that looks like it was built in 1998 with 1998 technologies for 1998 buyers, it raises questions in buyers' minds of just how current the firm really is.

3. Is this firm attentive to detail? Mistakes such as bad grammar and typos, broken links, and out-of-date current events raise questions of quality.

All of the above applies to a great extent to Business schools and it is not uncommon to hear students rate a school’s program just on the basis of their first impression formed by viewing the school website.

“If the school’s website is so bad I can only imagine what the teaching would be like”

“I couldn’t find basic information about the program even after spending more than an hour on the school website. Certainly makes me skeptical about studying there”

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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

The above are common comments that students who have largely grown up during digital revolution echo, upon visiting poorly designed school websites.

This perception is also proven by means of a study performed by The Princeton Review in trying to understand website usage in undergraduate and graduate school search

(Note: ID implies Identification)

As the data depicts MBA applicants lay the highest stress to a school’s website during the

initial investigation (ID) and final choice stages. These stages are the most important in

terms of attracting bright and talented students and since they don’t involve any

intervention on the part of the school it is important that the information found by the

process of self-discovery be of the highest quality.

To finally nail in this point a 2009 MBA.com registrants’ survey surveyed 97% of all students

who registered to take the GMAT in the first 9 months of 2008. Of this audience, 97% of the

students had visited the websites of schools where they planned to apply. Of these 73%

respondents considered the school website to be very or extremely influential in their

decision.

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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

Source: Social Media Marketing for Business Schools

Best Practices

Based upon research and benchmarking with top business schools it has been established

that the following schools have implemented best practices in terms of engagement and

brand communication through a school website.

Kellogg School Of Management

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Wharton School of Business

INSEAD MBA Program

Each of these schools showcase the following recommended best practices in their

communication

Make the basics stand out – Schools often get carried away and end up showcasing

information that is not that important. 70% of the times students are only looking

for basic information such as type of programs offered, recent news about the

school and the alumni, presence on other online platforms etc. Thus, it is important

to make sure that the basics are easily visible and clearly explained.

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Clear focus on the features and benefits of the school and its programs – Business

school education is a considerable investment of time and money and every

prospective student is looking to learn how the school can help them in pursuing a

career path of their choice and the clear tangible benefits of the school experience.

These need to be made clearly visible upfront and is best showcased through a mix

of visual and textual content. E.g.: Kellogg school of Management’s homepage

clearly outlines how their students experience intellectual depth, experiential

learning, leadership and social responsibility as part of the program

Print is still important: While most communication and interaction is increasingly

moving online, print material in the form of brochures, newsletters etc are still

important. It’s a proven fact the synergistic integration of multiple channels of

communication gets the best results. Thus, the school must make sure that

students can easily access these materials, subscribe to them or contact the right

people to receive this information

The above are important yet basic examples of best practices that schools should consider

while creating their websites. In today’s fast changing world where new technological

innovations happen by the hour, new trends that catch on develop into needs, which

demand to be incorporated into the existing ecosystem.

Thus, the explosion of social media and niche networks has now become an intrinsic part of

any organization’s marketing strategy. These are further explored from here on.

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Social Media Presence – Do you connect with your customers

Introduction

Social Media Defined - “Social media refers to activities, practices, and behaviors among

communities of people who gather online to share information, knowledge, and opinions

using conversational media. Conversational media are Web-based applications that make it

possible to create and easily transmit content in the form of words, pictures, videos, and

audios”

Whether traditional institutions and leaders of the present day brought up in a world very

different from today accept it or not, the truth is that the past decade has seen an eruption

in the growth of and adoption of social media. As a result of this, Social media marketing

(SMM) which was earlier thought to be the indulgence of early adopters and lead users has

now become an intrinsic part of the marketing strategy for numerous organizations around

the world.

Besides its ability to create close-knit communities and portray businesses as human, caring

and conversational their use across the marketing mix also lowers cost and improves ROMI.

Social Media (aka “inbound”) marketing efforts are more cost effective and an average of

60% lower cost per lead than traditional outbound marketing efforts.

Source: Inbound Marketing Cost Per Lead Is 60% Lower Than Outbound

Also apart from the benefits that it brings in helping a business school’s marketing team

achieve its objectives and stay within budget it also fosters and creates a community and

contributes greatly towards creating the right brand image of the school in the minds of

prospective, current and graduated students.

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A recent study among part-time MBA students by GMAC, whereby they were queried on the

various drivers that constitute for a healthy school culture indicated that 36% students

considered a close-knit community as the most important factor influencing a business

schools culture.

Source: Social Media Marketing for Business Schools

Thus it can be hypothesized that Social Media channels help foster virtual communities

which contributes greatly to a better student experience and creating a suitable

environment for prospective future student referrals.

Finally, there is no doubt whatsoever that strong social media presence is the “need of the

hour and the requirement of the future”

Within the next 3-4 years a majority of the Business school applicants will belong to

Generation – Y who as of today not only use but “live, sleep and breathe social media” in all

respects. This along with the fact that a number of prominent business schools are devoting

significant resources to showcase themselves as pioneers and leaders in this space means

that if you don’t start now it’ll be too late to catch-up.

Social Media Channels The major social media channels that are of relevance to Business schools today are

Facebook, Twitter, LinkedIn and YouTube. Apart from these other channels like flickr or

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picasa and blogs dedicated to different aspects of the student experience also come under

the purview of social media.

Ideally speaking the “bar” above is what should be visible on the homepage of a Business

school as it indicates good presence on all major social media channels.

Best Practices Best practices for Social media are best explored in detail by evaluating the different

networks separately. These platforms and schools that use them are explored in the

sections below.

YouTube

Every Business school should endeavor to have their own customized and branded YouTube

Channel that can showcase professionally made videos regarding the program. It can also

include Student made videos and these videos can be showcased on its website plus other

online properties such as BusinessBecause, student, faculty or admissions blogs, new

student orientation micro-sites or as part of PR and marketing campaigns.

This channel should then be showcased on the school Website, Brochures and on all other

important communication outlets leveraged by the school. Videos are excellent engagement

tools and a well made 2-3 minute video can say a lot about the program and its various

elements.

Examples of Schools that have best utilized this medium are:

MBS (Melbourne Business School)

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ISB (Indian School Of Business)

Wharton School Of Business

Based on the analysis of the YouTube pages of the above schools and general best practices

it is recommended that each Business school in creating their YouTube Channel ensure the

following:

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Treat the channel as an extension of the website – Social Media today for brands

and services is an extension of the website and thus it is important that it be treated

that way. Thus, as showcased by the schools above, the YouTube channel must be

branded in the same way as the school website indicating aligned communications

on all fronts. This greatly helps to form a positive image of the school brand in the

minds of prospective students as well as current students and alumni.

Divide the videos into categories –It is recommended that there be a good mix of

videos on the channel showcasing official communications, lectures, student events,

ceremonies etc. This would help promote engagement and meet desired objectives

in terms of channel statistics such as number of subscribers, total upload views etc

Acquire a customized link and create engagement within the community first – It is

always better to have a customized link in the form of www.youtube.com/schoolA

rather than www.youtube.com/user/schoolA as it indicates attention to detail for

your brand. Also as a first step it is important to create engagement for the channel

within the school community itself as that is the easiest target audience to reach out

to.

YouTube recently launched YouTube Edu a special page dedicated to educational

institutions that have a strong presence on YouTube. It can prove to be highly beneficial to

enroll your school to be showcased on this platform to achieve maximum brand visibility.

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Facebook

Schools should have their own customized and branded Facebook Page. On this page it

should announce and share latest developments regarding the school, new batches of

students, case competitions from Business Schools around the world, latest research, and

achievements of current students or Alumni etc. All current, prospective students including

Alumni should be invited to ‘Like’ this page.

The page should be showcased on the school website and included in all other online

properties as well as other Marketing material.

Facebook allows users to have conversations with one another and allows the school to

monitor these conversations, provide clarifications where required, promote community

engagement and be seen as a proactive institution and brand.

Examples of Schools that have best utilized this medium are:

ISB (Indian School Of Business)

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Kellogg School Of Management

Wharton School Of Business

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The following tips should be kept in mind when designing a facebook page for your

institution

Use all relevant options and sub-pages – Facebook pages provides the flexibility to

add and drop modules from your facebook page to suit your requirements. It is

advisable to use as many of these that are relevant to your brand. E.g. if you have a

YouTube channel then that can be linked on your facebook page as a module.

Consequently if you would like to promote discussions amongst your members on

your page then such a module can also be added and used.

Acquire a customized url – Again, many schools ignore the fact that it is possible to

have a customized url for your facebook page which reads like

www.facebook.com/abcSchool rather than having a long and complex default url

which is not SEO friendly and is hard to showcase as part of other marketing

collateral.

Create engagement internally and advertise externally – While it is possible to

create an excellent facebook page for your brand it doesn’t mean much to your

audience if it is not engaging and the first indicator of that is the number of people

who endorse or ‘like’ the page. As in the case of YouTube the best way to achieve

this is to encourage usage amongst existing students, faculty and staff. Thereafter it

must be advertised externally to alumni and prospective students by making use of

all other complementary channels such as e-mail campaigns, international events,

domestic events and advertisements

Twitter

The use of Twitter as a means to connect with customers has only picked up in the last year

and continues to experience huge growth. As the use of mobile devices continues to

increase so does the use of mobile data. Twitter again is a great outlet to connect with

prospective students and Alumni.

An Alumnus of a school who is active on Twitter would love to get relevant updates from

the school from time to time and will get a feeling of staying connected with the school

even if he/she passed out many years ago. For current students, Twitter provides a personal

and credible channel to connect with the Alumni and showcase their interests in a particular

field that the Alum can notice, thus improving their prospects to find a job.

For prospective students it again provides a great way to learn about the school and helps

improve the brand and image of the school as part of their perception.

Examples of Schools that have best utilized this medium are:

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Kellogg School Of Management

Wharton School Of Business

Harvard Business School

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The following tips should be kept in mind when operating a twitter account for your school

Brand your account and tweet regularly – Twitter is the most viral social media

channel and what sets it apart from other channels is that all traffic to your twitter

feed is inbound. A person may or may not choose to “follow” a school’s twitter feed

depending on the content of the twitter feed, tweet frequency, follower to following

ratio and brand appearance. Thus, it is important to brand your account by using the

right images and design for your twitter account and homepage. It is also important

to tweet regularly. This frequency has to be just right and the best practices for

brands suggest between 5 – 7 tweets per day at regularly spaced intervals

Showcase your core values and competencies that set you apart – The content of

your tweets should showcase the core values and competencies of your brand that

will help attract followers looking for those characteristics. E.g. if your school is a

leader in creating entrepreneurs and promoting entrepreneurships then a certain

percentage of your tweets should be focused on startups, funding, new business

ideas etc. If your brand is located in a lesser known geographic location then it is also

useful to tweet about the benefits of studying in such a place including information

about the economy, growth prospects etc

Create a conversation and act Social – Unlike any other Social Media channels,

Twitter is a platform where conversations happen in real time and there are plenty

of ways to thank your followers, appreciate your competitors and create an admired

reputation. Thus it is not enough to brand your account and tweet the right content

regularly, but also to create conversations, acknowledge mentions, re-tweet etc

LinkedIn

LinkedIn is yet another social media channel that has emerged as a powerful tool within the

Business community in the past two years. MBA students and graduates are by far the most

active users of LinkedIn which is today considered to be a vital tool to create, maintain and

advance your professional network.

Recruiters and companies are also increasingly using LinkedIn to scout and source for talent,

advertise jobs and portray themselves as being active in the social media space.

For Business school students and graduates LinkedIn provides an excellent opportunity to

stay in touch with one another thereby allowing the school to showcase itself as one that

promotes strong and supportive relations amongst its alumni. Business school education is

known for the strength of its network and the connections that one develops in the process

and this fact can be re-enforced through the effective use of LinkedIn.

The use of LinkedIn for a Business School should involve creating a LinkedIn group and

LinkedIn page as described below

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LinkedIn Groups

A Business school should have an official LinkedIn group for its Alumni. Many schools have

been slow in realizing the potential of LinkedIn as a result of which they have missed out on

the chance to create and administer control over an official group that brings the alumni

together.

Students are usually more active than institutions in this regard due to which many LinkedIn

groups for prominent schools are setup and run by the Alumni groups.

LinkedIn groups allow the alumni to communicate with graduates from various years and

use it as a place to find talent and candidates for suitable job openings. It allows students to

network with their alumni for career advancement as well seek guidance and support with

regards to coursework, personal research, answers etc

Schools can also use the medium to deliver important updates and notifications regarding

their program

LinkedIn Pages

LinkedIn recently launched a feature called “Company Pages” which allows corporate

organizations to create custom pages for themselves showcasing a brief description of the

company, their employees on the LinkedIn network, previous companies where the

employees used to work, popular profiles, new hires, recent promotions etc.

A Business school run as responsible corporate organization is highly regarded amongst its

target audience and thus it advisable that Business schools create a LinkedIn page

showcasing the school and the people affiliated to it.

This would act as a highly powerful extension to the school website allowing prospective

students, publications and researchers to reach out to the right people within the school.

Blogs

Business School Admissions and marketing teams are increasingly showcasing student blogs

and faculty blogs as part of their marketing communication efforts. Schools are using

Admission Blogs where admission advisors provide extra details regarding the admissions

process, tips on writing essays, useful admissions resources etc. This helps to improve

productivity and saves the admissions team to answer the same questions repeatedly to

different enquiries.

A Business school should endeavor to collect information about Student Blogs during the

time of Student Recruitment and Orientation and showcase the good blogs on its website

and other channels of communication. It should also showcase faculty blogs and specially

highlight its Admissions Blog.

Examples of schools that have best utilized this medium are

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Best Practices in Digital Marketing for Business Schools by DelhiPlanet Media

The MBA Insider’s Blog – UCLA Anderson

International MBA Blog – IE Business School

Kellogg School of Management Faculty Blogs

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Going a step further – Outdoing your competition A business school that is successfully able to establish itself on the digital platforms

mentioned above i.e. a powerful & crisp website plus responsive and engaging social media

presence is without doubt on course to surge ahead of its competitors that haven’t yet

acquired these digital assets.

Thereafter if your school has the necessary resources and inclination to further showcase

itself as strong brand that seeks to attract and retain the best candidates, then the following

tools can be used to achieve an unparalleled digital reputation.

Consolidated PhotoStream on PicasaWeb/Flickr

Source: The Wharton School photostream

Business school Marketing and Admissions teams very often needs to find good pictures

showcasing student life, campus life, student events, school events etc as part of their

marketing material, in answering student queries and on various other occasions. By

creating an official branded flickr page a school can save a lot of effort, greatly optimize

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operations and reduce costs by capturing various elements of the educational experience

and showcasing it online.

Such an initiative does not only help build engagement amongst existing students who are

mostly very proactive when it comes sharing images of their experiences, it is also of great

value add to prospective students trying to choose amongst several schools of their choice.

As shown above, Wharton school of Business has a flickr page that is showcased as part of

their Social Media presence. This page is updated frequently and highlights the latest

events, conferences, alumni summits and student trips in the form of high quality pictures

that are available to be viewed publicly.

Online Magazines/Publications

Source: Michigan Ross School of Business Alumni Magazine

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If your Business school is a pioneer and leader in research having a world-class faculty,

credited with publications and path breaking discoveries in the area of management, then it

is worth considering the option of showcasing these publications in the form online

publications or digital magazines.

Harvard Business School has pioneered this concept with Harvard Business Publishing that is

a powerful enterprise in itself owing to its supreme stature and royal reputation. Many

other reputed Business schools have aimed to create similar showcases of their knowledge

and research mostly in the form online magazines and websites.

The picture above showcases”Dividend” – The Alumni Magazine of Stephen M Ross School

of Business at the University of Michigan. Such efforts are an excellent way to stay in touch

with Alumni, keep them engaged and informed about latest trends in Business school

education as well as interesting developments in terms of the growth of the school.

Other good examples of such efforts include

Knowledge@Wharton – Wharton School of Business

Knowledge@ASB – Australian School of Business

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Qn – Yale School of Management

In summary it can be said that Social Media and digital presence allow an institution to act

in a proactive fashion and showcase themselves to their target audience in an appealing and

interactive manner. In today’s world where there is an abundance of choices every

institution is keen on attracting and retaining the best talent available. This can only be

achieved if your target audience can find you, appreciate your offering and commitment to

their growth and development and interact with you.

As of today, the second decade of the 21st century this cannot be achieved without investing

in a strong digital presence.

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Utilizing Specialist Networks – Define the future

BusinessBecause

BusinessBecause is a new one of its kind social network targeted at Business Schools as well

as Business School students across the entire spectrum i.e. prospective students, current

students and recent graduates.

The network has pioneered the concept of “community journalism” wherein current or

former students contribute stories related to their business school experience/journey

which are then showcased as feature or member stories. BusinessBecause is currently the

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only solution of its kind which integrates elements of a social network and a publishing

platform and can be used by a school to its advantage with the right kind of promotion.

BusinessBecause represents a type of “Specialist Social Network” which is designed to cater

to a specific target audience. Currently there are to 193 such networks catering to interests

ranging from travel, education, beer, food and business to photography, cars, sports, dating,

pets, arts and many more.

The power of the BusinessBecause network if used wisely can greatly complement the

schools existing marketing communication efforts both in digital and print medium.

The network is a must have for schools that find it difficult to chart the complex terrain of

digital marketing on their own, lack expertise or face numerous roadblocks with regards to

approvals and organizational politics to achieve best practices in marketing

communications.

Other Strategic Partnerships Finally if your school has a strategy to maintain a high degree of diversity and source

candidates from all over the world then it is a good practice to establish relationships with

web enterprises in the field of education that are leaders in their geographic region.

For instance, Ranke – Heinemann is an online directory of all Australian and New Zealand

based educational institutions targeted at students in Europe but in particular students from

Germany, Austria and Switzerland. Thus if you are a business school in Australia or New

Zealand looking to attract students from these regions it makes sense to be a featured

partner with Ranke-Heinemann

Similarly PagalGuy is a leading MBA forum in India and attracts millions of MBA aspirants

from India who visit the site to discuss and share their journey to get into Business school.

By means of a strategic partnership with PagalGuy a school can showcase its program to its

target customers based in India.

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Final Thoughts - Making your digital investments work for one

another Till only a decade ago the internet was still only evolving and was at its earliest stages.

Internet access was expensive and only available through cumbersome fixed line telephone

connections. Searching for information was not that easy as Google was still only a startup

and not very well-known.

Today, 10 years later the world is completely different. The expanse and scope of the

internet is virtually infinite and people are almost able to live on the internet every day.

There is an information overload given the open structure of the web and without the aid of

search engines we would be in no state to navigate through all the available information.

Thus not only is it important to have a strong digital presence but it is also highly important

to make sure that all the digital channels of communication are unified and work for one

another.

Source: Social Media Marketing for Business Schools

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As the data above indicates, the 2010 MBA.com Registrants survey which collected

feedback from prospective students giving the GMAT exam was able to establish that

“school websites” and “school related websites” had the maximum influence in the decision

making process of students.

“School related websites” in this context refers to all the social media channels described

above viz. YouTube, Facebook, Twitter, LinkedIn, blogs, school publications, papers as well

as a sponsored profile page with BusinessBecause. A Business school needs to ensure that

all these channels of communication that “live outside” the school website appear to be

related to the school and are acting as extensions of the school website.

This is only possible if the school clearly showcases its involvement in social media channels

on its website and thereafter re-enforces each of them for one another. E.g. a YouTube

video should have a short description of the video and should mention that more

information can be obtained by visiting the school website. Tweets from the school’s

account should mention that the school is also present on YouTube, Facebook and LinkedIn.

Articles in student, faculty or admissions blogs should also mention the presence of the

school on other networks and so on.

It is only when all digital investments are perfectly synchronized that an organization, school

or brand will be able to maximize the results and achieve its desired goals and objectives.

To conclude it can be said that “Digital is the future” and it is a universal best practice to

“stay in the present and focus on the future”.

About the Author

This report has been compiled by Mr.Kirti Dhingra, founder and editor at DelhiPlanet Media

which pioneers in creating online e-zines offering engaging content in the areas of lifestyle,

technology, entertainment, global trends and analysis. Kirti holds a bachelor in Computer

Science Engineering from Manipal University in India. He is also an MBA from AGSM, UNSW,

Sydney and Kellogg School of Management, Chicago, USA.

DelhiPlanet Media currently operates two online e-zines, DelhiPlanet and GlobalMasala. It

also offers digital marketing and brand consulting services to Business Schools and online

networks that work with Business Schools.

If you have any comments or feedback about this report then please send Kirti an e-mail on

kirtidhingraATgmailDOTcom

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References

5 Effects Of A Website On A Service Business Brand

Understanding Website Usage in Undergraduate and Graduate School Search

Social Media Marketing for Business Schools

10 Ways Universities are using Social Media to Engage Alumni

Social Media Heads to Graduate School

The Social Media Bible - Tactics, Tools, and Strategies for Business Success

Business Schools Beware: Gen Y is at the Door

Inbound Marketing Cost Per Lead Is 60% Lower Than Outbound

A Simple Guide To Set Up Your School On Facebook

LinkedIn Company Pages

Dividend Alumni Magazine

The Rise and Popularity of Specialist Social Networks