best practices for post-production and emerging forms of audio description
TRANSCRIPT
ACC009: Best Practices for Post-
production and Emerging Forms of Audio Description
Robert PearsonAccessibility Officer, [email protected]
@a11ymedia January 29th, 2015 4:30pm
Handouts are available at: www.atia.org/orlandohandouts 1
Learning Objectives
• Learn three regulatory means by which Canadian support for broadcast accessibility is implemented.
• Understand two facets of the Audio Description practice and how something that is both a science and an art form can be regulated for the purpose of consistency.
• Discover four current initiatives that Accessible Media Inc. (AMI) has underway to connect a community through a media hub for persons of all abilities.
2Handouts are available at: www.atia.org/orlandohandouts
Accessible Media Inc. (AMI)
• Make accessible media for all Canadians• Overview
3Handouts are available at: www.atia.org/orlandohandouts
Accessible Media Inc. (AMI)
• A not-for-profit
• Three* broadcast channels, website
• Mandated as must-carry services for all providers
• 20+ years of making media accessible
4Handouts are available at: www.atia.org/orlandohandouts
Accessible Media Inc. (AMI)
• AMI-audio; magazines, books, local and original programs
• AMI-tv; open described, closed captioned TV
• AMI-télé; en Français (December 16th)
• AMI-télé http://www.amitele.ca/
• AMI.ca http://www.ami.ca/
• DV Guide http://www.ami.ca/dvguide/
• Scholarship, Research Panel, DV Best Practices
5Handouts are available at: www.atia.org/orlandohandouts
Financial Model
• Per subscriber• AMI-audio: $0.04 • AMI-tv: $0.20 • AMI-télé: $0.28
• AMI-télé paid in Francophone markets, but distributed nationally
• Not-for-profit, everything invested back
• Largest costs are for acquiring and describing Canadian broadcast content
6Handouts are available at: www.atia.org/orlandohandouts
In Canada, it’s Described Video
• Described video (DV) is a narrated description of a program's main visual elements, such as settings, costumes, or body language
• Works best for pre-recorded programs, such as dramas and documentaries
• Described video uses a separate audio track
7Handouts are available at: www.atia.org/orlandohandouts
Description Roadmap
• Timeline• April 2011 to June 2012
• Described Video Working Group• June 2012 to June 2013
• Post-Production Described Video Best Practices• January 2014 to June 2014
• Live Described Video Best Practices
• 2015: Embedded, Multi-lingual, Digital
8Handouts are available at: www.atia.org/orlandohandouts
AMI YouTube Channel
• AMI YouTube Channel
• AMI Old House
• AMI Diner
• Industry PSA
• Murdoch Mysteries
9Handouts are available at: www.atia.org/orlandohandouts
Post-Production DV Best Practices
Industry adopted Described Video Best Practices
+
Internally developed guidelines based upon the unique experiences of each producer
=
Consistent and good quality DV in Canada
10Handouts are available at: www.atia.org/orlandohandouts
Post-Production DV Best Practices
11Handouts are available at: www.atia.org/orlandohandouts
• http://www.ami.ca/media-accessibility/Pages/Described-Video-Best-Practices.aspx
Live DV Best Practices
• The Live Described Video Best Practices are an extension of the Post-Production Described Video Best Practices.
• Royal Wedding
• Blue Jays Baseball
12Handouts are available at: www.atia.org/orlandohandouts
Live DV Best Practices
• The describer is an actor who is a narrator.
• Role of the Describer• Logistical• Research• Physical Location• Producer, Describer Relationship• Characteristics of a Live Event• Handling the Unexpected
• Technical
13Handouts are available at: www.atia.org/orlandohandouts
Embedded DV (EDV) Best Practices
• EDV is an experimental method of creating described video, whereby the identification of key visual elements are incorporated into the original production of the program, such that traditional DV is not required
• The program is produced from the onset in consultation and collaboration with an experienced describer in order for blind and visually impaired audiences to understand and enjoy it without the addition of traditional DV
14Handouts are available at: www.atia.org/orlandohandouts
AMI-player
• Launched October 30th, 2014
• Providing an Accessible Broadcast Experience (ABE)
• Structurally accessible with accessible content
• AMI Original Programming
15Handouts are available at: www.atia.org/orlandohandouts
Described Video TV Guide
16Handouts are available at: www.atia.org/orlandohandouts
Thank you for attending this session
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Handouts are available at: www.atia.org/orlandohandouts