Best Practices For Designing A Logo

What Is Logo?

In order to get the basic definition of a logo clear, we should first try to understand the purpose of a logo. The logo design should be recognizable and at the same time eye catching and admirable. It should have a superiority and be inspiring trust and loyalty through its characterization. The logo is an identity of the company. Its shapes, colors, images and fonts should also all be related to the nature of the business the company is dealing with.

Paul Rand Says….

According to Paul Rand one of the greatest logo designers, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

Characteristics Of A Good Logo

It should have a behind its design, a meaning behind it.

Should be able to be printed on anything at any size.

Practical, graphic, appropriate and distinctive.

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Design Brief

Interview the client on what he needs in the logo, like in colors or shapes.

Thorough Research

Do a thorough research on the history of the company, on its business profile and competitors.

Popular Practices For Designing A Logo

Surf through References

Do a lot of research and development and make your design process around it. Be creative in your approach and take inspiration from everywhere. Do a lot of sketching and drawing to put those inspired and creative ideas in paper and practice them.

Revision & Reflection

Take breaks and do revision at every step of the finished process. Let your ideas mature and renew the design if required after getting the feedback from your client. Take a fresh perspective on the things that you have done and the changes that you are going to do.

Presentation

Do a high quality presentation of the finalized design to the client. Present only the best design. The PDF format is generally considered to be the best way to the present a finished Logo design. It will help the client to view the whole brand identity in a clear manner.

Delivery & Customer Care

Make sure to deliver all of the appropriate files as promised to the client. After the delivery the client may ask for additional support. Give them what they need. If they ask for a cup of coffee after the fished project do that as well. Remember a trustworthy and beautiful professional relationship goes a long way.

Thank You…

The Presentation Is Prepared By Oasis Logo Design

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