best practices for building relationships with bloggers, by stacey ferguson
TRANSCRIPT
My Best Advice!
THIS IS A BUSINESS.{but it’s a personal business}
Elements of A Business•Overhead Expenses•Office Hours•Products and Services•Operations and Processes•Time = Money•Goals + Professional Development Opportunities•Challenges •Strategic Partnerships
Brand Expectations•Media Kit•Stats•Clear Brand Presence•Responsiveness•Contract + Invoice•Report
The 5 Blogger Love Languages•Quality Time•Acts of Respect•Words of Communication•Feelings of Connection•Receiving Compensation
Quality Time•Did You Take the Time to Find Out…•My Name?•My Niche?•My Story?
Acts of Respect•Have You Shown Respect for…•My Level of Influence?•My Schedule/Calendar/Lifestyle?•My Professional Services?
Words of Communication•Have You Communicated to Me…•Clearly and Consistently?• In a Timely Manner?• In a Professional Manner?
Feelings of Connection• Long-Term Relationship vs. One-Night Stand•Have You Included Me In the Campaign Strategy?• Is There An Opportunity for Me to Stay Involved?•What Options Can You Present for a Lasting
Relationship?
Receiving Compensation•Are You Asking Me for Marketing Services? Or PR?• If Marketing ---> Compensation Is In Order•What Does “Compensation” Look Like?•Deliverables Must Be Clear
• If PR ---> No Compensation Required•But No Expectations, either!•The Dreaded Press Release (or stock images)
In the Wild.
Other Tips•Sales vs. Exposure•People vs. Agencies•All Bloggers Are Not Equal!•Consider Blogger Networks•RELATIONSHIPS RULE
