best practice guidebook sales and marketing: revitalizing ... · g tm is a research and consulting...
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Sales and Marketing:
Revitalizing the Value Proposition
Marketing World
July 18, 2012
Growth Team Membership™
BEST PRACTICE GUIDEBOOK
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Your Presenters
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KEITH O’BRIEN
Vice President, Global Research
Growth Team Membership™
Frost & Sullivan
STEVE GRAY
Vice President, Corporate
Marketing
Kronos Incorporated
SUSAN PAUGH
Director, Corporate
Marketing Operations
Kronos Incorporated
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Key Takeaways
Insight on improving the prioritization and scoring of leads
Guide to developing a cross-functional plan for the future state of demand management
Tools for establishing criteria for lead filtering and progression
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