Best Mobile Ads Formats & Sizes

for Display Ad Campaigns

MobileAds.com

Mobile has become ingrained inour lifestyle than any other medias.

As reported inMary Meeker’s

report

• 29% of people’s daily screen time are spent looking at smartphones• Global mobile data traffic grew nearly 70%• Mobile commands 24% of media time spent in the US• Mobile media time spent is higher at 51% compared to desktop

So what are the best mobile ad sizes?

#1 Standard Banner Ads

Pros• Available on all screens• Can be executed in large volumes• Cheapest format• Very quick to deploy• Easy to integrate

Cons• Limited space• Quickly fall into the “banner blindness” syndrome• Still not as efficient as its other counterparts, even

with animated display

320x50 or 300×50 pixels banner ads.Static or animated, it usually clutters the

top or bottom screen

Click to see more banner ad examples

#2 Interstitials

Pros• Larger space• Broader message, exposure and memorization rate• Visually compelling• High impressions & conversions• Can offer animated and interactive rich media

content

Cons• Can be highly intrusive – in the event of bad

placement• High CTR may result from the difficulty to close the

interstitial• Requires more design work and though on proper

placement

Interstitial ads are visuals that cover the entiremobile screen at the size of 320x480 pixels.

Click to see more interstitials examples

#3 Expandable Ads

Pros• More information opportunities with the expansion

unit – i.e. videos and interactivity• Obtain valuable tractions – through action-driven

expansion where you can measure the numbers oftimes users view the ad content.

Cons• May frustrate inexperienced users, as they missed

the option to close the ad.Expendable ads is a type of rich media ad, but

can be seen as a combination of banner & interstitial ads. It usually starts with 320x50 pixels and increases in size to 320x480 pixels after

being tapped on.

See expandable ad examples

#4 Video Ads

Pros• Users like them• Focuses attention• Good for brands

Cons• Expensive to produce• Can be intrusive when poorly placed• You cannot force viewership – If one has seen it

before, chances are they wouldn’t want to watch itagain.

A typical video ad runs 15 or 30 seconds when a user taps to play. Video on mobile is appealing

but is recommendation to be short, so to not frustrate users.

See more video ad examples

#5 Native Ads

Pros• Deemed as best mobile ad format by people.• Less intrusive than other formats• Higher click-through rate (10.6%)• Better ad engagement rate (14.0%)• Improved user experience

Cons• Require more work to adapt the advertising on

myriads of possibilities—due to its flexible formatNative Ads comes in various forms and sizes. It combines advertising message with user-centric

content. Looks similar to banner ads, but they don’t take up a particular screen space or the full display.

See native ad examples

Which Mobile Ad Format Should You Choose?

There’s no rule of thumb, when it comes to choosing the right

ad format.

You’ll have to experiment to find the ad format that works

best for you.

Ask yourself these questions

• What are your campaign goal and monetization objectives?

• Who is your target audience?

• Are you looking for pure user experience (UX)? Or to balance

UX with revenue?

• Do you want less invasive ads?

• Are you looking to run performance or branding campaign?

• What inventory and platform are you targeting?

We are bound to see more creativity and innovation in mobile advertising

Currently, video ads & interstitials for mobile look promising. (data wise)

CLICK TO SEE MORE AD EXAMPLES

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Read full article guide at: https://www.mobileads.com/blog/best-mobile-ad-formats

MobileAds.com