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BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER EXPERIENCE ONE-STOP MED SPA CONCEPT

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Page 1: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER EXPERIENCEONE-STOP MED SPA CONCEPT

Page 2: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

The One-Stop Med SpaF A C I A L T R E AT M E N T S , A E S T H E T I C S E R V I C E S , I N J E C TA B L E S ,

M A S S A G E S A N D R E L A X AT I O N I N A L U X U R I O U S A N D

A F F O R D A B L E M E D S P A C O N C E P T.

Facial Mania Spa™'s formula is a mix between 5 star quality services, luxury, affordability, and signature enhancements to make our concept unique, state-of-the-art, and in one word — successful.

Our $49.00 Membership is how we've created the real "affordable beauty", with discounts on every single service on the menu, from basic facials, to Botox or fat freezing. This package is great for recurring customers who want to take advantage of all of the services they need from a single med spa!

Skin CareCollagen Drop Facials

Peels

Dermaplaning

Microneedling

PRP

And much more!

Aesthetic TreatmentsFat Freezing

Laser Hair Removal

IPL (Intense Pulse Light)

Ultherapy

Botox, Fillers, and More

injectables

And much more!

MassagesHimalayan Salt Room Massage

Popular Add ons:Deep Tissue, Bamboo, and Swedish

And much more!

Anthony Moura, President

Membership Starting at $49.99 The most affordable Membership The most complete concept The easiest to explain

Page 3: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

Value PropositionO U R W I N N I N G B U S I N E S S M O D E L

D I F F E R E N T I AT E S I T S E L F F R O M A N Y O T H E R M E D S P A T H R O U G H A VA R I E T Y O F F A C T O R S .

• The most complete menu of services • The most relaxing and elegant Med Spa • The most affordable and easy Membership program

The best positioning in the Med Spa industry!

Our fees are affordable because our Success is always a consequence of our franchisee's success.

The Operations Manual we crafted is more than 300 pages, and we review it constantly to be state-of-the-art, because Facial Mania SpaTM is a story of perseverance and perfection.

Designed to embody medical spa professionalism and spa elegance in a gorgeous one-stop-shop.

18 days of initial training at our site and the franchisee site, and weekly video live training always free and available.

State-of-the-art technologies to manage the business.

State-of-the-art marketing strategies to get moreclients at a lower cost.

Page 4: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

2019 Medical Spa State of the Industry Executive Summary

Total Number of Medical Spas in 2018

5,431 $1,526,382

Average Medical Spa Revenue in 2018

+9% Since 2017

29%

2018Profit Margin

Projected 2019 Revenues

Increase (62% of these medical spas expect >10% increase.)91%

7%Stay the Same

2%Decrease

Aesthetic Patient Visits**Excludes other services (i.e. massage, nails, hair, yoga, etc.)

Single-Location FacilityAverage Per Month199

Multi-Location (Primary Facility)Average Per Month449

AverageRepeat Patient

66%

83%Average

6 Locations

17%Single

Numberof Locations

Multi

Female87%

Females continue to comprise the

majority of medical spa patients.

Female Patient Age

24%18-34 Y/O

52%35-54 Y/O

24%55+ Y/O

Average SpendPer Patient Per Visit

$459Single-Location

Facility

$465Multi-Location

(Primary Facility)

Top 3 Most Frequently Performed Procedures

Percent of Medical Spas Indicating:

73% Neuromodulators 58% HA Fillers 20% Microneedling

Top 3 Marketing Methods2017 2019

84% 95% Free Social Media

87% 81% Company Website

69% 71% Email Newsletter to Existing Customer

Top 3 Concerns34% Compliance

33% Employees (Retaining/Hiring)

28% Marketing Strategy and Social Media

T H E N U M B E R S S AY T H E R E I S P L E N T Y O F R O O M F O R G R O W T H , A N D F A C I A L M A N I A S P A I S

A H E A D O F I T S C O M P E T I T O R S .

Page 5: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

InvestmentOur best estimate of what could be the amount of your initial investment to open a single Facial Mania Spa™ Business ranging in size from 1,500 square feet to 2,500 square feet is disclosed in ITEM 7 of our Franchise Disclosure Document — FDD. It could range from:

These are the only ongoing fees on your Facial Mania Spa™ revenues.

Ongoing Fees

2%N AT I O N A L

A D V E R T I S I N G

6%Due monthly, the greater of $2,000 and 6% of gross revenues

R O YA LT I E S

INITIAL FRANCHISE FEE (SINGLE UNIT) | $39,000EACH ADDITIONAL FRANCHISE FEE | $29,000

Financial Profile ( Single Unit)

$400,000

$150,000

N E T W O R T H

L I Q U I D W O R T HMarcello Cesarini, CEO

Your Estimated Initial Investment

T YPE OF EXPENDITURE LOW HIGH

Initial Franchise Fee $39,000 —

Travel Expenses While Training $1,000 $4,000

Deposit for Leasehold $5,000 $24,000

Leasehold Improvements and Construction Costs $70,000 $200,000

Opening Inventory, Required Product Stock, and Start-Up Supplies $10,000 $30,000

Treatment Supplies $10,000 $30,000

Permits and Licenses $500 $5,000

Furnitures, Fixtures, and Equipment $30,000 $150,000

Utility Deposits $300 $500

Signage $8,000 $10,000

Music System $500 $7,000

Computer System $2,000 $3,000

Grand Opening $5,000 $10,000

Legal and Accounting $2,000 $5,000

Insurance $6,000 $20,000

Additional Funds $40,000 $90,000

TOTAL $229,300 — $627,500

Page 6: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

High Client Retention Rate

Optimized Client Acquisition Cost

More Memberships Signed

Through Facial Mania Spa™’s unique “One-Stop Med Spa” concept, our Med Spas have:

One-Stop Med Spa

The Best Franchising OpportunityFacial Mania Spa has a unique position in the market. We are the one-stop Medical Spa with Himalayan Salt massage room, state-of-the-art technology to manage customers and employees, exclusive Membership packages, and much more. Facial Mania Spa is also MODULARITY: choose the services to offer placing your business in at least 2 of our TIERS:

INJECTABLESand other services

provided by Doctor, NP, PA

T I E R 3

MACHINESFat Freezing,

Ultherapy, Laser Hair Removal, IPL, and

many more

T I E R 2

SKIN CARE TREATMENTS AND

MASSAGES

T I E R 1

Supporting You, Always

TRAINING MARKETING

BEST PRICESP

RO

TOC

OLS/

OP

ER

ATIO

NSFI

NA

NC

ING

REAL ES

TATE

INFO

RMATION

TECHN

OLOGY

REC

RUIT

ING

(Even for small

purchases of

products and

machines.)

Facial Mania Spa™ brings your med spa to the next level with additional packages and boosters that will generate more appointments, more clients, and more revenue. Start the beginning of your marketing journey with us!

Besides Facial Mania Spa™’s National advertising and the franchisee local marketing, we can develop additional local strategies for you, using state of the art technology and best companies in the market.

Marketing On Your Side

We know exactly how to make it happen!

⟩ SEO For Your Local Page

⟩ Social Media Development

⟩ Digital Marketing/Funnels

⟩ Print, Local TV, Radio, And All The Traditional Strategies

MORE APPOINTMENTS. HIGHER ROI.FASTER GROWTH.

Page 7: BEST MED SPA BUSINESS MODEL | 5 STAR CUSTOMER …€¦ · *Excludes other services (i.e. massage, nails, hair, yoga, etc.) Single-Location Facility Average Per 199 Month Multi-Location

P A R T N E R E D W I T HA M S P A M E M B E R A N D I F A M E M B E R

W W W . F A C I A L M A N I A S P A . C O M

(561) 562-5621 | 16950 Jog Rd #111, Delray Beach, FL 33446