best business value with toshiba...

WHITE PAPER BEsT BusInEss vAluE

WITH TosHIBA quAlITy

BEsT BusInEss vAluE WITH TosHIBA quAlITy

For companies seeking to maintain or gain a competitive advantage, the benefits associated with mobile working are increasingly critical to success. For instance, real-time access to data, enhanced collaboration, flexible working and increased productivity are among the benefits mobility brings. To take full advantage of these benefits, quality notebooks play an essential role in delivering a reliable and superior work experience. In fact, a recent survey of end users, IT staff and company executives shows that quality is the most important factor in purchasing a notebook. To better understand the business advantages associated with mobility, this white paper takes a look at three key considerations:

the importance of quality notebooks for decision-makers, IT support staff and mobile professionals

how Toshiba defines quality and delivers quality notebooks

the technology benefits and business value of quality notebooks

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quAlITy mATTERs foR moBIlE BusInEss usERs In a recent customer survey, over 3000 Toshiba business users were asked to rank the importance of a variety of criteria in terms of making a notebook purchasing decision. Factors, such as technical specifictions, availability, price, quality, warranty, service and support, form factor and other features were rated by business owners. What did the survey reveal? Overwhelming, business notebook owners ranked quality as the top criterion when making a notebook purchasing decision. 73% ranked quality as “very important” while another �4.3% ranked quality as an “important” notebook buying criterion. WHy quAlITy mATTERs Given the wear and tear that mobility entails, it is not surprising that a high-quality, durable notebook is an important goal for users. For maximum uptime and minimised IT repair costs, it is essential that the notebook be able to withstand the challenges of mobile working. High quality notebooks benefit end users, IT departments and business as a whole for many reasons. The chart below summarizes some of the key benefits associated with quality.

BeneFITS ... ... FOr end uSer ... FOr IT STaFF ... BuSIneSS value

reduced risk of notebook failures

Greater productivity reduce the number of replacement/loaner notebooks needed

Minimise costs while maximising worker productivity

reduced downtime Greater efficiency More time to spend on improving IT services

Improved efficiencies across the business

reduced risk of data loss Greater end user efficiency and productivity.

less time/money spent on data recovery

vital business data and documents

reduced time/money spent on service calls

Maximise uptime and productivity

reduced IT costs Cost savings and productivity gains

very important

Important

Somewhat important

not important at all

not aware

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�4.3 %

1.7 %

0.09 %0.5 %

3Best business value with Toshiba quality

THE sHoWcAsE foR quAlITy: THE TEcRA A8 For Toshiba, quality is about enabling improved efficiencies and offering business value with notebooks that deliver on the promise of enhanced mobile working.

For example, the Tecra a8 is a high-quality, affordable notebook, designed with the needs of the small business in mind. not only does it offer a durable platform, but also many innovative features that businesses need for advanced security, enhanced protection and easy connectivity.

The quality of the Tecra a8 shines through in the keen attention to product details including:

Keyboard - Improved keyboard resistance and usage (40% less bending than previous keyboards) give users an improved typing experience, while the more resistant keyboard means less vibration, protecting the notebook’s internal components.

Display Hinges - a tougher display hinge (3 times stronger than previous notebooks) equals dependable durability during the life of the notebook.

LCD cover - Thanks to an lCd cover that bends 40% less than previous notebooks and advanced lCd panel protection featuring borders protected by shock absorb-ers and metal plating, the Tecra a8 offers increased protection for its 15.4” WXGa widescreen display.

Motherboard - The motherboard on the Tecra a8 not only is 50% stronger and allows 50% less bending than previous notebooks, but has also been strategically engineered to ensure improved chip implementation.

HDD cover - Safeguard your data with stronger Hdd case protection, dedicated shock absorbers placed around the Hdd and full 3-axis motion monitoring that parks the Hdd head in the event of a shock.

Best business value with Toshiba quality 4

TosHIBA’s cusTomER-cEnTRIc APPRoAcH To quAlITy While optimising the quality of individual notebook components and features is an important aspect of quality, Toshiba’s quality concept entails a more holistic approach to creating products that deliver customer value or, in the case of mobile professional, business value. Quality stems from a customer-focused needs analysis process that feeds into development, product design, testing and manufacturing. In turn, the product aims to meet concrete user needs and deliver business value.

Gathering customer requirements is a complex process that includes customer surveys, focus groups, analyst data, feedback from the services and support group, reseller/channel surveys and input from product managers who talk to clients. Together this qualitative and quantitative data allow Toshiba to identify what features of a product are considered essential to delivering on the promise of quality. For instance, Toshiba easyGuard was developed as a result of customer surveys that asked business users to identify their top mobile computing concerns. Security, protection and connectivity were identified as the three most important mobility concerns. In response, Toshiba designed business notebooks that contain an array of innovative features that meet customer requirements for a high-quality mobile working experience. examples of some of the high-quality Toshiba easyGuard features include:

advanced security features such as Trusted platform module (TPM); Fingerprint reader, the viewing angle Control Filter (vaCF) lCd and more

enhanced protection features such as Toshiba raId, Toshiba anti-theft Protection Timer, Shock Protection design and more

simplified connectivity features such as Toshiba ConfigFreeTM, the diversity antenna, Toshiba Wireless Key log-on and more

Gathering requirements about desired product features, key business issues and important technology concerns is the essential to the Toshiba quality process.

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Toshiba quality rigorous testing and the continuous search for product improvements as well as quality enhancements are at the core of Toshiba quality. Delivers business value Toshiba recognises the changing work habits of today’s information worker and ensures that quality translates into improved efficiency for the end-user, IT support staff and business.

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TosHIBA quAlITy Toshiba’s approach to quality begins with its commitment to research and design and extends through product design, engineering, testing, manufacturing and service and support processes.

1. REsEARcH AnD DEvEloPmEnT Toshiba’s research and development teams have produced a number of key technological developments over the years. These include the world’s first audio-vis-ual personal computer (av-PC), the world’s smallest 1.8-inch hard disk drive and the first commercial notebook computer with integrated Wi-Fi and Bluetooth™ capabili-ties. Toshiba is also a leader in the development of Hd dvd, the next generation dvd format. Toshiba developed the world’s first Hd dvd player in �003, and released the Hd dvd format commercially in �006. In addition to being one of the leading companies responsible for the development of dvd and Hd dvd technology, Toshiba also conducts research in a number of fields. It has research labs that are devoted to technologies in the sectors wireless and network technologies, human interface, lSI and storage, and nano materials and devices. Key research facilities are located in Japan, China, the united States and in europe. EuRoPEAn REsEARcH fAcIlITIEs Toshiba research europe ltd (Trel) in the united Kingdom is one of the globalised corporate-level r&d

KEy fAcTs

First lab in 1899

Toshiba employs 1,500 researchers in various research labs around the world

roughly $ 3.5 billion (uS) were spent in the financial year �004 / �005, amounting to roughly 6% of annual sales

Toshiba registers nearly 11,000 patent applications annually. In fact, in �004, Toshiba ranked second in Japan and ninth in the united States’ as a leading technology developer based on patents registered

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R&D Toshiba’s global research teams account for 11,000 patent applications per year. Quality in product design Continuous improvement to product features underlies Toshiba product design philiosophy.

HALT testing accelerated lifecycle testing is a key factor in identifying and isolating possible quality issues during notebook development.

Toshiba testing rigorous internal testing helps to verify that Toshiba notebooks meet the highest quality standards. External verification: TÜV testing external testing by an industry-recognised, German product safety group verifies Toshiba quality claims.


organisations founded by Toshiba Corporation, Japan and consists of two laboratories, the Cambridge research laboratory (Crl) in Cambridge and the Telecommunications research laboratory (Trl) in Bristol. The Crl was established in 1991 as Toshiba’s first overseas corporate-level r&d activity to undertake fundamental research in low dimensional semiconductor devices. Crl now consists of three research teams: the Quantum Information Group research-ing the application of Quantum Physics to Information Technologies, the Speech Technology Group established in �00� to develop speech recognition and synthesis systems and the forthcoming launch in �006 of the Computer vision Group. The Trl in Bristol is now recognised worldwide as a centre of excellence for wire-less systems and networks, researching technologies for the next-generation cellular, wireless local and personal area networks and reconfigurable device architectures. The laboratory currently consists of two groups: the Wireless Systems Group, researching communications technologies for high performance wireless and mobile networks, and the reconfigurable Systems Group, which investigates the architectures, frameworks and systems to support such networks.

The research lab in Cambridge has research teams looking into quantum physics in information technologies as well as speech recognition and speech synthesis systems.

launched in �004, the 0.85-inch Hdd with up to 4 GB of storage capac-ity was the result of work by Toshiba researchers and won Toshiba a spot in the Guinness Book of World records.

Hd dvd players, taking advantage of the new standard that Toshiba helped to define, were introduced in �006.


In terms of mobile computing, Toshiba’s r&d scientists and engineers are currently focusing on numerous research projects. Some key initiatives in development include Hd dvd in the Qosmio av notebook PC, fuel cell technology, that could double existing battery life, and innovative screen technologies that will provide customers with larger, lighter and brighter monitors as well as flexible, retractable screens. 2. quAlITy In PRoDucT DEsIgn “Kaizen” or “continuous improvement” is a hallmark of Toshiba’s notebook design philosophy. Customer-centric needs analysis, along with research and design, plays a determining role in the initial conceptual process. Quality in Toshiba product design means that many improved product features come together in the thoughtfully planned architecture of the notebook. Toshiba quality in product design is driven by the following considerations:

over �0 years of experience developing mobile computing technologies and notebooks

voice of customer surveys and focus groups

input from global product design/engineering teams

innovation through research and development

adherence to industry computing standards, such as Wi-Fi, Bluetooth, etc.

manufacturing environmentally-friendly products through roHS (restriction of Hazardous Substances) compliance

a commitment to quality through the principle of “kaizen” and the quest for product design improvements

not only is this commitment to continuous improvement evident in the various features of the Tecra a8, which includes numerous product design enhancements, such as improved hinges, better keyboard, etc., it is evident in the increasing number of Toshiba easyGuard features as well as the enhancement of existing features.

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HDD Protection The increased size and thickness of the Hdd dome pro-tection means that the case is now 1.44 times stronger, resulting in 45 to 55% less Hdd bending.

HDD Shock Absorption encased in rubber shock absorption material, the Hdd is protected against shock and vibration.

ExAmPlEs of REcEnT TosHIBA EAsyguARD EnHAncEmEnTs foR THE TEcRA A8

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3D Accelerometer The 3d accelerometer detects when the notebook is suddenly moved or dropped and quickly parks the Hdd in order to safeguard user data.

FL-inverter Protection Shock absorption material protects the Fl-inverter against shock for optimal lCd performance.

Shock Protector Bumper mechanisms buffer the notebook against the shock caused by a drop or accidental fall.

70 cm Drop Test all sides of the notebook have been drop-tested at 70 cm, which is the average height of a desk, resulting in the successful rebooting of the notebook.

Spill-Resistant Keyboard The spill-resistant keyboard gives users enough time to save their data and shutdown the notebook in the event of an accidental spill.

Serviceability The improved product design includes 50% fewer screws, resulting in a more stable platform, improved serviceability and easier upgrades. For instance, removal of the Hdd now only requires unloosening � screws.


3. HAlT TEsTIng foR ImPRovED DuRABIlITy recent Toshiba notebooks, such as the Tecra a8, are developed using HalT (Highly accelerated life Test) testing. What does this typically mean? With HalT, the notebook undergoes a combination of stress tests that simulate the challenges a notebook will face during its lifetime. HalT testing allows Toshiba engineers to identify and correct weak points of a particular notebook design. Typical ‘need for improvements’ found:

soldering weak points

loose screws

weak harness area

weak connector joints

bad components

The result is a more durable notebook that is less likely to suffer hardware failures during its lifecycle. Quality through HalT means greater durability for mobile used and reduced servicing is required.

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TyPIcAl TEsTs Run DuRIng HAlT

10 minutes of notebook exposure at temperatures under -�5o C, followed by 10 minutes of exposure at +70o C

Six alternating cycles of stress testing processes are run to ensure that the notebook can withstand significant mobility challenges

45G of pressure is exerted while running 6 cycles back and forth

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HALT testing chambers Specialised chambers that are cooled by liquid nitrogen provide rapid thermal transitions. as well, repetitive shock vibrations are achieved by mechanisms that allow testing involving 3 rotations on 3 axes at the same time.

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HOW IT WOrKS QualITy BeneFIT

ElEcTRonIc sHocK TEsT The tester subjects the notebook’s palm rest, lCd, keyboard and expansion ports to electronic shocks.

ensures that the notebook works even if subjected to shocks or electronic disturbance

KEyBoARD EnDuRAncE TEsT Test equipment is used to simulate typing.

ensures that the keyboard withstands the strain of daily use

KEyBoARD PREssuRE TEsT The tester verifies that the keyboard provides suitable keystrokes.

ensures that the keyboard responds properly to input

HDD sHocK TEsT Machines are used to test the effects of sudden physical movement of the Hdd.

ensures that the Hdd functions well even when subject to vibration, bumps or falls

HDD vIBRATIon TEsT The Hdd is connected to a system and vibration tests verify that it continues to operate at the same time.

ensures that the Hdd functions well even when subject to a reasonable amount of vibration

sysTEm vIBRATIon TEsT vibration tests are performed on the running system.

ensures that the notebook operating system works well even with a reason-able amount of vibration

HIngE oPEn/closE EnDuRAncE TEsT The tester verifies the durability of the notebook when opened and closed several times during a day.

ensures that the notebook can with-stand the wear and tear of daily usage

DRoP off TEsT The tester verifies that packed note-book withstands falls occuring during transport.

ensures durability and readiness for transportation

4. TosHIBA TEsTIng Toshiba design and manufacturing processes involve a series of demanding tests in order to verify the notebook meets the highest quality standards.To

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HOW IT WOrKS QualITy aSSuranCe

PAlm REsT EnDuRAncE exerts pressure on the palm rest to test its ability to withstand pressure.

ensures a reasonable level of palm rest endurance

DIsPlAy oPEn/sHuT DuRABIlITy The notebook lid is repeatedly open and shut to test its durability.

ensures that the notebook PC chassis, lCd panel and hinge(s) will not be damaged when the panel is open and shut

PInPoInT PREssuRE TEsT Pinpoint pressure is applied to various areas of the notebook casing.

ensures the notebook is durable enough to withstand pinpoint pressure for enhanced mobile use

DRoP TEsT The notebook is dropped repeatedly, which is done to improve quality and reliability.

ensures that the notebook is durable enough to withstand a sudden drop or fall

Best business value with Toshiba quality 1�

5. Tüv TEsTIng To verify quality test results and provide a neutral, third-part guarantee of Toshiba’s claims about quality, Toshiba occasionally commissions the German public safety organisation TÜv to conduct a series of tests on notebooks.

Specifically, TÜv was commissioned as a third-party external testing group to verify claims about certain Toshiba easyGuard features, including:

spill-resistant keyboard test: pour up to 50 ml of water on the spill-resistant keyboard and then verify that the notebook is in working order

drop test: drop the notebook on each of its 4 sides from a height of 70 cm and then verify it is in working order

In each case, TÜv was able to verify the Toshiba claims.

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TÜv conducted the drop test on Toshiba notebooks from a height of 70 cm. The findings showed that the notebook was still in working order after the test.

Photo from TÜv testing procedure. The Spill-resistant keyboard uses adhesive tape and extra insulation to allow users extra time (up to three minutes) in order to save any open files.

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quAlITy foR BEsT BusInEss vAluE Toshiba’s quality model for business value begins with Toshiba easyGuard, the better way to enhanced data security, advanced system protection and easy connectivity. Building on the value of these key technology issues, improved efficiencies and business value can be further extrapolated.

1. EnHAncED DATA sEcuRITy When mobility gets a boost, so do threats to data. These threats come in many forms, including theft, viruses, worms, Trojan horses and intrusive applications such as Spy-Ware. In order to answer today’s security concerns of authentication, data and system integrity, confidentiality and reliability of information, the Secure element of Toshiba easyGuard delivers enhanced system and data security.

BEnEfITs

secures business and critical data against theft, corruption or attacks

protects company value by safeguarding critical and confidential data

saves unnecessary IT costs because data recovery is not required

maximises productivity because users are not trying to recover data

prevents unauthorised access

provides greater security

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Enhanced data security Toshiba easyGuard features deliver enhanced system and data security. Advanced system protection Toshiba easyGuard features assure maximum uptime. Enhanced connectivity Toshiba easyGuard features and software utilities ensure easy and reliable wired and wireless connectivity. Improved efficiencies High-quality notebook leads to increased personal productivity for the business user and enhances the overall agility of the business.

Business valueBusiness value goes beyond cost models to examine the overall impact of IT investment on business effectiveness.

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Incorporating the industry stand-ard Trusted Platform Module (TPM), Toshiba notebooks can be equipped with the ideal key ‘safety box’. The combination of software for data encryption and hardware data protection (TPM) ensures optimal content integrity and privacy.

The Toshiba easyGuard feature “Fingerprint reader” offers users the ability to identify themselves with a simple scan of a fingerprint. This identification method automatically logs known users into the computer. The Fingerprint reader Single Sign-on functionality provides single-touch fingerprint password authentication for all system passwords, including BIOS, Hdd and Windows passwords.

2. ADvAncED sysTEm PRoTEcTIon The moment a user takes his or her notebook computer down the hall or out of the office, the risk of damage also increases. With enhanced mobility, drop and malfunction risks start to multiply. The incorporated protective design features and diagnostics utilities of the Protect & Fix element of Toshiba easyGuard provide advanced system protection and ensure maximum uptime.

BEnEfITs

ensures maximum uptime and productiity

keeps IT costs to a minimum

protects against theft / protection of data in case of theft or accidental fall

provides mobile working through durability

improves product lifecycle because product is highly resistant to the damaging effects associated with the wear and tear of mobile use

safeguards data because HDD and system components are protected

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When a notebook computer drops, the shock from the impact can harm the system components and result in the loss of critical data. Shock protection design incorporates shock absorbers to provide the system with a higher impact protection. This anti-accident design includes shock protectors as a corner bumper mechanism to buffer against the shock from physical drop.

The spill-resistant keyboard design provides unique and improved protec-tion that helps safeguard notebooks from small volume accidental spills. users are allowed several minutes after the spill to close any open files and turn off the machine.

3. EnHAncED connEcTIvITy real-time access to data is increasingly essential for a successful business. Connectivity features simplify mobile working through a combination of software and hardware components that ensure easy and reliable wired and wireless connectivity.

BEnEfITs

real-time access to business information anywhere, anytime

improved working and collaboration through easy connectivity

improved customer responsiveness with access to email and the right information

increased professional productivity because less time is spent getting connected so that more time can be spend working

reduced workload for IT staff because users are self-sufficient

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4. ImPRovED EffIcIEncIEs The use of a high-quality notebook can lead to increased personal productivity for the business user and enhance the overall agility of the business because it is more effectively able to respond to customer needs. The deployment of notebooks leads to improved efficiencies because downtime is minimised and productive working time is maximised. So how do high-quality notebooks make an enterprise more competitive?

Quality produces a number of advantages:

reduced costs through increased uptime

increased personal productivity

a highly reliable mobile working experience

cost savings as a result of a reduced need for IT support and service

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Toshiba’s ConfigFree™ is a unique software utility that comprises a number of components, including the wireless radar above, that make it easy to manage wired and wireless connec-tions.

Connecting to a wireless network is always a question of signal reception. In order to increase signal recep-tion and ensure optimal connectivity, Toshiba has incorporated two Wi-Fi™ antennae into the top lid of the lCd. The location of the antennae ensures that reception is not interrupted by the user or the office environment.


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RElIABlE moBIlE WoRKIng Personal productivity soars because one can work anywhere, anytime. robust, high-quality notebooks deliver best business value because they are less prone to hardware failure and offer features to enhance mobile working.

5. BusInEss vAluE The value that technology offers to enterprises goes beyond the price of a particular IT product and considers the costs and value of the technology in terms of the overall impact on the business. It is not just about the cost of the technology or the amount of savings it produces. For enterprises today, business value can be measured in terms of:

reduced costs

lower TCO (Total Cost of Ownership)

improved ROI (Return on Investment)

improved business effectiveness

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EnHAncED communIcATIon AnD collABoRATIon Mobility within the office increases productivity. ad hoc meetings can become more productive as access to enterprise data lets teams and col-leagues work to their fullest.

THE comPETITIvE ADvAnTAgE enterprises gain a competitive edge with reliable equipment, which is not only robust but also allows for easy connectivity to wireless networks and provides prolonged operating times.

REDucED IT suPPoRT cosTs AnD EAsy uPgRADEs Quality notebooks are enhanced with diagnostics utilities and easy-to-remove components for simplified repairs and upgrades. The result is significant IT savings.


REDucED cosTs High-quality products lead to direct savings in terms of support costs, capital costs and communications costs. Products designed for a more challenging mobile environment lead to direct savings of support costs. Some examples include:

TPM that provides security onboard at no extra cost

Toshiba’s Shock Protection system to protect components, screens and data

Spill-resistant Keyboards to prevent expensive data loss in the even of an accidental spill

However, business value is also the result of avoiding certain costs. a robust design helps to prevent complete system failure and results in an extended lifecycle for the notebook within a company. This durability in turn, can lead to lower capital costs as notebooks do not require unexpected replacement. Software utilities, such as ConfigFree, and features, such as Toshiba’s diversity antennae, simplify the challenge of wireless networking and improve the efficiency of network connectivity. easy access to enterprise networks and databases as well as improved network coverage result in increased business productivity.

loWER Tco Total Cost of Ownership (TCO) remains one of the key ways to measure the effective-ness of a company’s IT investment. Typically, a TCO model for IT takes into account such considerations as the initial purchase price, repairs, maintenance, upgrades, service and support, networking, security, user training, etc.

If we take the case of the Tecra a8, the TCO model is very attractive because

the initial purchase price is competitive.

the system is less prone to breakdowns.

the system is less susceptible to wear and tear.

uptime is protected.

data is protected against risks of loss, theft, tampering corruption.

connectivity is made easy for maximum productivity and optimal customer relationship management.

less time/money is spent on repairs.

RETuRn on InvEsTmEnT a number of factors combine to increase a company’s rOI. Some key attributes include increased productivity, enhanced competitive advantage and greater effectiveness. a notebook with an increased battery life and wireless networking capabilities can, for example, increase personal productivity. robust and secure notebooks maximise uptime and protection against the risk of data loss.

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©2006. Toshiba Europe GmbH. While Toshiba has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice. For the most up-to-date product information about your computer, or to stay current with the various computer software or hardware options, visit Toshiba’s Web site at www.toshiba-europe.com.

ImPRovED BusInEss EffEcTIvEnEss For businesses that take advantage of mobile working, effectiveness can be reflected in the availability of data, networking and flexible tools. an enterprise that can make its data available throughout the enterprise regardless of location and provide flexible working tools will improve its business effectiveness and, ultimately, its competitive edge. Some results include increased customer satisfaction, better decision making, faster time to deliver, shorter response times and improved productivity.

conclusIons In this white paper, we have looked at what quality means, why it matters for mobile computing and how it delivers on the promise of best business value. Here are the conclusions we have drawn:

In a recent customer survey by Toshiba, business notebook owners ranked quality as the top criterion when making a notebook purchasing decision. 73% ranked quality as “very important”, while another �4.3% ranked quality as an “important” notebook buying criterion.

Mobille working helps companies to build and maintain a competitive edge through access to real-time data, enhanced collaboration, greater productivity and other benefits.

High-quality, durable notebooks deliver maximum uptime for a reliable mobile computing experience. In turn, greater reliability assures that the benefits of mobile working can be achieved.

Quality is achieved when product development, design, manufacturing, testing processes and post-sales performance are designed to meet business needs.

Quality for best business value depends on an ongoing customer-centric approach to design.

a quality notebook manufacturer is one that constantly seeks to innovate and improve its products through a commitment to excellence in research and design, product design, testing and manufacturing processes.

Today, businesses looking for a quality mobility experience value notebooks that offer enhanced data security, advanced system protection, simplified connectivity, improved efficiencies and overall business value.

Toshiba’s approach to quality is three-fold, focusing on the customer, internal quality processes and the creation of business value through notebook products that meet the needs of mobile workers, IT support staff and business as a whole.

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