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    11 February 2013 1

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    GROWTH

    Deposits Loans and Advances

    Fee Income

    Operating Profits Market Share

    Deposits

    CASA

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    SIZE

    Deposits Operating Profit

    Balance Sheet

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    STRENGTHS

    C-Capital Adequacyo CAR

    o CAR Tier-1

    A- Asset Qualityo Ratio of priority sector advances to total advances

    o Ratio of secured advances to total advances

    o Ratio of net NPA To net advances

    M-Management Qualityo Business per employee (in Rupees Lakh)

    o

    Profit per employee (in Rupees Lakh)o Return on equity

    o Return on advances

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    STRENGTHS

    o E- Earnings Quality

    o Ratio of interest income to total assets

    o Ratio of net interest income to total assets (Net Interest

    Margin)

    o Ratio of operating profits to total assets

    o L-Liquidityo Return on assets

    o Cash - Deposit Ratio

    o Credit - Deposit Ratio

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    SWOT ANALYSIS

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    Strengths

    HDFC bank is the second largest private banking sector in India having 2,201

    branches and 7,110 ATMs HDFC bank is located in 1,174 cities in India and has more than 800 locations toserve customers through Telephone banking

    The banks ATM card is compatible with all domestic and internationalVisa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express.This is one reason for HDFC cards to be the most preferred card for shoppingand online transactions

    HDFC bank has the high degree of customer satisfaction when compared toother private banks

    The attrition rate in HDFC is low and it is one of the best places to work inprivate banking sector

    HDFC has lots of awards and recognition, it has received Best Bank awardfrom various financial rating institutions like Dun and Bradstreet, Financial

    express, Euromoney awards for excellence, Finance Asia country awards etc HDFC has good financial advisors in terms of guiding customers towards right

    investments

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    Weakness

    HDFC bank doesnt have strong presence in Rural

    areas, where as ICICI bank its direct competitor isexpanding in rural market

    HDFC cannot enjoy first mover advantage in rural areas.

    Rural people are hard core loyals in terms of banking

    services. HDFC lacks in aggressive marketing strategies like ICICI

    The bank focuses mostly on high end clients

    Some of the banks product categories lack in

    performance and doesnt have reach in the market

    The share prices of HDFC are often fluctuating causing

    uncertainty for the investors

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    Opportunities

    HDFC bank has better asset quality parameters

    over government banks, hence the profit growth islikely to increase

    The companies in large and SME are growing atvery fast pace. HDFC has good reputation in terms

    of maintaining corporate salary accounts HDFC bank has improved its bad debts portfolioand the recovery of bad debts are high whencompared to government banks

    HDFC has very good opportunities in abroad

    Greater scope for acquisitions and strategicalliances due to strong financial position

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    Threats

    HDFCs nonperforming assets (NPA) increased

    from 0.18 % to 0.20%. Though it is a slight variationits not a good sign for the financial health of thebank

    The non banking financial companies and new age

    banks are increasing in India The HDFC is not able to expand its market share asICICI imposes major threat

    The government banks are trying to modernize tocompete with private banks

    RBI has opened up to 74% for foreign banks toinvest in Indian market

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    SWOT ANALYSIS

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    Strengths

    The bank has a network of 1,493 domestic branches and 8,324

    ATMs

    The bank has its presence in 971 cities and towns

    The banks financial positions grows at a rate of 20% every year

    which is a major positive sign for any bank

    The companys net profit is Q3FY12 is 1,102.27 which has a

    increase of 25.19% growth compared to 2011

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    Weaknesses

    Majorly they concentrated in corporate, wholesale banking, treasury

    services, retail banking Foreign branches constitute only 8% of total assets

    Very recently the bank started focusing its attention towards personalbanking and rural areas

    The share rates of AXIS bank is constantly fluctuating in highermargins.

    There are many fraudulent activities involved in credit cards.

    Their financial consultants are not wise enough to guide thecustomers towards right investments.

    Customer service has to improve a lot in order to be in race withother major players.

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    Opportunities

    Acquisitions to fill gap In 2009, Alliance with Motilal Oswal for online trading for 10 million customers

    In 2010, acquired Enam Securities Pvt Ltd broking and investment banking

    In Sep 2009, SEBI approved Axis Asset Management Co. for mutual fund business

    No. of e-transactions increased from 0.7 million to around 2 million

    Geographical expansion to rural market 80% of them have no access to formal lending

    Now number of branches increased to 1493 from 339.

    Last quarter there were 48 new branches opened across the Nation

    Since its a new age banking there are lot of opportunities to have the advancetechnicalities in banking solutions compared to existing major players

    The assets in their international operations are growing at a very faster pace with agrowth rate of 9%.

    The concept of ETM (Everywhere teller machine) by AXIS Bank had a good response in

    terms of attracting new customers in personal banking segment

    Th

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    Threats

    Since 2009, RBI has increased CRR by 100 basis points

    Increased repo rate reverse repo rate by 50 points 11

    times of late

    Increasing popularity of QIPs due to ease in fund raising

    RBI allowed foreign banks to invest up to 74% in Indian

    banking Government schemes are most often serviced only by

    govern banks like SBI ,Indian Banks, Punjab National

    Bank etc

    ICICI and HDFC are imposing strong threats in terms oftheir expansion in customer base by their aggressive

    marketing strategies

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    STRENGTHS

    The capital adequacy ratio of YBL at 17.9% is well above

    minimum requirements of 9%

    Annualised RoA has been at or above 1.5% over last 4

    years

    Annualised RoE has been at or above 20% over last 4

    years.

    Over the years, YBL has brought down the cost to income

    ratios to 36%-38%, far below the industry average.

    Cost to income ratio of 45% and

    High profitability per employee as compared to peers.

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    WEAKNESSES

    Small player in the banking space.

    low market share - network of branches (~360)

    relatively smaller than its peers.

    brand awareness among retail customers is lower.

    relatively lower CASA base due to higher exposure

    to corporate banking.

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    OPPORTUNITIES

    Savings rate deregulation by the RBI has offered an

    opportunity to gain significant savings account market shareby offering better rates and services to customers.

    entry into new product or segments like retail assets - the

    ability to cross sell product to retail customers would

    enhance profitability over the long run. The large middle class population of India.

    Smaller towns and rural India still provide a huge untapped

    potential for expansion

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    THREATS

    The tight monetary policy adopted by the RBI with a view

    to tame inflation could dampen corporate credit off take.

    Overall business could also be impacted due to reduction in

    asset quality and rise in NPAs.

    Expansion may lead to increase in costs and overall

    reduction in operating profit.

    Recent regulatory changes including revised priority sector

    norms, adoption of BASEL III norms could result in lower

    profitability for the banking system in general.

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    QUESTION

    AND

    ANSWERS11 February 2013 22

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    THANK YOU

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