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Best and Final Proposal Jefferson City Hotel & Convention Center Jefferson City, Missouri November 7, 2013

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Best and Final ProposalJefferson City Hotel & Convention Center

Jefferson City, Missouri

November 7, 2013

October 7,  2013

Jefferson City Mayor and City Councilc/o Office of the Purchasing Agent320 East McCarty StreetRoom 202Jefferson City, MO  65101

Re:  Best and Final Proposal  ‐ Jefferson City  Hotel and Convention Center

Jefferson City Leadership:

Farmer Holding Company (FHC) remains interested in the development of a hotel and convention center in Jefferson City, MO.  We are proud to have worked with City Leadership, Staff and many Jefferson City citizens to best understand the ideal scope and process for this public/private partnership.  

It is with great collaboration and excitement that we present this plan for a 30,000 SF Convention Center  composed of a 20,000 SF ballroom and 10,000 SF of meeting space.  We have included a financial plan that enables this project to become a reality with NO ANNUAL SUBSIDY needed from the city’s general fund.

We plan to utilize +/‐ 60,000 SF of existing square footage inside of Capital Mall and will build a 150 room best in class hotel directly outside of the convention hall.  This location will afford the project excellent visibility, access and allow room for future growth.  In addition this location will place the new facility in close proximity to a dense population of restaurants, shopping, overflow hotel rooms and has +/‐ 3,000 existing parking spaces with the ability to add 1,000 more parking spaces if needed.

If we are awarded this project we will continue to work openly with city leadership to assure that we are good stewards of the  $9 million public dollars being invested.  We also intend to provide a complimentary shuttle service from the new convention center to all points of interest in our city  ‐including multiple stops downtown.  This project will host +/‐ 100,000 people/year and create 100 new jobs.  It is vital that these 100,000 people experience all that Jefferson City has to offer, we have a plan to facilitate this.

We look forward to further communication and answering any questions.  We believe that we have the best site, the best team assembled to execute the project and the local roots required to make the hotel and convention center a long term success!

Sincerely,

Rob Kingsbury Kirk FarmerFarmer Holding Company Farmer Holding Company

Table of Contents

I. Project ScopeII. Shuttle ServiceIII. ExpansionIV. Financial AnalysisV. Overflow HotelsVI. Examples of SuccessVII. Updated Response to 

Original RFPVIII. Marriott LetterIX. Team

Project ScopePage 1

• 30,000 SF Convention Center• 20,000 SF ballroom + 10,000 SF of 

meeting space• 150 room hotel

• NO ANNUAL SUBSIDY

Page 2

Page 3

Page 4

Page 5

Page 6

Page 7

Shuttle ServicePage 1

It is vital that we provide access to all aspects of our great city when hosting our out of town hotel and convention center guests. To accomplish this we have a plan to provide complimentary transportation to all points of interest.  We have shared this idea with leaders of all parts of Jefferson City and plan to work with them to develop a shuttle route.  

In addition to the shuttle we are focused on providing “on property” advertising to interest groups like the Downtown Business Association and Convention and Visitors Bureau to help them clearly communicate their event calendar and attractions.  The tens of thousands of new visitors will want to explore Jefferson City to find a fun place to eat, shop and be entertained. We will do everything we can to facilitate the huge economic impact to all areas of our city.

If chosen we will work to utilize existing private and public transportation entities as much as possible.  This will be a well needed cash boost for our City Bus program as well as additional opportunities for private transportation providers.    

Page 2

Capital Mall to Capitol Building = 5 minutes

Capital Mall to Downtown = 5 minutes

Page 3

Capital Mall to Capitol Building = 5 minutesCapital Mall to MSP = 6 minutes

ExpansionPAGE 1

A viable plan to build a hotel and convention center must include the opportunity to expand.  We agree with the independent report completed  by the city’s consultant, Charles Johnson, that the current scope of 30,000 SF of ballroom/meeting space and a 150 room hotel is sufficient to meet the needs of this market. 

We also believe that this project will be a huge success for our city thus we must have a plan to grow the facility if and when the citizens and city leaders tell us that it is time to grow.

The next page is an illustration of likely expansion area for the convention center and/or additional hotels.

ExpansionPAGE 2

Financial AnalysisPage 1

Financial AnalysisPage 2

Overflow Hotels

(1) Comfort Suites : +/‐ 77 Rooms, 1.7 miles

(2) Fairfield Inn: +/‐ 65 rooms, less than 1 mile

(3) Candlewood Suites: +/‐ 80 rooms, less than 1 mile

(4) Hampton Inn: +/‐ 73 rooms, 1.7 miles

(5) Capital Plaza: +/‐ 200 rooms,  4.9 miles

(6) Doubletree Hotel: +/‐ 151 rooms, 5 miles

* Hotel information borrowed from Hotels.com

In the event additional hotel space is needed beyond the 150 rooms available at the new convention center hotel the following hotels will be considered. With the addition of the new 150 room hotel, 445 rooms will be available within 2 miles (2 minutes) of the convention center and a total of 796 rooms will be available within 5 miles (5 minutes).

Examples of Success

Across the country there are many examples of successful hotel convention centers  in markets like Jefferson City that are outside of their downtown .  

Among these examples are: 

(1) Hilton Garden Inn and Expo Center, St. Charles, IL (2) Holiday Inn Executive Center, Columbia, MO (adjacent to 

Columbia Mall, 9 minute drive to downtown)(3) The Three Rivers Convention Center in Kennewick 

Washington. Located adjacent to a shopping mall, 5.5 miles from Kennewick’s downtown…This example was highlighted in the City’s Johnson report:

Request for Proposals #2646 Jefferson City Conference Center Wage

FARMER HOLDING COMPANY SUBMITTAL

REQUEST FOR PROPOSALS

Competitive sealed proposals will be received at the Office of the Purchasing Agent for the Jefferson City Conference Center as described in specifications that are available at the Office of the Purchasing Agent.

Proposals will be received at the Office of the Purchasing Agent, 320 E. McCarty St., Room 202, Jefferson City, MO 65101 until 2:00 p.m. central time on January 31, 2013. Proposals will be received only; they will not be publicly opened.

Individuals should contact the ADA Coordinator at (573) 634-6570 to request accommodations or alternative formats as required under the Americans with Disabilities Act. Please allow three business hours to process the request.

Equal Opportunity Employer

Terry StephensonPurchasing Agent

NEWS TRIBUNE December 2, 2012 City of Jefferson320 E. McCarty Street Jefferson City, MO 65101573-634-6324

Table of Contents

1. Introduction

2. Purpose of this Request for Proposals and Process to be Followed

3. Concept of Project

3.1. City Contribution

3.2. Hotel Contribution

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3.3. Overall Design

3.4. FF&E

3.5. Bond

3.6. Repairs and Maintenance

4. Concept of Operations

4.1. Ownership

4.2. Operations

4.3. Profits

4.4. No Subsidy for Operations

4.5. Staff

4.6. Maintenance

5. Location of Facilities

5.1. Pre-Qualified Sites

5.1.1. The “Broadway” sites

5.1.2. The “MSP” site

5.2. Other Sites

5.3. Prequalified sites shall be considered

6. Criteria for Selecting Partner

7. Economic Development Incentives

8. Form of Proposal

9. Requirements for Response for Phase 1

9.1. Qualifications and Capabilities

9.3. Narrative Description of the Proposed Project

9.4. Qualifications for Operations

9.5. Financial Qualifications and Plan

9.6. Proposers may submit multiple proposals

9.7. Evaluation Method

9.8. Copies Submitted

9.9. Deadline

10. Requirements for Phase 2

10.1. Who Will Be Invited

10.2. Stipend

10.3. Criteria

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10.4. Additional Criteria

10.5. Submission Requirements for Phase 2

11. General Requirements

1. Introduction

Jefferson City, Missouri, is soliciting proposals for a public/private partnership to construct a conference center in Jefferson City. This Request for Proposals (RFP) is a solicitation process, which is expected to culminate in a negotiated agreement between the City of Jefferson and a qualified person, partnership or corporation (referred to here as “Hotelier”) to participate in this partnership.

Acknowledged

2. Purpose of this Request for Proposals and Process to be Followed

The purpose of this Request for Proposals is to find a business partner with whom the City will negotiate and work to build a conference center as described below. The selection process will occur in two phases. The first phase (Phase 1) will involve reviewing the qualifications and general concept of proposers to select those proposers with whom the City will enter into discussions with in Phase 2. This Phase 1 is not designed to obtain a specific building design, but to seek out a partner with whom specifics of design can be worked out. A design of a building is not required to respond to Phase 1 of this process. Those respondents that are found acceptable by the city will be asked to submit more detailed proposals as part of Phase 2. Phase 2 will involve specific discussions of operations, financing and design, cumulating in a selection of one proposer with whom the City will enter into an agreement to construct the facility.

Acknowledged

3. Concept of Project

The proposed project is a conference center. Both the City and the Hotelier will contribute to creating the ultimate result.

3.1. City Contribution:

The City will contribute funding, estimated to be $9 million dollars toward construction of an Exhibit Hall/Banquet Space to be located in conjunction

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with an existing hotel or hotel to be constructed for these purposes. This funding is the amount estimated to be generated by the cities lodging tax. This amount can be provided as a lump sum or in payments over a period of time. If it is over a period of time the total amount generated would be more.

Acknowledged; the Hotelier contemplates utilizing the $9,000,000 (“City Contribution”) for both the construction of the Exhibit Hall/Banquet Space (also termed “Conference Center” throughout the RFP response) as well as the Hotel facility. The Hotelier will require additional economic development incentives per section 7 below.

3.1.1. It is estimated that the City’s contribution will construct a building of approximately 40,000 square feet. It is desired that the bulk of that space be for an Exhibit Hall/Banquet Space. The Exhibit Hall/Banquet Space would be no less than 30,000 square feet with the remaining space being used for meeting rooms, common or circulation areas, restrooms, and back-of-house operations. The division of the space between Exhibit Space and Banquet Space would be worked out between the parties during the design period.

Acknowledged; the Market Study done by the City’s facilitator suggests a need for 20,000 square feet of ball room space with an additional 10,000 square feet of breakout meeting space. This will require a 60,000 gross square foot facility.

0.0.2. It is the City’s wish that the Exhibit Hall include state of the art sound and audio equipment, adequate sound dampening, lighting controls, and supports for stage riggings.

Acknowledged; the A/V system at the Hotel and Conference Center will be state of the art.

3.2. Hotel Contribution

The Hotelier will provide the remaining portions of the complete conference center (i.e. hotel rooms, additional meeting space, staff offices, kitchens etc. as detailed in Section 6, below). The Hotelier should provide information on how much additional meeting or ballroom space would be included with their hotel. This additional space should be at least 10,000 square feet and is in addition to the 40,000 square feet noted for Exhibit Hall/Banquet space.

Acknowledged; Hotelier will work out details to City’s satisfaction during design stage.

3.3. Overall Design

Responsibility for the final design and construction of the complex would be with the Hotelier. The design, layout and amenities would be worked out in conjunction with the Hotelier and approved by the City.

Acknowledged

3.4. FF&E

Furniture, Fixtures and Equipment would be provided by the Hotelier to match the decor of their hotel and compliment Jefferson City as the state Capital.

Acknowledged

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3.5. Bond

The City would require a Performance & Payment Bond be submitted to ensure the structure is completed satisfactorily.

Acknowledged; Hotelier will include a Payment and Performance Bond in its construction pricing estimates.

3.6. Repairs and Maintenance will be the responsibility of the Hotelier.

Acknowledged

4. Concept of Operations:

4.7. Ownership

Once constructed, the Exhibit Hall / Banquet Space would become the property of, and owned by, the Hotelier subject to the “Economic Development Incentives” in Paragraph 7.

Acknowledged

4.8. Operations

The Hotelier would operate the facility in conjunction with its hotel as a combined operation. Hotelier would have exclusive use of the facility with perhaps minor exceptions (for example the ability of the City to use the facility several times per year). The details of this would be negotiated. Hotelier would be solely responsible for scheduling events and usage of the facility.

Acknowledged; Hotelier contemplates hiring a third party institutional caliber hotel management company versed in both select service hotels and conference center business sales. The selection of this operator will be completed once the Hotelier is chosen. This arrangement with a third party service provider for operations expertise is very common in the hospitality arena.

4.9. Profits

Hotelier would be entitled to all profits from the facility, including increased revenues at the Hotelier’s facility.

Acknowledged

4.10. No Subsidy for Operations

City will not subsidize the day to day operations of the facility or underwrite any losses Day-to-day costs of operating the facility would be the responsibility of the Hotelier, including utilities

Acknowledged; Hotelier will NOT seek any City operating subsidy for the Hotel or Conference Center facility

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4.11. Staff

All staff working in the facility would be employees of the Hotelier.

Acknowledged

4.12. Maintenance

Cleaning and routine maintenance would be the responsibility of the Hotelier.

Acknowledged

5. Location of Facilities:

The City, as part of this RFP, imposes no restrictions as to the location of the facility except that it must be within the City limits. The City will entertain any proposal (including alternative proposals) that the Hotelier may wish to put forth as to location.

5.13. Pre-Qualified Sites. The City has had discussions with the State of Missouri which would indicate that

two parcels of State property might be made available for a conference center project. These sites are considered prequalified and are as follows:

5.13.1. The “Broadway” sites which are located at the southwest & southeast corners of the intersection of

Broadway and McCarty streets in Jefferson City. These sites are located near the State Capitol building, the Truman State Office Building, and downtown Jefferson City.

Not applicable

5.13.2. The “MSP” site is located on the grounds of the historic Missouri State Penitentiary and

offers panoramic views of the Missouri River.

Not applicable

5.1.3. Maps of each site are attached.

Not applicable

5.1.4. If the Hotelier’s proposal includes one of these two sites the City would work with the State to make them available. However, this does not imply any guarantees as to the City’s ability to secure these sites.

Not applicable

5.14. Other Sites. Any other proposed site will be considered based upon the following criteria to be

used by the City to rank sites:

5.2.1. Distance to the Capitol: 5.2 miles; The Hotelier's intention would be to work closely with the City to provide adequate public

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transportation and shuttles for Hotel and Convention Center guests to the Capitol and Downtown area.

5.2.2 Distance to downtown: 5.0 miles; The Hotelier's intention would be to work closely with the City to provide adequate public transportation and shuttles for Hotel and Convention Center guests to the Capitol and Downtown area.

5.2.3. Must be in the City limits: The Property is within the City limits.

5.2.4. Adequacy of parking: Ground level, open air and asphalt paved parking lot with approximately 2,381 existing spaces including 70 handicap spaces. An additional area is available to create an additional 1,046 spaces as demand warrants.

5.2.5. Distance to other dining and entertainment: The Capital Mall offers many dining and shopping options for guests. Capital Mall is the central shopping destination for Jefferson City. Plans for major remodel and upgrades are underway.

5.2.6. Distance from other hotels

- Capitol Plaza Hotel & Convention Center (4.7 miles)- Truman Hotel & Conference Center (5.8 miles)- Doubletree Hotel (5.3 miles)- Fairfield Inn & Suites (1/2 mile)- Hampton Inn (1.5 miles)- Candlewood Suites (3/4 mile)

Please see Exhibit A for a map of the competitive set of hotels for this proposed hotel development.

5.2.7. Highway access. Direct ingress and egress to both Country Club Drive and W. Truman Boulevard. The Site is extremely visible from U.S. Highway 50 with over 33,500 vehicles per day.

5.15. Prequalified sites shall be considered to have the maximum location points.

Acknowledged; the Hotelier strongly believes given the benefits of the site and to the City the Capital Mall site should also be given the maximum location points.

6. Criteria for Selecting Partner: Selection criteria will be based on the following factors:

6.1. The ability of the hotel to provide adequate kitchen facilities to serve itself and the Exhibit Hall/Banquet space.

Acknowledged, the final design will incorporate adequate kitchen facilities for both the hotel and Exhibit Hall/Banquet space.

6.2. The knowledge and ability of the Hotelier’s sales staff to solicit and coordinate meetings and events.

Acknowledged, the ultimately selected hotel management company will be well versed in event sales and planning. The selection of this operator will be completed after the Hotelier is chosen. This arrangement with a third party service provider for operations expertise is very common in the hospitality arena.

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6.3 The ability of the Hotelier to provide staff to set up and tear down exhibits, banquets, and other events at the exhibit hall, provide wait staff, cooks, cleaning Staff and other necessary personnel.

Acknowledged, the ultimately selected hotel management company will be well versed in event sales and planning.

0.4. The extent to which the Hotelier can provide existing parking.

The existing parking lot at the Capital Mall offers 2,381 spaces. Based on these existing surface spaces and a shared parking agreement between the Hotel/Conference Center and Capital mall, it will be easy to allocate ample existing parking spaces such that the Hotel and Conference Center are adequately parked. An additional area is available to create an additional 1,046 spaces as demand warrants.

6.5. The desirability of the location suggested by the Hotelier.

▪ Mixed Use/Regional Destination - The location offers the City the best opportunity to create a regional destination through a mixed-use development consisting of a hotel, convention center, retail, and entertainment area. Further, the mixed-use nature of the site provides the City the greatest ability to see increased economic development and benefit through spin-off development and impacts as well as positive future public returns through increased City sales tax generation.

▪ Highway Access - Direct ingress and egress to both Country Club Drive and W. Truman Boulevard. The Site is extremely visible from U.S. Highway 50 (over 33,500 cars daily);

▪ Ingress/Egress - Available to the Site via four curb cuts along Country Club Drive; one curb cut and one signalized intersection on Truman Boulevard; and one entrance via Amazonas Drive to the north of the Property;

▪ Topography - The Site itself is markedly flat and desirable for vertical development and the Site includes an existing storm water system which drains to a dedicated location on the east side of the Property;

▪ Parking - The existing parking lot at the mall offers 2,381 spaces. Based on these existing surface spaces and a shared parking agreement between the Hotel/Conference Center and Capital Mall, it will be easy to allocate ample existing parking spaces such that the hotel and conference center are adequately parked. An additional area is available to create an additional 1,046 spaces as demand warrants.

▪ Elevation - The Site is well situated from an elevation perspective, rendering such the likelihood of a flood remote.

6.6. The experience of the Hotelier in soliciting and hosting events.

Acknowledged, the ultimately selected hotel management company will be well versed in event sales and planning. The selection of this operator will be completed prior to Phase 2 submittal.

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6.7. The total capacity of the hotel proposed (new or existing) by the Hotelier to provide spaces in addition to that created by construction of this facility to support the conference center concept.

Acknowledged, the final design will accommodate all components of the development such that both the Hotel and Conference Center have adequate spaces needed for each unit to function efficiently and effectively. It should be noted that the Hotelier is contemplating building a new hotel on the Site.

7. Economic Development Incentives

The City will consider all economic development incentives which it may lawfully offer toward the construction of the Exhibit Hall or the improvement, construction, or upgrade of the Hotelier’s facility in conjunction with the Exhibit Hall/Banquet space including (but not limited to) tax abatement up to 100%, Tax Increment Financing, or Transportation Development District. Proposals submitted should include any incentives the Hotelier desires as part of the overall project.

Acknowledged; the Hotelier will continue to refine projections on the proposed Hotel and Conference Center, but based on the preliminary hotel construction and operating budget, Tax Increment Financing and the Lodging Tax from the proposed hotel will be necessary to complete the project.

8. Form of Proposal

Proposals will be considered in two phases. Those selected in Phase 1 will be further considered in Phase 2.

Acknowledged

9. Requirements for Response for Phase 1

Any person, firm or partnership interested in responding to this request should provide the following information to be considered in Phase 1. Proposals should be arranged and clearly labeled in the order listed below:

Acknowledged

9.16. Qualifications and Capabilities. The proposer may attach as exhibits, information about the proposer and its

financial ability, concept drawings, and any other documents which might be helpful in evaluating the qualifications of the Hotelier.

Acknowledged, we have attached exhibits detailing Farmer Holding Company, Patterson Real Estate Advisory Group, LLC, ADVENTpds, LLC, Central Missouri Professional Services, Inc., Polsinelli Shughart, PC and FOCUS, LLC.

Furthermore, the Hotelier will be happy to arrange for the City or its financial advisors to review their finances and ability to perform upon execution of a confidentiality agreement.

9.2. The narrative should indicate the proposer’s abilities in each of the areas listed above under Paragraph 6, Criteria for Selecting Partner.

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Acknowledged, the ultimately selected hotel management company will be well versed in event sales and planning. The selection of this operator will be completed after the Hotelier is selected. This arrangement with a third party service provider for operations expertise is very common in the hospitality arena.

0.3. Narrative Description of the Proposed Project

. Each Phase 1 proposer should submit a written proposal outlining its proposed concept of the complete complex, including both the parts contributed by the Hotelier and the City. The narrative portion of the proposal should outline the proposer’s vision of what would be built. Where it would be built, and the level of amenities proposed. The proposals should specifically state the number of guest rooms that will be available and the number of parking places which the Hotel has available or plans to provide.

Acknowledged, the currently contemplated development will feature a 150-200 room select service hotel with a Marriott, Hilton or Hyatt flag on it.

The Hotel and Conference Center parking will be allocated from the existing parking lot at the Capital Mall, which offers 2,381 spaces. Based on these existing surface spaces and a shared parking agreement between the Hotel/Conference Center and Capital Mall, it will be easy to allocate ample existing parking spaces such that the hotel and conference center are adequately parked. An additional area is available to create another 1,046 spaces as demand warrants.

9.17. Qualifications for Operations. The proposals should include the expertise and experience of the Hotelier in

operating conference centers including the sales and management staff. If the Hotelier plans to contract this out the response should indicate who would be selected and what their qualification are.

The Hotelier envisions hiring a third-party, institutional caliber hotel operating company to partner in this transaction. The Hotel Operator will be responsible for all management and sales responsibilities associated with the hotel. They are a vital component of the ultimate development, and will be selected after the City chooses a Hotelier.

The Hotel Operator of the hotel will provide staff to set up and tear down exhibits, manage the banquets and other events at the exhibit hall and provide wait staff, cooks, cleaning staff and other necessary personnel so as to run the day to day operations associated with the Hotel and Convention Center.

While the selection of the Hotel Operator has not been completed, the Hotelier envisions bringing on one of the following three candidates:

1) Lane Hospitality: http://www.lanehospitality.com/

2) Davidson Hotels: http://www.davidsonhotels.com/

3) Hospitality Ventures: http://www.hvmg.com/

Each of these candidates will offer world-class management and operational service to the Hotel and Conference Center. Furthermore,

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each candidate is excited by the possibility to work with the Hotelier and the City to create a regional mixed-use destination.

9.18. Financial Qualifications and Plan. The Hotelier should provide general information on the ability of the Hotelier to

finance its portion of the project and the long term financial integrity of the Hotelier. The Hotelier must provide information on how much investment it will be making as part of the overall project.

The Hotelier has hired Patterson Real Estate Advisory Group to assist in the capitalization efforts on the Hotel and Conference Center. Preliminary estimates are the Hotel and Conference Center facility will cost approximately $36 Million, assuming 150 rooms developed and a 60,000 gross square foot convention facility. The Hotelier and Patterson are confident in the ability of the Hotelier to provide the capital required to build the Hotel and Conference Center facility. Furthermore, the Hotelier will be happy to arrange for the City or its financial advisors to review their finances and ability to perform upon execution of a confidentiality agreement.

9.19. Proposers may submit multiple proposals or a single proposal with multiple options. If multiple proposals are sent, each

proposal must be complete and responsive to all areas of the RFP. Proposals shall be clearly marked Proposal 1, Proposal 2, etc.

The Hotelier is only submitting a new build Hotel and Conference Center for the Site.

9.20. Evaluation Method

All proposals submitted in Phase 1 will be evaluated by the City Council. Initial evaluation will be conducted in private and based on the materials submitted. If items are unclear the Committee may request additional information from the proposer. The Committee may select one or more proposers for an in person meeting. That meeting or subsequent meetings may be in public.

Acknowledged

9.21. Copies Submitted. The proposer should submit one hard copy and one electronic copy (capable of

being reproduced) marked “Conference Center Proposal” in a sealed envelope to:

Purchasing Agent City of Jefferson, Room 202 320 E. McCarty Jefferson City, MO 65101

Sealed envelopes should be marked in the lower left corner with the proposal number, title and due date.

If Hotelier wishes to submit information in another format (such as exhibits) it should contact the Purchasing Agent to see if such media is usable by the City.

Acknowledged

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9.22. Deadline. A response to the RFP shall be submitted and received by or before

Tuesday [Thursday], January 31, 2013 at 2:00 PM central time, at which time proposals will be opened. Proposals will be received only, they will not be publicly opened.

Acknowledged

10. Requirements for Phase 2

10.23. Who Will Be Invited. Proposers which are considered to qualify in Phase 1 may be invited to participate

in Phase 2. Specific guidelines for submitting the Phase 2 proposal will be provided to those invited to prepare a Phase 2 proposal.

Acknowledged

10.24. Stipend. Proposers qualified for Phase 2 may receive a stipend upon the submission of a

complete Phase 2 proposal.

Hotelier will not seek a stipend for the Phase 2 submission.

10.25. Criteria. During Phase 2 the City will discuss and review the proposal with the submitter

before requesting a final best proposal. Each Phase 2 proposal will be evaluated on the following criteria:

Acknowledged

10.3.1. Long term economic impact of all facets of the development on the City (20 points) Acknowledged

10.3.2. Quality of the aesthetic design of the entire facility (20 points) Acknowledged

10.3.3. Functionality of the facility (15 points) Acknowledged

10.3.4. Economic Feasibility of the project (15 points) Acknowledged

10.3.5. Hotelier’s operating and marketing plans and schedules (10 points) 10.3.6. Cost to the City (10 points) Acknowledged

10.3.6. Capital outlay of the Hotelier (5 points) Acknowledged

10.3.7. Location (5 points) Acknowledged

10.26. Additional Criteria. City reserves the ability to add additional criteria after notice to all proposers and

an opportunity to respond.

Acknowledged

10.27. Submission Requirements for Phase 2

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. In Phase 2, the following additional information is expected to be requested (but not limited to):

Acknowledged

10.5.1. Detail of the specific design for the whole project including site plan, floor plan, and exterior elevations. Acknowledged

10.5.2. Detailed cost estimates Acknowledged

10.5.3. Cost incentives requested by Hotelier Acknowledged

10.5.4. Proposed construction schedule Acknowledged

10.5.5. Proposed operating agreement Acknowledged

10.5.6. At the City’s option, multiple Hoteliers may be selected as a part of Phase 2 for a formal presentation to the Jefferson City Council. As stated previously, this RFP process is expected to culminate in a negotiated agreement between the City of Jefferson and a Hotelier. Acknowledged

11. General Requirements.

11.1 The City reserves the right to reject all proposals.

Acknowledged

11.2 As this is intended to be a negotiated agreement, the City and the successful proposer may modify or add additional terms, including naming rights, aesthetics, signage and a reversionary interest should the construction or operation fail within a specified number of years.

Acknowledged

0.3 Any specific changes that the proposer is currently aware of would be required and should be noted in the proposal.

Acknowledged

The City of Jefferson appreciates your consideration and interest in our City.

2336043.1

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TeamWe have assembled a team with a track record of success on projects like the Jefferson City Hotel and Convention Center.  We will continue to lean on their expertise, we will also add qualified new members when necessary.  The following is who we have worked with to date:

Central Missouri Professional Services