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BERRY-GO-ROUND

PUBLISHING

3D BOOKSWITH AUDIO TRACKS

Presented By:

Bhawna DhamijaMBA 4 C

29

High-end educational toy

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BERRY-GO-ROUND PUBLISHING

Offers 3D books with audio tracks.

An innovative new way of enhancing kids learning

through lively 3D images and soundtracks.

OUR MISSION- To bring

fun dimension into kids

learning.

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MARKET, OPPORTUNITY

AND COMPETITOR ANALYSIS

Market Analysis INDIA

Major book publishing country

15% industry growth rate per year

Opportunity 30.1% population under age of 14.

Indian parents weight importantly on education

Competitor Analysis

15,000 publishing houses in India

No 3D books with audio tracks in India

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3D BOOKSWITH AUDIO TRACKS

Age Group: 2-5

Animal series Wild Life, Marine Life, Birds, Insects

Educational books Alphabets, Numbers, Simple words

Age Group: 5-10

Educational content of elementary science subjects to

make learning easier such as structure of molecules.

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MARKETING PLAN

Segmenting

Age Group: 2-5 and 5-10

Family income: high income group

Geography: Metros of India

Targeting

2 age groups: 2-5, and 5-10

Their parents, and adults who may want to give our

products as gifts to the target groups.

Positioning

High-end educational toy

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MARKETING STRATEGY 4PS

Product

3D books with audio tracks launched in series such as

animal series, simple word series, or science series.

Price

Medium to high pricing

Place

Major cities in India(metros at initial stage)

Promotion

Advertising

Pull strategy

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OPERATIONS

Office location Manesar, Haryana, India

Facilities and equipments

Employees

Suppliers

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DEVELOPMENTAND

FUTURE PROSPECTS

Generation of new types of books

3D Fairytale books with soundtracks

Corporation with Walt Disney

Reproduction of Walt Disney stories in 3D books and

soundtracks

Expansion into different age group

Teenagers, and adults

Expansion into different type of books

3D scientific books

3D storytelling books

3D Magazines/Catalogs

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Total ( Rs in lacs)

Project Cost

Land 200.00

Factory buildings 236.00

Site development 80.00 316.00

Plant & Machinery-

Imported 188.00

Indigenous 52.00 240.00

Miscellaneous Fixed Assets 60.00

Preliminary 26.00Preoperative expenses 70.00

Margin money for working capital 106.00

Total 1000.00

COST OF PROJECT:

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MEANS OF FINANCE

Secured/long

term loans

Equity Share Capital

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STRENGHTS-

Ease of Usage

Dual Purpose

Distribution Network

Revolutionary Product

Durability

WEAKNESS-

Limited Target Market

Brand acknowledgement

OPPORTUNITIES-

Changing needs and style of education.

Increase in working professionalsespecially working couples.

Widespread urbanization in coming times.

Growing demand for convenience.

THREATS-

Obsolescence of Technology

Easy Cannibalization

SWOT

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THANK YOU!