chrisberkley.com/wclvpa @berkleybikes #wclvpa - seo & …€¦ · maximum benefit don’t...
TRANSCRIPT
![Page 1: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/1.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Using WordPress Tags & Categories Effectively
![Page 2: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/2.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
About Me
![Page 3: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/3.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● 5 years in SEO & WordPress
● 4 years at marketing agencies
● Started CBDM 18 months ago
Professionally
![Page 4: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/4.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Bring enterprise-level SEO to small and medium businesses through smart and efficient strategies that drive measurable results and meaningful return on investment.
CBDM Mission Statement
![Page 5: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/5.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
What I’m about…
● Sixers
● Cycling
● Running
● Craft beer
Personally
![Page 6: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/6.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
What Are Categories & Tags?
![Page 7: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/7.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Method for organizing blog posts
● Only apply to WP posts
● Do not apply to WP pages
What Are Categories/Tags?
![Page 8: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/8.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Clarifying Terminology
● Web page: A page on a website
● WP post: A blog post on a WP site
● WP page: A page on a WP site
Web pages
WordPress posts
WordPress pages
![Page 9: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/9.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Categories are more general
● Tags are more specific
● Use them accordingly!
Categories vs. Tags
![Page 10: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/10.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
![Page 11: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/11.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Building A Category & Tag Structure
![Page 12: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/12.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Build a category & tag hierarchy in advance
● Don’t make up categories or tags willy-nilly
● Add categories & tags as needed
● Use 1-2 categories & 1-5 tags per post
Building Structure
![Page 13: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/13.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Example Category/Tag Structure
SEO Analytics
Technical SEO
Video SEO
Local SEO
Google Analytics
Google Search Console
Bing Webmaster Tools
Category:
Tag:
Tag:
Tag:
● Don’t duplicate the same
category/tag
● Build as many categories/tags
as you logically need to
● Use sub-categories if you want
![Page 14: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/14.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
More Examples
Cakes Construction
Red Velvet Cake
Vanilla Cake
Chocolate Cake
Modular
Residential
Commercial
Category:
Tag:
Tag:
Tag:
???
![Page 15: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/15.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Categories & Tags For SEO
![Page 16: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/16.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Stuffing keywords into categories & tags WILL NOT do
anything for your SEO.
Don’t do it!
Keyword Stuffing
![Page 17: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/17.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Bad vs. Good
![Page 18: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/18.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Google My Business
GMB
Google My Business listing
GMB UTM tag
Google My Business UTM
Google My Business UTM tags
Google My Business UTM link
![Page 19: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/19.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
C&T Pages
Pages created for all categories/tags
No static content (all dynamic)
Pages show the most recent posts in that category/tag
![Page 20: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/20.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Create internal links
● Help search engines crawl sites
● Prevent island pages
C&T Page Benefits
TagPage
WP Post #2WP Post #6
WP Post #1
WP Post #4
WP Post #3WP Post #5
WP Page
![Page 21: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/21.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Most content is dynamic
● Very little unique content
● Won’t get much organic traffic
C&T Page DrawbacksCategory Page
Post #4 (newest)
Post #3
Post #2
Post #1 (oldest)
![Page 22: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/22.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Thin content isn’t ideal
● Noindex category/tag pages
● Won’t appear in search results
What To Do?Category Page
Post #4 (newest)
Post #3
Post #2
Post #1 (oldest)
![Page 23: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/23.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
<meta name="robots" content="noindex">
What Is Noindexing?
● HTML tag for search engines
● “Don’t show this content in search results”
● Apply to all category & tag pages
![Page 24: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/24.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Yoast makes it easy
● Search Appearance > Taxonomies
● Show C/T in search results? No
How To: Noindex
![Page 25: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/25.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Not all pages valuable
● Show top pages to search engines
● Avoid keyword cannibalization
Why Noindex?
SEO Services Page
SEO Category Page
“SEO Keywords”
![Page 26: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/26.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Google Analytics > Acquisition >
Channels > Organic Search
● Primary Dimension: Landing Page
● Enter /category|/tag to the search bar
Check Traffic
![Page 27: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/27.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
1
2
34
5
![Page 28: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/28.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Alternative: Optimizing C&T Pages
![Page 29: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/29.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Optimizing
● Add optimized text
● Increases content quality
● No longer “thin” content
![Page 30: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/30.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
OptimizingCategory Page
Post #4 (newest)
Post #3
Post #2
Post #1 (oldest)
● No sorting/filtering functionality
● Can’t order/group content
● Chronological order not a great user
experience
![Page 31: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/31.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Summary
![Page 32: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/32.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
● Use categories & tags methodically
● Build a predetermined structure for
maximum benefit
● Don’t keyword stuff categories or tags
Summary● Category & tag pages help search
engines crawl & index content
● Pages are not beneficial for driving traffic
themselves
● Noindex category & tag pages with Yoast
● Optimizing is possible but not ideal
![Page 34: ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA - SEO & …€¦ · maximum benefit Don’t keyword stuff categories or tags Summary Category & tag pages help search engines crawl &](https://reader035.vdocuments.site/reader035/viewer/2022062505/5ed849111ed5433fdb3649ef/html5/thumbnails/34.jpg)
ChrisBerkley.com/wclvpa @BerkleyBikes #WCLVPA
Thank You