berkeley center for new media presentation

8/8/2019 Berkeley Center for New Media Presentation

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JOIN AN ONGOING DIALOGUE ON THESE AND RELATED QUESTIONS. . .


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Teaching, research, and human experiencein todays technology-driven worldContemporary new media from Wi-fi to Wii to Wikipedia shape our

relationships with world events and with each other. New media can

transform how we perceive, learn, communicate, and experience

our daily lives.What is new is accelerating rapidly with emerging

technologies, yet these developments remain deeply rooted in powerful

aesthetic, cultural, and political forces.

Our mission is to critically analyze and help shape

developments in new media by facilitating research withunorthodox ideas, designs, artworks, and experiments.PROFESSOR KEN GOLDBERG

DIRECTOR, BERKELEY CENTER FOR NEW MEDIA

At the Berkeley Center for New Media, scholars and studentsexplore the powerful effect of new media on culture and thinkrigorously about how new media will continue to change ourlives and perceptions.

CHANCELLOR ROBERT J. BIRGENEAU

The Berkeley Center for New Media is a magnet for rigorous scholars

wh o c ha ll en ge c onve nt io na l th in king. Extre mely cr ea ti ve st ude nts f rom

around the world join forces at BCNM: engineers who appreciate

the values of cultural history and humanists who embrace the

complexities of technology.

THE BERKELEY CENTER FOR NEW MEDIA


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BCNM is among the most

cross-disciplinary new

initiatives on campus. The

Center itself is a medium

between people and ideas.

It serves as a focal point for

unconventional historical

and contemporary thinking

from a diverse community

of over 110 affiliated faculty,

advisers, and scholars from

more than 30 UC Berkeley

departments, including

architecture, philosophy,

film studies, art history,

and performance studies,

as well as the Schools of

Information, Journalism,

and Law, the College

of Engineering, and the

Berkeley Art Museum.

Exploring the intersection ofinnovation and communicationThe Center depends on private support in order to expand its pathbreaking

research and multidisciplinary initiatives. Its dynamic learning and research

environment exposes students to a multitude of experiences and points of

view, and is gaining worldwide recognition as a model of research

and educationin new media. By supporting the Center, you keep Berkeley

at the forefront of research and teaching about emerging developments in

new media. The Berkeley Center for New Media catalyzes research and

educates future leaders.

David Byrne I PowerPointBCNM Lecture

Were thrilled to support UC Berkeley at a time whenunprecedented wealth is being lavished upon privateinstitutions. Berkeleys academic excellence and history ofchallenging convention mean a lot to us at craigslist, and werely upon technological innovations from the UC Berkeleycommunity every day.

J IM BUCKMASTER, CEO, CRAIGSLIST.ORG



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The Centers researchers seek to

understand what is new about each

new medium from cross-disciplinary

and global perspectives that emphasize

humanities and the public interest.

Defining and redefiningthe lens of discoveryIn the world of mass communications, the newspaper is a medium.

In fine art, oil paint is a medium. A broad range of tools that act as a

lens between the observer and the object conveying meaning in

the process can be viewed as media. Along those lines, the new

media of today use emerging technology to forgeinnovative

means of expression. Students and faculty at the Berkeley Center

for New Media are at the forefront of new ways in which cutting-

edge technology shapes our communication and our perceptions.



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Statistical Analysis of

Online News

Using Participatory Media

and Public Voice to EncourageCivic Engagement

Open Source Toolkit for Teaching

Social Media Literacy

The Role of Sound in

Creating a Sense of Place

Virtual Embodiment and

Myths of Meaning in Second Life

Unblinking: New Perspectives on

Visual Privacy in the 21st

Century

To learn more about these

projects, visit bcnm.berkeley.edu.

Research projects atthe Center include:

DONATION DASHBOARD

The Donation Dashboard project uses a collaborative-

f iltering algorithm to suggest a personalized array of

giving opportunities. The process is simple: After a

visitor rates a small set of nonprofits, the system uses

statistical patterns to compute a customized portfolio

of recommendations scaled to suit the visi tors

preferences and available funds.

Expanding definitionsNew media include digital technologies but also includes a broad range

of innovations that facilitate perception and communication.

New conceptual models, for example, can be considered media

psychoanalytic theory and the theory of relativity are intellectual

frameworks for interpreting phenomena, serving as lenses through

which we consider texts, data, and events.

But lenses can transmit as well as distort. Thats why the Center

aims to highlight and critically examine both the opportunities and

the risks associated with new media, and to consider how they can

constructively benefit education, political engagement, privacy, and

the aestheti c experience.

BLACK CLOUD

Funded in part by a grant from the MacArthur Foundation, art practice

associate professor Greg Niemeyer and his team are investigating

game-based learning with Black Cloud, a digital lea rning curriculum

organized around an alternate reali ty game in which students develop

an understanding of the emission landscape in their neighborhood.



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RESPECTFUL CAMERAS

Motivated by security concerns, todays digital v ideo

cameras provide unprecedented ability to zoom i n and

capture high-resolution video images within a wide f ield

of view. Such cameras, however, raise significant privacy

concerns. The Respectful Cameras project provides

visual privacy by hiding an i ndividuals identity while

allowing observation of their actions.Adding to the Centers

teaching resourcesIncorporating faculty from 30 campus departments, the Berkeley

Center for New Media has a wide reach on campus yet it is only

now getting a true home of its own. The Center is building its

Commons for Teaching and Presentation in Moffitt Library, next to

the Free Speech Movement Caf. Additionally, the Center will soon

have a research lab in the campuss Center for Information Technology

Research in the Interest of Society (CITRIS) building, scheduled for

completion in 2009.

GAME-BASED LANGUAGE LEARNING

ON CELL PHONES

Professor John Cannys MILLEE (Mobile a nd

Immersive Learning for Literac y in Emerging

Economies) project involves the development

of learning games for cell phones, the PCs of

the developing world. The games engage children

through rich narratives that teach language

naturally and address one of the toughest

challenges in developing countries.



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Supporting new mediafaculty and studentsPrivate giving plays a vital role in providing the Center with

much needed resources. Student fellowships, research grants,

symposia, and support for new facilities and labs are among

our chief needs. Generous benefactors of the Center

include craigslist, which established the Centers first

endowed faculty chair with a donation of $1.6 million. The

craigslist gift, supporting research, symposia, and lectures, is

being matched with $1.5 million from the William and Flora

Hewlett Foundation for a total of $3.1 million for the Center.

Other gifts include the Peter Lyman Graduate Fellowship

in New Media, which supports the living and educational

expenses of Ph.D. students pursuing cross-disciplinary

research involving new media, children, and K-12 education.

These exciting gifts are laying the groundwork for building

private support of the Center. By expanding teaching

resources and greatly enhancing research efforts in

new media studies, donors can make a real difference for

the Center.



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Learn more about theBerkeley Center for New Mediaonline at bcnm.berkeley.edu.

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Investing in creativityand innovationYou can be a part of UC Berkeleys continued

preeminence in new media studies by making a

gift to the Berkeley Center for New Media. With

your support, the Centers students and faculty can

continue to evaluate the complexities and advance

the frontiers of emerging technologies.

Existing opportunities for supporting the Centers

groundbreaking work include the following:

Naming Endowment for the Center

Graduate Fellowships

Research Grants

BCNM Commons

BCNM Research Lab

Please consider making a gift today.

For more information, please contact:

Professor Ken Goldberg

Berkeley Center for New Media

University of California, Berkeley

4189 Etcheverry Hall

Berkeley, CA 94720

510.643.9565

[email protected]

Make checks payab le to UC Berkeley Foundat ion . You may

also make a g i f t on l ine at g ivetocal .berkeley .edu .

cred it s : Image on page1 by Luther Thie .

Sculpture in BCNM commons by Phi l ip Krohn.


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berkeley center for new media presentation

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