berghs produktion linda 20141117
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Lindas PresentationTRANSCRIPT
BERGHS SCHOOL OF COMMUNICATION
PRODUKTION
17 NOVEMBER 2014 — BERGHS SCHOOL OF COMMUNICATION STOCKHOLM
BERGHS SCHOOL OF COMMUNICATION
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
Linda Hultin Project Manager
BERGHS SCHOOL OF COMMUNICATION
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
1. CASE 2. PROJEKTETS FASER 3. FÖRDJUPNING AV PRAKTISK PRODUKTION 4. PROJEKTDOKUMENT 5. CASE
DAGENS LEKTION
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
CASE
CASE STUDY: WMNS ATTIRE
CLIENT Nike
!BRIEF
Maximize the experience of 30 fashion journalists 60h stay in Stockholm while they get to try out the Nike innovations in attire for fall season 2013.
!CREATIVE SOLUTION
During their stay in the land of the midnight sun, we took the journalists for a beautiful run through the most stunning streets and tunnels of the city. The second
day was kick-started with an uplifting NTC-class on a pier right next to the water, and as a grande finale to their Nordic experience they got a scenic boatride in the
spectacular Stockholm archipelago to an island where the official presentation was held. All the above while experiencing the latest and greatest Nike innovations in
stunning locations with key ”instagram moments” in mind at all time to generate the most shares and likes possible.
VIDEO DOCUMENTATIONhttps://vimeo.com/74444817
!
A LOUD MINORITY - Confidential and all rights reserved
DATE - 2014-11-17
CLIENT - Berghs School of Communication
A LOUD MINORITY - Confidential and all rights reserved
CLIENT - Berghs School of Communication
DATE - 2014-11-17
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
PROJEKTETS FASER
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
Från projektledare till produktionsledare
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
PROJEKTETS FASER
KONCEPT & BUDGET
PRODUKTION GENOMFÖRANDEUPPFÖLJNING/UTVÄRDERING
KREADEBRIEFBRIEF
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
SYFTE !- Varför? - Vad skall vi uppnå?
PROJEKTETS START - 1
INNEHÅLL !- Aktiviteter - Budskap
MÄTNING !- Mätning innan/under/efter - Sammanställning - Redovisning och presentation
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
DATUM !- Vilken dag/månad
passar min produktion? - Andra arrangemang
samma datum? - Vardag/helg
PROJEKTETS START - 2
PLATS !- Vilken plats passar
min produktion - Lokal - Offentlig plats - Guerilla-event
TID !- Val av tid på dygnet - Bygg- och rivtid - Tar alltid längre tid än vad man
tror
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
PRAKTISK PRODUKTION
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Så detaljerad som möjligt - Minimera utöverkostnader - Offertbaserad - Oförutsedda kostnader
BUDGET
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Detaljerad tidsplan över hela produktionsfasen - Produktionstider, leveranstider etc - Deadlines - Avstämningsmöten med kund och leverantörer !
PRODUKTIONSPLAN
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Ansök i god tid. - Handläggningsavgift 250-700 SEK beroende på evenemang. - Ju mer information, desto bättre. - Följ upp med ett telefonsamtal. - Andra tillstånd, exempelvis för mat- och alkoholservering. - Serveringstillstånd: Tillståndsenheten på Socialtjänsförvaltningen, avgift: 3500-4000 kr. - Matserveringstillstånd: Livsmedelskontrollen på Miljöförvaltningen, avgift: 2100 kr.
TILLSTÅND
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Lämplig för just det här eventet - Reka på plats - Antal gäster - Rimlig hyreskostnad - Vad inkluderas i grundhyran - Finns det några restriktioner - Tid för upprigg och nedrigg - Logistik, transporter, inlastning/utlastning - Tydligt hyreskontrakt
LOKAL
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Enligt konceptet och den övergripande kreativa idén för eventet. - Hyr hellre än att köpa. - Tänk igenom upp- och nedrigget av dekoren.
INREDNING & DEKOR
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Vad för typ av teknik behövs till just det här eventet - Befintlig teknik i lokalen - Välj leverantör utifrån typen av event - Reka på plats tillsammans med teknikleverantören - Separat körschema för upp- och nedrigg
TEKNIK
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Vilken typ av mat - middag, mingel, snacks - Provsmakning - Ta reda på om det finns gäster med matallergier - Skiss över bordsplaceringen - Stäm av tiderna för middagsförberedelserna - Gå igenom upplägget för middagen - Personalmat
MAT & DRYCK
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Förse alla med detaljerad information om eventet - Tydliga avtal - Presentationer, manus etc. i god tid innan - Avsätt tid för genomgång tillsammans med tekniker och annan
nödvändig personal - Soundcheck, genrep, test av presentation och video etc !
UNDERHÅLLNING & FÖRELÄSARE
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Informera om vilket format materialet behöver vara i, för att fungera med tekniken på plats etc
- Se till att få materialet levererat i tid för testkörning - Back-up
GRAFISK PRODUKTION & PRESENTATIONER
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Vad för typ av säkerhet kräver just det här eventet - Trafikvakter - Sjukvårdspersonal - Planera för det värsta - Brandutrustning - Skyltning !
SÄKERHET
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- - Först på plats - sist på plats - - Flexibilitet
GENOMFÖRANDE
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Dokumentationsbrief: syfte, innehåll och känsla - Budget - Foto och film
DOKUMENTATION
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
- Dokumentation - Utvärdering - Resultat av mätning - Budgetavstämning
UPPFÖLJNING/ UTVÄRDERING
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
PROJEKT DOKUMENT
VERSION 1 - ZOUND INDUSTRIES SALES MEETING
JOSEFIN NILSSON - 070 681 87 37
START END LOCATION EVENT INFORMATION SOUND/LIGHT RESPONSIBLE
Thursday 13th of MarchThursday 13th of MarchThursday 13th of MarchThursday 13th of MarchThursday 13th of MarchThursday 13th of MarchThursday 13th of March09.00 10.00 Absolut Atelier ALM and tech-team on set. Load-in of equipment and material. Richard + Tomas10.00 17.00 Absolut Atelier Technical rigging, scenography etc. Richard + Tomas13.00 18.00 Absolut Atelier Setting the tables etc. Tova17.00 18.00 Absolut Atelier Light and sound test. Richard + Tomas18.00 Absolut Atelier Done for the day! RichardSTART END LOCATION EVENT INFORMATION SOUND/LIGHT RESPONSIBLE
Friday 14th of MarchFriday 14th of MarchFriday 14th of MarchFriday 14th of MarchFriday 14th of MarchFriday 14th of MarchFriday 14th of March12.00 15.00 Absolut Atelier Continue with table preparations etc. Tova15.00 Absolut Atelier Tech-team on set. Tomas15.00 16.00 Absolut Atelier Continue with tech preparations. Tomas16.00 17.00 Main Room Sound-check: Sara Menke. The Main Room. Richard + Vito17.00 18.00 Kitchen Sound-check: Swedish Tiger Sound The Kitchen. Richard + Vito + Patrik18.00 18.45 Bedroom Sound-check: Tussilago. The Bedroom Richard + Vito + Patrik18.45 Absolut Atelier Everything is ready and tripple checked. Josefin
19.00 19.30 Main Room Guests start to arrive. Wardrobe staff take their coats. Welcome drinks are being served, music is playing.
Dimmed lights, candles on the tables, music playing. Josefin + Tova
19.30 Main Room Welcome speech from ZI. Cue from our team.
Ends with asking everyone to take their seat at the tables. Patrik + Tomas
DAILY SCHEDULE - DINNER AND PARTY AT ABSOLUT ATELIER
VERSION 1 - ZOUND INDUSTRIES SALES MEETING
JOSEFIN NILSSON - 070 681 87 37
19.35Main Room The guests sit down. Light goes down. Sara Menke on stage, performs song #1. Lights down. Spotlight on stage + UV-lights. Patrik + Tomas
19.40 20.40 Main Room End of Sara Menke performance. Starters are being served at each table.
Starters followed by main course. Also served at
each table.
Dimmed lights, candles on table, music playing. Josefin + Tova
20.40 21.00 Main Room After the main course the ZI award starts with it´s prize ceremony.
Announced from the stage at the bar. Lights down. Spotlight on stage.ZI + Patrik
21.00Main Room As soon as the prize ceremony is done
the desserts are being served at each table.
Josefin + Tova
21.15 21.20 Main Room When every table has been served, Sara Menke enters the stage again. Sara Menke on stage, performs song #2.
Patrik + Tomas
21.20 21.30 Main Room Tables are being cleared of desserts etc.
Josefin + Tova
21.30 21.40 Main Room DJ Combat + Mc Aaron. Hip-hop medley. At the end they urge people to go check out the rest
of Absolut Atelier and let everyone know that
Tussilago will soon be playing in the bedroom.Patrik + Tomas
21.40 22.00 Main Room Some of the tables are removed in order to make more space in the main room.
Josefin + Tova
21.40 01.00 Main Room DJ Combat plays.
Patrik + Tomas
22.00Bedroom
Tussilago performs 2-3 songs.
Patrik + Tomas
23.00Kitchen Swedish Tiger sounds performs 2-3
songs.
Patrik + Tomas
01.00Absolut Atelier Party is over.
Continues at clubs and bars.
ZI + Josefin
01.00 03.00 Absolut Atelier Dismantling.
Josefin + Tomas + Tova
03.00Absolut Atelier All done!
Josefin
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
KÖRSCHEMA
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
CHECKLISTA
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
KONTAKTLISTA
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
PACKLISTA
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
PERSONALLISTA
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
DELA DOKUMENT
- Ifall du blir sjuk - Så att all info kommer ut till berörda personer !
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
CASE STUDY: DOODLE4GOOGLE
CLIENT Google
!BRIEF
Activate Googles concept Doodle 4 Google in the Nordic region !
CREATIVE SOLUTION We took the concept on the road to visit the four largest soccer tournaments for kids in the nordic region (Helsinki Cup, Gothia Cup, Dana Cup and Norway Cup)
to meet the target group from all over the world in a playful environment. We equipped and decorated a fullsize sea cargo container with creative tools for
creating your own doodle in any possible way including traditional crayons and paintbrushes along with cutting edge technology such as an infrared
spraypainting canvas - all in a Google oozing creative and playful manner - giving the kids the opportunity to create thier own doodle and a highly appreciated
break from playing soccer. !
VIDEO DOCUMENTATION https://www.youtube.com/watch?v=5PrLKHFYxTY
!
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
A LOUD MINORITY - Confidential and all rights reserved
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
CLIENT - Berghs School of Communication
DATE - 2014-11-17
CASE STUDY: HAPPINESS MACHINE
CLIENT IUM/ Coca-Cola
!BRIEF
To increase relevance and credibility to the concept #ReasonsToBelieve by an outdoor B2C campaign.
!CREATIVE SOLUTION
We placed a Coca-Cola machine in a bus stop on a cold and dark afternoon in December. It was a magical Coke machine - one that creates summer and awakes emotion by suddenly
lighting up the darkness offering a refreshing Coca-Cola. A Swedish summer meadow was projected in the background when a Coca-Colan was taken out of the machine, the sound of birdsong was played, a sun lit up the street, heat
lamps spread warmth and visual flowers grew out of the ground. At the same time we filmed reactions and how the joy spread without the participating peoples knowledge.
!RESULT
The video has up to this date reached +350 000 views on YouTube. !
VIDEO DOCUMENTATION https://vimeo.com/85149375
CLIENT - Berghs School of Communication
DATE - 2014-11-17
A LOUD MINORITY - Confidential and all rights reserved
A LOUD MINORITY - Confidential and all rights reserved
CLIENT - Berghs School of Communication
DATE - 2014-11-17
BERGHS SCHOOL OF COMMUNICATION
17 NOVEMBER 2014 — BERGHS SCHOOL OF COMMUNICATION STOCKHOLM
BERGHS EVENTUTBILDNING, PRODUKTION LINDA HULTIN, A LOUD MINORITY
Tack! !
!
Linda Hultin, A LOUD MINORITY +46733766798 | [email protected] & berghs.se, 08-57 550 00 | [email protected] | @Berghs | facebook.com/berghssoc | berghs.se
BERGHS SCHOOL OF COMMUNICATION