benjamin junior web2_social_networks

Mestrado MMI

social networks

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agenda

✴ social network concepts✴ facebook✴ twitter

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socialnetworks

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social networks

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✴ A social network web site focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

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social networks sites

✴Social network sites are web-based services that allow individuals to ✴ construct a public or semi-public profile within a

bounded system, ✴ articulate a list of other users with whom they share

a connection, and ✴ view and traverse their list of connections and those

made by others within the system.

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social networks sites

✴ orkut.com✴ facebook.com✴ myspace.com✴ linkedin.com✴ youtube.com✴ flickr.com✴ hi5.com✴ xing.com✴ friendfeed.com✴ plaxo.com (etc.)

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social networks timeline

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social networks (2008)

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social networks - numbers

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social networks - specialized sites

✴advogato.org✴ free software development

✴ flixter.com✴ movies

✴geni.com✴ genealogy

✴ livemocha.com✴ learning languages

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social networks - list

✴ http://en.wikipedia.org/wiki/List_of_social_networking_websites

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social networks - business

✴ Once you have all the people registered to your social network with all their friends, what would be the next step to make business? ✴ Allow companies to announce their products in a personalized way?

✴ Take advantage of viral marketing?

✴ You have to do that very carefully, in order not to scare your users away!

✴ What would be the technical base to do that?

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facebook

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social networks - facebook

✴ Mark Zuckerberg (*1984) about the FaceBook Platform platform

✴ Announced May 2007✴ http://www.facebook.com/

platform_tour.php

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facebook numbers

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http://www.facebook.com/fanzometro

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facebook platform

✴FBML (FaceBook Markup Language) ✴ Subset of HTML with propietary extensions

✴FaceBook Object ✴ to get information about the user

✴FQL (FaceBook Query Language) ✴ To issue queries

✴FBJS (FaceBook JavaScript)

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developers.facebook.com

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facebook platform - FBML

✴FaceBook Markup Language ✴ Sub-superset of HTML ✴ New tags

✴ Markup tags

✴ Procedural tags

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facebook platform - FBML - procedural tags

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<fb:if-can-see uid="123" what="profile"> You're allowed to see 123's profile! <fb:else> No profile for you! </fb:else> </fb:if-can-see>


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facebook platform - FBML - procedural tags

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<fb:switch> <fb:photo pid="123" /> <fb:profile-pic uid="321" /> <fb:default> You can't see either the photo or the profile pic </fb:default></fb:switch>


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facebook platform - FQL

✴ Get the uids of all friends of the $app_user who have the application installed

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SELECT uid FROM user WHERE is_app_user = 1 AND uid IN (SELECT uid2 FROM friend WHERE uid1 = $app_user)


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facebook platform - connect

✴ facebook connect✴ A version of Facebook

Platform for building social applications on other websites

✴ Launched Dec 2008 ✴ SSO Service to enable

users to login to affiliated sites with FaceBook login

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✴ Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere

✴ Developers can access a user's: ✴ Identity: name, photos, events, and

more

✴ Social Graph: friends and connections

✴ Stream: activity, distribution, and integration points within Facebook, like stream stories and Publishers.

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facebook platform - widgets

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http://developers.facebook.com/plugins

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facebook platform - widgets

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http://developers.facebook.com/plugins

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twitter

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twitter inplain english

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social networks - microblogs - twitter

✴ twitter.com✴ “the SMS of the internet✴ 140 characters✴ key people

✴ Jack Dorsey

✴ Evan Williams

✴ Biz Stone

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✴Limited-length posts✴Relevant or irrelevant information

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✴content

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http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf

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✴ if twitter was 100 people...

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http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf

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✴ in the media

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✴ in the media✴ TIME magazine cover story

✴ “How Twitter will change the way we live”

✴ www.time.com/time/business/article/0,8599,1902604,00.html

✴ Sports Illustrated ✴ “Twitter craze is rapidly changing the face of sports”

✴ sportsillustrated.cnn.com/2009/writers/the_bonus/06/05/twitter.sports/

✴ IEEE Internet Computing ✴ “Information overload: 140 characters at time”

✴ Jul-Aug 2009

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✴dilbert

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✴ twitter clients

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http://www.twitstat.com/twitterclientusers.html

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✴ terminology✴ #topic (hash tag): topic that can be searched

✴ See also http://www.hashtags.org

✴ @user: addressing a specific user ✴ RT message: re-tweet

✴ –  Recently changed retweeting to new way

✴ D user: direct message to user

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social networks - microblogs - real time

✴ the real-time web

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real time web

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✴ “The real-time web is a set of technologies and practices which enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates.”

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wikipedia

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✴ real time search✴ topsy

✴ topsy.com

✴ OneRiot✴ oneriot.com

✴ TweetMeme✴ tweetmeme.com

✴ Twazzup✴ twazzup.com

✴ Collecta✴ collecta.com

✴ CrowdEye (crowdeye.com)

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benjamin junior web2_social_networks

Education

social networks microblogs

facebook numberstwitter

facebook logintwitter

social networks business

facebook platform fql

version of facebook

social networks list

social graph