benelux user group meetup 04/06/2013 - julian wraith€¦ · benelux user group meetup 04/06/2013 ....
TRANSCRIPT
SDL Tridion and the mobile
web Benelux User Group meetup 04/06/2013
2.
SDL Tridion and the mobile web
Introduction
High level strategies
Mobile website
Responsive website
Apps
Wrap up
Discussion
3.
And the speaker is...
Davy Moortgat
Tridionised in 2008
Tridion technology expert
Projects
Daikin Europe
Agfa
Christelijke Mutualiteiten
Atos Worldline
Rabobank
Puratos
Provincie Antwerpen
4.
Intro
clean
Introduction
5.
Mobile in history
1995 modern internet
2007 iPhone introduced
We’re already one third of internet lifetime on mobile!
2010 Google adopts Mobile First
2014 more mobile phones than people (ITU)
6.
Things have changed
7.
5 points of attention
interface viewport connectio
n
technolog
y context
8.
User exspectations
9.
User exspectations
10.
User exspectations
11.
Intro
clean
Mobile website
12.
Seperate mobile website
www.puratos.com m.puratos.us
13.
Mobile website Tridion setup
Content Master Templating
Master
Mobile
Templating
Desktop site Mobile site
14.
General thoughts on mobile website
Specific content and targetted UI
No changes to desktop site
Optimal experience for targetted devices
Device detection and redirection
Scalability
Multiple information architectures
Maintenance
15.
Tridion perspective on mobile website
Content
Tridion blueprinting features
Duplicate content (SEO)
Binary variant publishing
Media manager
Multiple publishing
Dynamic data model
Design
Independant templating
Open questions
Seperate publication or not?
How to manage mobile-specific content
Separate schemas?
Additional schema fields?
Localisation?
16.
Tridion perspective on mobile website
SDL mobile for Tridion
Former bemoko
Device features
Server side device detection
17.
Responsive website
19.
Responsive website
20.
Responsive website Tridion setup
Content Master Templating
Master
Responsive site Mobile site
21.
General thoughts on responsive
website
Single website
Scalability
SEO
Future proof
Complex for existing websites
Complex wireframing and design
Load times
Non mobile-friendly content
22.
Tridion perspective on responsive
website
Content
Content prioritization and visibility
Metadata tagging
Additional schema fields
Media manager
Open questions
Rich text fields?
How to manage mobile-specific content
Additional schema fields?
Additional components?
23.
Let’s build an app!
24.
For who?
25.
Mobile app Tridion setup
Content Master Templating
Master
Mobile
Templating
Desktop site Specified data format Broker database
26.
General thoughts on mobile apps
Rich user interface
OS integration
Performance
Visibility in appstores
Release timings
Appstore approval
Platform specific developments
Content re-use
27.
Tridion perspective on mobile apps
Content
Tridion blueprinting features
Binary Variant publishing
Multiple publishing
Dynamic data model
Open questions
Content reusable?
Platform independent development
M2Active oData connector (Service2Media)
28.
Wrap up
29.
Wrap up
Different strategies
Different user experience
Solid content strategy is needed
Schema definition
Blueprinting
Data model
Tools for platform independency
30.
What should Google do?
“Google recommends webmasters follow the industry best
practice of using responsive web design, namely serving the
same HTML for all devices and using only CSS media
queries to decide the rendering on each device.”
31.
Discussion