benefits of gift cards to merchants · 4 • loyalty programs increase overall merchant revenue by...
TRANSCRIPT
1
Benefits of Gift cards to Merchants Benefits of Loyalty to your Merchants Why should you sell these programs to your
customs What if they have an existing program in
place Examples of Loyalty Programs
2
3
• Total Gift Card volume is projected to reach $160 billion by 2019.
• The average Gift Card user spends 38% more than the Gift Card is worth.
• Some merchants attribute 50% of their business to Gift Cards.
• Online Gift Card sales are growing by 29% per year with sales estimated at $15 billion by 2018.
• Reduces attrition dramatically.
• Increases revenue per account.
4
• Loyalty Programs increase overall merchant revenue by 20-25%.
• 64% of merchants say their Loyalty Program is their best method of connecting with customers.
• At least once a month, 58% of shoppers make purchases from the companies whose loyalty programs they belong to.
• A 2016 survey found that it costs 500% more to acquire new customers than it does to keep current ones.
Promoting Gift cards to your merchants is a great way to add additionalrevenue to your sale and to show your merchants your are interested intheir business.
Gift card programs are also a perfect way to keep your merchants frommoving their processing. They need to contact you to find out how tomove their gift cards to a new provider.
Loyalty is a product that will increase your merchants sales and will helpgrow their business. Loyalty programs also help increase customerretention.
5
If your merchant already has gift cards, we can move them to Nationwide/Factor4.
Here are the steps: ◦ 1. Take a picture of the back of the card – Send to Nationwide Customer
Service.◦ 2. Swipe card through WORD – to see what is encoded on magstripe.- Send to
Nationwide Customer Service. ◦ 3. Nationwide Customer Service will respond to let you know if cards can be
imported / swiped.◦ 4. Once we know cards and numbers can be imported – please get an excel file
from the merchant’s current provider – that shows active cards and balances and any unused cards.
◦ 5. Those card numbers will be loaded into the processing system and will work.◦ 6. This is a great Sales tool that allows you to become their processing partner.
6
Loyalty is an additional sale that will add no additional cost to you but can be sold for additional processing revenue.
Loyalty also allows you to sell more cards to the merchant. Phone numbers can be assigned to cards so that the
customer can use their phone number as their account number.
Loyalty helps the merchant know who their best customers are and shows them their buying habits.
It is very difficult to change a loyalty program as it affects the customer experience.
7
8
Points for Prize – one point is one dollar. At a specified level of points – the points are converted to a reward - $. Example is at 100 points – the customer gets a $5.00 reward. –This is a rebate program that allows the merchant to reward its best customers. The reward - $5.00 – can only be used at the merchants location.
9
Percentage Cash Back – the cardholder is given a percentage of their purchases as a cash back reward onto their card. The merchant determines the percentage back.
Example – Every purchase with a loyalty card gets 3% back.
All cards can be customized using the merchants own graphics. Simply provide Nationwide Customer Service with the customers artwork and ideas and we will design a card for you to present to the merchant. Cards are not printed until the customer is happy with the design.
Custom cards can be printed and shipped in 10-15 business days.
Cards can also be rushed in 5-7 business days if needed.
10
We can provide and print standard cards in house usually within 24 hours.
Simply choose the style from the selections below and we will print the cards and ship directly to your customer.
We have over 50 styles in stock.
11
We can offer a fully customizable solution that can integrate with any website.
Check out www.pennyannscafe.com
This will allow your merchant to sell E cards and plastic cards from their website.
12
13
14
15
Our gift card program works with most terminals including Verifone, Ingenico, Dejavoo and Pax.
We have partnered with many POS systems so the gift cards can process directly through their POS system.
Check with customer service for a complete list of equipment, POS systems and gateways.
16
Factor4 now has a Mobile application available that will work on any Android or Apple device.
Simply download the app from the app store and the merchant now has the ability to process their gift/loyalty transactions right on their phone or tablet without having to use their processing terminal. This enables the merchant to use their gift card program at flea markets, festivals, etc…
17
Phone – 484-471-3963
Email – [email protected] - Any technical questions.
[email protected] - To be used for any questions about new accounts.
[email protected] - To be used for any card orders or questions about designs and proofs.
Customer Service is available 8am to 6pm – M-F.
Customer Service is also available after 6pm and through the weekends via email. Dan Battista – CEO/Partner – 484-614-6813
18