benefits of direct marketing automation software
TRANSCRIPT
Benefits of Direct Marketing
Automation Software
• Marketing professionals can utilize many different tools to implement
strategies and launch campaigns. Often there are so many different tools the
work can be cumbersome and awkward. A “simple” web page may turn
into weeks or months of work and rework.
• Through direct marketing automation software, marketing pros can more
effectively manage their core responsibilities and have time to work on the
more strategic aspects of their work. Instead of compiling mountains of data
together for a campaign, all of the information is already assembled in an
easy to use application. This will allow the marketing pro to provide
customer acquisition retention centric results to fuel business growth and
achieve the desired results.
Real Benefits for Business
Direct marketing automation software can provide these benefits:
• Assemble a portfolio using your target audience profile, demographics
and metrics
• Build a strategy based around the target market and the campaign goals
• Determine the best toolset to be used to achieve the highest return on
investment
• Launch campaigns smoothly with an agile response to market conditions
• Adapt to changing markets quickly
• Monitor key performance metrics such as the number of web site
visitors, conversion rates, bounce rates and more
Focused Results
Through a set of tools designed for customer centric retention execution,
marketing experts can leverage:
• Robust content management – create web sites, blogs, e-books, social media
posts, email newsletters and more based around your target audience preferences
• SEO tuning – easily implement search engine optimization and refine the results
to achieve higher search result rankings, greater web site visitors, and higher
quality lead generation
• Microsites – build microsite web pages that are designed around your unique
products or services plus adjusted to your target audience preferences
• Affiliate sites – create your own referral network through the use of affiliates and
microsite pages.
• Customer engagement – implement a customer centric web site that attracts the
right visitors and improves conversions
Speed and Quality Combined
Direct marketing automation will allow better execution of your
marketing strategy while also improving the overall quality of your
campaigns.
• Provide a consistent message across all channels for each campaign – use
email, blogs, social media, web pages, microsites, and even direct mail to
present the best message with the highest penetration of your target audience
• A/B Testing – review your options to determine what online updates or
modifications would work best; then quickly implement the right changes
that will work well and provide the best results
• Analytics – use a plethora of information to determine your best options to
achieve your marketing results, all in one consolidated application view
The Marketing Challenge
Marketing departments are often challenged to develop a strategy
and then execute it in quick time. With a quality marketing
automation software you can accelerate your work from concept to
completion in a fraction of the time it would normally take.
• Refine your target audience profile
• Develop your strategy for the campaign
• Set up the tools needed to execute the strategy
• Generate web sites, content, social media, email and print materials for
the campaign
• Test the materials for top quality lead generation and increased
conversion rates
• Execute the campaign and monitor results with the ability to fine tune
and adjust quickly if needed
The Breakthrough is here
A breakthrough direct marketing automation software is now at the
center of marketers’ attention. It is specifically designed to improve
the execution of marketing projects. Named Fyoosion, this Marketing
as a Service platform offers the best set of solutions to help marketers
achieve their goals without relying on IT support.
• Faster setup
• Faster design
• Faster testing
• Faster roll out
• Better results
Fyoosion has combined the best in class marketing capabilities into one
solution.
Thank You
Contact Us:
http://www.fyoosion.com/[email protected]
+1(848)228-2546
4 POPLAR AVE,
NORTH BRUNSWICK, NJ 08902