benefits of direct marketing automation software

8
Benefits of Direct Marketing Automation Software

Upload: marissa-clark

Post on 16-Jul-2015

63 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: Benefits of direct marketing automation software

Benefits of Direct Marketing

Automation Software

Page 2: Benefits of direct marketing automation software

• Marketing professionals can utilize many different tools to implement

strategies and launch campaigns. Often there are so many different tools the

work can be cumbersome and awkward. A “simple” web page may turn

into weeks or months of work and rework.

• Through direct marketing automation software, marketing pros can more

effectively manage their core responsibilities and have time to work on the

more strategic aspects of their work. Instead of compiling mountains of data

together for a campaign, all of the information is already assembled in an

easy to use application. This will allow the marketing pro to provide

customer acquisition retention centric results to fuel business growth and

achieve the desired results.

Page 3: Benefits of direct marketing automation software

Real Benefits for Business

Direct marketing automation software can provide these benefits:

• Assemble a portfolio using your target audience profile, demographics

and metrics

• Build a strategy based around the target market and the campaign goals

• Determine the best toolset to be used to achieve the highest return on

investment

• Launch campaigns smoothly with an agile response to market conditions

• Adapt to changing markets quickly

• Monitor key performance metrics such as the number of web site

visitors, conversion rates, bounce rates and more

Page 4: Benefits of direct marketing automation software

Focused Results

Through a set of tools designed for customer centric retention execution,

marketing experts can leverage:

• Robust content management – create web sites, blogs, e-books, social media

posts, email newsletters and more based around your target audience preferences

• SEO tuning – easily implement search engine optimization and refine the results

to achieve higher search result rankings, greater web site visitors, and higher

quality lead generation

• Microsites – build microsite web pages that are designed around your unique

products or services plus adjusted to your target audience preferences

• Affiliate sites – create your own referral network through the use of affiliates and

microsite pages.

• Customer engagement – implement a customer centric web site that attracts the

right visitors and improves conversions

Page 5: Benefits of direct marketing automation software

Speed and Quality Combined

Direct marketing automation will allow better execution of your

marketing strategy while also improving the overall quality of your

campaigns.

• Provide a consistent message across all channels for each campaign – use

email, blogs, social media, web pages, microsites, and even direct mail to

present the best message with the highest penetration of your target audience

• A/B Testing – review your options to determine what online updates or

modifications would work best; then quickly implement the right changes

that will work well and provide the best results

• Analytics – use a plethora of information to determine your best options to

achieve your marketing results, all in one consolidated application view

Page 6: Benefits of direct marketing automation software

The Marketing Challenge

Marketing departments are often challenged to develop a strategy

and then execute it in quick time. With a quality marketing

automation software you can accelerate your work from concept to

completion in a fraction of the time it would normally take.

• Refine your target audience profile

• Develop your strategy for the campaign

• Set up the tools needed to execute the strategy

• Generate web sites, content, social media, email and print materials for

the campaign

• Test the materials for top quality lead generation and increased

conversion rates

• Execute the campaign and monitor results with the ability to fine tune

and adjust quickly if needed

Page 7: Benefits of direct marketing automation software

The Breakthrough is here

A breakthrough direct marketing automation software is now at the

center of marketers’ attention. It is specifically designed to improve

the execution of marketing projects. Named Fyoosion, this Marketing

as a Service platform offers the best set of solutions to help marketers

achieve their goals without relying on IT support.

• Faster setup

• Faster design

• Faster testing

• Faster roll out

• Better results

Fyoosion has combined the best in class marketing capabilities into one

solution.

Page 8: Benefits of direct marketing automation software

Thank You

Contact Us:

http://www.fyoosion.com/[email protected]

+1(848)228-2546

4 POPLAR AVE,

NORTH BRUNSWICK, NJ 08902