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REACHBETTER

PRESENTATIONSTAND

OUTMORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

Do you see those fancy icons at the bottom of the page? They’re not just for decoration. They represent our commitment to you and your success. HOMES & LAND extends your advertising reach and provides you with a better way to present yourself. You’ll also win listings by standing out with home sellers, and we help you build a personal brand. We’re confident that no one delivers more impact or value for your marketing dollar than Homes & Land. And because we deliver our services in one complete package, you’ll have more time to work with clients. To put this powerful package to work for you, contact your Homes & Land Publisher today.

Think Homes & LandFind ouT more aT HOMESandLAND.com/BENEfITS

It’s One Complete Package

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No one delivers morepremium online reachthan Homes & LandOnly your Agent and Homes & Land can give your property the premium distribution online itdeserves. There are hundreds of real estate portals online.We give you the sites that matter.

Properties $500,000 andup are enhanced[1], [2]

Properties $500,000and up[1]

Properties $600,000and up[1]

Properties $750,000and up[1]

[2]

[1] Listings must run in the magazine [2] Available July 2014

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With Homes & Land, you automatically receive the latest upgrades to our NEWmobile-enhanced Virtual Tours!A few of the many benefits:

TAKE YOUR TOUR MOBILE

•• Your contact information and branding is prominent on every tour.

•• With our new HTML5 platform, it's easy for prospects to contact you from their mobile devices.

•• Super easy creation — if you have 6 or more photos for a listing, we produce a tour for you!

•• With our new social sharing options, buyers and sellers can share, post and email Virtual Tourswith a tap of the screen.

Need something special for one of your listings? No problem. In your Homes & Land advertiser control panel youwill find more than 13 custom controls with hundreds of combinations — making our NEW Virtual Tours the starin your mobile marketing plan!

Let us do the work by automatically creating the tours for you!

from Homes & LandVIRTUALTOURS

Create a new text message to 81035,enter a property’s text code and hit send to

receive additional property information!Not in front ofa computer?No problem!

Instantly get property info on your mobile phoneContinue your home search by getting detailed property information sent directly to your mobile phone with a simpletext message. Instantly! No gimmicks. No tricks. Making it quick, easy and convenient to learn more about a property atany time or any place. Only with Homes & Land.

Easy as 1, 2, 3

12

3

Launch your SMS (text messaging) client

Create a newmessage to 81035 and enter the text code of any property

Hit send and instantly get access to property details

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HL7209-Consumer Texting.qxp:Layout 1 9/19/13 1:55 PM Page 1

Home buyers’ smartphone/tablet use[2]

Digital andMobile-ReadyM A G A Z I N E

The newly enhanced Homes & Land DigitalMagazine is designed for buyers andsellers to easily browse, subscribe andconnect with agents from their laptop,smartphone or tablet.

• Your magazine ad available wherever,whenever— complete regional, national andinternational reach

• Increased exposure! Share links that takeconsumers directly to your page within theDigital Magazine

• With a touch, your listings prompt viewers withyour contact information, larger photos, orVirtual Tours

• Prospects can subscribe to Digital Magazinesright from their devices, or share them on socialmedia

• Added value and convenience— a printedmagazine can be ordered directly from theDigital Magazine

• Performs beautifully on all major mobileplatforms (Android, iPhone, iPad, etc.)

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of U.S. households earning $75,000per year or more own a tablet.[1]56%

[1] CMO.com. [2] NAR 2013 Profile of Home Buyers and Sellers

24% Android

40% iPad

47% iPhone 22% of mobilesearchers found

the home theyultimately purchased

with a mobile device

HOMESANDLAND.COM/Magazine-Directory

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Fast. Interactive. Loaded with features.

Easy as 1, 2, 3!3

12

Log on to HomesAndLand.com/Magazine-Directory

Select the state you live in, or are considering moving to

Choose your local magazine and click the “inbox” icon

Announcing our NEW complimentary Digital Subscription

Available now for your local Homes & Land Magazine. Sign up and we deliver each issue directly to your inbox.

Visit HomesAndLand.com/Magazine-Directory and select your complimentary digital magazine today.

Building on our 40-year history of producing the fi nest real estate magazines in print, browsing through the pages of your total local real estate resource just got better.

Only a click away, explore an amazing magazine experience online with video-enhanced pages that

can be searched, sorted and easily shared with friends and family.

It’s the best of both worlds. Beautifully presented pages

highlight your area’s most compelling properties and

showcase area agents who are on top of their marketing game. A must see and read for buyers AND sellers!

View Local Magazines Online

Visit Local Homes & Land

Websites Subscribe to Digital Magazines

Order Print Issues of Magazines

HL7264-Digital Subscriptions.indd 1 7/17/14 2:05 PM

48%START THEIR

SEARCHOFFLINE

52%START THEIR

SEARCHONLINE

EmailSocial mediaMobile

WebsitesGoogle

PrintReferral

Direct mailFlyers

Open houses

First-time homebuyers[1]

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Attract listings in a seller’s market

[1] http://www.realtor.org/reports/digital-house-hunt [2] 2013 National Association of REALTORS® Home Buyer and Seller Generational Trends

Help price home

competitively (18%)

Help seller fi nd ways to fi x up home to sell it for more

(10%)

Help with negotiation and dealing with buyers

(5%)

Help with paperwork/ inspections/settlement

(3%)

Other

Help sell the home within

specifi c time frame

22%

Help seller market home to potential buyers

21%

Help fi nd a buyer for home

19%

The real estate market is gaining momentum. Eighty-six of the 100 metropolitan markets are seeing price and number of transactions increase while inventory decreases.

Don’t miss half your market

1. Integrate your advertising and marketing by spending both online and offl ine.

2. Build your brand to attract potential sellers. According to National Association of Realtors, 67 percent of buyers and sellers only meet with one agent before choosing which agent to work with.

3. Focus on what sellers want from real estate agents.[2]

4. Be a visible expert in your community. Be active through social media, advertising, direct mail and more.

5. Test a variety of marketing campaigns and think outside the box. If one campaign fails, try another and another.

Contact an Integrated Marketing Specialist from Homes & Land to assist with all 5 steps and more. Benefi t from our over 40 years of real estate advertising experience and expertise. Our members have an exclusive variety of print and digital offerings. Find out what Homes & Land can do for you by visiting HomesAndLand.com/benefi ts.

That’s right, fi rst-time homebuyers are split 50/50 on starting their home search. [1]

If you market only with digital, you miss out on 50 percent of the market.

ANNIVERSARY