benecol planning tool

7/29/2019 Benecol Planning Tool

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Using the Media Optimizer

Model Setup Do not touch "Reset Model"

1) Review your media planning materials to be sure you understand key concepts

2) Use the Results page to choose or customize a frequency response function.

3) Use the "Target Groups" page to enter your target group weights.

4)

Current Media Plan

5)

6)

7)

8)

9)

NOTE: Be sure to save a copy of the "clean" Excel file before starting in case you need to go back to theoriginal assumptions and model.

Use the "Media Vehicle Input" to enter media impact weights. Remember thatdifferences in media abilities to reach targets defined in "Target Groups" will havebeen accounted for. Weights should reflect other media differences.

go the "Media Decision" page and hit F9 to observe the effect of your decisions onvehicle efficiencies. Do not change insertions yet.

Go to "Results" page and press the "Run Simulation" button. Press the "SaveOriginal Plan" button and print baseline results.

Revise the Number of Insertions on the "Media Decisions" page. Do NOT changetarget weights, media impact factors, or frequency response functions.

Go the "Results" page, hit the "Run Simulation" button. Print the revised page andcompare to baseline from 6). Repeat 7) as often as you like. Select the best planand write a memo justifying your decisions.

Once the frequency response function is set, press "Run Simulation" button to theright to load the plan statistics into the "Results" tab.


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DASHBOARD - Inputs and Results

Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Original Plan StatisticSize 6.6% 2.7% 8.1% 3.3% 7.8% 3.2% 9.5% 3.9% 54.9%

Input Total cost

Norm. Weight 0.49 1.71 0.97 1.71 0.49 1.71 0.97 1.71 0.97

Exposures

Results Frequency Index

Reach 76.7% 72.2% 54.3% 53.8% 79.1% 79.4% 49.3% 49.6% 59.6% Effective Reach

Frequency 3.89 3.69 3.27 3.20 3.97 3.84 2.99 3.02 3.16 Group Attractiveness Index

GRP/Group 3.0 2.7 1.8 1.7 3.1 3.0 1.5 1.5 1.9 Media Impact Index

Total Weighted Effective Rea

Frequency Response FunctionFrequency Weight Recommended Plan S

0 0.00

1 0.50 Total cost

2 0.803 1.00 Exposures

4 1.00 Frequency Index

5 1.00 Effective Reach

6 1.00 Group Attractiveness Index

7 1.00 Media Impact Index

8 1.00 Total Weighted Effective Rea

9 1.00

GroupStatistics

AllOthers

exposure

Cost per weighted effectiveexposure

0 2 4 6 8 10

0.00

0.20

0.40

0.60

0.80

1.00Weight

Frequency

AdImpact

Linear

S-Shaped 3

S-Shaped 6

S-Shaped 9

Decline-3

Decline-6

Decline-9

MAIN MENU


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Model Assumptions & Constraints

Maximum Budget $2,000,000

Size of Total Population 199,438

5Maximum Insertions PerMedia Vehicle

MAIN MENU


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Vehicle input Do not adjust Impact Factors or Target Group Multipliers on this page.Insertions and impact Hit the F9 key before revising "Number of Insertions"

Vehicle

Online Services - Microsoft 1 1.77 6.7% $132,880 0.97 $5.86Better Homes & Gardens 0 1.01 18.8% $339,700 0.99 $9.08

Business Week 0 1.01 2.3% $103,302 0.89 $24.68

New York Times (Daily) 0 0.50 2.5% $111,636 0.80 $54.91

Wall Street Journal 0 0.50 1.9% $177,636 0.84 $112.98

TV Early News: 7:30p-8p 5 1.01 9.8% $122,667 0.97 $6.36

Radio: Rush Limbaugh 0 1.77 2.3% $52,716 0.94 $7.08

Radio: Premiere AM Drive 5 1.26 8.7% $10,179 0.92 $0.51

CNN 5 1.01 3.1% $38,953 0.98 $6.32

Fortune 0 0.76 1.9% $84,500 0.89 $33.84

AARP The Magazine 0 1.01 11.0% $385,000 1.07 $16.21

Newsweek 0 0.76 9.8% $200,000 0.92 $14.73

Cooking Light 1 1.01 5.0% $63,600 0.95 $6.75

TV Guide 5 0.50 14.0% $166,100 0.99 $11.91

USA Today 0 1.01 2.8% $78,900 0.94 $14.85

The New Yorker 0 0.76 1.4% $54,940 0.86 $30.37

Parade 0 1.01 39.3% $794,000 0.93 $10.82

TV Daytime: 9:00a-4p 4 1.01 2.8% $23,981 1.00 $4.33

n/a 0 n/a n/a n/a n/a n/a

n/a 0 n/a n/a n/a n/a n/a

Number ofinsertions

NormalizedImpactfactor

1-issuereach

Cost in(000)

Target GrpMultiplier

TargetWeighted

CPM


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Total Audience Identified 100%

Normalization Factor 1.03

199,438

Group 1 Group 2

Group Name Group 1 Group Name Group 2

% of Media Audience 6.6% % of Media Audience 2.7%

## Weighting Factor 7 ### Weighting Factor

0.49 1.71

Marital Status Married 4 Marital Status Married

Kids Under 18 (yes/no) No 3 Kids Under 18 (yes/no) No

Gender Male 1 Gender Male

Age Range 45 to Up yrs Age Range 45 to Up

Household Income $50,000 to Up Household Income $50,000 to Up

Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D

Group 3 Group 4




0.97 1.71





Household Income $0 to $55,000 Household Income $0 to $55,000


Group 5 Group 6


Total Potential Population (In000's)

Normalized Weighting Normalized Weighting


DIRECTIONS: Use the drop down menu to adjust "Weighting Factor". Leave the other choshown.

MAIN MENU

Worse Than Average (.5x) Much Better Than Average (1.

Doesn't Matter Doesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter

Doesn't Matter Doesn't Matter

Male Male

Average (1x) Much Better Than Average (1.

Doesn't MatterDoesn't MatterDoesn't Matter Doesn't MatterDoesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter


Male Male


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0.49 1.71




Age Range 45 to Up yrs Age Range 25 to 55

Household Income $50,000 to Up Household Income $50,000 to Up


Group 7 Group 8




0.97 1.71





Household Income $0 to $55,000 Household Income $0 to $55,00


Group 9 Summary % of Media Impact

Group Name All Others Group 1 7% 0.50

% of Media Audience 54.9% Group 2 3% 1.75

## Weighting Factor 5 Group 3 8% 1.00

0.97 Group 4 3% 1.75

Marital Status Married 4 Group 5 8% 0.50Kids Under 18 (yes/no) No 3 Group 6 3% 1.75

Gender Male 3 Group 7 10% 1.00



Normalized Weighting

Worse Than Average (.5x) Much Better Than Average (1.



Female Female

Average (1x) Much Better Than Average (1.



Female Female

Average (1x)

Doesn't MatterDoesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter

Doesn't Matter


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Age Range 0 to 45 yrs Group 8 4% 1.75

Household Income $0 to Up Group 9 55% 1.00

Other Identifiers/Notes All Counties Sum 100% 11

Doesn't Matter


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MAIN MENU


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ormalized Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Group 9

0.49 0.487 1.705 0.974 1.705 0.487 1.705 0.974 1.705 0.974

1.71

0.97

1.71

0.49

1.71

0.97


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1.71

0.97

10.7

1


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Media Vehicles Input

Active # Media Name Impact Factor

1 Online Services - Microsoft 13,288 $132,880

2 Better Homes & Gardens 37,570 $339,700

3 Business Week 4,666 $103,302

4 New York Times (Daily) 5,031 $111,636

5 Wall Street Journal 3,718 $177,636

6 TV Early News: 7:30p-8p 19,627 $122,667

7 Radio: Rush Limbaugh 4,509 $52,716

8 Radio: Premiere AM Drive 17,343 $10,179

9 CNN 6,232 $38,953

10 Fortune 3,728 $84,500

11 AARP The Magazine 22,000 $385,000

12 Newsweek 19,454 $200,000

13 Cooking Light 9,879 $63,600

14 TV Guide 27,982 $166,100

15 USA Today 5,616 $78,900

16 The New Yorker 2,767 $54,940

17 Parade 78,385 $794,000

18 TV Daytime: 9:00a-4p 5,500 $23,981

19 n/a n/a n/a

20 n/a n/a n/a

1 Online Srvcs: Microsoft 13,288 $132,880

2 Better Homes & Gardens 37,570 $339,700

1-issue

reach(TotalAdults'000)

Advertising Costs

DIRECTIONS: Select the appropriate "Impact Factor" for Media 1-18.leave other values as shown.

Yes Much Better Than Average (1.

Yes Average (1x)

Yes Average (1x)

Yes Worse Than Average (.5x)


Yes Average (1x)

Yes Much Better Than Average (1.

Yes Slightly Better Than Average (

Yes Average (1x)

Yes Slightly Worse Than Average (.

Yes Average (1x)


Yes Average (1x)


Yes Average (1x)


Yes Average (1x)

Yes Average (1x)

No Average (1x)

No Average (1x)

Average (1x)

Average (1x)


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3 Business Week 4,666 $103,302

4 Cooking Light 9,879 $63,600

5 Family Circle 4,200 $210,100

6 Fortune 3,728 $84,500

7 AARP The Magazine 22,000 $385,000

8 Newsweek 19,454 $200,000

9 New York Times (Daily) 5,031 $111,636

10 The New Yorker 2,767 $54,940

11 Parade 78,385 $794,000

12 People 36,026 $180,000

13 Reader's Digest 39,691 $221,600

14 Road & Track 4,810 $90,303

15 Sports Illustrated 3,210 $226,000

16 Time 24,000 $202,000

17 TV Guide 27,982 $166,100

18 USA Today 5,616 $78,900

19 USA Weekend 50,000 $1,205,000

20 Wall Street Journal 3,718 $177,636

21 TV Daytime: 9:00a-4p 5,500 $23,981

22 TV Early News: 7:30p-8p 19,627 $122,667

23 TV Prime Time: 8:00p-11p 22,034 $271,896

24 TV Late Fringe: 11:30p-1a 5,558 $55,522

25 CNN 6,232 $38,953

26 ESPN 5,059 $24,028

27 Food Network 1,581 $6,721

28 Lifetime 4,082 $20,004

29 QVC 795 $4,341

30 The Weather Channel 6,065 $33,355

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)


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31 Radio: Dow Jones / WSJ 8,832 $142,853

32 Radio: Rush Limbaugh 4,509 $52,716

33 Radio: Premiere AM Drive 17,343 $10,179

34 Radio: Premiere Core 9,733 $190,015

35 Radio: Westwood-CBS 29,233 $230,951

Average (1x)

Average (1x)

Average (1x)

Average (1x)

Average (1x)


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Group 1 Group 2 Group 3 Group 4 Group 5

$10.00 2.0 8.0% 3.6% 3.1% 1.4% 10.4%

$9.04 2.0 4.1% 1.9% 3.0% 1.4% 18.4%

$22.14 2.0 19.4% 5.2% 4.8% 1.3% 14.7%

$22.19 2.0 21.0% 2.2% 4.4% 0.5% 22.8%

$47.78 2.0 24.0% 4.8% 3.7% 0.8% 18.3%

$6.25 2.0 9.4% 3.9% 6.5% 2.8% 12.3%

$11.69 2.0 19.7% 6.5% 12.5% 4.1% 15.1%

$0.59 2.0 17.4% 5.1% 10.1% 3.0% 15.9%

$6.25 2.0 11.8% 5.3% 7.4% 3.4% 13.4%

$22.67 2.0 17.2% 3.2% 4.3% 0.8% 10.7%

$17.50 2.0 9.0% 4.8% 12.3% 6.7% 18.4%

$10.28 2.0 13.8% 4.0% 6.5% 1.9% 13.6%

$6.44 2.0 3.6% 1.3% 2.0% 0.7% 24.9%

$5.94 2.0 5.4% 2.3% 5.7% 2.4% 9.0%

$14.05 2.0 16.5% 6.2% 4.7% 1.8% 9.1%

$19.86 2.0 17.2% 3.5% 6.7% 1.4% 21.2%

$10.13 2.0 11.4% 3.2% 7.1% 2.0% 15.2%

$4.36 2.0 5.6% 2.4% 6.6% 2.9% 12.3%

n/a n/a n/a n/a n/a n/a n/a

n/a n/a n/a n/a n/a n/a n/a

$10.00 2.0 8.0% 3.6% 3.1% 1.4% 10.4%

$9.04 2.0 4.1% 1.9% 3.0% 1.4% 18.4%

Cost perThousan

d

Ratio ofAudience

to thoseViewinga SingleInstance

Media is most similarto which National

Media?

Online Srvcs: Microsoft

Better Homes & Gardens

Business Week

New York Times (Daily)

Wall Street Journal

TV Early News: 7:30p-8p

Radio: Rush Limbaugh

Radio: Premiere AM Drive

CNN

Fortune

AARP The Magazine

Newsweek

Cooking Light

TV Guide

USA Today

The New Yorker

Parade

TV Daytime: 9:00a-4p

Custom (Enter to Right)

Custom (Enter to Right)


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$22.14 2.0 19.4% 5.2% 4.8% 1.3% 14.7%

$6.44 2.0 3.6% 1.3% 2.0% 0.7% 24.9%

$50.02 2.0 1.6% 0.8% 1.6% 0.8% 19.8%

$22.67 2.0 17.2% 3.2% 4.3% 0.8% 10.7%

$17.50 2.0 9.0% 4.8% 12.3% 6.7% 18.4%

$10.28 2.0 13.8% 4.0% 6.5% 1.9% 13.6%

$22.19 2.0 21.0% 2.2% 4.4% 0.5% 22.8%

$19.86 2.0 17.2% 3.5% 6.7% 1.4% 21.2%

$10.13 2.0 11.4% 3.2% 7.1% 2.0% 15.2%

$5.00 2.0 5.7% 1.7% 3.8% 1.1% 13.8%

$5.58 2.0 7.3% 3.6% 7.0% 3.5% 13.6%

$18.77 2.0 14.2% 5.1% 6.9% 2.5% 1.9%

$70.40 2.0 10.8% 3.7% 6.8% 2.4% 3.4%

$8.42 2.0 11.5% 3.2% 7.0% 2.0% 12.8%

$5.94 2.0 5.4% 2.3% 5.7% 2.4% 9.0%

$14.05 2.0 16.5% 6.2% 4.7% 1.8% 9.1%

$24.10 2.0 8.3% 4.9% 6.2% 3.7% 12.0%

$47.78 2.0 24.0% 4.8% 3.7% 0.8% 18.3%

$4.36 2.0 5.6% 2.4% 6.6% 2.9% 12.3%

$6.25 2.0 9.4% 3.9% 6.5% 2.8% 12.3%

$12.34 2.0 7.5% 3.2% 7.2% 3.1% 9.8%

$9.99 2.0 7.0% 2.6% 7.3% 2.7% 7.5%

$6.25 2.0 11.8% 5.3% 7.4% 3.4% 13.4%

$4.75 2.0 12.9% 6.2% 7.5% 3.7% 5.9%

$4.25 2.0 7.0% 2.2% 5.3% 1.7% 15.6%

$4.90 2.0 3.6% 1.8% 3.4% 1.7% 14.1%

$5.46 2.0 5.1% 3.0% 4.8% 2.8% 14.1%

$5.50 2.0 9.5% 5.2% 6.9% 3.9% 11.8%


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$16.17 2.0 22.6% 3.7% 10.0% 1.6% 20.1%

$11.69 2.0 19.7% 6.5% 12.5% 4.1% 15.1%

$0.59 2.0 17.4% 5.1% 10.1% 3.0% 15.9%

$19.52 2.0 3.4% 1.3% 2.3% 0.9% 4.8%

$7.90 2.0 14.7% 5.3% 8.1% 3.0% 14.2%


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Group 6 Group 7 Group 8

4.7% 3.1% 1.4% 64.3% 1.75 1.77 2 1 1

8.5% 10.6% 4.9% 47.2% 1 1.01 5 1 2

3.9% 2.8% 0.7% 47.2% 1 1.01 5 1 3

2.4% 3.7% 0.4% 42.6% 0.5 0.50 7 1 9

3.6% 2.2% 0.4% 42.2% 0.5 0.50 7 1 20

5.1% 6.6% 2.7% 50.7% 1 1.01 5 1 22

4.9% 7.4% 2.4% 27.4% 1.75 1.77 2 1 32

4.7% 7.2% 2.1% 34.5% 1.25 1.26 4 1 33

6.0% 6.6% 2.9% 43.2% 1 1.01 5 1 25

2.0% 2.1% 0.4% 59.3% 0.75 0.76 6 1 6

9.7% 19.4% 10.2% 9.5% 1 1.01 5 1 7

3.9% 4.9% 1.4% 50.0% 0.75 0.76 6 1 8

9.2% 10.5% 3.8% 44.0% 1 1.01 5 1 4

3.8% 7.3% 3.0% 61.1% 0.5 0.50 7 1 17

3.4% 2.0% 0.7% 55.6% 1 1.01 5 1 18

4.3% 6.4% 1.3% 38.0% 0.75 0.76 6 1 10

4.2% 7.3% 2.0% 47.6% 1 1.01 5 1 11

5.3% 11.1% 4.7% 49.1% 1 1.01 5 1 21

n/a n/a n/a n/a n/a n/a 5 2 36

n/a n/a n/a n/a n/a n/a 5 2 36

4.7% 3.1% 1.4% 64.3% 1 1.01 5

8.5% 10.6% 4.9% 47.2% 1 1.01 5

AllOthers

ImpactValue

Normalized Impact

Value


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3.9% 2.8% 0.7% 47.2% 1 1.01 5

9.2% 10.5% 3.8% 44.0% 1 1.01 5

9.6% 15.3% 7.3% 43.2% 1 1.01 5

2.0% 2.1% 0.4% 59.3% 1 1.01 5

9.7% 19.4% 10.2% 9.5% 1 1.01 5

3.9% 4.9% 1.4% 50.0% 1 1.01 5

2.4% 3.7% 0.4% 42.6% 1 1.01 5

4.3% 6.4% 1.3% 38.0% 1 1.01 5

4.2% 7.3% 2.0% 47.6% 1 1.01 5

4.1% 7.0% 2.0% 60.8% 1 1.01 5

6.7% 10.1% 5.0% 43.2% 1 1.01 5

0.7% 0.7% 0.3% 67.7% 1 1.01 5

1.2% 1.7% 0.6% 69.4% 1 1.01 5

3.6% 6.0% 1.7% 52.2% 1 1.01 5

3.8% 7.3% 3.0% 61.1% 1 1.01 5

3.4% 2.0% 0.7% 55.6% 1 1.01 5

7.1% 7.0% 4.1% 46.7% 1 1.01 5

3.6% 2.2% 0.4% 42.2% 1 1.01 5

5.3% 11.1% 4.7% 49.1% 1 1.01 5

5.1% 6.6% 2.7% 50.7% 1 1.01 5

4.2% 7.3% 3.1% 54.6% 1 1.01 5

2.8% 6.0% 2.2% 61.9% 1 1.01 5

6.0% 6.6% 2.9% 43.2% 1 1.01 5

2.8% 2.6% 1.3% 57.1% 1 1.01 5

4.9% 9.2% 2.9% 51.2% 1 1.01 5

7.1% 10.2% 5.1% 53.0% 1 1.01 5

8.2% 10.2% 5.9% 45.9% 1 1.01 5

6.5% 6.6% 3.6% 46.0% 1 1.01 5


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3.2% 6.9% 1.1% 30.8% 1 1.01 5

4.9% 7.4% 2.4% 27.4% 1 1.01 5

4.7% 7.2% 2.1% 34.5% 1 1.01 5

1.8% 2.6% 1.0% 81.9% 1 1.01 5

5.1% 6.1% 2.2% 41.3% 1 1.01 5

0.99Normalization

Factor


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Calculations General % of Z Audience in Grp Y

nr Media Group 1 Group 2 Group 3 Group 4 Group 5

Online Services - Micros 6.7% 2.0 8.0% 3.6% 3.1% 1.4% 10.4%

Better Homes & Garden 18.8% 2 4.1% 1.9% 3.0% 1.4% 18.4%

Business Week 2.3% 2 19.4% 5.2% 4.8% 1.3% 14.7%

New York Times (Daily) 2.5% 2 21.0% 2.2% 4.4% 0.5% 22.8%

Wall Street Journal 1.9% 2 24.0% 4.8% 3.7% 0.8% 18.3%

TV Early News: 7:30p-8p 9.8% 2 9.4% 3.9% 6.5% 2.8% 12.3%

Radio: Rush Limbaugh 2.3% 2 19.7% 6.5% 12.5% 4.1% 15.1%

Radio: Premiere AM Driv 8.7% 2 17.4% 5.1% 10.1% 3.0% 15.9%

CNN 3.1% 2 11.8% 5.3% 7.4% 3.4% 13.4%

Fortune 1.9% 2 17.2% 3.2% 4.3% 0.8% 10.7% AARP The Magazine 11.0% 2 9.0% 4.8% 12.3% 6.7% 18.4%

Newsweek 9.8% 2 13.8% 4.0% 6.5% 1.9% 13.6%

Cooking Light 5.0% 2 3.6% 1.3% 2.0% 0.7% 24.9%

TV Guide 14.0% 2 5.4% 2.3% 5.7% 2.4% 9.0%

USA Today 2.8% 2 16.5% 6.2% 4.7% 1.8% 9.1%

The New Yorker 1.4% 2 17.2% 3.5% 6.7% 1.4% 21.2% Parade 39.3% 2 11.4% 3.2% 7.1% 2.0% 15.2%

TV Daytime: 9:00a-4p 2.8% 2 5.6% 2.4% 6.6% 2.9% 12.3%

n/a n/a n/a n/a n/a n/a n/a n/a

n/a n/a n/a n/a n/a n/a n/a n/a

1 Online Srvcs: Microsoft 6.7% 2.0 8.0% 3.6% 3.1% 1.4% 10.4%

2 Better Homes & Gardens 18.8% 2.0 4.1% 1.9% 3.0% 1.4% 18.4%

3 Business Week 2.3% 2.0 19.4% 5.2% 4.8% 1.3% 14.7%

4 Cooking Light 5.0% 2.0 3.6% 1.3% 2.0% 0.7% 24.9%

5 Family Circle 2.1% 2.0 1.6% 0.8% 1.6% 0.8% 19.8%

6 Fortune 1.9% 2.0 17.2% 3.2% 4.3% 0.8% 10.7%

7 AARP The Magazine 11.0% 2.0 9.0% 4.8% 12.3% 6.7% 18.4%

8 Newsweek 9.8% 2.0 13.8% 4.0% 6.5% 1.9% 13.6%

9 New York Times (Daily) 2.5% 2.0 21.0% 2.2% 4.4% 0.5% 22.8%

10 The New Yorker 1.4% 2.0 17.2% 3.5% 6.7% 1.4% 21.2%

11 Parade 39.3% 2.0 11.4% 3.2% 7.1% 2.0% 15.2%

12 People 18.1% 2.0 5.7% 1.7% 3.8% 1.1% 13.8%

13 Reader's Digest 19.9% 2.0 7.3% 3.6% 7.0% 3.5% 13.6%

14 Road & Track 2.4% 2.0 14.2% 5.1% 6.9% 2.5% 1.9%

15 Sports Illustrated 1.6% 2.0 10.8% 3.7% 6.8% 2.4% 3.4%

16 Time 12.0% 2.0 11.5% 3.2% 7.0% 2.0% 12.8%

17 TV Guide 14.0% 2.0 5.4% 2.3% 5.7% 2.4% 9.0%

18 USA Today 2.8% 2.0 16.5% 6.2% 4.7% 1.8% 9.1%

19 USA Weekend 25.1% 2.0 8.3% 4.9% 6.2% 3.7% 12.0%

20 Wall Street Journal 1.9% 2.0 24.0% 4.8% 3.7% 0.8% 18.3%

21 TV Daytime: 9:00a-4p 2.8% 2.0 5.6% 2.4% 6.6% 2.9% 12.3%

22 TV Early News: 7:30p-8p 9.8% 2.0 9.4% 3.9% 6.5% 2.8% 12.3%

23 TV Prime Time: 8:00p-11p 11.0% 2.0 7.5% 3.2% 7.2% 3.1% 9.8%

24 TV Late Fringe: 11:30p-1a 2.8% 2.0 7.0% 2.6% 7.3% 2.7% 7.5%

25 CNN 3.1% 2.0 11.8% 5.3% 7.4% 3.4% 13.4%

AdultAudience% of total

CumeMultiplier

MAIN MENU


22/227

Frequency percentages per Group Sample #: 200

Grp1 Grp2 Grp3 Grp4 Grp5 Grp6 Grp7 Grp8 Grp9

Reach 76.7% 72.2% 54.3% 53.8% 79.1% 79.4% 49.3% 49.6% 59.6%

Frequency 3.89 3.69 3.27 3.20 3.97 3.84 2.99 3.02 3.16Multiplier 3.0 2.7 1.8 1.7 3.1 3.0 1.5 1.5 1.9

Exposures 596 533 355 344 628 609 295 300 377

Total Expo Count % 1 2 3 4 5 6 7

0 646 36% 38% 37% 37% 39% 38% 38% 37%

1 155 9% 10% 11% 10% 10% 8% 10% 9%

2 251 14% 12% 12% 12% 13% 13% 12% 13%

3 267 15% 14% 14% 15% 15% 14% 14% 13%

4 172 10% 9% 10% 10% 9% 11% 10% 10%

5 140 8% 7% 5% 5% 5% 6% 6% 6%

6 74 4% 4% 4% 4% 4% 4% 4% 4%

7 35 2% 3% 4% 3% 3% 3% 3% 4%8 26 1% 2% 2% 2% 2% 1% 2% 2%

9+ 14 1% 1% 0% 1% 1% 1% 1% 1%

99% 100% 100% 99% 99% 99% 100% 99%

Main Menu


23/227

Total

8 9 10 AVG

38% 38% 37% 38%

10% 11% 9% 10%

13% 12% 13% 13%

14% 13% 14% 14%

11% 10% 11% 10%

6% 6% 5% 6%

4% 4% 5% 4%

2% 3% 3% 3%2% 2% 1% 2%

1% 1% 1% 1%

99% 99% 99% 99%


24/227

Page

Groups Frequency

TOTAL SAMPLE 200

Group 1 Group 2

Run # Reach Frequency Reach Frequency

Current 79% 3.66 69% 3.881 81% 3.89 68% 3.48

2 71% 4.12 75% 3.91

3 73% 3.84 73% 3.79

4 77% 3.82 75% 3.78

5 80% 3.67 70% 3.66

6 79% 3.75 69% 3.72

7 78% 3.58 75% 3.79

8 82% 4.41 72% 3.54

9 70% 3.79 72% 3.79

10 78% 4.01 75% 3.46

Average 77% 3.89 72% 3.69

Total Insertions 1 0 0 0

1 1 0 0 0

2 0 0 0 0

3 0 0 0 0

4 0 0 0 0

5 0 0 0 0

6 0 0 0 0

7 0 0 0 08 0 0 0 0

9 0 0 0 0

10 0 0 0 0

GROUP 1

Consumer

Group Reach 8% 12% 7% 8%

Cume Multiplier 2 2 2 2

Cume Prob 16% 23% 14% 16%Within Cume 50% 50% 50% 50%

GROUP 2

Consumer

Online Services- Microsoft

Better Homes& Gardens

BusinessWeek

New YorkTimes(Daily)



BusinessWeek




BusinessWeek



25/227

Page



Cume Prob 18% 27% 9% 4%

Within Cume 50% 50% 50% 50%

GROUP 3

Consumer



Cume Prob 5% 14% 3% 3%

Within Cume 50% 50% 50% 50%

GROUP 4

Consumer



Cume Prob 6% 16% 2% 1%

Within Cume 50% 50% 50% 50%

GROUP 5

Consumer

Group Reach 9% 44% 4% 7%Cume Multiplier 2 2 2 2

Cume Prob 18% 89% 9% 15%

Within Cume 50% 50% 50% 50%

GROUP 6

Consumer



Cume Prob 20% 95% 6% 4%Within Cume 50% 53% 50% 50%

GROUP 7

Consumer



BusinessWeek




BusinessWeek

New York

Times(Daily)



BusinessWeek




BusinessWeek




BusinessWeek



26/227

Page



Cume Prob 4% 42% 1% 2%

Within Cume 50% 50% 50% 50%

GROUP 8

Consumer



Cume Prob 5% 47% 1% 1%

Within Cume 50% 50% 50% 50%

GROUP 9

Consumer



Cume Prob 16% 32% 4% 4%

Within Cume 50% 50% 50% 50%

GROUP 1

Consumer #

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16 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 020 0 0 0 021 0 0 0 022 0 0 0 023 0 0 0 0



BusinessWeek




BusinessWeek

New York

Times(Daily)


27/227

Page

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66 1 0 0 067 0 0 0 068 0 0 0 069 1 0 0 070 0 0 0 071 0 0 0 072 0 0 0 073 0 0 0 0


28/227

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29/227

Page

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30/227

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174 0 0 0 0175 0 0 0 0176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0

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192 0 0 0 0193 0 0 0 0194 0 0 0 0195 0 0 0 0196 0 0 0 0197 1 0 0 0198 0 0 0 0199 0 0 0 0200 0 0 0 0

GROUP 2

Consumer #1 1 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 0

10 1 0 0 011 0 0 0 0

12 0 0 0 013 0 0 0 014 1 0 0 015 0 0 0 016 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 0


31/227

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62 0 0 0 063 1 0 0 064 0 0 0 065 0 0 0 066 0 0 0 067 0 0 0 068 0 0 0 069 0 0 0 0


32/227

Page

70 0 0 0 071 0 0 0 072 0 0 0 073 0 0 0 074 0 0 0 075 0 0 0 0

76 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 080 0 0 0 081 0 0 0 082 0 0 0 083 1 0 0 084 1 0 0 085 0 0 0 086 0 0 0 087 0 0 0 0

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112 0 0 0 0113 0 0 0 0114 0 0 0 0115 0 0 0 0116 0 0 0 0117 0 0 0 0118 0 0 0 0119 0 0 0 0


33/227

Page

120 0 0 0 0121 0 0 0 0122 0 0 0 0123 0 0 0 0124 0 0 0 0125 0 0 0 0

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162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0166 0 0 0 0167 0 0 0 0168 0 0 0 0169 0 0 0 0


34/227

Page

170 0 0 0 0171 0 0 0 0172 0 0 0 0173 0 0 0 0174 0 0 0 0175 0 0 0 0

176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0180 0 0 0 0181 0 0 0 0182 0 0 0 0183 0 0 0 0184 0 0 0 0185 0 0 0 0186 0 0 0 0187 0 0 0 0

188 0 0 0 0189 0 0 0 0190 1 0 0 0191 1 0 0 0192 0 0 0 0193 0 0 0 0194 0 0 0 0195 0 0 0 0196 0 0 0 0197 0 0 0 0198 0 0 0 0199 0 0 0 0

200 0 0 0 0

GROUP 3

Consumer #

1 0 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 0

8 0 0 0 09 0 0 0 0

10 0 0 0 011 0 0 0 012 0 0 0 013 0 0 0 014 0 0 0 015 0 0 0 0


35/227

Page

16 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 020 0 0 0 021 0 0 0 0

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58 0 0 0 059 0 0 0 060 0 0 0 061 0 0 0 062 1 0 0 063 0 0 0 064 0 0 0 065 0 0 0 0


36/227

Page

66 0 0 0 067 0 0 0 068 0 0 0 069 0 0 0 070 0 0 0 071 0 0 0 0

72 0 0 0 073 0 0 0 074 0 0 0 075 0 0 0 076 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 080 0 0 0 081 0 0 0 082 0 0 0 083 0 0 0 0

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108 1 0 0 0109 0 0 0 0110 0 0 0 0111 0 0 0 0112 0 0 0 0113 0 0 0 0114 0 0 0 0115 0 0 0 0


37/227

Page

116 0 0 0 0117 0 0 0 0118 0 0 0 0119 0 0 0 0120 0 0 0 0121 0 0 0 0

122 0 0 0 0123 0 0 0 0124 0 0 0 0125 0 0 0 0126 0 0 0 0127 0 0 0 0128 0 0 0 0129 0 0 0 0130 0 0 0 0131 0 0 0 0132 0 0 0 0133 0 0 0 0

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158 0 0 0 0159 0 0 0 0160 0 0 0 0161 0 0 0 0162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0


38/227

Page

166 0 0 0 0167 0 0 0 0168 0 0 0 0169 0 0 0 0170 0 0 0 0171 0 0 0 0

172 0 0 0 0173 0 0 0 0174 0 0 0 0175 0 0 0 0176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0180 0 0 0 0181 0 0 0 0182 0 0 0 0183 0 0 0 0

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196 0 0 0 0197 0 0 0 0198 0 0 0 0199 0 0 0 0200 0 0 0 0

GROUP 4

Consumer #

1 0 0 0 02 0 0 0 03 0 0 0 0

4 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 0

10 0 0 0 011 0 0 0 0


39/227

Page

12 0 0 0 013 0 0 0 014 0 0 0 015 0 0 0 016 1 0 0 017 0 0 0 0

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40/227

Page

62 0 0 0 063 0 0 0 064 0 0 0 065 0 0 0 066 0 0 0 067 0 0 0 0

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41/227

Page

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42/227

Page

162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0166 0 0 0 0167 0 0 0 0

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GROUP 5

Consumer #1 0 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 0


43/227

Page

8 0 0 0 09 0 0 0 0

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44/227

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45/227

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46/227

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200 0 0 0 0

GROUP 6

Consumer #

1 0 0 0 02 0 0 0 03 0 0 0 0


47/227

Page

4 0 0 0 05 0 0 0 06 0 0 0 07 1 0 0 08 0 0 0 09 1 0 0 0

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48/227

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49/227

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50/227

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196 1 0 0 0197 0 0 0 0198 0 0 0 0199 0 0 0 0200 0 0 0 0

GROUP 7


51/227

Page

Consumer #

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6 0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 0

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52/227

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GROUP 8

Consumer #

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Group 3 Group 4 Group 5

Reach Frequency Reach Frequency Reach Frequency

55% 3.06 53% 3.20 83% 4.0851% 3.58 52% 3.34 78% 3.90

53% 3.20 55% 3.14 80% 4.04

48% 3.29 58% 3.35 82% 3.87

53% 3.05 51% 3.15 75% 3.83

63% 3.17 54% 3.24 77% 4.07

54% 3.51 56% 3.11 83% 3.84

60% 3.29 54% 2.97 81% 3.94

50% 2.94 48% 3.37 78% 4.12

56% 3.36 56% 3.01 80% 4.13

58% 3.30 56% 3.29 79% 4.01

54% 3.27 54% 3.20 79% 3.97

0 5 0 5 5 0

CNN Fortune

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CNN Fortune

7% 14% 7% 23% 6% 5%

2 2 2 2 2 2

14% 28% 13% 46% 11% 10%50% 50% 50% 50% 50% 50%

CNN Fortune

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3% 14% 5% 16% 6% 2%

2 2 2 2 2 2

7% 28% 11% 33% 12% 4%

50% 50% 50% 50% 50% 50%

CNN Fortune

1% 8% 3% 11% 3% 1%

2 2 2 2 2 2

2% 16% 7% 22% 6% 2%

50% 50% 50% 50% 50% 50%

CNN Fortune

0% 8% 3% 8% 3% 0%

2 2 2 2 2 2

1% 17% 6% 16% 6% 1%

50% 50% 50% 50% 50% 50%

CNN Fortune

4% 16% 4% 18% 5% 3%2 2 2 2 2 2

9% 31% 9% 35% 11% 5%

50% 50% 50% 50% 50% 50%

CNN Fortune

2% 16% 3% 13% 6% 1%

2 2 2 2 2 2

4% 31% 7% 26% 12% 2%50% 50% 50% 50% 50% 50%

CNN Fortune

Wall StreetJournal

TV EarlyNews:



Wall StreetJournal

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Wall StreetJournal

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0% 7% 2% 7% 2% 0%

2 2 2 2 2 2

1% 14% 4% 13% 4% 1%

50% 50% 50% 50% 50% 50%

CNN Fortune

0% 7% 1% 5% 2% 0%

2 2 2 2 2 2

0% 14% 3% 9% 5% 0%

50% 50% 50% 50% 50% 50%

CNN Fortune

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Wall StreetJournal

TV EarlyNews:



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0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 2 1 0

0 0 0 0 0 00 0 0 5 0 0

0 2 0 0 0 0

0 0 0 2 0 0

0 1 0 0 2 0

0 0 0 0 0 0

0 0 0 2 2 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 4 0 0

0 0 0 3 0 0

0 3 0 0 0 00 0 0 3 0 0

0 5 0 0 0 0

0 0 0 5 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0


78/227

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 3 0

0 0 0 0 0 0

0 5 0 0 0 0

0 0 0 0 2 0

0 0 0 4 0 0

0 0 0 0 3 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 3 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 4 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 4 0 0 0 0

0 0 0 1 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 2 0

0 4 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 2 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 3 0 0


79/227

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 1 0 0

0 3 0 0 0 0

0 2 0 0 0 0

0 2 0 0 0 0

0 0 0 0 1 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 3 0

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 0 4 0

0 0 0 4 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 3 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0


80/227

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 3 2 0

0 3 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 2 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 4 2 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 1 0 0

0 0 0 0 0 0

0 0 0 0 3 0

0 2 0 1 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 2 00 5 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 4 0 0

0 0 0 0 3 0

0 0 0 0 0 0


81/227

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 3 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 5 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 2 0 0

0 0 0 0 0 0


82/227

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 5 0 0 0 0

0 0 0 4 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 3 0 2 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 2 0

0 0 0 2 0 0

0 1 0 0 0 0

0 3 0 0 0 0

0 0 0 0 2 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 4 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 4 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 4 0 0 0 0

0 0 0 3 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 3 0 0 0 0


83/227

0 3 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 4 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 4 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 4 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 4 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 1 0 00 2 0 0 0 0

0 0 0 0 0 0

0 3 0 1 0 0

0 0 0 0 3 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 3 0 0 0 00 0 0 0 0 0

0 0 0 2 3 0

0 0 0 4 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 4 0 0

0 0 0 0 0 0


84/227

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 1 0 0

0 1 0 4 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 1 0

0 0 0 3 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 2 2 0

0 4 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 3 0 0

0 3 0 3 0 0

0 3 0 0 0 0

0 4 0 3 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 3 0 0 0 0

0 0 0 4 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 1 0 0

0 2 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 5 0 0 0 0

0 2 0 4 0 00 0 0 0 0 0

0 0 0 4 0 0

0 4 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 2 0 0


85/227

0 0 0 4 0 0

0 4 0 1 0 0

0 4 0 4 0 0

0 0 0 2 0 0

0 2 0 1 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 2 0 0 2 0

0 0 0 0 0 0

0 0 0 4 0 0

0 0 0 3 0 0

0 0 0 1 0 0

0 0 0 3 0 0

0 0 0 4 0 0

0 0 0 2 0 0

0 4 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 3 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 4 0 1 0 0

0 0 0 0 0 0

0 0 0 3 0 00 0 0 3 0 0

0 4 0 2 3 0

0 3 0 4 0 0

0 4 0 1 0 0

0 0 0 1 0 0

0 4 0 1 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 3 0 3 0 0

0 0 0 2 0 0

0 0 0 2 0 0

0 3 0 0 0 0

0 1 0 3 0 0

0 0 0 0 3 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 3 0


86/227

0 0 0 4 0 0

0 0 0 1 0 0

0 0 0 1 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 3 0 0

0 2 0 2 0 0

0 0 0 0 0 0

0 2 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 1 0 0

0 2 0 4 0 0

0 3 0 0 0 0

0 0 0 3 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 1 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 3 00 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 2 0 3 0 0

0 0 0 4 0 00 0 0 0 0 0

0 4 0 4 0 0

0 2 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 2 0 0 3 0


87/227

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 3 0

0 0 0 3 0 0

0 2 0 4 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 2 0 1 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 3 0 3 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 3 0 0 3 0

0 1 0 3 0 0

0 3 0 0 0 0

0 0 0 0 5 0

0 1 0 3 0 0

0 0 0 0 0 0

0 0 0 4 0 0

0 2 0 0 0 0

0 0 0 1 0 0

0 3 0 0 0 0

0 0 0 3 0 0

0 0 0 0 3 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 3 0 3 0 0

0 4 0 4 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 4 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0


88/227

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 2 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 5 0 0

0 0 0 4 0 0

0 0 0 3 0 0

0 2 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 3 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 4 0 0

0 0 0 4 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 3 0 0

0 3 0 0 0 0

0 3 0 0 0 0

0 2 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 00 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 2 0 0 3 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 2 0 0


89/227

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 5 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 1 3 0

0 0 0 0 0 0

0 2 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 2 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 1 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 00 1 0 0 0 0

0 0 0 2 0 0

0 3 0 0 0 0

0 0 0 3 0 0

0 4 0 0 0 0

0 0 0 3 0 0

0 4 0 2 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 2 0 0 0 0

0 0 0 5 0 0

0 0 0 1 4 0

0 3 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0


90/227

0 0 0 0 3 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 4 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 1 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 4 0 0

0 0 0 5 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 2 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 0 0 3 0 0

0 2 0 0 0 0

0 2 0 0 0 0

0 1 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 2 00 0 0 0 3 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 3 0 0 0 0

0 3 0 0 0 0

0 0 0 0 0 0


91/227

0 1 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 4 0 0 0 0

0 4 0 0 0 0

0 0 0 0 0 0

0 0 0 0 1 0

0 0 0 0 0 0

0 0 0 0 1 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 5 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 00 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 4 0

0 0 0 0 0 0

0 2 0 0 0 0


92/227

0 0 0 3 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 4 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 3 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 3 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 4 0 0 0 0

0 0 0 0 0 0

0 2 0 2 0 0

0 0 0 0 0 0

0 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 4 0 2 0 00 0 0 3 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 2 0 0 0 0

0 0 0 0 0 0

0 0 0 3 0 00 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 2 0 0

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0


93/227

0 0 0 0 0 0

0 0 0 0 0 0

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