Impact of Failure To Innovate

Ben Gibson Sr. Owner – Solution Architect

SyrRoc Systems

Thank You!

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• Executives and Investors want innovation and spend money on it!

• Workers have the will and the talent to innovate!

• Today, we are as technologically poor as we will ever be!

Stipulations!

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• The company lifecycle transforms the business model.

• Innovation as the business model transforms.

• “Out of the Box” thinking.

Let’s Discuss

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Innovation

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Problem

Solution

Pain

Gain

Needs

Features

Innovation changes our productivity. It

may alter our behavior…

But it doesn’t change people!

1955 – Philadelphia

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Paleofuture.gizmodo.com

Not Always for the Better

Personal Story Telling

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Caves

Kodachrome

Social Media

Innovation

• Understanding

• Technology

• Thinking

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Problem

Solution

Pain

Gain

Needs

Features

Innovation Space

The Market

Customer Segmentation

Customer Experiences

Product Features

“Normal” Innovation(Feature Space)

“Expanded”Innovation(Application, Experience Space)

10

The Company Lifecycle

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EngineeringEntrepreneurs

Marketing Finance Lawyers

Revenue

Time

Business Model(Using The Business Model Canvas)

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Entrepreneurs Engineers

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The SWEET SPOT!

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• Brand Success

• Business Success

Self Deception

Business Model Derailment

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“Face reality as it is, not as it was or as you wish it to be.”–Jack Welch

• In the Box Thinking (Self Deception)– Defined by labels, concepts and assumptions. (Biases)

– Assumptions Provide Justification for action.

• Out of the Box Thinking– Defined by first hand knowledge and understanding.

– Understanding Drives actions.

Self Deception

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Will Customers Buy?

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(+)

(-)

Customer Gain

Customer Value

(0) (+)

Kodak Film1880 - 2001

Kodak Film2001 - 2015

Kodak EasyShare2001 - 2008

Premium

Pain

Business Model(Using The Business Model Canvas)

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Which Box are You In?

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“Leadership and Self Deception” - The Arbinger Institute

“Business Model Generation”- Osterwalder & Pigneur

Reading

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• Don’t let what you want to happen get in the way of what is happening! (GET OUT OF YOUR BOX!)

• Talk to People: Don’t ask if they like what you are doing, ask them about their pain!

• Sometimes innovation is about understanding what is NOT changing.

What Should You Do?

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THANK YOU!(Questions?)

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