ben armstrong, bluestacks
TRANSCRIPT
STREAMING + MOBILELEARNINGS FROM BLUESTACKS
QUESTIONS
1- Who is BlueStacks?
QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?
QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?
3- I partied hard last night. Can I close my eyes?
WHO IS BLUESTACKS?
Live at intersection of PC/Mobile
Largest gathering of RPG, Strategy andMOBA mobile games and gamers alike.
175MM installs
50MM MAU
BLUESTACKS CORE GAMER
Core gamer plays 182.9 minutes/day
Core gamer spends 3.2x more $$$ on BlueStacks
Core user tries 2-3 new apps/week(while still playing his favorites)
GAMERS CAN BE LOUD
Submit lots of feature requests
Prefer things their way
Streaming kept rising to the top in Support,Gaming Forums, Chat etc
HOW DO WE MAKE STREAMING EASY?
STREAMING IS COMPLICATED
Terms like OBS, XSPLIT
Expensive investment in equipment
Limited support / getting started material
No easy button
INTEGRATIONS
INTEGRATIONSLAUNCH VIDEOS
https://www.youtube.com/watch?v=bB1kZGbU1-s
https://www.youtube.com/watch?v=FhU1Yi8U_Hw
POST-LAUNCH STATS
150k/streamers per week
20k streams viewed per day
4% of Twitch streams in 2016
CAN YOU SHARE WHAT YOU LEARNED?
LEARNING 1
Each platform has its own pros and cons.
LEARNING 2
A user cannot stream effectively from his own mobile device.
LEARNING 3
It takes a unique person to stream. Must be funny, engaging, able to build community.
LEARNING 4
Streaming requires investment.
LEARNING 5
Streamers and viewers are the people you want to reach.
SO HOW CAN I LEARN MORE ABOUT STREAMING?(MAKE MONEY FROM IT?)
CONCLUSION
Partnering with someone who understands the core gamer market + streaming is invaluable.
Invest resources into building relationships with streamers.
Host tournaments and contests during launch or major game update.
Thank you