REIMAGINEyour patient’s experience

discover a whole new world atBELTONEUpdating your office with new furnishings, marketing materials and streamlined design can help you tout the innovative spirit that people expect from Beltone. Over seventy years of experience have built an image that’s trustworthy, professional and caring. This brochure is full of ideas that reinforce the Beltone brand where it matters most: your office.

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an office toTHEM a marketing tool toYOU

5

It takes an

average of five

to seven years

for a prospective

patient to walk

through your door,

but it only takes a

moment to make

a first impression.

GETTING STARTED: office self-inspectionIt takes an average of five to seven years for a prospective patient to walk through your door. But it only takes a moment to make a first impression. Look at your office the way a new patient will see it, from the parking lot to the chair across from you in the exam room. Ask a friend or colleague with fresh eyes to rate your office experience on the following criteria:

• Do your outside facilities deliver a professional, welcoming feel?

• Does your reception area offer instant brand recognition?

• Is your waiting room a fusion of comfort and confidence?

• Does your examination room capture Beltone’s cutting-edge leadership?

• Are all areas clean and clutter-free?

anatomy of a FIRST IMPRESSIONAsking your patients if they found the office without a problem shows concern for their well-being. Handing them a Beltone pen and clipboard to fill out initial paperwork makes a nicer impression than expecting them to find their own pen and writing surface. And, offering coffee, tea or water demonstrates interest in their comfort. Remember, you don’t get a second chance to make a first impression.

The following pages will help you organize your Beltone office room by room, from the overall feel, to choices and color selection in furniture, to lighting and in-store messaging.

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every detail MATTERS

From the moment they walk in your door, the small nuances of your office have a big impact on every patient and prospect. They include everything from the posters in your waiting room

to the chairs in the exam room. These details all create the Beltone experience, determining how patients and their family members view the quality of care you provide.

THEM YOU

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a comforting environment to a professional office to

am I in the RIGHT PLACE?More than anything, outdoor signage will assure patients that they are at the right place. Make sure Beltone brand- ing is in a prominent place. Successful signage indicates that your practice is well-established, giving them positive feelings about your office even before they walk in. Plus, it can help build awareness of your practice before a prospect needs your services.

signage TIPS• Make sure patients can see your hours and credentials from the

outside of your office by posting them on your windows

• Permanent exterior signage should showcase the Beltone brand

• Semi-permanent door signage and window clings, like the one pictured to the right, can enhance the customer experience

• Temporary signage, such as vinyl banners, keeps you fresh and current. Advertise seasonal events or national promotions. Make sure temporary signage utilizes Beltone typefaces and colors for brand consistency.

Like any other healthcare visit, patients view appointments with hearing care professionals with a bit of apprehension. Fusing together the comfort of a spa with the professionalism of a medical office can keep patients relaxed once they are inside your facilities. But, even before patients are in your waiting room, opinions are formed. Make sure your location, parking and outdoor signage are professional and welcoming.

from the OUTSIDE INA high-traffic retail area is the ultimate location for your practice, especially if it contains a vision center, dental office, or pharmacy. Retail areas with other medical tenants provide opportunities for cross-marketing and expanding your customer base. Parking lot safety and accessibility can play a critical role in the success of any healthcare practice, from the lighting to the layout.

REMINDER Your office should be easily accessible with at least two handicapped parking spots. EASY IDEA A clearly-marked entrance that’s well-lit makes it easy for patients and prospects to find you.

INSTANT MESSAGING

Did you know the faster the car is driving, the bigger your sign has to be for the passengers to read it? Strong exterior signage makes it easy for new patients to find your business. Be sure to check with your local city regarding zoning and signage restrictions.

build theirTRUST build your BRANDResearch shows that people need time to adjust when they enter a store or business. The right color schemes, furniture and educational materials can help relax patients, especially in the waiting room.

the WAITING roomThe waiting room isn’t a room where patients wait for something to happen. It’s where important things do happen, from completing paperwork to creating a calming atmosphere that your patients need. It’s where impres- sions are formed, initial greetings occur, and the tone of the visit is set.

A reception desk with curved corners is more inviting than one with sharp corners. Pendant and recessed lighting provide ample light without being harsh. Waiting room chairs in soothing shades of deep blue are calming.

Also consider other welcoming touches, such as a current selection of magazines, a water cooler and fresh coffee.

the right MATERIALS the right ROOMBeltone offers a variety of point-of-sale materials for every room in your office. On the right is a checklist for those appropriate for your waiting and exam rooms.

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Posters / Wall Clings

Table Tents

Beltone marketing

materials, from

posters to DVDs,

make it easy to build

trust and educate

your patients in every

room of your office.

WAITING ROOM CHECKLIST

• Brochures on hearing and BelCare

• Table tents and counter cards

• Welcoming, informational posters

• Beltone videos and a flat screen TV

• Beltone battery displays

EXAM ROOM CHECKLIST

• Beltone product displays

• Product brochures

• Product or technical posters

re-examine clean DESIGNthe look of LEADERSHIPThe warm look and feel of your office layout creates an attitude of a caring healthcare provider. Clutter must be kept to a minimum to optimize your professional image. Furniture should be in warm tones, ideally cherry, and styled to put you close to your patient. Chairs that are both comfortable and senior-friendly will keep your patients at ease. Make sure there is enough space to accommodate a walker or wheelchair, as well as an extra person.

the EXAMINATION roomIn your examination rooms, put as few physical and psychological barriers between you and your customer as possible. A slim peninsula- style desk puts you closer to them during the consultation. Sconce and recessed lighting is warm, providing enough light for reading without being harsh.

Time and care should be put into placing educa- tional posters, product brochures and professional diplomas. This will enhance your credibility without being distracting. And, of course, your tools should be stored neatly in your cabinets.

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tactual and FACTUALThe Beltone brand brings together emotion with cutting-edge technology. Your office can add new dimensions to the brand experience, from the fabric of your chairs to the style of your video monitor.

checklistCOMFORTABLE Your office shouldcreate an environment where patients are comfortable, both physically and emotionally

CREDIBLE Your environment should instill confidence, especially in your examination room

CONSISTENT The overall office experience should be consistent with the Beltone brand image

CLUTTER-FREE Work spaces should be professional, organized and clutter-free

comfortable for THEM. affordable for YOU.

Beltone makes it easy to achieve the streamlined, clean look that comple- ments the cutting-edge technology Beltone offers. You’ll have easy access to ordering chairs, desks, waiting room accessories and more in the Downloads section of BelNet.

Guest chairs are senior-friendly, providing both comfort and sturdiness

Reception AreaCherry Desk

Silver Laminate Top

SUGGESTED COLOR DÉCOR THEMES

Other Desks and Wood Details: Cherry

Guest Seating Options: Deep Blue

Staff Seating Options: Light Brown

Paint Tones: warm, neutral, with one deeper accent wall

life-changing toTHEM a calling to YOU

As an industry leader in hearing care, patients expect you to use state-of-the-art equipment in each of your exam rooms. It assures accurate results and builds trust. One exam room can be devoted for initial testing. A sleek desk adjoined to a rounded table provides a great environment for patient consul- tation. A flat screen monitor allows patients to clearly see images from their Video Otoscope exam and audiogram results.

technology highlight: the MEDIA ROOMA second exam room can be your media room, using a 42-inch flat screen LCD monitor and “surround sound” speakers to demonstrate the Beltone AVE. experience. Replacing an older TV with a newer flat screen assures patients that you use the latest technology. The media room also provides a great place to view informative DVDs and conduct patient consultations. The deeper tones of furnishings and walls soothe patients, while keeping their focus on you.

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STREAMLINED DESIGN

Give your office a cutting-edge feel with:

• Flat screen monitor

• Consultation desk: slim, peninsula- style, cherry wood

• Adjoining bulb table in matching tones

• Sconce and recessed lighting

the latest TECHNOLOGY tools• Audiometer

• Video Otoscope

• Hearing Aid Analyzers/Real Ear

• Tympanometer

• Sound Enclosure/Booths

• Cleaning/Dehumidifying Stations

• Beltone IMAR Kits

• Beltone UV Light Kit

• Beltone AVE.™ System

• Beltone Demo Instruments

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easy to navigate forTHEM YOUhard-working forYour signage and furniture should make a transition with each room, becoming more intimate as the appointment progresses. Branded posters in the hallway help instill trust and keep moods relaxed. Streamlined design makes the office easy to navigate, especially for those with walkers and wheelchairs.

RULE OF THUMBThe farther along in the visit, the more intimate the setting and more technical the information.

EASY ACCESSBeltone’s office furniture complies with the requirements of the Americans with Disabilities Act. Along with adaptive furniture, your space needs to assure the accessibility of restrooms and other facilities to those with special needs.

Entrance

Posters

Contrasting Wall

Cherry Wood Paneling

Sconce Lighting Flat Screen TVNeutral Color

Walls

WindowTreatments

Waiting Room

Reception Area

Examination Room

Media Room

NOT SHOWN:

• Business Office

• Repair/Lab area

• Conference room

Fusing together the comfort of a spa with the professionalism of a medical office can keep patients relaxed every step of their visit.

Signage, advertising and word-of-mouth referrals can get patients and prospects into your office. But it’s the size, design, and layout that will impact their overall experience.

inspire your TEAM

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A well-designed, functional and comfortable space enables your staff to serve patients with more confidence. The Beltone furniture and office design will help you realize such benefits as:

• Improved morale

• Increased efficiency

• Sense of pride & ownership

• Better customer service

ideas that WORKCHAIRS and WORKSTATIONS should follow ergonomic standards, provid-ing comfort and mobility.

EYE-FRIENDLY LIGHTING is kind to team members and patients alike.

AMPLE STORAGE SPACE such as drawers and cabinets, allows the office to remain clean and uncluttered.

THE COMFORTS OF HOME such as a mini-fridge, microwave and coffee-maker, make work a fun place to be.

upSALESwith upgrades

It is proven that office upgrades can deliver sales results - and it doesn’t take a lot of money to get there. An initial investment into new office furniture, lighting and fixtures can lead to:

• Increased sales

• Higher technology purchases

• Recruitment of top team members

• Increased staff commitment

• Increased referral business

• Positive image with physicians and other professionals

• Increased patient satisfaction

shades of SUCCESSBe sure to refer to the color swatches in this booklet when updating your office look. The right tones can create an atmosphere conducive to building better relationships with patients.

less is MOREBeltone offers a variety of brochures, posters and in-office branding materials. But, remember, too many can be just as ineffective as not enough. Be sure to space the materials on your desks, walls and tables so they aren’t cluttered. “White space” is an important design tool, too, especially when hanging posters and signage.

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INCREASE SALES

If something is not up to standard, refurbish or refresh. Remember, when you build the brand, you build your sales.

BELTONE

2601 PATRIOT BLVD. • GLENVIEW ILLINOIS

beltone.com

REIMAGINEthe possibilities

PART NUMBER: 5202018 Rev. A 5/10 ©2010 BELTONE. ALL RIGHTS RESERVED