Bell Ringer(Sit on the side of the classroom with your debate group. Audience

members please sit at the back computers.)

• Your uncle has agreed to sell you his car for $3,000. You will put $2,000 down and pay him the rest over the next 40 weeks. How much will your weekly payments be?

Bell Ringer Answer

• $3,000 - $2,000 = $1,000• $1,000 / 40 weeks = $25

• I would have to pay my uncle $25 a week to pay off the resulting balance of the car in 40 weeks.

Agenda

• Bell Ringer / Attendance• Debate

Learning Targets

• Define the bottom line for sports.• Explain the high cost of sports and

entertainment events.

Vocabulary

• Blue-chip athletes• NCAA• Fringe Benefits

The Bottom Line for Sports

• Millions of dollars are spent on sports and entertainment events each year.

• Marketing strategies must attract the best blue-chip athletes for college and professional sports.

• Blue-chip athletes those individuals who are excellent athletes and demonstrate good character and leadership qualities on and off the field.

The Bottom Line for Sports• The bottom line for sports in winning.• The bottom line for business is profit.• Winning teams generate profit for entertainment venues

and related businesses.– Successful teams depend on high caliber athletes who can deliver

top-notch performances.– Recruiting athletes is the most important element for future

success of college and professional teams.– Coaches of major programs host camps to attract the best high

school junior and senior athletes. These athletes make a positive impression of coaches and have the inside track to scholarship offers.

NCAA Regulations

• The National Collegiate Athletic Association regulates the college recruitment process.

• The NCAA is a voluntary organization which the nation’s colleges and universities.

• The NCAA comprises more than 1,250 institutions, conferences, organizations, and individuals committed to the best interests, education, and athletics participations of student athletes.

NCAA Regulations

• High school athletes can be offered athletic scholarships from major universities, but they cannot be offered any additional financial rewards or other benefits to attend a university.

• Alumni and coaches who become overzealous during the recruitment process jeopardize the integrity of their university.

Recruitment Violations

• Paying recruits bribes• Giving incentives to

families of recruits• Altering grade

transcripts

NCAA Punishment Examples

• Limiting the number of scholarships offered

• Prohibiting post-season play

• Suspending players• Forfeiting games• Shutting down

programs

Compensation for Athletes

• Successful college football and basketball teams draw large amounts of revenue for universities.

• Athletes receive scholarships and grants for their college education. They do not have time in the day to work for additional income.

• Some of the best young college athletes are tempted to sign multimillion dollar contracts with professional sports organizations before graduating college.

• Once a college athlete signs with an agent, he/she is no longer eligible to participate in college sports.

The Cost of Success

• Universities count on knowledgeable, skilled coaches to lead their teams to success and top-notch players who will score victories and attract fans and sponsors.

• Event managers depend on popular entertainers to attract visitors to an event.

Attracting and Keeping Coaches

• Major universities are willing to pay $1 million and more per year to the best coaches.– Successful coaches receive large bonuses, salary

increases, and other incentives to stay at their current jobs.

• Fringe Benefits incentives received in addition to a base salary, such as medical insurance, use of organization vehicle, paid travel, etc. Top Paid College Basketball CoachesTop Paid College Football Coaches

Attracting and Keeping Star Athletes

• Coaches are responsible for recruiting top athletes.– Coaching staffs must have charismatic recruiters who

convince young athletes and their parents to commit to a university thousands of miles away from home.

– Honesty and Integrity are two characteristics necessary to be a successful recruiter.

– Recruiters must maintain careful records on all of the athletes being recruited, their school preferences, and what is needed to close the deal.

Attracting and Keeping Star Athletes

• Due to the NBA’s most recent collective bargaining agreement, age limits are now in place.– Players must be at least 19 years of age plus one

year removed from high school.

The Price for Top Musicians and Other Entertainers

• Popular performers may charge organizations $50,000 - $100,000 for one performance.

• Booking the best entertainment requires legal contracts and large budgets to cover the costs of the concert.

• Celebrities starring in high-rated sitcoms demand large salaries for each episode and receive it because of their popularity.

Entertainer Salaries

• Highest Paid TV Actor Salaries• Jersey Shore Cast Salaries• Top Rapper Salaries

Assignment

• NCAA Player Debate.• You will be assigned a stance to take in a

debate or chosen as an audience member. If you are on a debate side, you will either be for college athletes getting paid (10 people) or against college athletes getting paid (10 people). (You will not be allowed to choose your side). If you are in the audience, you will decide the winner of the debate. (5 people)

Debate Guidelines• The pro side will have 5 to 7 minutes to speak without interruption.

Each team member will have to participate in the debate.• The con side will have 5 to 7 minutes to speak without interruption.

Each team member will have to participate in the debate.• Each team will then have 5 to 7 minutes to confer and discuss a

rebuttal.• The con side will have 5 minutes to rebut anything the pro team said.• The pro team will have 5 minutes to rebut anything the con team said

in their original message.• The audience members will ask each team 3 – 4 questions.• The audience members will then confer and decide a winner of the

debate.

Debate Instructions(Each group needs to turn this in by the end of the period)

Your Position: ______________________________________ 1. What strong beliefs and feeling do you hold on this issue? Think

carefully and list these basic beliefs. All remaining work should be based upon this list.

2. Brainstorm all arguments that support your position. Ideas can come from the Internet and from your own thinking. Be creative and realistic. Brainstorm for at least five (5) full minutes. List your ideas below.

3. Now, circle the arguments above that you believe will work to effectively "sell" your position. Then, develop them more fully in the space below.

4. List arguments that you expect the other group(s) to use against you. Write down ideas to counter those arguments.