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2 On Point • Belgrade City Report• Q2 2013
Economy/Investment
Economy
The very fragile economy in 2012 was reflected in Serbian GDP
figures. According to IHS Global Insight estimates, the country’s
economy contracted by 1.7% in 2012. However, real GDP increased
in the first quarter of 2013 compared to the corresponding period of
the previous year, amounting to 2.1%. By sector, the most
significant growth in the gross value added, in the first quarter of
2013, was registered as follows: information and communication
sector (8.1%), mining (6.6%), transportation and warehousing (
5.4%), electrical energy, gas and steam supply ( 3.2%) and
processing industry (2.4%). The most significant fall in the gross
value added was recorded in the section of construction (24.7%)
and trade (4.0%).
The Serbian government are heavily relying on FIAT’s production
and political stabilization in 2013. Therefore, the forecasted GDP
growth for 2013 is 2.1% (IHS Global insight forecast).
GDP Growth (%) Rast BDP(%)
Source/Izvor: IHS Global Insight, Country Report, July 2013
According to the Labour Force Survey conducted by the National
Statistical Office, the unemployment rate in April 2013 was at 24.1%
which represents a decrease in comparison to April 2012 (25.5%).
This also a decrease in comparison to 2012 according to IHS Global
Insight that reports an unemployment rate of 24.6% in 2012 and
estimates the same figure for 2013.
Industrial production in Q1 2013 noted a 5.2% increase in physical
volume in comparison to Q1 2012. This increase was mostly
influenced by the section of electricity, gas, steam and air
conditioning supply, processing industry and mining.
According to the Serbian Statistical Office, consumer price growth
reached 0.8% in April 2013. Y-o-y inflation in April 2013 reached
11.4%. A rise in monthly inflation was mainly due to higher clothing
prices.
Unemployment Rate (%) Stopa nazaposlenosti (%)
Source/Izvor: IHS Global Insight, Country Report, July 2013
Average gross salaries and wages paid in April 2013 in the Republic
of Serbia amounted to RSD 64,249 or €576. Compared to the
average gross salaries and wages paid in March 2013, this was an
increase of 11.5% in nominal terms and 10.6% increase in real
terms. The average net salary in Serbia in April amounted to RSD
46,530 or €417.
Political Situation
Serbia has been actively pursuing closer ties with the EU since
applying for membership in 2009. These efforts were rewarded with
the implementation of the Interim Trade Agreement in February
2010 and the unblocking of the whole pre-membership Stabilization
and Association Agreement (SAA) with the EU which was originally
signed in May 2008. The decision in March 2012 to award Serbia
candidate status, to begin accession negotiations on joining the EU,
was a major political achievement for the DS party; the increased
eligibility for investment and financial assistance should also provide
an economic boost. In late June 2013, Serbia received an official
date for the commencement of negotiations with the EU from
existing EU countries and from neighbouring Croatia, which joined
on July 1st 2013. Serbia’s future economic development will depend
largely on its approach to foreign policy.
-4.0
-2.0
0.0
2.0
4.0
6.0
2008 2009 2010 2011 2012 2013e 2014f
0
5
10
15
20
25
30
2008 2009 2010 2011 2012 2013e 2014f
On Point • Belgrade City Report • Q2 2013 3
Privreda/Investicije
Privreda
Posle dve uzastopne godine ekonomskog rasta, srpska privreda
belezi značajan pad od 1,7% u 2012, uglavnom zbog izbora koji su
se dogodili sredinom godine kao I zbog slabe poljoprivredne sezone
i opšte ekonomske krize u drugim delovim Evrope. Na osnovu
zvaničnih podataka koje je objavio Statistički zavod Repubilike
Srbije, zabeležen je privredni pad od 2,0% u odnosu poslednji
kvartal 2012. godine. Najveći pad zabeležen je u građevinskom
sektoru (24,7%) i sektoru snabdevanja električnom energijom,
gasom i parom (7,1%). Sektori koji su zabeležili rast i uspešno
završili tromesečje su: sektor informisanja i komunikacija (11,4%),
sektor finansijskih delatnosti i delatnosti osiguranja (5,9%) i sektor
prerađivačke industrije (4,9%). IHS Global Insight za 2013. godinu
predviđa oporavak privrede i porast BDP od 2,1%. Ova prognoza
deluje prilično optimistično, a verovatno je zasnovana na
očekivanom porastu industrijske proizvodnje predvođene FIAT-om,
koji u ovom trenutku predstavlja jedinu nadu za Srbiju.
CPI (%) Inflacija (%)
Source/Izvor: IHS Global Insight, Country Report, July 2013
U aprilu 2013 prema Anketi o radnoj snazi koju sprovodi Republički
zavod za statistiku, stopa nezaposlenosti je iznosila 24,1%, što
predstavlja pad u odnosu na april 2012 ( 25,5 % ) , kao ismanjenje
u odnosu na 2012 u skladu sa ekonomskim izvodrima HIS Global
Insight koji sugerišu stopu nezaposlenosti od 24,6% u 2012, a
procenjuju istu figure u 2013.
Industrijska proizvodnja u prvom tromesečju 2013. beleži rast
fizičkog obima od 5,2% u odnosu nan a prvo tromesečje 2012. Ovaj
pad najviše je uticao na sektor proizvodnje elekrtične energije, gasa,
pare i klimatizacije.
Yields % Stope prinosa %
Source/Izvor: Jones Lang LaSalle, July2013
Prema podacima Republičkog zavoda za statistiku , rast potrošačkih
cena dostigao 0,8 % u aprilu 2013., a inflacija u aprilu 2013 je
dostigla 11,4% . Rast mesečne inflacije je uglavnom zbog vec e
cene odec e .
Prosečna bruto zarada isplac ena u aprilu 2013 u Republici Srbiji
iznosila je 64,249 dinara ili 576 € . odnosu na prosečnu bruto
zaradu isplac enu u martu 2013 , to je povec anje od 11,5%
nominalno i 10,6 % realno povec anje . Prosečna neto zarada u
Srbiji u aprilu iznosila je 46,530 dinara ili 417 € .
Politička situacija
Srbija je aktivno sprovodi što bliže veze sa E od podnošenja
zahteva za članstvo u 2009. Ovi napori su nagrađeni sa primenom
Prelaznog trgovinskog sporazuma u februaru 2010. i deblokadi
prethodnog članstva za stabilizaciju i pridruživanju (SSP ) sa E ,
koji je prvobitno potpisan u maju 200 . Odluka u martu 2012 da
dodeli Srbiji status kandidata za početak pregovora o pristupanju o
Evropskoj uniji je veliki politički uspeh za DS ,povec ana moguc nost
za investicije i finansijsku pomoc treba da obezbedi ekonomski
podsticaj . rajem juna 2013 , Srbija je dobila zvaničan datum za
početak pregovora sa E iz postojec ih zemalja EU i iz susedne
Hrvatske , koja se pridružila 1. Juli 2013. Budići ekonomski razvoj
Srbije ce u velikoj meri zavisiti od sprovođenja spoljne politke.
0
2
4
6
8
10
12
14
2008 2009 2010 2011 2012 2013e 2014f
Sektor/Sektor
Yield/
Stopa prinosa
%
Changes on previous quarter/
Promene u odnosu na
prethodno tromesečje
Offices/Kancelarijski prostori 9.25% ↕
Retail/Maloprodajni prostori
Shopping Centers/tržni
centri
9.00% ↕
Logistics/Logistički objekti 10.25% ↕↕
↕
4 On Point • Belgrade City Report• Q2 2013
Office Market
Supply
In Q2 2013, there were no office completions, leaving the total office
stock in Belgrade at 615,000 m2. Total class A office stock stands at
331,000 m2 GLA, where the majority (302,000 m2 or 91%) is located
in New Belgrade, a growing business district of the Serbian capital
city.
In 2013, no new supply will be added to the market. Currently, there
is only one office project under active construction, namely the Old
Mill Office Tower (3,870 m2), part of a mixed-use hotel/commercial
complex in the close vicinity of Belgrade Fair. It is expected to be
completed in early 2014.
Total Class A & B Stock (m2)
Ukupna ponuda prostora klase A i B (m2)
Source/Izvor: Jones Lang LaSalle, July 2013
Demand
Take-up figures for the second quarter of 2013 show an increased
demand for office space. Total gross take-up in the second quarter
amounted to 25,086 m2, which represents a ca. 61% increase in
total gross take-up compared to the first quarter of 2013.
Namely, the total take-up comprises 10,357 m2 of new lease
acquisitions, 580 m2 of realized expansions, 13,590 m2 of rent
renewals and 560 m2 of expansions and renewals at the same time.
The second quarter recorded 25 transactions in total, whereby the
average deal size was 1,000 m2.
The majority of tenants on the Belgrade market still seek floor space
sized between 100 and 400 m2. The major active occupiers on the
market include; IT, pharmaceutical and professional services
companies.
Vacancy
The vacancy rate has been constantly decreasing since 2010. In Q2
2013, we registered a 13% vacancy in class A and B office stock in
Belgrade. A further drop is expected over the next two years due to
very low new supply.
Office Completions (m2) and Vacancy Rates (%) Class A & B
Zavrsena izgradnja (m2) i stopa nepopunjenosti (%)
Source/Izvor: Jones Lang LaSalle, July 2013
Rents and Yields
Prime office rents in Belgrade remained unchanged in Q2 2013.
Headline rents for A class premises in New Belgrade range between
€14 and €16/m2/month and we do not anticipate any changes over
the short term. However, landlords continue to offer incentives such
as rent free periods (usually three months), fit-out contributions and
additional free parking spaces. Rents for B class office space across
New Belgrade range between €9 and €13/m2/month and for
downtown between €10 and €12/m2/month.
The prime office yield in Belgrade is estimated at 9.25%.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2005 2006 2007 2008 2009 2010 2011 2012 H12013Class B Class A
0%
5%
10%
15%
20%
25%
0
20,000
40,000
60,000
80,000
100,000
2006 2007 2008 2009 2010 2011 2012 H12013
On Point • Belgrade City Report • Q2 2013 5
Kancelarijski prostori
Ponuda
U drugom tromesečju 2013. godine nije zabelezena izgradnja
novog kancelarijskog prostora.Ukupna ponuda kancelarijskog
prostora klase A i B u drugom tromesečju 2013. godine iznosi
615.000 m2. Ukupna ponuda prostora klase A iznosi 331.000 m2,
gde se većina (302.000 m2 ili 91%) nalazi na Novom Beogradu,
poslovnom centru Beograda koji se neprestano razvija.
2013. godini tržište će dobiti veoma malu ponudu
novoizgradjenog poslovnog prostora. Trenutno je samo jedan
projekat u fazi aktivne izgradnje čiji se završetak planira do kraja
godine. U pitanju je Stari Mlin (3.870 m2), deo mešovitog hotelsko-
komercijalnog prostora u neposrednoj blizini Beogradskog sajma.
Prime Office Yields %
Stopa prinosa prvoklasnog prostora %
Source/Izvor: Jones Lang LaSalle, April 2013
Potražnja
Transakcije zabeležene u drugom tromesečju 2013. godine ukazuju
na povećanu tražnju za kancelarijskim prostorom. kupan bruto
zakup u drugom tromesečju iznosio je 25.086 m2, što predstavlja
oko 61% povećanja u odnosu na ukupan bruto zakup u prvom
tromesečju 2013. godine.
Od ukupne bruto kvadrature, 10.357 m2 se odnosi na nove
transakcije, 5 0 m2 na proširenja postojećeg prostora, 13.590 m2
predstavljaju obnove postojećih ugovora o zakupu, dok se 560 m2
odnosi na obnovu postojećih ugovora o zakupu uz istovremeno
proširenje postojećeg prostora. kupno je zabeleženo 25
transakcija na tržištu, sa prosečnom zakupljenom kvadraturom od
1.000 m2.
Analizom pojedinačnih transakcija zakupa, zaključujemo da su
zakupi kancelarijskog prostora preko 1.000 m2 i dalje retki na tržištu,
a u drugom kvartalu ove godine oni su iznosili 15% od ukupnog
broja transakcija.
Većina zakupaca u Beogradu i dalje traži kancelarijske prostore od
100 do 400 m2. Zakupci koji su uzimali prostore su bile IT
kompanije, farmaceutske kuće I kompanije koje se bave pružanjem
profesionalnih usluga.
Raspoloživi prostor
Stopa nepopunjenog prostora je u stalnom padu od 2010. godine. U
drugom tromesečju 2013. godine stopa praznog prostora u
poslovnim zgradama klase A I B u Beogradu iznosila je 13%.
Očekuje se dalji pad u naredne dve godine zbog slabe ponude
novoizgrađenog kancelarijskog prostora.
Prime Rents €/m2/month
Cene zakupa prvoklasnog prostora €/m2/mesečno
Source/Izvor: Jones Lang LaSalle, April 2013Cene zakupa i stope prinosa
Visine zakupa i stope prinosa
Cene zakupa prvoklasnog prostora u Beogradu ostale su
nepromenjene u drugom tromesečju 2013.godine. Cene zakupa
kancelarijskog prostora klase A na Novom Beogradu kreću se od
€14 do €16/m2/mesečno i ne očekujemo nikakve promene u
kratkoročnom periodu. Ipak, vlasnici prostora i dalje nude podsticaje
poput rent-free perioda (obično 3 meseca), dodatna parking mesta
bez naknade, učešće zakupodavca u troškovima završnih radova.
Cene zakupa za kancelarijski prostor klase B na Novom Beogradu
iznose između €9 do €13/m2/mesečno a centru grada od €10 do
€12/m2/mesečno. Procenjuje se da stopa prinosa za prvoklasne
kancelarijske prostore u Beogradu iznosi 9,25%.
8.00%
8.25%
8.50%
8.75%
9.00%
9.25%
9.50%
9.75%
Q12009
Q32009
Q12010
Q32010
Q12011
Q32011
Q12012
Q32012
Q12013
0
5
10
15
20
25
2005 2006 2007 2008 2009 2010 2011 2012 Q12013
Q22013
6 On Point • Belgrade City Report• Q2 2013
Retail Market
Supply
In April, we witnessed the completion of Stadium Center at
Voždovac, adding 30,000 m2 to the market. Therefore, the
shopping centre stock in Belgrade increased in the second
quarter of 2013 to 188,700 m2 GLA. Prime shopping centers in
Belgrade remained at 128,000 m2 GLA. Translated into shopping
centre density figures, Belgrade remains at the lowest position of
the European shopping centre scale, with only 78 m2 of retail
space in modern shopping centres per 1,000 inhabitants.
Although the scheme has been operating since Q3 2012, the
official opening of Karaburma Shopping Center (12,000 m2 GLA)
took place in March 2013. The first retailers to enter the shopping
centre are Roda supermarket, DM and Merkur. Jysk opened its
store in November 2012, and the official opening saw the
entrance of Sport Vison, Takko Fashion, Deichmann, C&A,
BigBang and Cotton4Family.
Shopping Center Stock in Belgrade (m2)
Ponuda tržnih centara u Beogradu (m2)
Source/Izvor: Jones Lang LaSalle, July 2013
In terms of new supply, there are no further shopping centre
schemes under construction or any planned with a definitive
completion date. Large sized pipeline projects in Belgrade
include: Delta Planet (75,000 m2 GLA) which has already signed
agreements with hypermarket and multiplex cinema operators;
Višnjička Plaza (40,000 m2 GLA) that is negotiating with anchors
and Ada Mall (30,000 m2 GLA).
Demand
New international retailers to enter the Belgrade market include:
Bagatt (Italian shoe retailer) and Desigual (a Spansh fashion
brand) who have signed up for retail space in Delta City and
šće Shopping Center respectively. In addition, a local retailer
opened the playground „Dream Land“ over 2,000 m2 in Stadium
Shopping Center. In addition, another playground of 1,200 m2 is
planned for Septemebr in Delta City, also by local retailer - Ultra
Kanal.
Total Annual Spend in € per Capita in Belgrade
Source/Izvor: Statistical Office of the Republic of Serbia
The demand from international retailers for modern retail
schemes continues to be very strong; the main obstacle for new
entrants or retailers looking to expand is the limited supply of
modern shopping centres.
The vacancy rate in prime shopping centres is close to zero and
the majority of current vacant space is largely due to tenant mix
changes.
Rents and Yields
Prime rents and yields remained unchanged in Q2. Prime
shopping center rent for a 100 to 200 m2 retail unit stands at
€65/m2/month, while rent for such a unit on Knez Mihajlova
Street is € 0/m2/month. Average rents in prime shopping centres
in Belgrade range between €27 and €29/m2/month. The prime
shopping centre yield stands at 9%.
0
50,000
100,000
150,000
200,000
2007 2008 2009 2010 2011 2012 2013f
1,900
1,950
2,000
2,050
2,100
2,150
2,200
2,250
2,300
2009 2010 2011 2012
On Point • Belgrade City Report • Q2 2013 7
Maloprodajni prostori
Ponuda
Iako je završetak izgradnje Stadion centra na Voždovcu bio
planiran za kraj marta, zvanično otvaranje je odloženo za
poslednju nedelju aprila. Tako je ukupna ponuda maloprodajnog
prostora u tržnim centrima u Beogradu u drugom tromesečju
2013. iznosi 188.700 m2. Maloprodajni prostor u prvoklasnim
centrima u Beogradu smešten je u četiri objekta i njegova
površina iznosi 128.000 m2. Po glavi stanovnika, Beograd nudi 78
m2 modernog prodajnog prostora u tržnim centrima, zbog čega se
nalazi na najnižem mestu na evropskoj skali tržnih centara.
Iako ovaj tržni centar radi od trećeg tromesečja 2012, tržni centar
araburma je zvanično otvoren u martu 2013. Zakupci koji su prvi
ušli u tržni centar su Roda supermarket, DM i Merkur. Jysk je
otvorio svoj maloprodajni prostor u novembru 2012., a sa
zvaničnim otvaranjem ušli su Sport Vision, Takko Fashion,
Deichmann, C&A, Big Bang, Cotton4Family.
Prime Shopping Center Yields
Stopa prinosa prvoklasnih tržnih centara
Source/Izvor: Jones Lang LaSalle, July 2013
U aprilu 2013. je otvoren Stadion centra na Voždovcu, što je
povećalo ponudu tržnih centara u Beogradu na 188.700 m2. Osim
ovog projekta koji je nedavno otvoren, u Beogradu neće biti
izgrađeno novih tržnih centara.
Veliki projekti koji su planirani u Beogradu su: Delta Planet
(75.000 m2) koji već ima potpisan ugovor o zakupu sa
hipermarketom i bioskopom, Višnjička Plaza (40.000 m2) koja
pregovara sa ankorima i Ada Mall (30.000 m2).
Potražnja
Novi brendovi koji su se na tržištu pojavili su Bagatt, italijanski
modni brend za obuću i Desigual, španski modni brend, koji su
zakupili lokale u tržnom centru Delta City, odnosno šću. Na
površini od 2.000 m2 u Stadion Shopping Centru je otvorena
decija igraonica Dream Land. Takodje u shopping centru Delta
City za septembar 2013. godine je planirano otvaranje decije
igraonice na 1,200 m2.
Prime rents €/m2/month
Cene zakupa prvoklasnog prostora €/m2/mesečno
Source/Izvor: Jones Lang LaSalle, July 2013
Potražnja stranih brendova za modernim prodajnim prostorom je i
dalje snažna; glavna prepreka brendovima koji nisu prisutni na
tržištu ili već postojećim koji žele da prošire svoju mrežu jeste
nedovoljna ponuda maloprodajnog prostora u modernim tržnim
centrima. Stopa nepopunjenog prostora u tržnim centrima je
skoro jednaka nuli a prazne lokale koje posetioci vide su samo
naizgled prazni, zbog promene zakupaca.
Visine zakupa i stope prinosa
Zakupi i stope prinosa prvoklasnih prostora ostali su nepromenjeni
u drugom tromesečju 2013.godine. Visina zakupa prvoklasnog
maloprodajnog prostora površine od 100 do 200 m2 u modernim
tržnim centrima iznosi €65/m2/mesečno, dok se isti takav prostor u
nez Mihajlovoj ulici može iznajmiti za € 0/m2/mesecno.
Prosečne visine zakupa u prvoklasnim tržnim centrima u
Beogradu kreću se od €27 do €29/m2/mesečno. Stopa prinosa za
prvoklasne tržne centre iznosi 9%.
8.75%
9.00%
9.25%
9.50%
9.75%
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
0
20
40
60
80
100
120
Q1
2009
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q12
012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
High Street Shopping Centers
8 On Point • Belgrade City Report• Q2 2013
Market Practice
Leasing Market Practice
Lease length
• Average lease length is 5 years, 3 – 5 years are common in
the city centre and 5 (rarely 7) years on the outskirts
• In a few cases longer leases can be agreed
• 3 year break options are becoming more common
Payment Terms
• Rents are quoted in € and paid monthly in advance in either €
or RSD according to the exchange rate on the day of the
payment
Rental Deposit
• It is common to agree on a cash deposit or bank guarantee
equal to 3 months rent for all types of premises (office, retail
and industrial)
• Indexation is annually in line with European CPI
Other Charges
• Service and energy charges (Utilities and direct consumption
are paid separately)(offices and industrial)
• Service charges and marketing costs (retail)
Insurance
• The landlord covers costs of building insurance (recovered by
service charges). The tenant covers insurance of own
premises, contents and civil liabilities
Incentives
• Offered by the landlords in form of 3 month rent free period, fit-
out contributions and free of charge additional parking space
Tržišna praksa zakupa prostora
Dužina zakupa
• Prosečna dužina zakupa je 5 godina - uglavnom se prostori u
centru grada zakupljuju na 3 – 5 godina, a na periferiji na 5
(retko 7 godina)
• malom broju slučajeva se vrši zakup prostora na duži period
• Sve su češće mogućnosti raskida ugovora nakon 3 godine
Uslovi plaćanja
• Cene zakupa se navode u € a plaćaju se mesečno unapred ili u
€ ili u RSD prema valutnom kursu na dan plaćanja
Depozit
• Praksa je da se depozit plaća u kešu ili bankarskom garancijom
u iznosu od tri mesečne rente za sve vrste prostora
(kancelarijski, maloprodajni i industrijski)
• Indeksacija se vrši godišnje i usklađena je sa evropskim rastom
potrošačkih cena
Ostali troškovi
• Troškovi usluga i potrošnje električne energije (troškovi
održavanja i direktne potrošnje plaćaju se posebno)
(kancelarijski i industrijski prostori)
• Troškovi usluga i marketinga (maloprodajni prostori)
Osiguranje
• Vlasnik prostora pokriva troškove osiguranja zgrade (naplaćuje
se od naknade za troškove usluga). Zakupac plaća osiguranje
za sopstvene prostorije, pokretnu imovinu i civilna lica
Podsticaji
• Vlasnici prostora prilikom izdavanja mogu davati i podsticaje u
vidu izdavanja prostora na period od 3 meseca bez naknade,
uređenja prostora o sopstvenom trošku ili dodatna parking
mesta gratis
Jones Lang LaSalle offices
Belgrade
Bulevar Mihajla Pupina 6, 11070 Novi Beograd
Serbia
+ 381 11 22 00 101
+ 381 11 22 00 102
Contacts
Andrew Peirson
Managing Director
Jones Lang LaSalle
Serbia
+381 11 22 00 103
www.joneslanglasalle.com
Belgrade City Report Q2 2013
OnPoint reports from Jones Lang LaSalle include quarterly and annual highlights of real estate activity, performance and specialised
surveys and forecasts that uncover emerging trends.
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