belgische stottervereniging (belgian stuttering association)
TRANSCRIPT
Belgische Stottervereniging
(Belgian Stuttering Association)
HOW TO START YOUR OWN STUTTERING ORGANISATION
HOW TO START YOUR OWN STUTTERING ORGANISATION
OR
HOW TO START A STUTTERING ORGANISATION FOR DUMMIES
WHY
• We share our experiences, tips and knowledge about starting a stuttering organization.
• Target Public: Everyone interested in making a local, regional or national stuttering association.
• PS Elsa Youth Meeting 2011 was the start
WHO AM I?
• Erik Lamens• president BSV• filmmaker
⇒ lots of experience with speaking in public ⇒ lots of experience with the press
WHO IS IT FOR?
• PWS (People Who Stutter)• speech therapists• researchers• ... • We are there for the stuttering world, not
vice-versa
FIRST STEPS
• Which form? Legal form or not?• How to chose a name?• How to chose a logo?
PEOPLE
• How to chose board members?• In general: president (aka chair), secretary,
treasurer + ordinary members• with trial period!• vice-chair is optional, but is a good idea• webmaster!!
• How to deal with differences in style, choices, taste...
• try to avoid voting
SCIENTIFIC BOARD
• Specialists in their field• From every school/ college at least 1• They correct our articles, help us with their
experience…
MONEY
• Budget +/- 1000,00€/year• flyers• business cards• banners
• How to find money?• Sponsoring = loss of independence• 40 x €25
• Membership fee or not?• What do members get in return for a
membership fee?
COMMUNICATION
• Website: the heart of the communication• Facebook, Google+
• Keep it alive, better 3 x 1 then 1 x 3• Pictures do a lot
• Twitter, YouTube…• Newsletter!• Let the social media do the work for you
OUR WEBSITE
OUR FACEBOOK PAGE
NEWSLETTER
• What is a good newsletter?• Keep it short!
• When do you send it?
MEDIA ATTENTION
• Do you really need it? Yes!• How to get press attention? • How to write a good press release?
• a short introduction (1 page)• a longer explanation (x pages)
• How do you release it & when?• 2-4 weeks before• reminder 1 & 2
WRONG INFORMATION
• How do you deal with wrong information in the media?
• e.g. ‘Stuttering cure in 3 days/weeks…’• e.g. ‘Stuttering is an attitude problem’• e.g. ‘PWS are retarded’
• React immediately• Use the same media• Open letter, article, opinion piece...
ACTIONS
• ISAD every year• Lectures• Speaking in schools, college• Spreading the message in general…
• tip: ALWAYS take pictures
ISAD
• How to set up your own ISAD• Is it important? Yes!
• spread the message• get together• keep your network alive
VIDEO COMMUNICATION
• Do we need it? Yes!• What is a good video?
• Keep it short!
• How do you present i? • How do you put it on the net
• YouTube• YouTube vs. Vimeo
LONG TERM PLANNING
• Year 1: setting up, creating a network• Year 2: making & spreading content• Year 3: actions, making network bigger…
FUTURE
PARTNERS
PARTNERS
PARTNERS
SUPPORT
THE DON’TS
• Beware of 'all talk no action'-people• Trial period!!
• Beware of ego's• The disadvantages of email
• reply all: be careful!• no emotions in mails!• solve problems one on one/ live
• Over- or under-communication
STUTTERING MUSIC
• A great idea ©Nathalie Van den Bergh (secretary)
• We asked: do you know any 'stuttering music'? • dozens of answers• stuttering as a subject• stuttering in the lyrics• sung by PWS…
STUTTERING MUSIC
• Talking Heads, Marilyn Monroe, The Jam, The Knack etc...
• Nationwide media attention• stuttering music for one full hour• advertised the program for a whole week before
• they made a top 10... • Millions of people heard this music (5 radio stations, 5
TV-stations...) => they heard about ISAD and our message
• For one day, on the 22nd of October 2012, stuttering was 'cool' and 'hot’
HELP US
• Like us on FB• Become a member
• It’s free• You get our Newsletter (in Dutch, English parts in the future)• You help us just by increasing our numbers
QUESTIONS?